Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Effective Email Marketing tools and strategies… Leif C. Youngberg Co-founder CoolerEmail.com March 19, 2003 Tools of the Trade Specialized email marketing engines ASP Model Wide range of offerings (self-service, high-volume, agency) Features and Benefits Easy to build emails Easy to send emails Easy to track emails Extraordinary ROI Integrated website analytics software The Fundamentals Target Audience -Who are you sending to? Everybody you know? Customers? Prospects? Subsets? Message-Why should they read it? Relevant Personalized Professional Appealing call to action RSVP Take Survey Great offer – buy now! Your Mailing List Establish it Maintain it (automatically) Unsubscribes Bounces Update information Grow it (automatically) Pre-existing business relationship (from CRM system) NO SPAM Website sign-ups (optin/double optin) Send to Friend/referral program Organize/Segment it By demographic/geographic fields E.g., “prospects” in “New York” Website sign-up forms Collect subscribers… To these mailing lists… Building your Message Templates Build the “look & feel” once Website banner, style sheets, colors, etc. Specific templates for specific purposes Content/Editions (“cut and paste”) (1 of 4) Monthly Weekly Event driven (birthdays) Triggered Emails (e.g., 7 days after signing up) Advanced Options/Examples Custom HTML Flash Streaming Video Templates Building your message (2 of 4) Content/Editions Building your message (3 of 4) Advanced Options/Examples Building your message (4 of 4) Sending your message Tracking---introduction Summary data Sent Read Clicked Unsubscribes Bounces Individual data Website data CRM data (1 of 5) Tracking---basic (2 of 5) Tracking---charts (3 of 5) Tracking---web logs (4 of 5) Tracking---data mining (5 of 5) Contact management Example 1.1---CoolerVAR Example 1.2---CoolerVAR Example 1.3---CoolerVAR Example 2 --- Bill Clinton Powered by: Conclusion