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What is Public Relations? And who needs it? Definitions of Public Relations Public Relations is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication. Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. Public Relations is the management of communication between an organization and its publics. Public Relations is a form of communication primarily directed toward gaining public understanding and acceptance. Public Relations usually deals with issues rather than products or services and is used to build goodwill with public and employees. Who Needs Public Relations? Businesses Non-profit Organizations Educational Institutions Government Organizations Sports Teams and Leagues Entertainers Celebrities Skills/Knowledge Needed for Public Relations Writing/Journalism Organization Marketing/Sales/Business Research Communication Public Relations Is: A little bit advertising A little bit marketing A little bit journalism A little bit event coordination A little bit of everything