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Stay Tuned!
At the end of this
Webinar, Bliss will
announce her new
Survival Kit.
Three Lucky
Listeners will win!
Database Marketing
Presented by: Bliss Sawyer
October 21, 2008
www.blisssawyer.com
[email protected]
Why?
 Consumer confidence
 Trust = Referrals
 Easiest way to get loans!
Build It
(And they will come)
Value of a strong Database
Efforts = Results
Do it right this time
Who?
Take time to gather names
Personal contacts
Business to business
Fear vs. Confidence
Referrals vs. second job
Systemize
Good System = More Loans
Easy to use
Upload/transfer
Sorting capabilities
Rating system
Customer Support
Marketing Support
Increase
Networking
Casual
Formal
Seminars & training
Consumer
Realtor
Joint ventures
Website opt-in
Organize It
(You’ll spend less money to make money!)
Past client
Prospects
Referral Partners
Information is King!
E-mail, Birthdays, Personal info
Organize It
(You’ll spend less money to make money!)
Utilize a rating system
Always work to move
someone up a level
Review every 6 months to
keep list clean
Communication
4 Levels of Communication
E-mail
Mail
Phone
In Person
Using E-mail
Look professional
Track each e-mail
Random vs. Scheduled
Market Updates
Education - Information
Newsletters
Snail Mail
Postcards
Greeting Cards
Newsletters
Letters
Information Marketing
Value Mailings
Use the Phone
When & Who?
What do you say?
Greeting
Reconnect
Offer information
Ask for referrals “By the way…”
Offer assistance “Let me know if there’s…”
In Person
Drop-by’s to referral partners
Holidays & Birthdays
Information Marketing
Marketing campaigns
Customer appreciation events
Entire Database
Referral Partners
Your Tasks
1. Commit to a database system and
get familiar with it
2. Work to put as many names into
your database as possible
3. Have a 12 month marketing plan
using 4 levels of communication
4. Consistently increase database
through networking
VELMA
(Virtual ELectronic Marketing Assistant)
My Why…
Robust Online Database Mgmt System
E-mail send & track features
Print on Demand.
Postcards. Letters. Greeting Cards.
Co-branding capabilities
World Class Customer Service
Bliss Sawyer Features
Inside VELMA
Two Realtor Marketing Programs
Prospect Campaigns (Purchase & Refi)
Recipe Postcards & other CRM tools
Library of letters, tips, tools and articles
Weekly Marketing Tips & Ideas
Quarterly Webinars on what YOU need
More and More and More!
Your Why…
Survival in today’s Market
Limited time offer
Price! Only $99 set up & $39/mo
4 Week LIVE Realtor Class
One hour free Coaching w/ Bliss
Bliss’ Breaking the 40 Million Dollar
Barrier audio seminar
All you have to do…
Go to www.myvelma.com to see complete
list of features
Sign up TODAY and get your database
filling your pipeline with loans
Don’t wait to take advantage of the limited
time offer
Submit your assessment and 3 will win!