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PODIATRIC MARKETPLACE Aetrex Introducing New Essence and Sandalistas Styles Aetrex Worldwide, a global leader in comfort and wellness footwear, is introducing new styles to its popular Essence and Sandalistas collection for Spring 2013. All styles in the new spring lineup deliver on comfort and fashion and incorporate Aetrex’s “Healthy 3”: Lynco orthotic footbeds for support, balance and alignment; memory foam cushioning for customization and comfort; and Aegis antimicrobial technology to protect against fungi, bacteria and odor. Aetrex is also making a splash this spring with the introduction of its new Men’s Sandals collection. Following the success of Aetrex’s Women’s Sandalistas, Aetrex Men’s Sandals take the same Lynco orthotic shape and cork materials to create three functional men’s sandals that provide support and optimum comfort. “When designing shoes for spring and summer, our goal was to maintain the comfort, shape, and materials of our most successful styles and reinvent them to keep our sandals and heels fresh and on-trend for women of any age,” said Susan Ryder, Design Director, Aetrex. “We considered what men would be looking for in a warm weather shoe and found that there is a need for comfortable, supportive and stylish sandals that are appropriate for more than just the beach.” Aetrex footwear is available in women’s sizes 5-11 (including half sizes), men’s sizes 7-13 and 14. Visit www.aetrex.com for more information and to find retailers, or circle #161 on the reader service card. ClearChoice approach addresses onychomychosis from the inside out by targeting the fungus located deep beneath the nail bed for visible results. The Q-switched module fires short bursts of higher energy and quickly heats a focused spot on the nail bed, allowing for concentration in areas where the fungus lives. The 1064nm Nd:YAG module slowly heats the entire nail bed, killing the yeast organisms responsible for the nail infection. Through this innovative platform, physicians and aesthetic providers Continued on page 178 Alma Lasers Introduces Clear Choice Laser for Onychomycosis For the 35 million people worldwide who suffer from onychomycosis, treatment for nail fungus has been a challenge because the infection is embedded within the nail and is difficult to reach. But Alma Lasers’ innovative Pedilux4 for Foot Odor Pedilux4, described by the manufacturer as “the only FDA-approved foot odor product on the market today,” is now available to podiatry. Unlike some other OTC products that provide only temporary relief, Pedilux4 blocks the bacteria that cause odor and changes the environment, so bacteria cannot thrive and grow. Pedilux4 consists of an all-natural cream that utilizes zinc oxide as a base and is applied in conjunction with specific socks. The clear cream is rubbed into the feet, including between and under the toes. The socks are then worn for 24 hours. A single treatment of Pedilux4 will last up to three months. www.podiatrym.com Pedilux4 is NOT available in pharmacies and is available for your patients without a prescription. Pedilux4 is exclusively distributed in partnership with the Premier Podiatric Group (PPG). For a free sample or to place an order, call the PPG at 234-248-4212 or email [email protected] or visit their website at www.premierpodiatricgroup.com. For more information circle #162 on the reader service card. OCTOBER 2012 | PODIATRY MANAGEMENT | 177 PODIATRIC MARKETPLACE have added versatility in delivery options that can enhance the level of efficacy for their patients. “At Alma Lasers, we’re committed to delivering the most advanced, efficacious aesthetic and medical solutions that add to clinical outcomes, promote positive patient experience and maximize return on investment for our customers,” said Avi Farbstein, Executive Vice President and General Manager of the North American Operation. “We are excited to offer this unique technology to be accessible to patients worldwide.” For more information, call 866414-ALMA, ext 2021, view their webinar at www.almalasers.com/webinars, or circle #164 on the reader service card. Jerry Miller Shoes Offers Pediatric Custom-Molded Shoes and AFOs When it comes to kids, Jerry Miller Shoes puts its best foot forward. Using state-of-the-art CAD/CAM techniques, they create custom-molded shoes that offer maximum support without compromising comfort, fit, and accommodation. Children from all walks of life may benefit, including those with burns and trauma, Sever’s disease, Syndactyly deformity, Apert’s syndrome, Charcot-Marie-Tooth disease, Down’s syndrome, Spina bifida, club foot, Talipes equinovarus deformity, and Elephantiasis. 178 | OCTOBER 2012 | PODIATRY MANAGEMENT PAL Health Technologies Introduces Two New Ankle Brace Lines The Transition Ankle and Element 78 ankle braces are two new product lines from PAL Health Technologies, providing a more complete package in bracing, adding to the company’s popular, custom Platinum Ankle Brace line. The Transition Ankle products range from a multitude of non-custom ankle devices—from traditional ankle braces providing enhanced lateral ankle support, to night splints for heel pain and post-operative walking boots. “Not every patient is a candidate for a custom ankle brace,” said PAL Director of Training & Development, Howard Hillman, C.Ped. “The Transition Ankle line provides a non-custom solution for patients who are either going to reach desired outcomes solely with a non-custom brace, or who need immediate treatment with a plan to transition to a custom device.” Element 78, a product line play on words as the periodic symbol for Platinum, is an extension of the classic Platinum Ankle brace line, providing custom products for more severe cases of many conditions; from PTTD to ulcerated Charcot foot. PAL has also taken into consideration the Medicare and private insurance reimbursement details for each of their new brace lines. All braces in the Transition Ankle and Element 78 lines have a Medicare and private insurance base billing code. “We understand that consistent, reliable reimbursement is necessary for practices to succeed. Our team of experts is there to help our clients code appropriately for the products being dispensed based on a patient’s pathology. There may also be additional codes appropriate for specific brace accommodations,” Hillman said. For more information about PAL Health Technologies, ankle braces or other PAL products, visit www.palhealthtech.com or circle #166 on the reader service card. Each Jerry Miller pediatric shoe is engineered in accordance with fundamental orthopedic principles and customized according to the personal footcare needs of the pediatric patient. Features include glove leather uppers or lightweight Medi-Flex fabric for accurate fit, function and flexibility; exclusive mesh material, a durable, expandable and forgiving fabric to enhance cosmetic appeal and shoe function; Plastazote lining to protect the foot, custom inserts for precise alignment; and depth recesses to protect sensitive areas. They can even make a custommolded AFO built right into a Jerry Miller Shoe! Visit www.jerrrymillershoes.com for more information, or circle #165 on the reader service card. Continued on page 179 www.podiatrym.com PODIATRIC MARKETPLACE ComfortFit Announces New Single Flat-Rate Repair Prices ComfortFit Labs has announced its new Single Flat Rate repair price for custom orthotics. For a single flat rate of $30.00, the lab will repair and refurbish orthotics made by any lab with all work guaranteed for six months. Their new repair service includes, but is not limited to, new top covers, new bottom covers, new posting, arch fill, poron extensions, poron padding and replacement of most standard accommodations.(Shell replacement is NOT included in the flat rate). All of their materials are medical www.podiatrym.com grade. With patient coverage diminishing, you can now offer a low cost alternative to a new pair of orthotics if the patient’s condition has not changed. For questions or to request repair order forms please call 888-523-1600 or visit www.comfortfitlabs.com, or circle #163 on the reader service card. HealthFusion’s MediTouch EHR®— Complete with All the Findings Required for Foot and Ankle Specialists HealthFusion® offers Electronic Health Record (EHR) and Practice Management software that is customizable and tailored specifically for DPM’s. MediTouch EHR is pre-loaded with Continued on page 180 OCTOBER 2012 | PODIATRY MANAGEMENT | 179 PODIATRIC MARKETPLACE customizable modules and templates so you can begin charting on your first use. Their EHR is built on a Web-based, cloud computing platform, so it is available anywhere there is an Internet connection. MediTouch® is optimized for use on the iPad, while remaining cross-compatible with desktops, laptops, and tablets (Windows® and Mac®). Every MediTouch EHR comes equipped with unique features such as MediDraw®, which allows physicians to draw directly on a patient image or anatomical outline of the foot and ankle using your fingertip or mouse. Schedule a personal, online demonstration of MediTouch EHR by calling (877) 523-2120. Additional information can be found by visiting www.healthfusion.com or by circling #168 on the reader service card. 180 | OCTOBER 2012 | PODIATRY MANAGEMENT Powestep Introduces Wide Fit Full-Length Orthotic Powerstep® introduces Wide Fit Full Length Orthotic, their new wider profile orthotic specifically designed for the wider foot. Their design is comfortable, supportive and designed for use with wide-width footwear. This functionally correct orthotic is ideal for: those needing firmer, heavier-weight support or those with wide feet; mild pronation; plantar fasciitis/heel pain; foot, arch and heel pain; calluses; hammertoes and claw toe; bunions; neuromas; ankle and knee pain; and metatarsalgia. Product features include: semirigid polypropylene support shell calibrated for firmer arch support with flexibility; deep and wider heel cradle to safeguard the heel during landing; cushioning, shock absorbing materials; dual layer construction with support shell sealed between EVA base layer and VCT® Variable Cushioning Technology foam top layer; and heat and friction reducing polyester fabric top cover with anti-microbial protection for odor protection and dryness. Available in eleven sizes and widths 3E to 6E, that can be easily transferred from shoe-to shoe and is easy to fit. Product is supplied in full, color Continued on page 181 www.podiatrym.com PODIATRIC MARKETPLACE Zyantus OS Records System Helps Meet Federal Requirements Zyantus has officially launched its Zyantus OS Records system, a cloud-based electronic health records (EHR) system. Zyantus OS Records provides electronic storage of patient records and their secure transmission among health care facilities, health information organizations and government agencies according to national standards. Zyantus OS Records system has earned the federal government’s Complete EHR Certification, which officially deems the EHR software capable of enabling providers to qualify for funding under the American Recovery and Reinvestment Act (ARRA). The certification, provided by the Drummond Group ONC-ATCB program, ensures EHRs meet the meaningful use criteria for eligible provider technology. The Zyantus OS Records system was developed from the ground up by medical personnel who understand office management and the importance of maintaining office productivity while transitioning to new management systems. Zyantus OS Records was designed with Health Information Exchange (HIE) parameters in mind from the beginning, and will securely store and readily share health care information with new HIE systems as they are built. Health care providers must prove their medical records systems achieve meaningful use in order to qualify for government reimbursement for their investment. The software features a simplified meaningful use section to aid medical offices seeking attestation in order to qualify for incentive payments. In addition, Zyantus OS Records already meets a number of proposed stage 2 meaningful use requirements. As a cloud-based system, Zyantus OS Records provides a high level of security and is easily implemented across multiple sites, including Mac and PC platforms, smart phones and tablets. No additional hardware is needed to implement the system as it is hosted by the Amazon EC2 HIPAA-compliant cloud with unlimited storage capacity. There are no hidden or additional fees for support. Zyantus OS Records also features friendly, customer-service oriented personnel training and implementation and free e-Prescribe for patient medications. For more information visit www.zyantus.com, call 888-576-0800, or circle #171 on the reader service card. informative packaging with complete application instructions. For more information visit www.powersteps.com or circle #172 on the reader service card. Patent Pending Formulation Treats Tinea in Days FungiFoam® joins the Tetra family of antifungal products, which includes the highly popular Formula 3. FungiFoam® is indicated for the treatment and prophylaxis of tinea pedis, tinea cruris and tinea corporis. FungiFoam® is the first oil-in- water antifungal emulsion using Tetra’s proprietary formulation of oil-soluble tolnaftate in conjunction with ingredients that are emollient and keratolytic. Because of its lipophilic delivery, FungiFoam® treats tinea in DAYS, not weeks, and pruritus is calmed in as little as 20 minutes. FungiFoam® is applied twice daily. This patent pending formulation allows tolnaftate to be quickly absorbed into the affected area and symptoms such as redness, itching, and cracking are quickly relieved. Once tinea has cleared, physicians may recommend that patients continue to use FungiFoam® once daily for prophylaxis. FungiFoam® is engineered for daily use and is FDA approved for prophylaxis. Continued on page 182 OCTOBER 2012 | PODIATRY MANAGEMENT | 181 PODIATRIC MARKETPLACE According to George A. Cioe, President/CEO for The Tetra Corporation, “FungiFoam® is a product that will provide patients with prompt in-office relief of symptoms. Physicians who have applied FungiFoam® to the feet during an office visit often share that patient’s express gratitude. Nothing provides more value to a practice.” Just like Formula 3, FungiFoam® is available only through physician offices. It is not sold on the internet or in consumer pharmacies. In addition, it is backed by Tetra’s patient-direct, money-back guarantee. There is no return of product, no forms to fill out or receipt required. Tetra products are made in a USA, FDA registered laboratory. For more information call 800826-0479 or circle #173 on the reader service card. Foot Miracle® Softens Rough Areas and Restores Skin’s Natural Moisture Balance Recommended by leading podiatrists and touted by the American Podiatric Medical Association, Straight GenesisFlex: Radial Pulse Therapy for the Treatment of Foot and Ankle Pain Cutera, Inc., the manufacturer of GenesisPlus, a premium podiatric laser system, introduces GenesisFlex. GenesisFlex provides podiatrists with an efficient and easy way to manage foot and ankle pain in their practice through radial pulse therapy. Radial pulse therapy is an efficient transfer of energy affecting muscle tone while decreasing the physical demands of manual soft tissue work. The GenesisFlex helps you by becoming an extension of your hands delivering mechanical stimulation to the target tissue. The specially designed handpiece contains a projectile that is accelerated through the electromagnetic transfer of kinetic energy. This kinetic energy is then transformed into impact energy in the applicator head. The impact energy delivered from the applicator head results in radial pulses developed in the target tissue. This can also be described as a wave effect in the tissue. The unique ‘soft’ pulses created by GenesisFlex increase localized blood circulation affect muscle tone and treat muscle aches and pains. For more information visit www.cutera.com or circle #170 on the reader service card. Arrow Products, Inc., a worldrenowned hair and skin care brand with a 40 year history of providing effective and trusted personal care products, presents Foot Miracle—an affordable, professional strength, deep penetrating formula that superbly softens callused, rough areas, while restoring and protecting your skin’s natural moisture balance. “A pedicure in a tube”, Foot Miracle not only hydrates to rejuvenate the skin, but also helps to fortify weak nails, while softening the cuticles. Originally designed for the feet, but not exclusively, Foot Miracle may be applied anywhere on the body. Dry skin areas, such as heels, elbows, and knees immediately ‘drink-in’ the hydrating benefits, essential oils and vitamins of this therapeutic cream. Never a greasy feel, this product replenishes without mineral oil or petroleum, designed to leave skin feeling renewed, with a soft-as-velvet look and feel. For more information: please call 1-800-827-9815 or log onto http://straightarrowtherapeutic.com/, or circle #174 on the reader service card. LightPod Forte Laser for Podiatry The LightPod Forte®, Nd:YAG 1064nm laser by Aerolase, brings new revenue streams and an excellent potential return on investment to the podiatrist. No costly service contract, gels or consumables limit your cost of ownership solely to the initial purchase. LightPod lasers represent a new technology platform, which eliminates fiber-optic cables and watercooling subsystems, thus avoiding system downtime and repair costs to Continued on page 183 182 | OCTOBER 2012 | PODIATRY MANAGEMENT www.podiatrym.com PODIATRIC MARKETPLACE keep your practice running smoothly and profitably. With a much higher power output than some other podiatry lasers, the LightPod Forte® enables safe, quick, and effective laser treatments. It delivers treatment times of 5—15 minutes to optimize your schedule and fit more patients into each day. Fluences of up to 318 j/cm2 ensure superior efficacy rates for a highly satisfied patient base. Truly portable at just 22 lbs., with only one handpiece, the LightPod Forte® features more than 10 applications ,including coagulation of soft tissue, warts, spider veins, scars, tattoos and many other medical and aesthetic treatments. For more information call 914-345-8300, visit www.aerolase.com/podiatry, or circle #175 on the reader service card. IMS Medical can also repair any podiatry equipment that you can ship to them. Please call 480-489-2159 or go to www.PodiatrySuperstore.Com, or circle #167 on the reader service card. STJ Provides Orthotics for Olympic Athletes STJ Orthotic Services, Inc. is pleased to announce its contribution to the elite athletes of the 2012 Summer Olympic Games in London. STJ provided custom foot orthotics to over 19 Olympic athletes, many of them serious gold medal contenders, representing 5 different nations. STJ is dedicated to the advancement of the podiatric Apis’s Mt. Emey Offers Wide Variety of Footwear Styles and Sizes Mt. Emey’s Therapeutic footwear line’s slogan is “Accommodate, NEVER correct!” They offer off-the-shelf shoes for Charcot, edema, hammertoes, Bunions and R.A Continued on page 184 profession, your patients and our elite athletes. Under the direction of Drs. James A. DeFrancisco and Steven Levitz, STJ is a leading international orthotic laboratory with U.S. locations in California and New York. For more information call 800-642-4STJ (West) or 800321-4STJ (East), visit www.stjorthotic.com, or circle #176 on the reader service card. IMS Medical Sells X-Ray, Chair, and Other Parts Michael Schubyn, DPM, the owner of IMS Medical Equipment, says that he has been inundated recently by doctors calling and requesting parts for new equipment and hard-to-find used parts. Dr. Schubyn listened to his customers. IMS, which sells new and used equipment at fair prices, has started to offer certain replacement parts and cushions for podiatry chairs, x-ray units, and other equipment. Parts being offered include refurbished X-Cel X-Ray heads, consoles, swing arms, and orthoposers. Replacement Midmark cushions are offered from only $498. Midmark replacement cylinders and motors are available at a discounted price. IMS also has a few hard-to-find parts for PDM chairs, processors, whirlpools and more. www.podiatrym.com OCTOBER 2012 | PODIATRY MANAGEMENT | 183 PODIATRIC MARKETPLACE foot. Do not squeeze the foot into the shoe while you can get the shoes that fit properly for less, says Mt. Emey. Apis also will include 3 pairs of heat moldable inserts every time you order the premiere collection. Whether it is for depths, widths, and sizes or even for Shape, select from their variety of styles to fit your patient’s foot. Call their friendly customer service at 1-888-937-2747 for more information or free samples, or circle #177 on the reader service card. daniPro Nail Polish: “Bringing Together the Arts of Beauty and Science” daniPro, the first and only nail polish infused with undecylenic acid, a proven topical antifungal for skin, can be an important part of your patients’ nail maintenance regimens. The patent pending formula does NOT contain formaldehyde, toluene or DBP and is never tested on ani- mals—their “4 Free Formulation.” The rich, luxurious polish is chip-resistant and available in fresh designer colors. DaniPro’s recently introduced Pure Pink and True Blue have been their spring and summer hits. Coca Cabernet is the newest edition to their expanding product line. Now you can dispense daniPro directly to your patients. The daniPro counter top display offers easy selling tips and product information. daniPro is available through Henry Schein Medical, Moore Medical Supply,and Gill Podiatric Supply. For more information visit www.daniProNails.com, email [email protected], or circle #178 on the reader service card. Sport Orthotic Specialties from Ortho-Dynamics Ortho-Dynamics Custom Orthotics Labs is offering a wide array of special sports-related custom devices. They provide 2mm, 3mm, 4mm and 5mm shell thicknesses to address a wide range of patient weights and activity levels. The lab produces twelve (12) different styles of sport orthotics, engineered to address the varied biomechanics of a wide range of sport activities. They manufacture a specialty all-purpose “High Impact” sport orthotic called the “Super Flex”. The lab recently introduced the “Barefoot Specialty Orthotic”, a patented device used in barefoot athletics such as gymnastics. For more information about their comprehensive orthotic line and a copy of their new product catalog call 1-800-275-1842 or circle #169 on the reader service card. 184 | OCTOBER 2012 | PODIATRY MANAGEMENT www.podiatrym.com