Download Document

CANTO Marketing Panel
July 2012
Ian Gilbert
WireIE Holdings Inc.
35 Leek Cres., Floor 2
Richmond Hill, ON, CAN
L4B 4C2
905-882-4660
Broadband Will Accelerate Marketing
Opportunities
•
•
•
•
•
•
What’s Changing
What’s Important to Your Customers
What’s Unique to the Caribbean
Market
Implications for How and Where
We Sell
About WireIE
Summary
2
What is Changing?
•
•
•
Consumers needs and desires
Business and Governments requirement for
real-time applications
Broadband penetration and growth
of GDP
•
Technology in demand generation - instant
3
What’s Important to Your Customers Marketing
The American Express Global Customer Service Barometer
research was completed online among a random sample
of consumers aged 18+ Globally B2B & B2C
Factors in deciding to do business with a Company:
Canada, US, Europe, India, and Japan
1.
Personal Experience with company
2.
Company reputation or Brand
3.
Recommendation from friends/family/colleagues
4.
Traditional Media
5.
Social Media
Source: AMEX, Global Customer Service Barometer, April 2010
4
What’s Unique to the Caribbean
Physical Presence is Required
•Total Population excluding Cuba
– 30+Million
•Annual Tourism – 20+ Million
•B2B – If your not here – your nowhere.
•You
build your Brand and
your business through people and presence.
•Highly targeted mediums focused on the technology/Telco sector
– Region wide
5
Implications for How and Where We Sell
•
•
•
Countries with higher Ethernet
penetration and population
– target
Tourism industry
Business
6
About WireIE
•
•
•
•
•
Network Carrier providing Native
Ethernet Solutions for business,
enterprise and government
Focusing on cost-effective backhaul
& access solutions using fibre and
advanced digital radio
Industry-leading next generation network design
professionals
Founded 2007, privately held
Headquartered in Toronto with branch offices and
NOC facilities in Barbados, Texas & California
7
Summary
•
Growing Ethernet penetration
is changing:
–
–
–
–
•
•
•
How we market
Who we market to
Where we market
How long we market
Economies and countries are redefining their future
Urban, rural and remote locations are benefiting
Competitive landscape is being redefined
8
THANK YOU