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* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
– Whole Life Cycle Surveying with Cognos Presented at OCBIG June 15, 2001 www.ntuitive.com www.orlankarigan.com What is ? a sophisticated web-based survey & analysis tool provides complete survey life-cycle from designing questionnaire, to deploying on the Web (or via IVR), to analyzing the results timely results, scalable, user-configurable, iterative, rapid refinement, real-time “field intelligence” solution integrates seamlessly with Cognos™ BI tools for internal and web-based analysis Business Value NVision radically compresses the decisionmaking timeline – hours instead of weeks/months extremely cost-effective often see savings of 90% over conventional methods entirely User-driven – no programming required puts ownership of sensitive data back into the hands of the company reduces the dependency on 3rd party market research firms What are typical uses? Customer relations Customer satisfaction surveys Marketing Public opinion research Market profiling and segmentation Competitive analysis Web site evaluations Advertising effectiveness surveys New product launch feedback Human resources Employee satisfaction surveys Other Political polling Pharmaceutical testing Professional/medical studies Collaborative research Production QA problem reporting Census data How does work? “Whole Life-Cycle” Surveying Data Repository Business Rules Maintenance Define Objectives Design Questionnaire Data Capture Engine Deploy Questionnaire Capture Responses Analytical Tools Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions 1. Design questionnaire User-driven, flexible design Define Objectives Design Questionnaire Deploy Questionnaire Capture Responses Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions 2. Deploy questionnaire Post questionnaire to the Web Define Objectives Design Questionnaire Deploy Questionnaire Capture Responses Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions 3. Capture responses Internet Database IVR Hand-held (future) Define Objectives Design Questionnaire Deploy Questionnaire Capture Responses Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions 4. Tabulate results Build PowerCube(s)™ or Export .CSV file(s) for Define Objectives Design Questionnaire Deploy Questionnaire Capture Responses or 4Thought™ Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions 5. Analyze Results Using PowerPlay™, PowerPlay ES™, and/or 4Thought™ Define Objectives Design Questionnaire Deploy Questionnaire Capture Responses Tabulate Results Rapid Refinement & Redeployment Analyze Results Actionable Decisions Cognos integration leveraging Cognos repositories (IQD and MDL) with NVision’s Metadata/BI Update Layer user-defined enablement of new respondent attributes as dimensions/categories/drill-down paths, etc. flexible labeling/sorting of attributes BI Suite integration Powerplay™ Transformer and OLAP Client tight integration Powerplay Enterprise Server™ 4Thought™ (multi-variate data mining) The opportunity for users NVision is a “no brainer” if you already have invested in Cognos BI tools if you have internal market research people, NVision will help them work smarter run your own surveys as often as you’d like – reduce your dependency on outside firms very fast ROI