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TAIRAWHITI
ECONOMIC DEVELOPMENT WORKSHOP
22 OCTOBER 2014
WELCOME:
John Rae, Interim Chair – Activate Tairawhiti
INTRODUCTION & WORKSHOP
Astrid Lambert, Establishment Phase CE – Activate Tairawhiti
Kobus Mentz, director, Urbanismplus
Why are we doing this?
Tairawhiti needs a collaborative economy,
as no one entity can do it all, and to
ensure we deliver:
Solid Economic Performance
Quality of Life
Resilience which leads to sustainability over the long term
AN ECONOMIC SNAPSHOT
Astrid Lambert
Establishment Phase CE – Activate Tairawhiti
Growth, Employment, Sectors and Clusters
Employment Growth for Gisborne and
other regions (2000-2013)
140
135
130
125
120
115
Northland
New Zealand
Hawkes Bay
110
GISBORNE
105
100
A n n u a l G row t h R a te f o r Re g i o n a l G D P
Percentage GDP of NZ
2013 GDP % of NZ
Annual Growth Rate 2007/13
6
4.5
4
5
3.5
3
4
2.5
3
2
1.5
2
1
0.5
1
0
0
Northland Bay of Plenty
Gisborne
Hawke’s Bay
Northland Bay of
Plenty
Gisborne Hawke’s
Bay
NZ
Va l u e Ad d e d p e r Wo r ke r
140,000
2007 $
120,000
2013 $
100,000
80,000
60,000
2007 2013
40,000
20,000
0
Gisborne
Northland
New Zealand
Employment Growth, GRP multiplier, Employment count
multiplier
by Sector
S EC TO RS
FORESTRY
FORESTRY SERVICES, LOGGING,
WOOD PRODUCT
MANUFACTURE
HORTICULTURE
FRUIT GROWING, CROPPING
OTHER FOOD
MANUFACTURE, MEAT
PROCESSING
STOCK
DAIRY, SHEEP & BEEF
NEW ECONOMY
CREATIVE/DIGITAL/
KNOWLEDGE
OPPORTUNITY SECTORS
PLASTIC PRODUCTS
SCIENTIFIC & TECHNICAL
SERVICES + ???
TOURISM
VISITOR EXPERIENCES
EVENTS/ACCOMODATION/
RETAIL
E I G H T M O S T VA L UA B L E S E C T O R S
EMPLOYMENT COUNT & GROSS REGIONAL PRODUCT (2013)
2.00
Employment Multiplier
Revenue Multiplier
Any new
opportunities?
decline
decline
4.00
Employment Count Growth: 2008/2013 % p.a.
decline
6.00
Can
employment
decline be
reversed
Gross Regional Product Multiplier
good employment
growth
8.00
good employment
multiplier
10.00
0.00
-2.00
-4.00
Dairy Sheep Forestry & Other Food Horticulture
Meat
Agricultural
Wood
& Beef
Forest
Manufacture & Fruit
Processing
Services
Product
Services
Growing
Manufacture
Logging
What are the
inhibitors?
FASTEST GROWING MAJOR SECTORS
2008 – 2013 (EMPLOYMENT)
Hospitals and Nursing Homes
Health & Dental Services
Community Care
Local Government Administration
Also high
employment
Printing Publishing & Recorded Media
Higher Education
Meat Processing
Religious & Business Assoc
Other Food Manufacturing
Department Stores
Logging
0
2
4
6
8
10
12
GISBORNE’S DECLINING SECTORS
2008-2013
Motor Vehicles & Services Retailing
Other Business Services
Property Services (real estate)
Wood Products Manufacturing
Accommodation
Clothing & Footwear
Other Education (language schools)
Personal & Household Retailing
Central Government & Defence
Horticulture & Fruit Growing
Agricultural Services
Vehicle & Equipment Hire
Residential Construction
Beverages Malt & Tobacco (e.g. wine)
Financial Services
Also high
employment
& high
revenue
0
2
4
6
8
Employment Growth, GRP multiplier, Employment count
multiplier
by Sector
10
12
14
16
18
20
OPPORTUNITY SECTORS
Employment Count Growth: 2008-2013 % p.a.
Higher Education
Printing Publishing & Recorded Media
Movies Radio & Tv
Plastic Products
Scientific & Technical Services
ALSO MOST
VALUABLE
0.00
1.00
2.00
3.00
4.00
5.00
6.00
HOW THE BIGGEST SECTORS
C O M PA R E
forestry &
forestry
services
Main Sector: $201m
Linked Sectors: $265m
Total Revenue: $466m
Total JOBS: 1436
horticulture
&
fruit
growing
d a i r y,
sheep and
beef
$135m
$155m
$290m
$578m
$379m
$957m
1828
3358
3 M O S T VA LUA B L E C O M PA R AT I V E A DVA N TA G E
S E C TO R S ( E M P L OY M E N T C O U N T )
FORESTRY & FORESTRY SERVICES:
2.32 revenue multiplier
$73.70m GRP
$159m EXPORTS
0.24% EMPLOYMENT GROWTH (2008-2013)
DAIRY, SHEEP & BEEF:
1.66 revenue multiplier
$205.28m GRP
$560m EXPORTS
0% EMPLOYMENT GROWTH (2008-2013)
HORTICULTURE & FRUIT GROWING:
2.15 revenue multiplier
$66.63m GRP
$106m EXPORTS
-2.46% EMPLOYMENT GROWTH (2008-2013)
3 M O S T VA LUA B L E C O M P E T I T I V E A DVA N TA G E
S E C TO R S ( E M P L OY M E N T C O U N T )
OTHER FOOD MANUFACTURING:
1.97 revenue multiplier
$68.44m GRP
$130m EXPORTS
7.63% EMPLOYMENT GROWTH (2008-2013)
MEAT PROCESSING:
1.66 revenue multiplier
$49.03m GRP
$92m EXPORTS
2.31% EMPLOYMENT GROWTH (2008-2013)
WOOD PRODUCT MANUFACTURE:
2.49 revenue multiplier
$25.77m GRP
$40m EXPORTS
-1.80% EMPLOYMENT GROWTH (2008-2013)
HIGH PERFORMERS
high multipliers + big employer + growing employment
• Forestry & Forest Services
• Other Food Manufacture
• Meat Processing
• Logging
SUMMARY
VALUABLE BUT NEED SUPPORT
high multipliers + big employer + declining employment
• Dairy, Sheep & Beef
• Horticulture & Fruit Growing
• Wood Product Manufacture
• Agricultural Services
FAST GROWING NEW OPPORTUNITIES
modest multipliers + small + but some of our fastest employment growth
• Scientific and Technical Services (high multipliers)
• Plastic Products
• Printing, Publishing & Recorded Media
• Movies, Radio & TV
NOTE: Multipliers cover: GRP, Employment, Revenue
THE WORKSHOP
Astrid Lambert and Kobus Mentz
GENERAL DISCUSSION:
‘Key opportunities for Gisborne by sector’
SMALL GROUP SESSION - ISSUES & ACTIONS:
Opportunities, constraints and threats
GENERAL REPORT BACK:
Prioritise further considerations
LUNCH
SMALL GROUP SESSIONS - IMPLEMENTAION :
who champions, who delivers, organisations involved and who funds
GENERAL REPORT BACK:
Conclusions
CLOSE
GENERAL DISCUSSION
‘Key opportunities for Gisborne by sector’
S EC TO RS
FORESTRY
FORESTRY SERVICES, LOGGING,
WOOD PRODUCT
MANUFACTURE
HORTICULTURE
FRUIT GROWING, CROPPING
OTHER FOOD
MANUFACTURE, MEAT
PROCESSING
STOCK
DAIRY, SHEEP & BEEF
NEW ECONOMY
CREATIVE/DIGITAL/
KNOWLEDGE
OPPORTUNITY SECTORS
PLASTIC PRODUCTS
SCIENTIFIC & TECHNICAL
SERVICES + ???
TOURISM
VISITOR EXPERIENCES
EVENTS/ACCOMODATION/
RETAIL
SMALL GROUP SESSION 1
ISSUES & ACTIONS
Opportunities, constraints and threats
ISSUES & ACTIONS
for your sector:
 What are the Sector’s
biggest growth
OPPORTUNITIES?
 Is there LEAKAGE that
can be prevented?
 What are the Sector’s
biggest CONSTRAINTS?
 What are the Sector’s
biggest THREATS?
Please be specific and also
indicate where on the MAP
SOME CONSIDERATIONS:
 Access: to markets and
Investment
 Possible roles: of Iwi,
Local Authorities and
other organizations
 People: Skills Education,
Pathways, Talent, Labour,
Entrepreneurs
 Resource: (water, land &
other fundamental
resources), Broadband,
Infrastructure, Energy
and other.
 Governance: Regulatory
environment,
Infrastructure strategies
(enabling vs barriers)
GENERAL REPORT BACK
Prioritise further considerations
LUNCH
SMALL GROUP SESSION 2
IMPLEMENTATION
who champions, who delivers,
organisations involved and who funds
IMPLEMENTATION
of your sector
actions:




ACTIONS
who champions
who funds
Organisational
structure required to
deliver
 Which other
organisations need to
be involved
SOME CONSIDERATIONS:
 Access: to markets and
Investment
 Possible roles: of Iwi,
Local Authorities and
other organizations
 People: Skills Education,
Pathways, Talent, Labour,
Entrepreneurs
 Resource: (water, land &
other fundamental
resources), Broadband,
Infrastructure, Energy
and other.
 Governance: Regulatory
environment,
Infrastructure strategies
(enabling vs barriers)
GENERAL REPORT BACK
Conclusions
Close
END