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EMC Ionix I i For Service Providers © Copyright 2010 EMC Corporation. All rights reserved. 1 Proven Solution! 6 out of the 10 largest service providers id h have chosen EMC © Copyright 2010 EMC Corporation. All rights reserved. • • • • • • EMC Ionix is powered by Smarts 15 years in the market Invested 150 man-years of doctoral R&D Patented technology Handles millions of devices Employed p by world largest service providers p 2 Reasons for Change in Telecommunications Changing Consumer Attitudes Consumers seeking more personalization and control, which has broad reaching business model effects Exploding UserGenerated Content New Foundational Technologies New opportunities and challenges arise from the proliferation of UGC, from storage to capacity planning to newly-enabled newly enabled business models IP/MPLS, Virtualization, Cloud lowering barriers and enabling new services Wireless/Mobile Capital Intensive Business Increasingly outsourcing portions of IT and network to reduce large capital outlays; backhaul ownership, fiber rollout Competitive Pressures Internet Access & VoIP Cable and Satellite Traditional and non-traditional competition is disrupting the value chain h i and d fforcing i di disruptive i business model change Regulatory Uncertainty Across the globe, regulatory p y uncertaintyy abounds, especially in mobile and broadband © Copyright 2010 EMC Corporation. All rights reserved. 3 Network Evolution Legacy NGN Vertical Networks (single service) Horizontal Networks (multi services) Services Services Content Services Environment DTV Fixed d Data Net Fixed TTelephony Bro oadband Mobile Content Media Gateways IP Multi-Services ult Se ces Network et o Intelligent Edge Access Access Access Transport, Switching and Access Networks © Copyright 2010 EMC Corporation. All rights reserved. 4 Management Challenges • Ensure yyour environment is future p proof • Fast & timely delivery of new customer services • Assuring your service level agreements • Fingerpointing between teams waste too much time • Ensure & prove adherence to regulatory compliance Bottom line: Budgets are going down while expectations are up! © Copyright 2010 EMC Corporation. All rights reserved. 5 With EMC Ionix you can... • Pinpoint p p problems rapidly p y and reduce MTTR by more than 60% • Execute network configuration changes accurately in minutes rather than hours • Scale without adding staff • Ensure & maintain continuous compliance © Copyright 2010 EMC Corporation. All rights reserved. 6 Integrated & Automated Network Operations Runbook Automation Network Change, Configuration & Compliance g Fault Management & Predictive Analysis 4 3 Problem Determination Analyze 7 Analyze change impact 8 Validate change 9 E Execute t change h Discovery & Mapping 2 1 Monitor & Alert VoIP © Copyright 2010 EMC Corporation. All rights reserved. 10 Discover Cloud Optical Confirm change h IPv6 MPLS Protocols Multicast 7 With EMC Ionix YOU Can... A t Automate t Discovery Di & Mapping M i • • • • • Discovers p physical y & logical g components p Maps & analyzes complex relationships Works cross-domain Ad Adopts automatically i ll to d dynamic i changes h Displays end-to-end view Operator Benefits • Provides always fast & accurate view • Eliminates manual interaction • Eliminates silo management • Reduce number of tools © Copyright 2010 EMC Corporation. All rights reserved. Carrier-scale 8 Imagine a Situation like this... Not Available Event Event Event Event Event Event Problem Do You have a Straight g Answer to Five simple Questions? © Copyright 2010 EMC Corporation. All rights reserved. Which service is impacted ? Which subscriber is impacted ? How critical is the outage ? Where is the real problem ? Who Who’ss solving the problem ? 9 With EMC Ionix YOU Can... A t Automate t Fault F lt Management M t • Collects alerts and metrics • Correlates alerts and events without rules • Pinpoints problems automatically Operator Benefits • Eliminates fingerpointing & war room • Eliminates rule writing & manual analysis • Less operational costs © Copyright 2010 EMC Corporation. All rights reserved. ONLY ONE Root Cause 99.7% identified in realtime 10 Automated Problem Analysis in Simple Terms Improve MTTR by >60% & Operational Efficiency by 90% 4 people 55 min MTTI Operator Benefits • Better service quality (SLA) • Higher customer satisfaction • Less customer churn rate • Reduced risk of penalties • Moving into “strategic” mode © Copyright 2010 EMC Corporation. All rights reserved. 1 person 20 min 1 person 8 min 1 person 20 min MTTF MTTR 75 min Without Ionix Root Cause Analysis 28 min With Ionix Root Cause Analysis >60% MTTR 7x Faster Root Cause with 25% of resources 11 With EMC Ionix YOU Can... A l Analyse the th Impact I tE End-to-End dt E d • Model business p processes and tie them to underlying infrastructure • Assess impact on other elements • Causal propagation across managed elements Operator Benefits • Pro-active Pro active customer engagement • Align business with operations • Allow prioritization of problems © Copyright 2010 EMC Corporation. All rights reserved. 12 With EMC Ionix YOU Can... P di ti Performance Predictive P f Analytics A l ti • Learn & understand automaticallyy health of infrastructure • Analyze millions of metrics from multiple sources • Recognize anomalies or KPI breaches • Determine source of anomaly Operator Benefits Improved service quality Avoid impact on end-users Eliminate SLA violations Effective usage of resources © Copyright 2010 EMC Corporation. All rights reserved. Proactively, reduce critical alarms >90% 13 Case Study – US Service Provider US Service Provider Primary Business: National Service Provider Challenges: •Consolidate acquired tools •Too much data, not enough information • Rising costs, decreasing budget © Copyright 2010 EMC Corporation. All rights reserved. Problem Areas – Received R i d 250,000 250 000 alarms l per day d – Costly expert resources consumed by rules-writing With EMC Ionix Solution – Alarms reduced to 110 authentic problems – Mean-time-to-repair reduced by 94% – Move to p proactive service model – Eliminated rules-writing – Re-assigned 50% of NOC staff 14 Did You Know? 90% of network problems are caused by configuration errors! 90% of all problems require network changes! © Copyright 2010 EMC Corporation. All rights reserved. 15 With EMC Ionix YOU Can... A t Automate t Configuration C fi ti & Compliance C li • • • • • • Discover & Maintain all device parameters C t & Enforce Create E f standard t d d best b t practice ti policies li i Ensure consistent configurations, detect drift a a & Audit u for continuous u u compliance p a Maintain Automate network updates and changes Synchronized with Ionix Fault Management Operator Benefits • Deliver services - fast, accurate & controlled • Execute upgrades within maintenance windows • Increase staff efficiency and productivity • Being compliant at any time © Copyright 2010 EMC Corporation. All rights reserved. Roll out ACLs 100x faster Rotate passwords 300x quicker Roll credentials 170x faster 16 Case Study – Vanco (now Reliance) Problem Areas Primary Business: Leading MSP for Enterprises Challenges: – Single device deployment required network update = 3 hours – Difficult migration of customer VPN’s; Migration would require 150 man days •Ensuring accurate compliance, configuration and change a age e t in a management heterogeneous environment •Need to differentiate services in highly competitive market and increase levels of service With EMC Ionix Solution – Single device deployment to network (even ( with 1.000’s of devices) = 2-3 minutes – Migrated 1.200 site network from leased line to meshed MPLS within 10 man days •Network Services in 230 countries with 75.000 devices © Copyright 2010 EMC Corporation. All rights reserved. 17 With EMC Ionix YOU Can... A l S Apply Same M Managementt tto IIaaS S Cl Cloud d Services S i • Unified provisioning, config & change Ionix • Policy-driven automation System-wide wide compliance • System Storage • Automation with service profiling Networking Computing Operator Benefits • Eliminates need for multiple tools • Activate IaaS in minutes • Simplifies, unifies & scales © Copyright 2010 EMC Corporation. All rights reserved. 18 Automate even more... – Your Processes! © Copyright 2010 EMC Corporation. All rights reserved. 19 Bring BSS and OSS Together... • Integrate g • Automate • Orchestrate Operator Benefits Fast Integration Eliminate manual interfaces Faster service delivery Increased standardization of processes p violations Reduced risk of compliance © Copyright 2010 EMC Corporation. All rights reserved. Over 30 out-of-thebox adapters Failure rate reduced by 50% 20 Simplify YOUR Infrastructure Management! Comply Optimize p Accelerate Automate Consolidate EMC Ionix © Copyright 2010 EMC Corporation. All rights reserved. 21 Ionix Service Provider Solution Architecture Reporting & Analysis Integrations Watch4Net Integrien APG Alive 3rd Party OSS/BSS IT Automator / Adaptors Business Impact Manager Network Configuration Manager S i A Service Assurance Manager M St Storage Configuration Analyzer C fi ti A l Network Manager’s Storage Manager Server Manager Discovery & Monitoring Unified Infrastructure Manager Configuration, Change & Compliance Service Provider Infrastructure © Copyright 2010 EMC Corporation. All rights reserved. 22 And Save YOUR Money! US Service Provider Network: 30,000 Devices Solution: EMC Ionix Result: • Savings on network outages • Savings on consolidation of disparate tools and systems Total per anno: © Copyright 2010 EMC Corporation. All rights reserved. US$ 1M 23 THANK YOU © Copyright 2010 EMC Corporation. All rights reserved. 24