Download Market-Based Opportunities in East Asia

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Market-Based
Opportunities in East
Asia
Arthur J. Hanson
IISD
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‘Green’ Is In…
• Green Growth
• Green Economy
• Green Development
• GREEN MARKETS
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‘Sustainability’Markets
Depend on…
• Regulation
• Supply/Demand Factors
• Incentives
• Knowledge/Organization
• Cost Internalization
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Regulation Should…
• Provide FRAMEWORK
promoting market-driven
action beyond compliance
• Penalize UNSUSTAINABLE
PRACTICES
• Open NEW ECONOMIC
OPPORTUNITY
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Market Shifts - Supply
• Scarcity
• Substitution
• Technology Advances
• Acceptable/Good Practices
• New Models
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Market Shifts - Demand
• Wealth/Consumption Growth
• Sophisticated Tastes (Travel,
Food, Leisure)
• Safety, Health, Environment
• Global & Regional “Watches”
• New Factors (Low Carbon,
Biodiversity, Working
Conditions, etc.)
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Incentives…
• Increased Access to Markets
• Eco-compensation
• Price Premium/ Government
Procurement
• Fiscal Policies/Subsidy & Tax
Shifts/R&D Investment
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Knowledge…
• Intervention Points in
Market Supply Chains
• Understand Pricing
Dynamics in Real Time
• Technology Options
• Capacity Development
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Organization…
• CSR – Corporate Social
Responsibility
• CBD – Community-based
Development
• Consumer Awareness
• NGOs
• Marketing & Self-regulating
Bodies
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Cost Internalization…
• ‘Triple Bottom Line’
• Address Market
Inefficiencies – Scale,
Vertical Integration, etc.
• Create New Products,
Processes & Services
• Turn Environmental
Problems into Opportunities
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Key Needs…
• Business Case
• Enabling
Framework
• Sustained
Supply &
Demand
• Financial Sector,
Enterprises &
Associations
• Government
• Suppliers &
Consumers
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EXAMPLES of
Market-based
Approaches
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Marine Aquarium Council
CertificationPartnerships
The Conservation and Community Investment
Forum that collaborates with MAC in South East Asia to design and finance
conservation solutions.
Reef Check that has developed methods to assess and monitor the health of
coral reefs and aquarium fish and coral stocks in collection areas
Terangi, the Indonesia Coral Reef Foundation demonstrates and prepares
collectors and their communities for MAC certification
UNEP’s World Conservation Monitoring Centre along
with the MAC has developed an international database to provide credible
information on marine ornamental trade.
- CopperWiki
Coral Reef Tourism &
Recreation - Philippines
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• Sust. Fisheries
USD 620
• Coastal Protection
326
• Tourism & Recreation 108
• Willingness to Pay
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TOTAL – USD 1, 064 million
http://siteresources.worldbank.org/INTPHILIPPINES/Resources/PEM05-ch1.pdf
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Technology,
Certification of Timor
Leste Coffee
“In 2009, about 67,000 households grew
coffee in Timor-Leste…with improved
technology for coffee farmers, gross
margins could increase by an average of
about $500/ha from only $120/ha.” World Bank (2010)
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Maritime Shipping
• CKYH Green Alliance
Partners – COSCO, K-Line,
Yang Ming, Hanjin Shipping
▫ ‘Eco-steaming’, Super-slow
▫ ‘Cold ironing technology’
▫ ‘Nano-emulsion Fuel System’
▫ Energy reduction in container
ports
- Bunkerworld May/June 2010 p24
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Fish Health & Safety
Certification
• HACCP – USA
• Japan – Traceability &
Direct Involvement of
Retailers
• Europe – Shrimp Ban
http://siteresources.worldbank.org/INTRANETTRADE/
Resources/Topics/Standards/JapanCountrySurveyF.pdf
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China Organic Food
Certification
• 2002 China Green Food
Development Center
• 2005 National Standards &
Certification, Uniform Logo
• Int’l Cooperation, NGOs
http://www.wilsoncenter.org/topics/docs/going_organic_dec07.pdf
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Oil Palm Certification
• Round Table Sust. Palm Oil
(RSPO) WWF, Industry,
Stakeholders
• Certification, trading, traceability
• Indonesian Sustainable Palm Oil
(ISPO Standard) Coming Soon
• NGO Campaigns against Food
Companies has created change
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Low Carbon Economy,
Green Growth & Dev.
• South Korea, China,
Indonesia, etc.
• Significance to Coral Triangle
for possible carbon credits,
eco-compensation
• Renewable Technologies
Transfer of Experience
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Conclusions
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No Shortage of Examples
Generally Slow Progress
Inconsistent Application
Failure to Develop ‘Full
Package’
• Opportunities Never Greater
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Thank You!
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