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Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arroyo CEO Introduction to Quiterian Founded by Josep Arroyo in 2003 Dynamic Data Web – The Fastest Advanced Analytics and Predictive Self-Service BI for all users European Headquarter Barcelona US Headquarter Miami, FL European offices Madrid Sevilla Valencia Lisboa North America Offices Los Angeles, CA México DF, México Business Partners Worldwide Quiterian and its BI platform DDWeb appear in the ‘Magic Quadrant for BI Platforms' report, for 'having made Data Mining and Statistical Analysis of large-scale data user-friendly and accessible to all business users‘. Positioning: Advanced Analytics complementing current BI Traditional BI Predefined Reporting Visualization & Dynamic Reporting Focus on control and Reports distribution Focus on dynamic visualization and drill down Stability - NO CHANGES Centralized Info – IT Dependency What Happened? Advanced Analytics and Predictive for business users Focus on getting more value from data. Easy analysis techniques, Self-service BI and big data Rapid Changes, Anticipation 100% Self-Service Why happened? What Next? Our Experience: Customer Segmentation&Clustering for Product Design in 15 Minutes Do you think is really hard to understand where the opportunities are? • Let us show you how to find the fast path to find the opportunities. In 15 Minutes? Yes, let me show it to you. 1. Using powerful and easy to use analytic techniques 2. Giving autonomy to business users 3. Reducing dramatically IT workload 4. High Performance with large data volume 5. No need for cubes or metadata Scenario Insurance services marketing department Data model DDWeb loaded: • • • • • • • • Prospect Customers Products Transactions Campaing Response Contact History Postcode Scenario Scenario Content 1 Scenario 2 Their needs 3 Problem resolution Needs The marketing area want: Identify the most profitable customers Identify cross-selling opportunities What? How? Who? Identify the most profitable channel Identify characteristics of customers Content 1 Scenario 2 Their needs 3 Problem resolution Cross-selling opportunities Insurance institution offers different products What is the category of best sellers? Products How it relates to te other categories? Text Cross-selling opportunities With Dynamic Data Web, quickly and visually, using Venn diagrams have found a new business opportunity and we have defined the target Cross-selling opportunities The marketing area want : Identify the most profitable customers Identify cross-selling opportunities What? How? Who? Identify the most profitable channel Identify characteristics of customers Customer value Determine the current and/or future customer value What are the most profitable customers? It is possible to determine the future probability of customers? What their potential value? Customer value We give our analysis of added value. Combining information from different tables imported DDWeb is easy to create new information that we had in our original base Customer value The marketing area want: Identify the most profitable customers Identify cross-selling opportunities What? How? Who? Identify the most profitable channel Identify characteristics of customers Identify the most profitable channel Identify the most advantageous promotion channel What will be the most effective channel? How we approached our target? Identify the most profitable channel Again, to reach easily and intuitively DDWeb decipher the most interesting channel for our promotion Identify the most profitable channel The marketing area want: Identify the most profitable customers Identify cross-selling opportunities What? How? Who? Identify the most profitable channel Identify characteristics of customers Identify the best customers Identify the profile of best customers What characteristics define the most profitable customers? What makes them different from other? Identify the best customers Identify the profile of best customers With Profile decipher the profile of our best customers quickly. Learn how they are and confirm our intuitions Identify the best customers The marketing area want: Identify the most profitable customers Identify cross-selling opportunities What? How? Who? Identify the most profitable channel Identify characteristics of customers Target for promotion Determine target for our promotions We have identified a business opportunity, the profile of people you want to address and promote the most appropriate channel We can exactly detect the target at which we want to go? Target for promotion Using the mouse, without need complex SQL queries we have determined our target and exported data for complete the mailing Want to know the best Product to Recommend ? Decision tree, easy to understand, quick to manage… What makes us different and unique? 1. Using powerful and easy to use analytic techniques 2. Giving autonomy to business users 3. Reducing dramatically IT workload 4. High Performance with large data volume 5. No need for cubes or metadata Thank you for your attention!! QUITERIAN PARTNER IN TURKEY Umit Kantel New Business Director Yaz Bilgi Sistemleri Büyükdere Cad. Prof.Dr.Bülent Tarcan sk. no:1 Gayrettepe 34349 212-2885370 [email protected] European Headquarter Barcelona US Headquarter Miami, FL European offices Madrid Sevilla Valencia Lisboa North America Offices Los Angeles, CA México DF, México www.quiterian.com [email protected] QUITERIAN EMEA Francisco Viana Europe Channel Manager (+34) 933 714 470 Skype: f.viana [email protected] www.quiterian.com