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PACE 2008-2009
Global Vehicle Collaboration Project
Emerging Market Vehicle
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Missions
• To engineer a vehicle for emerging
markets.
• To develop among the students the
concepts related to collaborative design.
• To enhance collaboration between PACE
institutions.
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Project Definitons
• Emerging Markets: The denomination
used to make reference to the nations
that are becoming industrialized.
- Growing GDP
- Growing per-capita income
- Growing markets for industrial products
It is an economical rather than political
or cultural definition.
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Emerging Markets
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Emerging Markets
• Different levels of development
• Area and population disparities:
– Brazil: 8.5million km2 & 170 million ppl
– India: 3.3million km2 & 1.2 billion ppl
• Geographically dispersed
• Different road conditions
• Cultural diversity:
– Individual X Group
– Different wishes and tastes.
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Emerging Markets
• Economic Data – PPP (2007)
GDP
GDP
Growth
Growth
(trillions)
(per capita)
(total)
(industrial)
Brazil
$1.84
$9,700
5.4%
4.9%
China
$6.99
$5,300
11.4%
13.4%
India
$2.99
$2,700
9.2%
8.9%
Russia
$2.09
$14,700
8.2%
7.4%
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Emerging markets
• Vehicle Ownership (per 1000ppl)
2005
2010
2020
Growth
(2005 – 2020)
China
15.8
37.3
94.1
~6X(!)
India
6.5
7.8
14.5
123%
USA
513.2
547.8
624.1
21,6%
World
101
112.8
140.4
39%
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Emerging markets in History
• Early XXth Century
– USA: 1908 – Model T was produced for the
growing urban middle class.
• 1930 and post-WWII
– Western Europe: VW, Fiat 500, Citroën 2CV,
Morris Minor - affordable to the growing
middle class.
• Present
– China, India, Brazil, Russia
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Learning from History
• Inovative products, affordable, reliable, easy to drive
and mantain, all of the emerging market vehicles from
the past became symbols for their respective nations
and auto-industries – classic sucessful products that
changed the landscape.
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For the future
• Like technology, organizational practices
also evolved.
– Products, Markets, Supply chains and
Development became global.
– Using collaborative engineering across the
globe can optimize development time and
quality by the better use of a corporation
resources.
Students need to know how to operate on
their future work environment!
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Design proposals
•
GM Design sent a set of 15 DVD with their design concepts for the
emerging market vehicle.
•
PACE Office has given us total freedom to develop the vehicle as we see
fit.
•
Which design should we choose?
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The chosen one
“.RU” – Originally meant for
the Russian Market.
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Emerging Market Vehicle
– To guide the teams on their sub-system
design.
• Technical Specifications
– Realistic targets for dimensions,
performance, operation, confort, safety,
cost.
• Technical solutions
– Possible ways to implement some of the
vehicle subsystems.
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Emerging Market Vehicle
Basic Specifications:
• Capacity: 2 adults and two youngsters (up to
15yo). The driver will seat confortably if he/she
is:
 No shorter than 1,50m and no taller than 1,90m.
 The control forces will be compatible with the strenght of
the shortest driver (Refer to human engineering guides for
precise values of strenght and limb movement amplitudes).
• Total load capacity will be near 5000N including
passengers, luggage and fuel.
• Maximum value for the vehicle empty weight
will be 8000N.
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Emerging Market Vehicle
• Basic dimensions:
– Lenght: 3,70m (max)
– Width: 1,60m (max)
– Height: 1,50m (max)
– Wheelbase: 2,6m (max)
– Track: 1,40m (max)
• Handling:
– Slight linear understeer
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Emerging Market Vehicle
•
•
The vehicle will be capable to sustain a
constant speed of 120km/h in highways,
fully ladden. No downshift will be needed
if the gradient is less than 3%.
The vehicle will be capable to climb in a
20% gradient, fully ladden.
The two conditions will define maximum power and
torque. In both cases the traction limit will not be
exceeded.
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Emerging Market Vehicle
• Powerplant:
– Given the diferent charactheristics of each
market in terms of energy sources it is
possible to have multiple poweplants options
that will fit on the vehicle.
 Internal combustion engine (gasoline-ethanol)
 Electric
 Hybrid
The performance requirements were established for a
gasoline-ethanol fueled vehicle.
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Schools and Systems
•Each School was free to choose one system.
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Project Organization Chart
• How to have the teams working together?
• How to organise tasks, flow of information?
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Project Organization Chart
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Project Development
• Basic specification of all sub-systems
passed to the schools.
• Each School started to detail its subsystem – According to the academic
objectives set by the faculty.
• Design Reviews.
• Work with mentors.
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Project organization
• Organizing the calendar compatible with
school year (Exams, holidays).
• Every school has its own academic goals
for the project – Include them as overall
project goals.
• Setting-up a structure for meetings –
Videoconference, phone line.
• Teamcenter Site (Thanks Siemens UGS!)
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Project Development
• Teamcenter site
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Project Development
• Assembly of the complete vehicle CAD
Model.
• Every school wrote a detailed project
report.
• The report contains detailed technical
data to allow the project continuation
during next year by the manufacturing
team.
• CAD and CAE files are also part of the
overall project report.
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Final Remarks
• Thanks for joining the 2008-2009 PACE
Global Project!
Marcelo A. L. Alves
E-mail: malalves@usp. br or [email protected]
Phone: + 55 11 3091-9879
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