Download Oracle & HP

Session id: 40089
Oracle & HP: Uniquely
Addressing Business
Intelligence Trends
Robert Stackowiak, Oracle Corporation
Wayne Asp, HP
Alan Dechovitz, Procter & Gamble
Higher Return on Investment
The key motivation for HP & Oracle customers
 ROI = Present Value of Benefits - Costs
 Increasing ROI for information producers by
–
Reducing current costs of analysis for business managers (LOBs)
 Empower LOBs with tools and applications and automated
analysis rather than manually creating custom reports
–
Reducing ongoing costs of analysis for IT
 Faster and simpler development of analytic applications
 Centralized management
 Leverage return from existing investments
Higher Return on Investment
The key motivation for HP & Oracle customers
 ROI = Present Value of Benefits - Costs
 Increasing ROI for information consumers (LOBs) by
–
Enabling top-line growth
 New customers/markets, most profitable customers, …
 React faster than the competition
–
Enabling bottom-line savings
 Optimize operations, financial management, …
 Less time gathering data; more time for analysis
Four Key Drivers
How HP & Oracle customers achieve higher ROI
 “Right Time” insight for business decisions
 Enterprise-wide business intelligence
 Timely solutions to critical needs
 Reduced total cost of ownership (TCO)
“Right Time” Insight
Deliver timely business information when needed
 Only HP & Oracle provide:
–
–
–
–
Fully embedded analytics & data mining
 Faster analysis where data is
Embedded data movement, near zero latency
 Open batch & near real-time data feeds
Single platform for transactions & BI
 Support of mixed workloads enabling “daily business
intelligence”
Industry-leading server and storage performance and
price/performance for Oracle environments
 Proven throughput, availability and reliability
Amazon.com
Analysis platform for systems & users
Fulfillment
Centers
Supply
Chain
ERP
Metrics
Customer
Service
Customers
Orders
Pipeline
Associates
Extranet
DW on
HP
Superdome
Personalization
Web
Servers
Users
Campaign
Servers
Content
Servers
Email
Servers
Associates
“ …business value
realized in one year
was more than 10
times the cost of the
data warehouse.”
- According to Mark Dunlap of
Amazon.com in Winter Corp.’s
“Field Experience with Large Scale
Datawarehousing on Oracle”
Enterprise-wide Intelligence
 Only HP & Oracle provide
–
Multi-Terabyte solutions on multiple platforms
 Proven scalable choices
–
An unbreakable business intelligence platform
 Secure management of all business users in a
single platform
 Best service levels for more users & data
WHAT P&G CONSUMERS WANT
•
Information that’s immediately relevant, without sacrificing
connectivity to the data I can see

Organized the way I manage my business

The system puts all my data in one place for me

Timely and on time

A tool that is easy to use and connects easily to MS Office

Fast resolution of infrequent problems

An expert response to complex data problems
WHAT P&G CUSTOMERS WANT

Fact based answers, ideas and strategies replace technical
barriers and infrastructure needs

Predictable year on year cost trends

Improving year on year cost trends

More than competitive parity for the investment
And in a few instances

IT capabilities that change the game inside & out
Emerging Vision for Commericial
Decision Support
BUSINESS PROCESS ALIGNED
COMMERCIAL REPORTING SYSTEMS
“All the information you
need, when where
and how you need it”
COMMON DATA WAREHOUSE
TRANSACTION SYSTEMS
GLOBAL
DATA
CLIENT
Possible Decision Support Category
Structure
GLB SHIPMENTS
FIRST DEMAND FCST
MARKET MEASURES
RESOURCE PLANNING
GLB POS
GLB SHIPMENTS
CUSTOMER
MARKET MEASURES
RESEARCH VENDORS
INTERNET / INTRANET
CMK DATAMARTS
CAMPAIGN MGMT SYSTEMS
Portfolio Analysis
Market Tracking
Portfolio Details
Graphing of Key Measures
GBP Initiative: Data Entry
Deployment in the 1980s
Timely but Incomplete and Costly
ETL
Processing
Independent
Data Marts
OLAP
Engine
Sales
SQL
Server
DB2
Mining
Engine
Marketing
Finance
Oracle
Fragmented Data & Analysis,
Duplicated Effort
Reporting
Deployment in the 1990s
More Consistent, but TCO & Data Movement Challenges
Enterprise Data
Warehouse
Marketing
Dependent
Data Mart
Finance
Sales
Data Movement across Platforms,
Multi-platform Management
Deployment Today
Analysis in Database, Single Scalable Platform
Oracle Enterprise Data
Warehouse
Marketing
OLAP &
SQL Analytics
Optional Oracle
Data Mart
Finance
Data Mining
ETL
Consolidation yields Better TCO,
More Timely Results
Sales
Timely Solutions to Needs
Rapid deployment growing with business
 Only HP & Oracle provide:
–
Highest level of partner experience
 Tighter integration & support by more ISVs and
systems integrators
–
More pre-built scalable application solutions
 Deployable to multi-Terabytes as businesses grow
–
Technology standards leadership
 Most open integration choice
Timely Solutions in Telco
Rapid deployment growing with business
 A large scale solution built by a Systems Integrator
partner
–
–
–
Paper to electronic in less than a year
3NF schema
Data warehouse now in the 10s of Terabytes on Oracle on
HP
 An existing implementation tuned by Oracle
Consulting
–
–
A competing vendor positioned for the “right” fix a
proprietary and expensive hardware / software solution
Large data warehouse on Oracle on HP now provides
needed business performance leveraging existing platform
Reduced TCO
Benefits grow while costs are minimized
 Only HP & Oracle provide:
–
–
–
More cost effective management capabilities and tools
 Transparent management & resource allocation
- Less staffing, better system resource utilization
 Industry leading HP OpenView optimized for Oracle
environments
- Improved resource productivity with complete
software and hardware management
More cost effective consolidation solutions
 Greatest scalable platform choice
- More choices for consolidation, migration
Most committed to openness
 HP and Oracle are market leaders in Linux and
clustering solutions
Ellis Island Foundation
 On-line database of immigration records
–
–
–
24 million records
3.5 million images
120 million hits per month
 HP Proliant DL580s, Oracle9i RAC, Red Hat
Linux
–
3 TB of storage
“The hardware is
gathering dust. We
never have to touch it”
- According to Sam Daniel, Director
of IT at the Ellis Island Foundation
as reported in “Database Trends
and Applications”, February 2003
Four Trends
Enabled by HP & Oracle and Fueling the Vision
 “Right time” insight for business decisions
–
Closed loop implementations, automated reactive solutions
 Enterprise-wide business intelligence
–
Growth to tens of Terabytes and 1000s of users
 Timely solutions to critical needs
–
More partners leverage more of the platform
 Reduced total cost of ownership (TCO)
–
Consolidation of platforms, Linux, Grid
Next Steps….
 See Your Business in Our Software
–
Visit the DEMOgrounds
 Oracle BI & DW solutions areas
 Hewlett-Packard platform area
–
Visit our web sites
 http://www.oracle.com & http://otn.oracle.com
 http://www.hp.com/solutions1/oracle
–
See Carly Fiorina, Chairman & CEO, HP
 Thursday, September 11, 9:45 a.m.
Reminder –
please complete the
OracleWorld online session
survey
Thank you.
QUESTIONS
ANSWERS