Download estonia`s leading triple play service provider transforms its

AMDOCS CUSTOMER success story
ESTONIA’S LEADING TRIPLE PLAY SERVICE PROVIDER
TRANSFORMS ITS NATIONWIDE, NEXT GENERATION
NETWORK WITH AMDOCS OSS
“Amdocs OSS is critical to Elion’s long-term vision of building
a nationwide, world-class next generation network.”
Margus Pärnsalu
Chief IT Architect, Elion
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
AMDOCS CUSTOMER success story
COMPANY AT A GLANCE
EXECUTIVE SUMMARY
COMPANY: Elion
HEADQUARTERS: Tallinn, Estonia
When Elion embarked upon a network infrastructure
WEBSITE: www.elion.ee
change, the prospect of completing the project and ensuring
REVENUES: € 213m (approximately $307m)
the rest of the organization understood its business value
STOCK MARKET: Fully-owned by TeliaSonera Group
on the journey looked daunting. With the help of Amdocs,
EMPLOYEES: 1,500
Estonia’s leading telecommunication service provider set
SUBSCRIBERS: Approximately 0.35m, with most
subscribers using multiple services
out a pragmatic approach to transformation. By breaking
SERVICES: Triple play services: fixed network calls,
broadband Internet and IP TV services including video on
demand. Elion owns Estonia’s most popular Internet search
engine and subject catalogue NETI and Internet portal
hot.ee. Other services include data communication solutions
for business users.
Technical environment
AMDOCS PRODUCTS: Amdocs OSS, including Resource
Manager, Task Engine and Sync Engine
AMDOCS SERVICES: Consultancy workshops and
product support services
INTEGRATIONS: GE Smallworld for GIS;
Service Assurance systems; Order Management &
Decomposition system; Address Registry
OPERATING SYSTEM: Solaris
DATABASE: Oracle
the project into smaller, ‘bite-size’ pieces, Elion delivered
value to the business, reduced risk, and plan to put next
phases into production quickly. An early success was
when Elion’s new leased line service was completed in
less than six months. Amdocs OSS has had a significant
impact on the whole transformation process by merging
multiple systems into a single inventory, integrating with
GIS data, and helping to reduce total cost of ownership.
Amdocs OSS has helped achieve this through efficiencies
such as reducing operational process times by as much as
25 percent and reducing development cost by 30 percent.
Elion is the largest telecommunications and IT service provider
in Estonia. Owned by AS Eesti Telekom, Elion provides a range
of services to consumers and businesses including triple play and
data communications. Two years ago, Elion’s digital TV subscribers
increased dramatically by 25,000, with continuing average quarterly
increases of around 5,000 against a total, cross-service subscriber base
of less than a million. To meet this demand, the business is constantly
expanding and improving customer services with new products
like video on demand and IP telephony, and improving network
infrastructure capability. Supporting these services combined with its
long-term vision to deliver better services led Elion to launch a major,
next generation network strategy.
“When you can deliver something quickly and
cleanly, with reduced risk, then the team that
implements the solution, and the business, realize
a return on investment faster, and are inspired to
continue with transformation.”
Elion’s next generation network transformation project involved
building out a nation-wide backbone infrastructure covering the
whole of Estonia, which is now complete. Linking the fiber network to
apartment premises started last year and roll out of fiber to the home
and office is expected in the next two to three years.
Enabling large-scale transformation with
smaller, quick-win phases
A transformation project of this scope is very complex, presenting
many challenges, including quickly delivering a return on investment.
Margus Pärnsalu, Chief IT Architect at Elion, decided to approach
the transformation project in a different way and has used Amdocs
OSS to help him do it. “Initially, we had a long-term roadmap
stretching over several years. But we changed our way of thinking
and took a more pragmatic approach by effectively breaking up the
transformation project into smaller phases. This stood a much better
chance of providing the business with quick wins in terms of tangible
business solutions and demonstrable return on investment. For
example, Amdocs OSS helped us roll out our leased lines service to
customers in less than six months.”
“Amdocs OSS helped us roll out our leased lines
service to customers in less than six months.”
Pärnsalu adds, “The advantage of this pragmatic approach is that
timeframes and phases of the project are smaller. When you can
deliver something quickly and cleanly, with reduced risk, then the
team that implements the solution, and the business, realizes a return
on investment faster, and are inspired to continue with transformation.
Otherwise, if timeframes are too long, the organization tires, and you
can lose sight of where you are going, and understanding of the project
value is lost in time.”
Challenges
>Build a nationwide, next-generation fiber optic network
infrastructure
>Provide value added services on top of Internet connection
>Network operations were being managed with manual
processes and multiple data sources and systems
SOLUTION
>Take a pragmatic approach to the network transformation
process by breaking it into smaller, quick-win phases in
order to bring value to the business and stimulate continued
progress
>Consolidate 5 data sources into a single network inventory
on Amdocs OSS
>Integrate Amdocs OSS with GIS to deliver comprehensive
physical and logical network views
Amdocs OSS supports a new approach to managing
change
Elion decided to support the deployment of the fiber network
using Amdocs OSS. Elion used the Resource Manager, Task Engine
and Sync Engine modules within Amdocs OSS to model network
resources, automate processes and then link the network inventory
with GIS (graphical information system) data.
Amdocs OSS brought significant benefits and improvements to
managing network operations by enabling Elion to create a single,
centralized fiber inventory and streamline network management
operations. The flexibility of the commercial off-the-shelf (COTS)
Amdocs OSS products enabled Elion to fill gaps in their OSS
framework for the delivery of FTTx services without major changes
to existing business process.
“By carrying out our own system development,
we have reduced costs by around 30 percent.”
Results
>Reduced the risk and complexity of large-scale
transformation project
>Shorter term project quickly proved the business value
of change
>Consolidated Amdocs OSS inventory enabled new leased
lines service to be delivered in less than six months
>Reduces operational costs by 30% by transferring
development from partners to Elion’s in-house team
>Helps cut operational process times by 25%
>Makes network operations more efficient and cost effective
>Improves job satisfaction by reducing manual processes
>Knowledge transfer enabled future in-house system
development
In addition to supporting Elion’s pragmatic approach to transformation,
Amdocs has also reduced the cost of operations and made them
more efficient. Prior to deploying Amdocs OSS, Elion was handling
network operations with around five different data sources from
standalone databases through to simple spreadsheets. And much of
the activity surrounding data access and manipulation was manual.
By using Amdocs OSS to combine these different data sources into a
single system, Elion has significantly improved data quality and data
access. For example, engineers now have all the information they need,
at their finger tips, to plan and carry out network deployment tasks
helping to reduce operational process times by as much as 25 percent.
Open integration makes Amdocs OSS versatile
A partnership that reduces TCO
Amdocs OSS’ ability to integrate with GIS from GE Smallworld means
that GIS data can be easily merged with Elion’s existing network
inventory information to provide a complete physical and logic view
of the network. Other integrations include linking Amdocs OSS
with Elion’s service assurance solution so that it is much easier to
determine which customers will be impacted by changes and network
maintenance. This knowledge is then used to manage those customer
expectations during service for a better customer experience.
Key for Elion’s transformation program has been the long term, wellestablished partnership between Amdocs and its business partner
Ericsson. Experience working together over many years on multiple
Amdocs OSS projects meant that Ericsson could operate as the lead
contact and, during the early stages of the Amdocs OSS roll out, help
Elion with solution design, development and implementation.
“Amdocs provided us with highly valuable
conceptual consulting around service and inventory
management.”
An important benefit of Amdocs OSS is automated processes, and
Elion is starting to roll this capability across its OSS operations.
Automation will further increase operational efficiency and reduce
costs because it provides engineers with relevant information much
faster and removes the need to scroll through data manually.
Over time, Ericsson and Amdocs executed a successful, knowledge
transfer strategy that enabled Elion staff to gain knowledge and
experience of the solution to the extent that now Elion has taken most
of the development in-house.
“Amdocs provided us with highly valuable conceptual consulting
around service and inventory management,” says Pärnsalu. “A benefit
of the Amdocs-Ericsson partnership has been the knowledge transfer,
which enables us to perform a large proportion of development inhouse. By carrying out our own system development, we have reduced
costs by around 30 percent.”
“(Amdocs OSS) is the core piece in the puzzle
of our ability to be efficient and cost effective in
consolidating our network inventory…”
The overall operational improvements and efficiencies that Amdocs
OSS has helped achieve means that Elion expects to see a considerable
reduction in total cost of ownership.
Pärnsalu concludes, “Amdocs OSS is critical to Elion’s long-term
vision of building a nationwide, world-class next generation network.
It is the core piece in the puzzle of our ability to be efficient and cost
effective in consolidating our network inventory, creating a unified
view of network operations, and deploying our core fiber network,
fiber to apartments and fiber to the home.”
www.amdocs.com
ELION
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