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EMC Ionix
I i
For Service Providers
© Copyright 2010 EMC Corporation. All rights reserved.
1
Proven Solution!
6 out of the
10 largest service
providers
id
h
have
chosen EMC
© Copyright 2010 EMC Corporation. All rights reserved.
•
•
•
•
•
•
EMC Ionix is powered by Smarts
15 years in the market
Invested 150 man-years of doctoral R&D
Patented technology
Handles millions of devices
Employed
p
by world largest service providers
p
2
Reasons for Change in Telecommunications
Changing Consumer Attitudes
Consumers seeking more personalization
and control, which has broad reaching
business model effects
Exploding UserGenerated Content
New Foundational
Technologies
New opportunities and challenges
arise from the proliferation of UGC,
from storage to capacity planning
to newly-enabled
newly enabled business models
IP/MPLS, Virtualization, Cloud
lowering barriers and enabling new
services
Wireless/Mobile
Capital Intensive
Business
Increasingly outsourcing portions
of IT and network to reduce large
capital outlays; backhaul
ownership, fiber rollout
Competitive Pressures
Internet Access & VoIP
Cable and Satellite
Traditional and non-traditional
competition is disrupting the value
chain
h i and
d fforcing
i di
disruptive
i
business model change
Regulatory Uncertainty
Across the globe, regulatory
p
y
uncertaintyy abounds, especially
in mobile and broadband
© Copyright 2010 EMC Corporation. All rights reserved.
3
Network Evolution
Legacy
NGN
Vertical Networks (single service)
Horizontal Networks (multi services)
Services
Services
Content
Services Environment
DTV
Fixed
d Data Net
Fixed TTelephony
Bro
oadband
Mobile
Content
Media Gateways
IP Multi-Services
ult Se ces Network
et o
Intelligent Edge
Access
Access
Access
Transport, Switching and Access Networks
© Copyright 2010 EMC Corporation. All rights reserved.
4
Management Challenges
• Ensure yyour environment is future p
proof
• Fast & timely delivery of new customer
services
• Assuring your service level agreements
• Fingerpointing between teams waste too
much time
• Ensure & prove adherence to regulatory
compliance
Bottom line: Budgets are going down while expectations are up!
© Copyright 2010 EMC Corporation. All rights reserved.
5
With EMC Ionix you can...
• Pinpoint
p
p
problems rapidly
p y and reduce MTTR
by more than 60%
• Execute network configuration changes
accurately in minutes rather than hours
• Scale without adding staff
• Ensure & maintain continuous compliance
© Copyright 2010 EMC Corporation. All rights reserved.
6
Integrated & Automated Network Operations
Runbook Automation
Network Change,
Configuration
& Compliance
g
Fault Management
& Predictive Analysis
4
3
Problem Determination
Analyze
7
Analyze change impact
8
Validate change
9
E
Execute
t change
h
Discovery & Mapping
2
1
Monitor & Alert
VoIP
© Copyright 2010 EMC Corporation. All rights reserved.
10
Discover
Cloud
Optical
Confirm
change
h
IPv6
MPLS
Protocols
Multicast
7
With EMC Ionix YOU Can...
A t
Automate
t Discovery
Di
& Mapping
M
i
•
•
•
•
•
Discovers p
physical
y
& logical
g
components
p
Maps & analyzes complex relationships
Works cross-domain
Ad
Adopts
automatically
i ll to d
dynamic
i changes
h
Displays end-to-end view
Operator Benefits
• Provides always fast & accurate view
• Eliminates manual interaction
• Eliminates silo management
• Reduce number of tools
© Copyright 2010 EMC Corporation. All rights reserved.
Carrier-scale
8
Imagine a Situation like this...
Not
Available
Event
Event
Event
Event
Event
Event
Problem
Do You have a Straight
g
Answer to Five simple
Questions?
© Copyright 2010 EMC Corporation. All rights reserved.
 Which service is impacted ?
 Which subscriber is impacted ?
 How critical is the outage ?
 Where is the real problem ?
 Who
Who’ss solving the problem ?
9
With EMC Ionix YOU Can...
A t
Automate
t Fault
F lt Management
M
t
• Collects alerts and metrics
• Correlates alerts and events without rules
• Pinpoints problems automatically
Operator Benefits
• Eliminates fingerpointing & war room
• Eliminates rule writing & manual analysis
• Less operational costs
© Copyright 2010 EMC Corporation. All rights reserved.
ONLY ONE
Root Cause
99.7% identified in
realtime
10
Automated Problem Analysis in Simple Terms
Improve MTTR by >60% & Operational
Efficiency by 90%
4 people
55 min
MTTI
Operator Benefits
• Better service quality (SLA)
• Higher customer satisfaction
• Less customer churn rate
• Reduced risk of penalties
• Moving into “strategic” mode
© Copyright 2010 EMC Corporation. All rights reserved.
1 person
20 min
1 person
8 min
1 person
20 min
MTTF
MTTR
75 min
Without Ionix
Root Cause Analysis
28 min
With Ionix
Root Cause Analysis
>60% MTTR
7x Faster Root
Cause with 25%
of resources
11
With EMC Ionix YOU Can...
A l
Analyse
the
th Impact
I
tE
End-to-End
dt E d
• Model business p
processes and tie them
to underlying infrastructure
• Assess impact on other elements
• Causal propagation across managed
elements
Operator Benefits
• Pro-active
Pro active customer engagement
• Align business with operations
• Allow prioritization of problems
© Copyright 2010 EMC Corporation. All rights reserved.
12
With EMC Ionix YOU Can...
P di ti Performance
Predictive
P f
Analytics
A l ti
• Learn & understand automaticallyy health of
infrastructure
• Analyze millions of metrics from multiple sources
• Recognize anomalies or KPI breaches
• Determine source of anomaly
Operator Benefits
 Improved service quality
 Avoid impact on end-users
 Eliminate SLA violations
 Effective usage of resources
© Copyright 2010 EMC Corporation. All rights reserved.
Proactively,
reduce critical
alarms >90%
13
Case Study – US Service Provider
US Service Provider
Primary Business:
National Service Provider
Challenges:
•Consolidate acquired tools
•Too much data, not enough
information
• Rising costs, decreasing budget
© Copyright 2010 EMC Corporation. All rights reserved.
Problem Areas
– Received
R i d 250,000
250 000 alarms
l
per day
d
– Costly expert resources consumed by
rules-writing
With EMC Ionix Solution
– Alarms reduced to 110 authentic
problems
– Mean-time-to-repair reduced by 94%
– Move to p
proactive service model
– Eliminated rules-writing
– Re-assigned 50% of NOC staff
14
Did You Know?
90% of network problems are caused by configuration errors!
90% of all problems require network changes!
© Copyright 2010 EMC Corporation. All rights reserved.
15
With EMC Ionix YOU Can...
A t
Automate
t Configuration
C fi
ti & Compliance
C
li
•
•
•
•
•
•
Discover & Maintain all device parameters
C t & Enforce
Create
E f
standard
t d d best
b t practice
ti policies
li i
Ensure consistent configurations, detect drift
a a & Audit
u for continuous
u u compliance
p a
Maintain
Automate network updates and changes
Synchronized with Ionix Fault Management
Operator Benefits
• Deliver services - fast, accurate & controlled
• Execute upgrades within maintenance windows
• Increase staff efficiency and productivity
• Being compliant at any time
© Copyright 2010 EMC Corporation. All rights reserved.
Roll out ACLs
100x faster
Rotate
passwords
300x quicker
Roll credentials
170x faster
16
Case Study – Vanco (now Reliance)
Problem Areas
Primary Business:
Leading MSP for Enterprises
Challenges:
– Single device deployment required network
update = 3 hours
– Difficult migration of customer VPN’s;
Migration would require 150 man days
•Ensuring accurate compliance,
configuration and change
a age e t in a
management
heterogeneous environment
•Need to differentiate services in
highly competitive market and
increase levels of service
With EMC Ionix Solution
– Single device deployment to network (even
(
with 1.000’s of devices) = 2-3 minutes
– Migrated 1.200 site network from leased line to
meshed MPLS within 10 man days
•Network Services in 230
countries with 75.000 devices
© Copyright 2010 EMC Corporation. All rights reserved.
17
With EMC Ionix YOU Can...
A l S
Apply
Same M
Managementt tto IIaaS
S Cl
Cloud
d Services
S i
• Unified provisioning, config & change
Ionix
• Policy-driven automation
System-wide
wide compliance
• System
Storage
• Automation with service profiling
Networking
Computing
Operator Benefits
• Eliminates need for multiple tools
• Activate IaaS in minutes
• Simplifies, unifies & scales
© Copyright 2010 EMC Corporation. All rights reserved.
18
Automate even more... – Your Processes!
© Copyright 2010 EMC Corporation. All rights reserved.
19
Bring BSS and OSS Together...
• Integrate
g
• Automate
• Orchestrate
Operator Benefits
 Fast Integration
 Eliminate manual interfaces
 Faster service delivery
 Increased standardization of processes
p
violations
 Reduced risk of compliance
© Copyright 2010 EMC Corporation. All rights reserved.
Over 30 out-of-thebox adapters
Failure rate reduced
by 50%
20
Simplify YOUR Infrastructure Management!
Comply
Optimize
p
Accelerate
Automate
Consolidate
EMC Ionix
© Copyright 2010 EMC Corporation. All rights reserved.
21
Ionix Service Provider Solution Architecture
Reporting & Analysis
Integrations
Watch4Net
Integrien
APG
Alive
3rd Party
OSS/BSS
IT Automator / Adaptors
Business Impact Manager
Network Configuration Manager
S i A
Service Assurance Manager
M
St
Storage Configuration Analyzer
C fi
ti A l
Network Manager’s
Storage Manager
Server Manager
Discovery & Monitoring
Unified Infrastructure Manager Configuration, Change & Compliance
Service Provider Infrastructure
© Copyright 2010 EMC Corporation. All rights reserved.
22
And Save YOUR Money!
US Service Provider
Network:
30,000 Devices
Solution:
EMC Ionix
Result:
• Savings on network outages
• Savings on consolidation of
disparate tools and systems
Total per anno:
© Copyright 2010 EMC Corporation. All rights reserved.
US$ 1M
23
THANK YOU
© Copyright 2010 EMC Corporation. All rights reserved.
24