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Spatially Enabling the e-Everything
Enterprise in a Digital Economy
Fourth GSDI Conference
Capetown, South Africa
March 13, 2000
Jack Pellicci
VP,Global Service Industries
Oracle Corporation
[email protected]
The New Business Landscape
e-
RROI
Enterprise
Customer Centricity
Personalization
Convergence
Internet Time
Getting a Rapid Return On “All” Your Information
Total Cost
of
Information
Over the
Counter
Mail
Knowl.
economy
IVR
e-Mail
Internet
Internet 2
Value
Value
of
information
e-Government
e-Business
Location Based
Services
Self Service
Cost
Innovation
Leadership
2000
2003
e-Everything
e-Services
e-Government
e-Solutions
Customer
“Business”
Information
e-Business
“Geospatial”
Information
e-Learning
“Location Based Services”
The e-Enterprise
Supplier
Customer
Employee
e-Enterprise Drivers
Efficient Markets
Globalization





Global Competitors
Global Customers
Global Channels
Global Implementations




New Business
Models





Dynamic Trade
Disintermediation
Transparent Prices
Traditional boundaries
dissolving
Customer-centric
Dynamic Supply Chain
Buying communities
Hosted Services
B2B Portals/ Exchanges
Location Based Services
Managing All the Data in an e-Enterprise
GeoSpatial and Multidimensional
“Spatial” Queries
Self Service
Access
Geospatial Data
Business Data
Data
Mining
Network Data
Customer Data
Stores
Integrated
Infrastr.
“Business Queries”
Electronic
Exchanges
Spatial Market Trends
GIS
Spatial
Business
Support
Systems
Spatial
Personal
Productivity
Internet Platform
Source: IDC
Spatial Information Usefulness
35
29.5%
30
29.9%
25.1%
Percent
25
20
15
11.2%
10
4.3%
5
0
1 - Not at
all useful
Source: IDC, 1998
2 - Minimally
useful
3 - Moderately
useful
4 - Very
useful
5Critical
Growth and Revenue
Current
Revenue
Growth Rate
GIS
~75%
BSS
~20%
PP
<5%
2-5%
30%
Too early
(CAGR)
Potential
< 1,000,000 ~8,000,000 ~20,000,000
Users
% Penetration
Near
<10%
Too early
saturation
Emergence of Location Based Services
Market Size
$10B
Internet and Mobile
Location Services Market
$5B
Inflection
Point
GIS
Market
$1B
1980
1990
2000
2005
Recognizing the Value In Spatial
The Strategic Role of Spatial in the New Economy
Expand
Markets
New location-based services
Target new customers
Upsell existing customers
Exploit competitors
Improve
Efficiencies
Increase return on all information
Support e-Business/ e-Government
Integrate spatially enabled Exchanges
Retain
Customers
Improve customer service
Enable customer self-service
Improve customer intimacy
The New Spatially Enabled Global Business Model
Separate IT
Aligned global
and
IT and
Unified global
business
business
IT and
strategies
strategies
business
strategies
IT
IT
IT
eE
Business
Single
global
strategy
SeE
SpatiallyEnabled
e-Enterprise
Busines
s
Business
Emergence of e-enterprise
Forrester
Globalization of business
Model for Accessing Spatial Data
Integrated View
Whoville Cedar Lake
Queries
extract
data from
diverse
sources
Whoville
Parcels
Roads
Images
Boundaries...
Catalog
View
Cedar Lake
Internet
Common interfaces enable interoperability
Data Vendor
Data
Metadata
City Agency
Data
Metadata
State Agency
Data
Metadata
Web Portal
Data
Metadata
GeoXML
Clearinghouse
Catalog that
indexes data,
similar to WWW’s
html search engines
Spatially Enabling the e-Enterprise
Handheld
Operational
Data
Wireless
Spatial
Data Warehouse
ERP, CRM
Data
External
Data
Application
Server
Business
Intelligence
Mobile
Intranet
Extranet
Internet
Enterprise Spatial Architecture
Spatial Information Access By Any System, Process, User
Web Based Location Services
Web Phone
Palm
Web Browser
Application Tier
Portal to Go
Application
Server
Location
Server
Map
Server
Data Server Tier
JServer
Geocoding
Server
Multi-Media
3rd party
GeoJava
Components
Leveraging “Location Aware” Enterprise Portals
Enterprise
Portal
“Productivity” services
Spatial Indexing
Location-based
services
•
Customers/
Citizens/
Users
e-Business
Applications
Enterprise Portal
Personalized
Delivery
–
–
1 Place to access geospatial
information
Empower users by efficiently
sharing information
I/N
Spatially Enabled
OnLine Exchange
A View of the Future:
The Spatially Enabled
Digital Marketplace
Drivers in the New Digital Marketplace
• Simplicity
• Completeness
• Shared Services
Everything Over the Internet
Key Elements Of an Exchange
• Real-time visibility across supply chain
• Collaborative supply chain planning
• Build-to-order production models
• Optimized inventory management
Supply Chain
Collaboration
Exchange
Design
Collaboration
• On-line product development environments
• Collaborative design
• Interactive program schedules
Dynamic trading
communities
• On-line auctions, RFQs
• Consortium buying
• Liquid market for surplus
materials
• Catalog purchasing
Auto-Xchange: a Joint Venture
Cisco Corporation

Supply internet and intranet
connectivity solutions facilitating
Ford, GM and Daimler-Chrys. the linking of Ford’s 30,000
•
Direct all Ford production suppliers to the e-marketplace.
and non-producti,n
•
purchases through Auto•
Xchange
•
Contribute employees to
manage business operations
Auto-Xchange
•
•
Oracle Corporation
Provide the technology
Provide systems
integration services
Host the exchange
Contribute employees to
support technical
operations
Operating Principles
• Create a market open to the entire industry; including other OEMs, all tiers of suppliers
and dealer networks
• Operate independently and without bias.
The Digital Marketplace-A Vision of the Future
Education
Industry
Government
NGO’s
Integrated Online
Exchange
Migratory Initiatives
Legacy Systems
FMKT
GSA
eSteel
Linked
Exchanges
eOil
eCoal
ePlastics
Supply Chain
Exchanges
Big
Suppliers /
VPVs
Small/Medium
Suppliers
Adding Location Based Services to an Exchange
• Visibility across the location services
value chain
• Mining of Gov’t Data
• Push/ pull delivery strategy
• Optimized knowledge management
• Free to Low Cost
Free / paid citizen svcs. /
Industry Subscription Svcs.
e-Pay and Presentment
Volume Based-Flat fee
A multi-tier, integrated
location servicesTrading
Exchange
Spatially Enabled
Exchange
an enabled platform
for Internet procurement
• Real-time bidding
• On-line RFQ’s
• Internet based transactions
• Integration of Public & Private sector Info
multiple vertical
trading communities
• Location Based Services
• Liquid market for buying Gov’t data
• Spot Market for gov. /acad./
industry prods/svcs.
Creating a Spatially Enabled Digital Marketplace
Critical Success Factors
•
•
•
•
•
Think Big, Start Small, Scale Fast, Deliver Value
Emphasize simplicity and completeness
Centralize and manage complexity-- on network
Integrate public and private spatial services
Provide distributed access to integrated
location based services
• Share everything--data, content, infrastructure
• Create meaningful public-private partnerships
around standards
The Challenge
• Can You Support the Vision for the Spatially
Enabled, e-Everything Global Enterprise
• Can the GSDI Initiatives Support the New Global
Business Model
• Can We All Articulate the Value of Spatial in an
Integrated, Public-Private, Shared Services
Digital Marketplace