Download DfT Road Safety Strategy & the Role of Data

The role of information in a
strategic framework for road
safety
Paul O’Sullivan
Head of Road User Licensing, Insurance &
Safety, Department for Transport
What I want to cover
• Road safety – State of play
• Key themes for a strategic framework for
road safety
• Delivering a safer big society
• The role of information
Trends in road casualties: GB 1994-2009
Index: 1994-98 average = 100
140
120
100
80
60
40
Killed
Seriously injured
Slightly injured
Traffic
20
0
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Trends in GB road deaths
7,000
Other
Motorcycle Rider/Passenger
Pedestrian
Car Occupant
6,000
5,000
4,000
3,000
2,000
1,000
0
1979
1984
1989
1994
1999
2004
2009
Who is most at risk?
KSIs per 100,000 population, age & mode (GB 2008)
Road deaths per million population
0
Great Britain
Sweden
Israel
Netherlands
Norway
Japan
Switzerland
Germany
Finland
Ireland
Denmark
Spain
Canada
France
Italy
Australia
Slovakia
Estonia
Austria
Portugal
Hungary
Slovenia
Czech Republic
New Zealand
Belgium
Cyprus
Luxembourg
Lithuania
USA
Latvia
Bulgaria
Poland
Republic of Korea
Croatia
Greece
Romania
International comparisons of road
deaths per million people (2009)
140
120
100
80
60
40
20
Great Britain (best in class
and still improving)
Why has road safety improved?
• Vehicles
• Infrastructure
• Enforcement (eg speed)
• Education, marketing and awareness (THINK)?
• And ..
Snow
The recession: Year on year change in
road deaths, traffic and GDP (1979 –2009)
10%
16%
Road deaths
Vehicle traffic
5%
8%
2009
2007
2005
2003
2001
1999
1997
1995
1993
1991
1989
-3%
1987
0%
1985
0%
1983
4%
1981
3%
-4%
Year on year change in road deaths
12%
GDP
1979
Year on year change in traffic/GDP
8%
-5%
-8%
-8%
-12%
-10%
-16%
A new strategic framework for road
safety. Some key themes:
• Making it easier for road users to do the right thing
• Effective sanctions if road users deliberately choose
to be dangerous
• Systems designed to protect when things go wrong
• More education and training
– as alternative to fines and points for low level
offences
– for children and young drivers
• More local and community decision making
– provide local information to citizens
• Support and capability building
– tools to support road safety professionals
Delivering a Safer Big Society
Elements:
• Social action
• Public sector reform
• Community empowerment
Themes:
• Decentralisation
• Transparency
• Building capacity
Transparency and information
• Local citizens’ websites
• Speed camera information
• Better information and tools for road safety
professionals
Significant variation in local performance
Reported KSI casualty rate per billion
vehicle miles (2007-2009 average)
Percentage change in reported KSI
casualty rate per billion vehicle miles
Transparency and better information
How is my area doing?
How does it compare?
On comparative local performance cameras
Top Ten Rural Local Authorites by KSI Rate Per Daytime Population
Local Authority
North Somerset
Devon (excl UAs)
Cornwall and Isles of Scilly
Durham (excl UA)
Norfolk
Lincolnshire
Central Bedfordshire *
Shropshire (excl UA)
Somerset
Herefordshire
Type
UA
CC
CC
CC
CC
CC
UA
CC
CC
UA
Daytime
Population
219,863
821,349
607,022
539,169
904,482
744,643
267,495
314,162
569,089
192,713
2008
KSI
63
268
209
193
388
337
125
151
274
93
KSI
% Rural
Rate /
Road
Pop
Network
28.7
77.6%
32.6
91.3%
34.4
91.2%
35.8
65.0%
42.9
86.0%
45.3
87.0%
46.7
48.1
91.6%
48.1
86.9%
48.3
91.1%
.. and on speed cameras
Building capacity
• Better tools for road safety professionals.
– New knowledge centre road safety website
– Light touch ‘accreditation’ using road safety
stakeholder community; editorial control
across the group
• Local capacity?
• Making best use of behavioural science
Better tools: Casualties and socioeconomic factors
Behavioural science and ‘Nudge’ in
road safety
Issues and Questions?
• Can we get upward pressure and local delivery
to work better?
• How far can we go with social media/ internet to
get citizen involvement?
• Impact of less funding on ability to:
– use information
– provide information
– engage with and respond to local citizens’
views?
Questions?