Download Cisco`s Next Generation Voice Networks

Cisco’s Next Generation Voice
Networks
Sherif Ismail-IPT Voice Sales Specialist
732-635-4281 & [email protected]
© 2001, Cisco Systems, Inc. All rights reserved.
1
Agenda
• Market Demand for Converged
Networks
• Data/Voice/Video Integration
Strategy
• Converged Applications
• Testimonials & Success Stories
© 2001, Cisco Systems, Inc. All rights reserved.
2
Market Demand For
Converged Networks
© 2001, Cisco Systems, Inc. All rights reserved.
3
Convergence Is Here
100.0%
80.0%
60.0%
40.0%
20.0%
LAN
Circuit
1999
2000
2001
2002
2003
2004
.5%
3.0%
10.0%
20.0%
45.0%
60.0%
99.5%
97.0%
90.0%
80.0%
55.0%
40.0%
Source: Cahners In-Stat Group
© 2001, Cisco Systems, Inc. All rights reserved.
4
Why Is Convergence Hot?
• Demand for reduced costs, more leveraged spending
• Demand for new applications to enable business
growth
-desktop video, web enabled call centers, internet telephony,
productivity enhancers
• Demand for complexity reduction—strategic
convergence
© 2001, Cisco Systems, Inc. All rights reserved.
5
Convergence: Key Drivers
Aggregate View on Drivers
•
•
Cost savings are seen as the
primary short-term reason to
converge voice, data and video
Creating new revenue streams
and deploying new applications
that can increase productivity or
enhance customer care are seen
as significant, but longer term
benefits of convergence
© 2001, Cisco Systems, Inc. All rights reserved.
60%
40%
20%
0%
1st
2nd
3rd
To drive cost savings (easier infrastructure mgmt.)
To drive revenues
To enable additional application capabilities
Other
Source: The META Group Multi-Client Study 2000/01
6
IP Telephony Cost of Ownership
• Capital Cost (Leveraging existing
data Infrastructure)
• Moves/Add’s/Changes
• Telco Savings (Access & Usage)
• Single Carrier Network - Cost &
Management
• Cable Infrastructure
• Converged Support Resources
• Directory Services
• Reduced CDR collection &
processing
• Lower System Expansion Costs
• Standard interfaces & equipment
parts
• Long Term Upgrades /
Maintenance
• Centralized Call Processing
Architectures
• Single Network Management
Platform
• Disaster Recovery / Avoidance
• Reduced time & cost for
integrating IP Based App’s
© 2001, Cisco Systems, Inc. All rights reserved.
7
Enterprise Voice Evolution
to IP Telephony
PBX
PBX
PSTN
Legacy PSTN Internetworking
PBX
PBX
V
WAN
Router/GW
V
Router/GW
Toll Bypass
CallManager
CallManager
WAN
Router/GW
Router/GW
End-to-End IP Telephony with Application Enablement
© 2001, Cisco Systems, Inc. All rights reserved.
8
Service Platform Forecast
Pre-1997
1997-1998
1999-2000
2001+
Voice VPN
VPN
VPN
VPN
Frame Relay
Frame Relay
Enhanced Frame
Relay ATM
TDM
Private ATM
Legacy Data
Internet
Public IP
Remote Access
Multiservice
Network
Enhanced
Public IP
• By 2002, most intracorporate communications needs
(including voice) will be met by multiservice networks
Source: Gartner Group
© 2001, Cisco Systems, Inc. All rights reserved.
9
Data/Voice/Video Innovation
• Processing—high-power DSPs
• The Internet
• Software tools and APIs
• Directory services
• Standards—voice/video compression,
multiservice networks
© 2001, Cisco Systems, Inc. All rights reserved.
10
Enterprise Market Forecast
for Convergence
Revenue (Millions)
$25,000
$20,000
$15,000
Video MCUs and Gateways
Video Endpoints
AVVID Applications
VoIP 10/100 Switching
VoIP Gateways
IP Telephony
$10,000
$5,000
$0
2000
2001
2002
2003
2004
2005
Source: Frost & Sullivan, Phillips-Infotech, Polaris, Dataquest, Cisco
© 2001, Cisco Systems, Inc. All rights reserved.
11
Rate of Convergence
META Group Study: Rate of Convergence- Global 2000 Enterprises
In the Next 23 years
19%
3+ Years
13%
In the Next 12 Years
42%
Are in the
process of
Migrating to a
Converged
Network
26%
© 2001, Cisco Systems, Inc. All rights reserved.
12
Factors Accelerating the Evaluation
Process
• Building a new office or moving to a
new location
• End of lease for PBX or support
contract
• Necessary upgrades for data network
• Lack of expansion capacity of current
voice network
© 2001, Cisco Systems, Inc. All rights reserved.
13
Business Impact of Converged
Networks
Enhanced Personal Productivity
• Unified Messaging
• IP Video Solutions
• IP Phones and IP Softphones
• Personal Assistants
• Mobile Office Networks
Improved Workgroup Productivity
• IP Video Solutions
• Collaboration
Enhanced Customer Response
• Multi-Media Contact Centers
• Web Collaboration Tools
© 2001, Cisco Systems, Inc. All rights reserved.
14
Business Impact of Converged
Networks
Reduction in Network Infrastructure and Facility Costs
• Avoidance in Multiple Network Infrastructures
• Centralize application hosting / call processing at the branch
office
• Reduce the number of wiring drops per user in a new facility
• Reduce the costs associated with integrating new services and
applications
• Lower hardware connection costs within an organization by
adopting an IP network
• Same technology scales from 10 to 100,000 users
© 2001, Cisco Systems, Inc. All rights reserved.
15
Business Impact of Converged
Networks
Impact to Staffing and Administration
• Consolidating IT skill sets
• Reduction in Moves / Adds/ Changes
• Reduced time to add new users and services
• Converged network will allow organizations to manage larger
user communities with smaller staffs
Impact of Open Standards
• Faster application development and deployment
• More 3rd party applications
© 2001, Cisco Systems, Inc. All rights reserved.
16
Cisco’s Data/Voice/Video
Integration
© 2001, Cisco Systems, Inc. All rights reserved.
17
IP-Voice Milestones
1996:
IP proven cost
reliable
transport
2000:
Cisco offers
scalability with
several large
deployments
1998:
IP phones offer
PBX replacement
strategies
1997:
IP standards
legitimize
technologies
1999:
Emerging IP based
voice applications
2002:
Next
generation
productivity
applications
2001:
PBX chasm crossing,
large scale adoption
© 2001, Cisco Systems, Inc. All rights reserved.
18
Cisco Leadership Strategy
• Focus on enabling e-business
through networking
• An architectural solution
• Expertise and
Leadership in
technology and
capabilities
• Ecosystem
© 2001, Cisco Systems, Inc. All rights reserved.
19
Classic PBX Architecture
PBX Functionality Breaks Down Into Four Categories
Call
Processing
Line
Connections
Switching
PBX Phones
Tie
Line
Trunk
Connections
PSTN
© 2001, Cisco Systems, Inc. All rights reserved.
20
IP Telephony Building Blocks
IP Telephony Replaces PBX Architecture
Call
Processing
MCS 7800
Series Server
Ethernet
LAN Switch
Line
Connections
Switching
IP Phones/
Softphone
Clients
Trunk
Connections
Voice-Enabled
Router or Gateway
© 2001, Cisco Systems, Inc. All rights reserved.
21
Cisco’s Approach to Converged Networks
Architecture for Voice, Video and Integrated Data AVVID
Infrastructure
Clients
S
ic e
v
r
e
Soft Phone
IP Phones
Cisco IP Fabric
Intelligent
Network
Services
Sup
por
t
Directory
Call
Mgr
Server
Servers
Message
Servers
Message
Telephony
Server
Apps
Servers
Video
Gateways Routers
PCs
Applications
Switches
Scalable Open
Adaptive Available
Directory
Servers
Content
Content
Server
Servers
M
nt
e
m
ge
a
an
© 2001, Cisco Systems, Inc. All rights reserved.
22
Scalability, High Availability
and Smooth Migration
PSTN
• Distributed application
processing
• Network fabric resiliency and
redundancy
• No single point of failure
WAN
Multiservice
WAN
PBX
CallManager
Clusters
Campus
Catalyst
Wiring Closet
© 2001, Cisco Systems, Inc. All rights reserved.
23
Remote Branch IP Telephony
Deployment Options
• Distributed CallManager not costeffective for extending IP telephony
to small/medium branch offices
Applications
Applications
Server
Server
Call Manager
Cluster
7200
A
WAN
CallManager
Before
SRST
Applications
Applications
Server
Server
2600/3600
Small/Medium Branch
Not Cost Effective
PSTN
Headquarters
• Centralized CallManager solution
provides no backup Telephony
features when WAN link fails
© 2001, Cisco Systems, Inc. All rights reserved.
2600/3600
Small/Medium Branch
High-Risk24
Multi-Site IP Telephony Deployment
Using
SRST
• Access to same IP Applications and
CM Features as HQ
• Same look and feel as HQ
• Centralized management and IT support
3660 w/ SRST
Medium Branch
48 users
• Backup IP Telephony features if
WAN link fails
Applications
Applications
server
server
Call Manager
Cluster
7200
A
WAN
2600 w/ SRST
Small Branch
24 users
PSTN
Headquarters
© 2001, Cisco Systems, Inc. All rights reserved.
Cat 4224 w/
SRST
Micro Branch
14 users
25
Disaster Recovery / Business
Continuity
A CallManager cluster distributed between 2 or 3 buildings provides physical and
logical hardware and software redundancy. Users automatically register to multiple
diverse CallManager Servers on the campus. In a recovery situation, users go to new
building and login to any IP Phone and begin working ( Extension Mobility CM 3.1)
Campus
Disaster
Recovery
PSTN
PSTN
CM’s E-G
V
V
Gateway
Gateway
CM’s-A-D
CM’s H-J
Assumes Multimegabit speeds between sites (LAN/MAN)
© 2001, Cisco Systems, Inc. All rights reserved.
26
IP/VCConverged Campus with Video
H.320
Group
System
H.323 Group
System
IP/VC™
3510 Multi
Point Control
Unit
CallManager Cluster
MCM
IP/VC 3530
Video
Terminal
Adapter
WAN
PSTN
Directory
Server
IP/VC
3525
Gateway
H.323 Desktop
© 2001, Cisco Systems, Inc. All rights reserved.
27
IP/VC Converged Campus with Video
Data
The
The
User
User
H.323
Gateway
• IP-based video
conferencing server
CallManager
Voice
Video
IP/VC 3510
H.323 MCU
MCM
GK/Proxy
• Share IOS GK/proxy
• IPVC can be up to 30
audio
channel MCU
IP/VC 3530
VTA
IP SoftPhone
H.323
Terminal
H.320
Terminal
© 2001, Cisco Systems, Inc. All rights reserved.
28
Videoconferencing Applications
• Distance education
• Business meetings
• Customer service
• Telemedicine
• Human resources
• Corporate
communication
© 2001, Cisco Systems, Inc. All rights reserved.
29
Issues Impacting the Migration to
Converged Networks
Voice Quality
• Latency, jitter and echo issues?
• Cisco QoS
System Reliability
• In-line power for IP Phones
• Infrastructure Redundancy
Interoperability with Legacy Sytems
• Connectivity with Legacy Systems
• Investment Protection
Costs
• Converged Network vs. PBX
© 2001, Cisco Systems, Inc. All rights reserved.
30
Cisco’s Converged
Applications
© 2001, Cisco Systems, Inc. All rights reserved.
31
Cisco IP Phone Family
Cisco 7960
Cisco SoftPhone
Cisco 7935
Cisco 7940
7910 and 7910+SW
© 2001, Cisco Systems, Inc. All rights reserved.
32
IP Phone Services Everywhere…
IP Phone Services are…
• Web Server platform-independent
• Web Server location-independent
© 2001, Cisco Systems, Inc. All rights reserved.
33
Horizontal Markets
Enterprise-Wide Examples
Meeting Room
Scheduler
World
Clock
Weather
Yellow Pages
Lookup
Flight Status
Stock Tracker
Transit
Schedules
© 2001, Cisco Systems, Inc. All rights reserved.
34
Vertical Markets
Exploring the Possibilities
Retail
Inventory checking and
Order Placing throughout
store IP Phones with the
option to be directly
connected to Customer
Service
Health Care
Nurse/Doctor checks
Patient profile and test
schedule from the IP
Phone in each room with
option to be directly
connected to the hospital
wing (X-Ray, Blood Tests,
etc…)
Banking/Finance
Branch office
representatives retrieve
customer account
information on IP Phone
display before answering
the call
Education
Students check class
schedule, department
list, and campus-wide
announcements
© 2001, Cisco Systems, Inc. All rights reserved.
35
IP Phone 7960 Communication Services
• Intelligent IP Appliance
• Web based services via
XML
• Corporate directory
integration
• Personalized menus via
softkeys
• Context-sensitive help
• Open interface for 3rd
party app development
• Enhanced Productivity
© 2001, Cisco Systems, Inc. All rights reserved.
36
IP SoftPhone—Fingertip Features
• Standalone or
with IP phone
Control IP phone
Is phone on PC
• Easy feature access
One-click conference
and transfer
Keyboard shortcuts
• Directory integration
Personal and public (LDAP)
Dial by name/e-mail address
© 2001, Cisco Systems, Inc. All rights reserved.
37
Silo Approach to these Challenges
PBX
Server
PSTN
Voice Mail
E-mail
Fax
Problems with the “Silo” approach:
•Separate administration, separate infrastructure
•Separate directories, separate storage
© 2001, Cisco Systems, Inc. All rights reserved.
38
Unified Approach to these Challenges
PBX
Server
PSTN
Voice Mail
E-mail
Fax
Unified communications eliminates the “Silo” problem
•Unified administration, one infrastructure
•One directory, one message store
© 2001, Cisco Systems, Inc. All rights reserved.
39
Cisco’s Vision for
Unified Communications
Personalized Productivity Mgmt
Single message store
for voice, fax and
email messages
Includes links into
calendars, speech
recognition,
personalized filters
Intelligent
Assistant
© 2001, Cisco Systems, Inc. All rights reserved.
40
Benefits of Unified Communications
Employee productivity
• Message access anywhere, any way, anytime
• One-stop message management
• Unify how and where you receive calls
Customer satisfaction
• Accelerate response to customer inquiries
• Ensure your most important calls are received,
wherever you are
• Streamline communications with speech enabled
access to voice mail and contacts
Cost reductions
• Moves/adds/changes are faster
• Single infrastructure to manage
• Single transport infrastructure for all media:
Data/voice/video
© 2001, Cisco Systems, Inc. All rights reserved.
41
Common Messaging “In-Box”
Powerful User GUI
for Administration
Unified Inbox for all
message types
© 2001, Cisco Systems, Inc. All rights reserved.
42
Cisco Personal Assistant Delivers
Personalize connection management:
•
Increase productivity in the office, on the road
•
Improve customer access to all employees
Cisco
Personal Assistant
•
Save time with speech enabled
access to corporate directory,
Microsoft Exchange contact lists,
and Cisco Unity voice messaging
•
Prevent missed calls with
personal call routing rules
Cisco
CallManager
Cisco
Unity
IP Network
•
Access calendar and e-mail from
any IP phone display (Microsoft
Exchange integration)
Available in NA English, UK English, French, French Canadian & German
© 2001, Cisco Systems, Inc. All rights reserved.
43
Cisco Personal Assistant
Dial
Dial Personal
Personal
Assistant
Assistant from
from
your
your office,
office, SAY
SAY
“Call
“Call Mary
Mary Lane”
Lane”
Dial
Dial Personal
Personal Assistant
Assistant from
from your
your
car,
car, SAY
SAY “Conference
“Conference Project
Project Team”
Team”
IfIf someone
someone from
from my
my project
project team
team
calls,
calls, send
send the
the call
call to
to my
my office
office
phone.
phone. IfIf II don’t
don’t answer,
answer, forward
forward
the
the call
call to
to my
my mobile
mobile phone.
phone.
Browse
Browse your
your Unity
Unity voice
voice mail
mail
with
with voice
voice commands,
commands, SAY
SAY
“Retrieve
“Retrieve messages.”
messages.”
Dial
Dial Personal
Personal Assistant
Assistant from
from an
an
alternate
alternate office,
office, SAY
SAY “Follow
“Follow Me”
Me”
and
and all
all calls
calls will
will forward
forward to
to that
that
number.
number.
On your Cisco IP Phone…
Access calendar by day or week
Receive meeting alerts on IP phone display or via pager
Synchronize personal address book with existing contact
lists, making contacts available for speech dialing
Activate personalized call routing rules
© 2001, Cisco Systems, Inc. All rights reserved.
44
Conference Connection
Encourages Teamwork, Productivity
• Alternative model to subscription
services
• Simple interface to schedule
conferences
• Easy to join and see status
• User accounts synchronized
© 2001, Cisco Systems, Inc. All rights reserved.
45
Phone Mobility- Enhancing Productivity
Single Extension Dialing
Corporate
Intranet
Corporate Office
Cable
Ring
g
n
Ri
X 2244
PSTN
Home Office
VPN
Ring
g
n
Ri
VP Sales Calling
X 2244
X 2244
Ri
g ng
n
Ri
X 2244
Hotel Room
• Cisco
Softphone
• Modem
Connection
© 2001, Cisco Systems, Inc. All rights reserved.
46
What Is Cisco CallManager
Attendant Console?
Cost-Effective Tool for Enterprise Attendants
and Receptionists to Answer and Greet
Callers, then Efficiently Dispatch Calls
© 2001, Cisco Systems, Inc. All rights reserved.
47
Today’s Solution: CTE 1400
All Browsers
Internet Content
HTML
News
Business ($)
eCommerce
Maps
XML
& VXML
Intranet Content
HTML
& XML
CTE 1400
Enterprise Applications
WML;
cHTML
Clipped
HTML
Design Studio
GUI Application
© 2001, Cisco Systems, Inc. All rights reserved.
48
The CTE is the answer for…..
Content
Transformation
Engine
• Allow quick and easy deployment
• Deliver high value business apps
for your mobile devices and
7940/7960 phones
• Easy to manage, scalable & reliable
© 2001, Cisco Systems, Inc. All rights reserved.
49
How do you tell it what to do?
Design Studio
1. Decide what is to be transformed
2. Choose content & layout
3. Publish your rules
4. View Results
Internet
© 2001, Cisco Systems, Inc. All rights reserved.
50
IP Telephony Application Examples
Conference
Room
Booking
Service
Requests
Real Time
Schedules
Images and
Graphics
Colleges and
Universities
Secondary (K-12)
Education
© 2001, Cisco Systems, Inc. All rights reserved.
51
Pre-Packaged Exchange 2000 Access
© 2001, Cisco Systems, Inc. All rights reserved.
52
Cisco Contact Center Vision
Create an open
communications
platform leveraging
voice and data
technologies to
facilitate geographicand mediaindependent
customer
interaction.
© 2001, Cisco Systems, Inc. All rights reserved.
53
New World Contact Center
Cisco Intelligent Contact Management
Central Site
VoIP
CallManager
Customer
Web
E-Mail
IP
Branch
ICM
Legacy
Legacy
ACD
ACD
Legacy
Agents
SoftPhone
PSTN
IP Phones
Customer
Database
Customer
Remote Agents
© 2001, Cisco Systems, Inc. All rights reserved.
54
3rd Party Applications
© 2001, Cisco Systems, Inc. All rights reserved.
55
Examples of IP Telephony
Applications
•
Hospitality
Revenue generation and cost savings for room service
•
State and Local Government
Emergency Alerting for Homeland Security
•
Retail
Time Card Access and Alerting Applications
•
K-12
Truancy Reporting and Security Alerting
•
Hospital/Medical
Patient Locator and Test Scheduling/Results
• Empower employees
• Competitive advantage
• Customer satisfaction
• Employee satisfaction
• Revenue generation
• Cost controls/reductions
•
Federal Government and Military
Collaboration and Security
•
Colleges and Universities
Student Registration and Advertising
•
Airlines
Personal Log-in at Airports, and Surveys
•
Bank and Finance
Alerts to Tellers in Banks or Mobile Banks
© 2001, Cisco Systems, Inc. All rights reserved.
56
Hospitality: A New Way
of Serving Customers
• Enhancing customer
satisfaction
• Generating new
streams of revenue
• Implementing cost
savings outside the
telecom environment
• Differentiating/Hotel
Branding
© 2001, Cisco Systems, Inc. All rights reserved.
57
Transportation
• Enhancing customer
satisfaction
• Generating new
streams of revenue
• Implementing cost
savings outside the
telecom environment
• Competitive
differentiation
© 2001, Cisco Systems, Inc. All rights reserved.
58
Secondary (K–12) Education
• Attendance/truancy
• Course schedules
• Student grades
• Parental messaging
• Security and alerts
• Sports schedules
• District events
• School calendar
© 2001, Cisco Systems, Inc. All rights reserved.
59
Colleges and Universities
• Student Registration and
Add/Drop
• Book store sales and account
status
• Personal Assistant to offset
cell phone revenue loss
• Ticket sales for campus events
• Corporate advertising
• Campus on-screen directory/
site map
• On-screen security viewing
and control
© 2001, Cisco Systems, Inc. All rights reserved.
60
Government (State, Local, Federal)
• Homeland Security
Alerting
Surveillance
Recording
• Administrative
Time cards
HR access
Customer service/bill pay
© 2001, Cisco Systems, Inc. All rights reserved.
61
Retail and Distribution
• Help desk cost reductions
• Alerts (Pharmacy, Bakery,
Departmental, Customer Service)
• On-screen time card
• On-screen markdown lookup
• On-screen merchandise search
• On-screen other store information
• On-screen security viewing
and control
• On-screen policies and procedures
• On-screen sales tracking
• On-screen mall events
• On-screen locator
• On-screen valet check-out
© 2001, Cisco Systems, Inc. All rights reserved.
62
Eyretel Contact Store Exec
• Activate recording during the call
• Keeps entire call
• Replay via web and email to colleagues
• Affordable, scales from 1 phone upwards
Applications:
• Perfect sales call
• Complaints
• Dispute call
• Threat calls
• Purchasing
© 2001, Cisco Systems, Inc. All rights reserved.
63
Eyretel EmailCall
„
EMAIL CALL DIRECTLY FROM PHONE
z
At any time during the call, the entire call can be emailed
z
Option to email and delete or email and keep on system
z
Features allocated on a per user basis
OR:
Email and store
Email and delete
© 2001, Cisco Systems, Inc. All rights reserved.
64
Eyretel silent monitoring
„
Provides silent monitor capabilities
„
Allows monitoring in real time (approx 1-2 seconds behind)
„
Monitoring initiated from supervisor application
„
Can be purchased as a standalone application (i.e. without
recording)
Extension status
indicated by colour
Separate volume
controls for each
side of the call
© 2001, Cisco Systems, Inc. All rights reserved.
65
Corliant demonstrates mission critical eBusiness Applications (such as SAP) at the XML
Bakeoff in Dallas
Corliant presents
several IP Phone
Services
© 2001, Cisco Systems, Inc. All rights reserved.
66
a
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an Ma Ac rs,
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O
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E
Infortel for Windows
Comprehensive Management
Tool for Cisco CallManager
Select a Pie Slice to See More Information
© 2001, Cisco Systems, Inc. All rights reserved.
67
Assign a Code to a Call
Select the ‘Project Code Lookup’ application from the ‘Services’ menu. A list of available Project
Codes will appear:
Select ‘Buick > 4567’ by hitting ‘1’ on the phone keypad, or hitting the ‘Select’ softkey.
© 2001, Cisco Systems, Inc. All rights reserved.
68
And Finally… Finding
Application Developers
www.hotdispatch.com/cisco-ip-telephony
• Open Community for developers
and customers
• Initiated by Cisco—not managed by Cisco
• Single point of access for
global coverage
• Fee-based
• Includes three distinct areas:
Developer
Customer requests
Store front
© 2001, Cisco Systems, Inc. All rights reserved.
69
Applications Benefits
• Improved productivity
Individual, workgroup,
business operations
• Open Interfaces
Drives application integration
• Ubiquitous access
Multi-site, multi-vendor
interoperability
• Scalability
Accommodates growth
• New-world offerings
Voice XML, Java scripts, etc.
© 2001, Cisco Systems, Inc. All rights reserved.
70
Cisco’s Successes and
Testimonials
© 2001, Cisco Systems, Inc. All rights reserved.
71
Market Adoption:
VoIP Growth vs. PBX
100% Quarter-onQuarter Growth
–16%
Source:
Phillips Infotech
2500 Phones
per Day
• 850 new customers in Q1 ’01
• 8 customers 2000+ phones
installed
• 33 customers 500–2000
phones installed
• 1400 customers 50–550
phones installed
© 2001, Cisco Systems, Inc. All rights reserved.
72
IP Telephony Installations Worldwide
• Cisco Systems has approximately 30,000
employees using IP telephony worldwide—
over 100 PBXs replaced globally
• Many other organizations have large IP
Telephony systems installed
© 2001, Cisco Systems, Inc. All rights reserved.
73
Cisco’s Headquarters Campus
SCJ-18
SILVERCREEK
SCJ-19
BRENNAN
PARKMOOR-3
SCOTTS VALLEY
SCJ-17
Walsh C
Walsh B
SCJ-14
TRIMBLE
SCJ-16
Walsh D
SCJ-10
SCJ-13
RIO ROBLES
SJ-N
SCJ-6
SCJ-3
SCJ-4
SCJ-2
SCJ-1
BAYPOINTE 0
SJC-B
SJC-P
BAYPOINTE
SJC-P
SJC-L
HIGHWAY 237
SJC-E
SJC-G
SJC-A
SJ-O
SJ-O 56
CHAMPION
SCJ-5
ZANK
SCJ-7
SJC-D
SJ-M
SJC-C
SJC-F
SJC-H
Tasman
SJC-I
SJC-K
SJC-J
ONTANA
SCJ-8
VISTA M
SC-J9
ST
F IR
SCJ-11 132
ER
SCJ-12
ST
SCJ-15
VM1
VM2
BAYTECH
=> 50 IP Phone Users
< 50 IP Phone Users
80+ buildings, 38,000+ people
© 2001, Cisco Systems, Inc. All rights reserved.
74
Real Communication CostsNYC Client Moving in 7 months & PBX
was ending next month
160 handseat single site location using Legacy PBX
• 1) Phone Lease
$4,500 per month
• 2) Phone Support
$1,150 per month
• 3) VMail Support
$1,230 per month
• 3) Adds,Moves,Changes
$500 per month
• 4) Conference Calling $2,500 per month
Total Monthly Communication Costs: $9,880 per month
(Keep in mind that this does not include their monthly carrier
bills)
© 2001, Cisco Systems, Inc. All rights reserved.
75
Outcome of deal?
Introduced a Fully Converged Solution Deal
(Included: LAN, Telephony, UM, Security, VPN,
Conference Connection, Personal Assistant,
Wireless, Call Accounting, etc.)
Introduced New Cisco & 3rd Party Applications
Saved company $60,000 in Wiring Costs
Cost of Total Solution was a fraction less than
cost maintaining a PBX alone
© 2001, Cisco Systems, Inc. All rights reserved.
76
Cisco Testimonials
Arizona State Savings & Credit Union
© 2001, Cisco Systems, Inc. All rights reserved.
77
Cisco Testimonials
Burger King
© 2001, Cisco Systems, Inc. All rights reserved.
78
Cisco Accolades !
• AVVID has won more
industry awards
• IP phone 7960 selected
for 6 movies
• IP Softphone blasted
into Space!
© 2001, Cisco Systems, Inc. All rights reserved.
79