Download Market Sales Accounting

ITEC423 DATA WAREHOUSING
INTRODUCTION TO THE COURSE
Asst. Prof. Dr. Nazife Dimililer
Spring 2010-2011
Information
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Class : CTL002
Schedule
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Tuesday 12:30-14:20
Thursday 12:30-14:20
Office : CT 206
Phone : 630 1034
Email : [email protected]
Books
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Ponniah P., Data Warehousing Fundamentals for IT Professionals,
John Wiley & Sons, 2010
MS SQL server Analysis services
Assesment
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Attendance
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Attendance is mandatory.
Missing more than 60% of
classes disqualifies you from
make ups
Grading
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4xQuizzes : 20%
Midterm :30%
Final : 45%
Lab performance
(Attendance??) 5%
Optional Work upto 5-10%
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Project
Research
Design Homework
Objectives and Learning Outcomes of
the course
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Objectives
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Provide a solid background in data warehousing
Show the differences between databases and data warehousing
Define the process of designing a data warehouse
Design and implement a data warehouse
Learning outcomes
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Describe the differences between OLTP systems and data warehouses.
Describe the need for data warehousing
Analyze and transform business requirements into a dimensional model
in order to build a data warehouse
Transform the dimensional model into a physical data design
Implement a high quality data warehouse or data mart
Understand multidimensional query concepts
Schedule
Class/Week
Topic
Reading
1
Introduction
Chapter 1
2
Building blocks of a data warehouse
Chapter 2
3
Trends in Data warehousing
Chapter 3
4
Planning and Project Management
Chapter 4
5
Defining Business Requirements
Chapters 5 & 6
6
Architectural Components
Chapters 7 & 8
7
Role of Metadata
Chapter 9
8
Dimensional Modeling
Chapters 10 & 11
9
Data extraction, transformation and loading
Chapter 12
10
OLAP in Data Warehouse
Chapter 15
11
Data mining Basics
Chapter 17
12
Physical Design Process
Chapter 18
13
Deployment and Maintenance
Chapters 19 & 20
Learning Procedures
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Lectures
Power point slides
 Discussions
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Applications
Step-by-step tutorials
 Case studies
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Homework/Project
Problems
 Research/Homework
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Operational Databases (OLTP Systems)
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Every company uses a number of operational
databases to store daily transactions
All activities are recorded
 Performed
by users
 Stored in databases
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Operational databases are designed and
optimized for insert/delete/update
Majority of transactions involve single records
Operational Databases (OLTP Systems)
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4
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4
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Accounting
Software
Accounting
Market Sales
Software
Market
Sales
Estate Agency
Software
Estate Sales
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data
data
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data
What is Business Information?
Information contained in the operational
databases and external resources of a company
 Utilized for gaining insights that drive strategic
and tactical business decisions
 Help make decisions faster
 Encompasses a broad category of technologies
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 gather,
store, access, and analyze data
What is Business Intelligence?
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computer-based techniques used in spotting,
digging-out, and analyzing business data, such as
sales revenue by products and/or departments, or
by associated costs and incomes
broad category of applications and technologies
for gathering, storing, analyzing, and providing
access to data to help clients make better business
decisions.
What is business Intelligence?
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environment in which business users receive
information that is reliable, secure, consistent,
understandable, easily manipulated and timely
 enable
business users to conduct analyses that yield an
overall understanding of where the business has been,
where it is now, and where it will be in the near future.
 empowers knowledge workers to make more informed,
smarter business decisions faster
Key concepts in Business Intelligence
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Management makes decisions
Requires information from various/diverse sources
Information should be in required format
Past data is important
Results should be produced immediately
Managers should be able pose ad-hoc queries
Business Intelligence
Market Sales
Software
Estate Agency
Software
Accounti
Query
Query
ng
Query
Market
Query
Sales
Estate
Sales
Business Intelligence
Accounting
Software
Is there a correlation
between apt sales and dairy
I needsales?
the number
of a
product
Prepare
dairyshowing
productsamount
sold byof
graph
eachproducts
branch and
per month
dairy
number
for the
lastin 10
years!
of apts
sold
each
month
Ifor
need
the these
last 5NOW!!!
years.
Business Intelligence
Accountin
g
Software
Accou
nting
product
branch Market
Market
Sales
Software
price
Extract
Transform
employee category Load
company
Estate
Agency
Software
All bills
Sales
Estate
Sales
Contains
historical
data as well
All
market
sales
All
property
sales
STAR SCHEMA
What Can a Data Warehouse Do?
Some of the benefits of a DW are:
 Immediate information delivery to
management
 Data integration from across and even outside
the organization
 Future vision from historical trends
 Tools for looking at data in new ways
 Freedom from IS department resource
limitations
Example of Data Warehouse Applications-I
Sales Analysis
 Determine real-time product sales to make vital pricing and
distribution decisions.
 Analyze historical product sales to determine success or failure
attributes.
 Evaluate successful products and determine key success factors.
 Use corporate data to understand the margin as well as the
revenue implications of a decision.
 Rapidly identify a preferred customer segments based on revenue
and margin.
 Quickly isolate past preferred customers who no longer buy.
 Identify daily what product is in the manufacturing and distribution
pipeline.
 Instantly determine which salespeople are performing, on both a
revenue and margin basis, and which are behind.
Example of Data Warehouse Applications-II
Financial Analysis
 Compare actual to budgets on an annual, monthly
and month-to-date basis.
 Review past cash flow trends and forecast future
needs.
 Identify and analyze key expense generators.
 Instantly generate a current set of key financial
ratios and indicators.
 Receive near-real-time, interactive financial
statements.
Example of Data Warehouse Applications-III
Human Resource Analysis
 Evaluate trends in benefit program use.
 Identify the wage and benefits costs to determine companywide variation.
 Review compliance levels for EEOC and other regulated
activities.
Other Areas
 Warehouses have also been applied to areas such as:
 Logistics
 Inventory
 Purchasing
 detailed transaction analysis
 load balancing
 …
What is Data Warehouse?
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A decision support database that is maintained
from the organization’s operational database
Supports information processing by providing a solid
platform of
,
data for analysis.
Consolidated/integrated view of corporate data drawn
from
Depending on the purpose of the data warehouse, it may
contain
data,
data, or both.
A range of end-user access tools capable of supporting
simple to highly complex queries to
.
What is Data Warehouse?
•A data warehouse is a central repository for all or
significant parts of the data that an enterprise's various
business systems collect.
•Data warehousing emphasizes the capture of data from
diverse sources for useful analysis and access
•Data warehouse helps get information to answer questions.
•It is not meant for direct data entry;
•batch updates are the norm for refreshing warehouses.
•Data mart is a subset of a data warehouse based on a
specific department, function or subject
•Applications of data warehouses include data mining, Web
Mining, and decision support systems (DSS), Business
Intelligence (BI).
What is a data warehouse?
“A data warehouse is a
 subject-oriented,
 Integrated
(consolidated)
 time-variant, and
 nonvolatile
collection of data in support of management’s decisionmaking process.”
W. H. Inmon
End of
Lecture 1