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digi-lodge
Shifting Greek regions to “Tourism 2.0” through ERDF
Yannis Larios // 16.01.2012 // Regiostars 2012 – The Awards for Innovative Projects
Greece has been linked to the crisis…
… yet the collective perception on Greece,
still holds true!
There exist bright spots of growth
There exist bright spots of growth
Tourism!
… the “heavy industry” of Greece
… has this specific look!
… Tourism is a major GDP contributor
… but Tourism is also a major employer
840.000 jobs
… a recent McKinsey report*, identified
Weak “reach” in emerging tourism markets
Condensed tourist season
Low use of multi-channel platforms to stepimprove pre-visit experience
* Greece 10 Years Ahead – Tourism and Growth
Tourism
How do you move it forward?
Tourism 2.0
…step-up in innovation!
Nowadays, tourism is about shared experiences
… and these are our “Ambassadors”: Visitors!
…it’s them that build the brand of the country
yet…
We have to change that!
digi-lodge
infuse service innovation to
hotels & lodges across Greece
by harnessing ERDF
Go Directly to the Real Economy
with a “swiping” initiative
Infused Service Innovation
digi-lodge accelerated “digital investments”
at hotels and lodges
co-financed “service innovation” in:
• multi-lingual websites, with obligatory e-booking systems
• secure transaction platforms
• content management systems for touristic content
• online real-time services to clients
• mobile applications
• backoffice and frontoffice systems that enhance the hotel’s
efficiency (CRM, Inventory systems, Hotel Management software etc.)
• Inhouse wireless networking facilities
digi-lodge accelerated “digital investments”
at hotels and lodges
enhanced “digital exposure” through financing:
• Search Engine Optimisation services
• Digital marketing and promotion campaigns
• Strategic use of Social media for promotion
Innovation in the Submission Process:
Transparency and speed
Innovation in auditing
total envisaged budget per hotel/ lodge
€7.000 - €40.000
(according to stars-ratings or key-ratings)
digi-lodge co-financing support
60%
Initial available budget (public financing): €45 mil.
National Private contribution: €30 mil.
Phenomenal participation!
CC – Flickr user buck82
2.859
hotels successfully evaluated as eligible
1.800
hotels’ digital investments concluded
Sustainability
Hotels that embrace the digital-era
can never abandon efficiency gains!
Partnerships
country-wide initiative that
combines regional needs
“Portable” to EU regions
Regional impact
digi-lodge
Shifting Greece to “Tourism 2.0” through ERDF
Thank you!
Yannis Larios // Digital Aid – Information Society SA