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the language of design Faulkner R and Faulkner S (1975). Inside today’s home, 4th ed., Holt, Rhinehart and Winston, NY http://daphne.palomar.edu/design/default.html what makes a language ? Languages ● natural language ● spoken or written ● writers use words to express verbal ideas et tu Brute ● mathematics F = Ma ● numbers/symbols to express mathematical ideas ● music ● sounds/notes to express musical ideas syntax and semantics the green dream has a headache 5/33 form follows function design function ● a design object has a purpose ● a design object does something ● a design object expresses design structure ● configuration of design elements ● according to design principles design elements space - form space ● ‘real thing’ ● create – manipulate - sense ● vital element ● architecture, aeroplanes, ships, graphics ● must define space ● infinite - bounded ● sense ● protected, grand, tight, scale form ● counterpart of space ● seems more real ● defines / delimits space ● inseparable ● elements of ● shape – dimensions – substance ● substance may be real or virtual shape ● 2D – 3D ● different shapes have different properties ● circle - symmetrical all axes - calm ● triangles - more ‘violent’ ● curves - continuity ● functional ● triangles resist change in shape - structural line ● one-dimensional in theory ● thick - thin ● defines outline of shape ● defines dominant direction ● emphasize shapes ● vertical – horizontal lines ● qualities ● diagonals more ‘active’ texture ● how materials feel to touch ● decorative qualities ● physical impression ● upholstery, brick ● affects light reflection ● gives character ● acts as ornament ● contrast to smooth surfaces 15/32 principles of design ● explain why some combinations of space, form, line, texture work / look better ● no absolute rules for effective design ● guidelines only ● characteristics which are important design principles ● balance ● rhythm ● emphasis ● harmony - variety – unity ● proportion - scale balance ● equilibrium ● visual weight ● psychological impact ● size of objects, colours ● small spot of bright colour may balance large grey area ● can change ● depends on viewpoint & illumination ● 3 types ● symmetrical balance ● asymmetrical balance ● radial balance symmetrical balance symmetrical balance ● formal - passive ● quiet – reposed – stately - dignified ● depends on objects ● violent shapes symmetrically placed ● result of laziness ? ● may lead to dullness ● used to contrast with Nature 20/33 asymmetrical balance ● informal - active ● visual weights equivalent but not equal ● principle of moments / levers ● informality and flexibility ● produces some ‘tensions’ symmetry - asymmetry radial balance ● elements repeated around a circle ● gives a circular movement effect ● used on bowls, plates radial balance rhythm ● 2nd major principle ● heartbeat – day/night – zebra stripes ● harmony consequence of rhythm ● continuity – recurrence - organized movement ● implied movement and direction ● sense of liveliness ● repetition and progression ● primary ways of developing rhythm repetition ● repeating shapes, colours or textures ● more complexity by alternating ● just repeating – not very stimulating ● ● ● ● repeat underlying basic forms avoid repeating the ordinary too much to monotony too little to confusion progression ● ordered systematic change ● suggests onward motion in some direction ● dynamic ● colours from light to dark ● sounds getting louder ● shapes getting bigger emphasis ● 3rd design principle ● dominance - subordination ● calling of attention – focal points ● creates interest ● ● FLW fireplace strong contrasts ● different levels of emphasis ● ● ● ● emphatic – view of outdoors dominant – fireplace, large painting subdominant – major furniture elements subordinate – sculptures, walls, floors harmony – variety - unity ● important to maintain overall harmony ● concord - agreement ● variety and unity combine proportion - scale ● relate to size of things ● deal with magnitude, quantity or degree ● proportion ● relation of one thing to another ● satisfactory - unsatisfactory ● scale ● relative size of a thing to other things ● small - large proportion - scale ● no foolproof system of proportion devised ● ● ● ● Vitruvius Corbusier – The Modulor The Golden Mean - 1.618 Fibonacci series 1,1,2,3,5,8,13,21,…. ● scale ● grand ● human – buildings, keyboards, toys summary no magic formula ● can’t just apply suitable parts of balance, rhythm, etc ● need to understand – take into account ● recognize basic elements ● discover successful principles important property colour