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ICS 278: Data Mining Exploratory Data Analysis and Visualization Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Lecture 4 • Project proposals due next Thursday • Today’s lecture – Exploratory Data Analysis and Visualization • • • • Summary statistics 1 and 2 dimensional data visualization Higher dimensional visualization Examples of complex visualization – Reading: Chapter 3 in the text – Note: slides at end of last lecture on covariance, Mahalanobis distance, etc, will be revisited in next lecture Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Exploratory Data Analysis (EDA) • get a general sense of the data • interactive and visual – (cleverly/creatively) exploit human visual power to see patterns • 1 to 5 dimensions (e.g. spatial, color, time, sound) – e.g. plot raw data/statistics, reduce dimensions as needed • data-driven (model-free) • especially useful in early stages of data mining – detect outliers (e.g. assess data quality) – test assumptions (e.g. normal distributions or skewed?) – identify useful raw data & transforms (e.g. log(x)) • http://www.itl.nist.gov/div898/handbook/eda/eda.htm • Bottom line: it is always well worth looking at your data! Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Summary Statistics • not visual • sample statistics of data X – – – – mean: = i Xi / n { minimizes i (Xi - )2 } mode: most common value in X median: X=sort(X), median = Xn/2 (half below, half above) quartiles of sorted X: Q1 value = X0.25n , Q3 value = X0.75 n • interquartile range: value(Q3) - value(Q1) • range: max(X) - min(X) = Xn - X1 – variance: 2 = i (Xi - )2 / n – skewness: i (Xi - )3 / [ (i (Xi - )2)3/2 ] • zero if symmetric; right-skewed more common (e.g. you v. Bill Gates) – number of distinct values for a variable (see unique.m in MATLAB) – Note: all of these are estimates based on the sample at hand – they may be different from the “true” values (e.g., median age in US). Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Exploratory Data Analysis Tools for Displaying Single Variables Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Histogram • Most common form: split data range into equal-sized bins Then for each bin, count the number of points from the data set that fall into the bin. – – • Vertical axis: Frequency (i.e., counts for each bin) Horizontal axis: Response variable The histogram graphically shows the following: 1. center (i.e., the location) of the data; 2. spread (i.e., the scale) of the data; 3. skewness of the data; 4. presence of outliers; and 5. presence of multiple modes in the data. Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Issues with Histograms • For small data sets, histograms can be misleading. Small changes in the data or to the bucket boundaries can result in very different histograms. • Interactive bin-width example (online applet) – http://www.stat.sc.edu/~west/javahtml/Histogram.html • For large data sets, histograms can be quite effective at illustrating general properties of the distribution. • Can smooth histogram using a variety of techniques – E.g., kernel density estimation (pages 59-61 in text) • Histograms effectively only work with 1 variable at a time – Difficult to extend to 2 dimensions, not possible for >2 – So histograms tell us nothing about the relationships among variables Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Histogram Example classical bell-shaped, symmetric histogram with most of the frequency counts bunched in the middle and with the counts dying off out in the tails. From a physical science/engineering point of view, the Normal/Gaussian distribution often occurs in nature (due in part to the central limit theorem). Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine ZipCode Data: Population 900 8000 K = 50 7000 K = 500 800 700 6000 600 5000 500 4000 400 3000 300 2000 200 1000 0 100 0 2 4 6 8 10 0 12 0 2 4 6 8 10 12 4 4 x 10 x 10 400 K = 50 350 300 250 200 150 100 50 0 Data Mining Lectures 0 500 1000 1500 2000 2500 3000 3500 4000 Lecture on EDA and Visualization 4500 5000 Padhraic Smyth, UC Irvine ZipCode Data: Population • MATLAB code: X = zipcode_data(:,2) % second column from zipcode array histogram(X, 50) % histogram of X with 50 bins histogram(X, 500) % 500 bins index = X < 5000; % identify X values lower than 5000 histogram(X(index),50) % now plot just these X values Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Histogram Detecting Outlier (Missing Data) blood pressure = 0 ? Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Right Skewness Example: Credit Card Usage similarly right-skewed are Power law distributions (Pi ~ 1/ia, where a >= 1) e.g. for a = 1 we have “Zipf’s law” For word frequencies in text Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Box (and Whisker) Plots: Pima Indians Data plots all data outside whiskers Q3-Q1 box contains middle 50% of data up to 1.5 x Q3-Q1 Q2 (median) healthy Data Mining Lectures (or shorter, if no data that far above Q3) diabetic Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Time Series Example 1 annual fees introduced in UK (many users cutback to 1 credit card) Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Time Series Example 2 summer bifurcations in air travel (favor early/late) summer peaks steady growth trend New Year bumps Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Time-Series Example 3 mean weight vs mean age for 10k control group Scotland experiment: “ milk in kid diet better health” ? 20,000 kids: 5k raw, 5k pasteurize, 10k control (no supplement) Data Mining Lectures Possible explanations: Would expect smooth weight growth plot. Visually reveals unexpected pattern (steps), not apparent from raw data table. Lecture on EDA and Visualization Grow less early in year than later? No steps in height plots; so why height uniformly, weight spurts? Kids weighed in clothes: summer garb lighter than winter? Padhraic Smyth, UC Irvine Non-Stationarity • Stationarity: • Examples: • Non-stationarity is common in real data sets – (loose definition) A probability distribution p (x | t) is stationary with respect to t if p (x | t ) = p (x) for all t, where x is the set of variables of interest, and t is some other varying quantity (e.g., usually t = time, but could represent spatial information, group information, etc) – p(customer demographics today) = p(customer demographics next month)? – p(weights in Scotland) = p(weights in US) ? – p(income of customers in Bank 1) = p(income of customers in Bank 2)? – Solutions? – Model stationarity (e.g., increasing trend over time) and extrapolate – Build model only on most recent/most similar data Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Exploratory Data Analysis Tools for Displaying Pairs of Variables Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine 2D Scatter Plots • standard tool to display relation between 2 variables – e.g. y-axis = response, x-axis = suspected indicator • credit card repayment: low-low, high-high useful to answer: – x,y related? • no • linearly • nonlinearly – variance(y) depend on x? – outliers present? • MATLAB: – plot(X(1,:),X(2,:),’.’); Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter Plot: No apparent relationship Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter Plot: Linear relationship Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter Plot: Quadratic relationship Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter plot: Homoscedastic Variation of Y Does Not Depend on X Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter plot: Heteroscedastic variation in Y differs depending on the value of X e.g., Y = annual tax paid, X = income Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine 5 2.5 (from US Zip code data: each point = 1 Zip code) x 10 MEDIAN HOUSEHOLD INCOME units = dollars 2 1.5 1 0.5 0 0 2 4 6 8 10 MEDIAN PERCAPITA INCOME Data Mining Lectures Lecture on EDA and Visualization 12 14 4 x 10 Padhraic Smyth, UC Irvine Problems with Scatter Plots of Large Data appears: later apps older; reality: downward slope (more apps, more variance) 96,000 bank loan applicants scatter plot degrades into black smudge ... Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Contour Plots Can Help recall: (same 96,000 bank loan apps as before) shows variance(y) with x is indeed due to horizontal skew in density unimodal skewed skewed Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Problems with Scatter Plots of Large Data # weeks credit card buys gas vs groceries (10,000 customers) actual correlation (0.48) higher than appears (overprinting) also demands explanation Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine A simple data set Data X 10.00 8.00 13.00 9.00 11.00 14.00 6.00 4.00 12.00 7.00 5.00 Y 8.04 6.95 7.58 8.81 8.33 9.96 7.24 4.26 10.84 4.82 5.68 Anscombe, Francis (1973), Graphs in Statistical Analysis, The American Statistician, pp. 195-199. Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine A simple data set Data X 10.00 8.00 13.00 9.00 11.00 14.00 6.00 4.00 12.00 7.00 5.00 Y 8.04 6.95 7.58 8.81 8.33 9.96 7.24 4.26 10.84 4.82 5.68 Summary Statistics N = 11 Mean of X = 9.0 Mean of Y = 7.5 Intercept = 3 Slope = 0.5 Residual standard deviation = 1.237 Correlation = 0.816 Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine A simple data set Data X 10.00 8.00 13.00 9.00 11.00 14.00 6.00 4.00 12.00 7.00 5.00 Y 8.04 6.95 7.58 8.81 8.33 9.96 7.24 4.26 10.84 4.82 5.68 Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine 3 more data sets X2 Y2 X3 Y3 X4 Y4 10.00 9.14 10.00 7.46 8.00 6.58 8.00 8.14 8.00 6.77 8.00 5.76 13.00 8.74 13.00 12.74 8.00 7.71 9.00 8.77 9.00 7.11 8.00 8.84 11.00 9.26 11.00 7.81 8.00 8.47 14.00 8.10 14.00 8.84 8.00 7.04 6.00 6.13 6.00 6.08 8.00 5.25 4.00 3.10 4.00 5.39 19.00 12.50 12.00 9.13 12.00 8.15 8.00 5.56 7.00 7.26 7.00 6.42 8.00 7.91 5.00 4.74 5.00 5.73 8.00 6.89 Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Summary Statistics Summary Statistics of Data Set 2 N = 11 Mean of X = 9.0 Mean of Y = 7.5 Intercept = 3 Slope = 0.5 Residual standard deviation = 1.237 Correlation = 0.816 Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Summary Statistics Summary Statistics of Data Set 2 N = 11 Mean of X = 9.0 Mean of Y = 7.5 Intercept = 3 Slope = 0.5 Residual standard deviation = 1.237 Correlation = 0.816 Summary Statistics of Data Set 3 Summary Statistics of Data Set 4 N = 11 N = 11 Data Mining Lectures Lecture on EDA and Visualization Mean of X = 9.0 Mean of Y = 7.5 Intercept = 3 Slope = 0.5 Residual standard deviation = 1.237 Correlation = 0.816 Mean of X = 9.0 Mean of Y = 7.5 Intercept = 3 Slope = 0.5 Residual standard deviation = 1.237 Correlation = 0.816 Padhraic Smyth, UC Irvine Visualization really helps! Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Exploratory Data Analysis Tools for Displaying More than 2 Variables Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Multivariate Visualization • Multivariate -> multiple variables • 2 variables: scatter plots, etc • 3 variables: – – – – • 4 variables: – – • 3-dimensional plots Look impressive, but often not used Can be cognitively challenging to interpret Alternatives: overlay color-coding (e.g., categorical data) on 2d scatter plot 3d with color or time Can be effective in certain situations, but tricky Higher dimensions – – – – Data Mining Lectures Generally difficult Scatter plots, icon plots, parallel coordinates: all have weaknesses Alternative: “map” data to lower dimensions, e.g., PCA or multidimensional scaling Main problem: high-dimensional structure may not be apparent in low-dimensional views Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Scatter Plot Matrix For interactive visualization the concept of “linked plots” is generally useful Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Trellis Plot Older Younger Male Data Mining Lectures Female Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Using Icons to Encode Information, e.g., Star Plots • • 1 2 3 4 Price Mileage (MPG) 1978 Repair Record (1 = Worst, 5 = Best) 1977 Repair Record (1 = Worst, 5 = Best) 5 6 7 8 Headroom Rear Seat Room Trunk Space Weight Each star represents a single observation. Star plots are used to examine the relative values for a single data point The star plot consists of a sequence of equi-angular spokes, called radii, with each spoke representing one of the variables. • Useful for small data sets with up to 10 or so variables • Limitations? – – Small data sets, small dimensions Ordering of variables may affect perception 9 Length Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Chernoff’s Faces • described by ten facial characteristic parameters: head eccentricity, eye eccentricity, pupil size, eyebrow slant, nose size, mouth shape, eye spacing, eye size, mouth length and degree of mouth opening • Chernoff faces applet http://people.cs.uchicago.edu/~wiseman/chernoff/ • more icon plots http://www.statsoft.com/textbook/glosi.html Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Parallel Coordinates (epileptic seizure data from text) 1 (of n) cases dimensions (possibly all p of them!) (this case is a “brushed” one, with a darker line, to standout from the n-1 other cases) often (re)ordered to better distinguish among interesting subsets of n total cases interactive “brushing” is useful for seeing such distinctions Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine More elaborate parallel coordinates example (from E. Wegman, 1999). 12,000 bank customers with 8 variables Additional “dependent” variable is profit (green for positive, red for negative) Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Interactive “Grand Tour” Techniques • “Grand Tour” idea – – – – – • Cycle continuously through multiple projections of the data Cycles through all possible projections (depending on time constraints) Projects can be 1, 2, or 3d typically (often 2d) Can link with scatter plot matrices (see following example) Asimov (1985) e.g. XGOBI visualization package (available on the Web) – http://public.research.att.com/~stat/xgobi/ • Example on following 2 slides – 7dimensional physics data, color-coded by group, shown with (a) Standard scatter matrix (b) static snapshot of grand tour Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Example of displaying 4d categorical data, e.g., as used in OLAP/databases Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Other aspects (not discussed) • Cognitive and human-factors aspects of visualization – In creating visualizations of data it is important to be aware of how the human brain perceives visual information – E.g., “Rules and principles of scientific data visualization” • http://www.siggraph.org/education/materials/HyperVis/percept/visrules.htm • Artistic aspects of visualization – Classic books by Edward Tufte: http://www.edwardtufte.com/tufte/ • Visualization of other data – 2d, 3d, 4d “volume” data (fluid flow, brain images, etc) – Network/graph data • Issues: graph layout/drawing, issues of graph size – Many others…., e.g., • http://www.cybergeography.org/ • CHI conference, etc Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Visualization of weather states for Kenya Daily data from 20 year history clustered into 3 different weather “states” Mean image for each state - wind direction (arrows) - wind intensity (size of arrows) - rainfall (size of circles) - pressure (contours) S. Kirshner, A. Robertson, P. Smyth, 2004. Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Summary of 189k newsgroups and 257M postings Green = increase in postings in 2004 over 2003, red = decrease Uses “treemap” technique. Details at http://jcmc.indiana.edu/vol10/issue4/turner.html Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Time-line Visualization of Research Fronts (Morris et al, JASIST, 2003) Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Interactive MultiTile Visualization (Falko Kuester’s HIPerWall system, Calit2, UCI) Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine Summary • EDA and Visualization – Can be very useful for • data checking • getting a general sense of individual or pairs of variables – But… • do not necessarily reveal structure in high dimensions • Reading: Chapter 3 • Next lecture: – projecting/mapping data from high dimensions to low dimensions Data Mining Lectures Lecture on EDA and Visualization Padhraic Smyth, UC Irvine