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PODIATRIC MARKETPLACE
Aetrex Introducing
New Essence
and Sandalistas Styles
Aetrex Worldwide, a global leader
in comfort and wellness footwear, is introducing new styles to its popular
Essence and Sandalistas collection
for Spring 2013. All
styles in the new
spring lineup deliver on comfort and
fashion and incorporate Aetrex’s
“Healthy 3”: Lynco
orthotic footbeds
for support, balance and alignment;
memory foam cushioning for customization and comfort; and Aegis antimicrobial technology to protect against
fungi, bacteria and odor.
Aetrex is also making a splash this
spring with the introduction of its new
Men’s Sandals collection. Following
the success of Aetrex’s Women’s Sandalistas, Aetrex Men’s Sandals take
the same Lynco orthotic shape and
cork materials to create three functional men’s sandals that provide support and optimum comfort.
“When designing shoes for spring
and summer, our goal was to maintain
the comfort, shape, and materials of
our most successful styles and reinvent them to keep our sandals and
heels fresh and on-trend for women of
any age,” said Susan Ryder, Design Director, Aetrex. “We considered what
men would be looking for in a warm
weather shoe and
found that there is
a need for comfortable, supportive
and stylish sandals
that are appropriate for more than
just the beach.”
Aetrex footwear
is available in
women’s sizes 5-11 (including half
sizes), men’s sizes 7-13 and 14. Visit
www.aetrex.com for more information
and to find retailers, or circle #161 on
the reader service card.
ClearChoice approach addresses onychomychosis from the inside out by
targeting the fungus located deep beneath the nail bed for visible results.
The Q-switched module fires short
bursts of higher energy and quickly
heats a focused spot on the nail bed,
allowing for concentration in areas
where the fungus lives. The 1064nm
Nd:YAG module slowly heats the entire nail bed, killing the yeast organisms responsible for the nail infection.
Through this innovative platform,
physicians and aesthetic providers
Continued on page 178
Alma Lasers Introduces
Clear Choice Laser for
Onychomycosis
For the 35 million people worldwide who suffer from onychomycosis,
treatment for nail fungus has been a
challenge because the infection is embedded within the nail and is difficult
to reach. But Alma Lasers’ innovative
Pedilux4 for Foot Odor
Pedilux4, described
by the manufacturer as
“the only FDA-approved
foot odor product on the
market today,” is now
available to podiatry.
Unlike some other OTC
products that provide
only temporary relief,
Pedilux4 blocks the
bacteria that cause odor and changes the environment, so bacteria cannot thrive and grow.
Pedilux4 consists of an all-natural cream that
utilizes zinc oxide as a base and is applied in conjunction with specific socks. The clear cream is
rubbed into the feet, including between and under
the toes. The socks are then worn for 24 hours. A
single treatment of Pedilux4 will last up to three
months.
www.podiatrym.com
Pedilux4 is NOT available in pharmacies and is
available for your patients without a prescription.
Pedilux4 is exclusively distributed in partnership with
the Premier Podiatric Group (PPG). For a free sample
or to place an order, call the PPG at 234-248-4212 or
email [email protected] or visit their
website at www.premierpodiatricgroup.com. For
more information circle #162 on the reader service
card.
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PODIATRIC MARKETPLACE
have added versatility in delivery options that can enhance the level of efficacy for their patients.
“At Alma Lasers, we’re committed
to delivering the most advanced, efficacious aesthetic and medical solutions that add to clinical outcomes,
promote positive patient experience
and maximize return on investment
for our customers,” said Avi Farbstein, Executive Vice President and
General Manager of the North American Operation. “We are excited to
offer this unique technology to be accessible to patients worldwide.”
For more information, call 866414-ALMA, ext 2021, view their webinar at www.almalasers.com/webinars,
or circle #164 on the reader service
card.
Jerry Miller Shoes
Offers Pediatric
Custom-Molded Shoes
and AFOs
When it comes to kids, Jerry
Miller Shoes puts its best foot forward. Using state-of-the-art
CAD/CAM techniques, they create
custom-molded shoes that offer maximum support without compromising
comfort, fit, and accommodation.
Children from all walks of life
may benefit, including those with
burns and trauma, Sever’s disease,
Syndactyly deformity, Apert’s syndrome, Charcot-Marie-Tooth disease,
Down’s syndrome, Spina bifida, club
foot, Talipes equinovarus deformity,
and Elephantiasis.
178 | OCTOBER 2012 | PODIATRY MANAGEMENT
PAL Health Technologies
Introduces Two
New Ankle Brace Lines
The Transition Ankle and Element 78 ankle braces are two new
product lines from PAL Health Technologies, providing a more complete package in bracing, adding to the company’s popular, custom
Platinum Ankle Brace line.
The Transition Ankle products range from a multitude of non-custom ankle devices—from traditional ankle braces providing enhanced
lateral ankle support, to night splints for heel pain and post-operative
walking boots.
“Not every patient is a candidate for a custom ankle brace,” said
PAL Director of Training & Development, Howard Hillman, C.Ped.
“The Transition Ankle line provides a non-custom solution for patients
who are either going to reach desired outcomes solely with a non-custom brace, or who need immediate treatment with a plan to transition
to a custom device.”
Element 78, a product line play on words as the periodic symbol for
Platinum, is an extension of the classic Platinum Ankle brace line, providing custom products for more severe cases of many conditions; from
PTTD to ulcerated Charcot foot.
PAL has also taken into consideration the Medicare and private insurance reimbursement details for each of their new brace lines. All
braces in the Transition Ankle and Element 78 lines have a Medicare
and private insurance base billing code. “We understand that consistent, reliable reimbursement is necessary for practices to succeed. Our
team of experts is there to help our clients code appropriately for the
products being dispensed based on a patient’s pathology. There may
also be additional codes appropriate for specific brace accommodations,” Hillman said.
For more information about PAL Health Technologies, ankle braces
or other PAL products, visit www.palhealthtech.com or circle #166 on
the reader service card.
Each Jerry Miller pediatric shoe is
engineered in accordance with fundamental orthopedic principles and customized according to the personal
footcare needs of the pediatric patient. Features include glove leather
uppers or lightweight Medi-Flex fabric
for accurate fit, function and flexibility; exclusive mesh material, a
durable, expandable and forgiving
fabric to enhance cosmetic appeal and
shoe function; Plastazote lining to
protect the foot, custom inserts for
precise alignment; and depth recesses
to protect sensitive areas.
They can even make a custommolded AFO built right into a Jerry
Miller Shoe!
Visit www.jerrrymillershoes.com
for more information, or circle #165
on the reader service card.
Continued on page 179
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PODIATRIC MARKETPLACE
ComfortFit Announces
New Single Flat-Rate
Repair Prices
ComfortFit Labs has announced its new Single Flat
Rate repair price for custom orthotics. For a single flat rate
of $30.00,
the lab will
repair and
refurbish orthotics made
by any lab
with all work
guaranteed
for six
months.
Their new
repair service
includes, but
is not limited
to, new top covers, new bottom covers, new posting, arch
fill, poron extensions, poron padding and replacement of
most standard accommodations.(Shell replacement is NOT
included in the flat rate). All of their materials are medical
www.podiatrym.com
grade. With patient coverage diminishing, you can now
offer a low cost alternative to a new pair of orthotics if the
patient’s condition has not changed. For questions or to
request repair order forms please call 888-523-1600 or visit
www.comfortfitlabs.com, or circle #163 on the reader service card.
HealthFusion’s MediTouch EHR®—
Complete with All the Findings Required
for Foot and Ankle Specialists
HealthFusion® offers Electronic Health
Record (EHR)
and Practice
Management
software that
is customizable and tailored specifically for DPM’s. MediTouch EHR is pre-loaded with
Continued on page 180
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PODIATRIC MARKETPLACE
customizable modules and templates
so you can begin charting on your
first use. Their EHR is built on a
Web-based, cloud computing platform, so it is available anywhere
there is an Internet connection. MediTouch® is optimized for use on the
iPad, while remaining cross-compatible with desktops, laptops, and
tablets (Windows® and Mac®). Every
MediTouch EHR comes equipped
with unique features such as MediDraw®, which allows physicians to
draw directly on a patient image or
anatomical outline of the foot and
ankle using your fingertip or mouse.
Schedule a personal, online demonstration of MediTouch EHR by calling (877) 523-2120. Additional information can be found by visiting
www.healthfusion.com or by
circling #168 on the reader service
card.
180 | OCTOBER 2012 | PODIATRY MANAGEMENT
Powestep Introduces
Wide Fit
Full-Length Orthotic
Powerstep® introduces Wide Fit
Full Length Orthotic, their new
wider profile orthotic specifically designed for the wider foot. Their design is comfortable, supportive and
designed for use with wide-width
footwear. This functionally correct orthotic is ideal for: those needing
firmer, heavier-weight support or
those with wide feet; mild pronation;
plantar fasciitis/heel pain; foot, arch
and heel pain; calluses; hammertoes
and claw toe; bunions; neuromas;
ankle and knee pain; and metatarsalgia. Product features include: semirigid polypropylene support shell calibrated for firmer arch support with
flexibility; deep and wider heel cradle
to safeguard the heel during landing;
cushioning, shock absorbing materials; dual layer construction with support shell sealed between EVA base
layer and VCT® Variable Cushioning
Technology foam top layer; and heat
and friction reducing polyester fabric
top cover with anti-microbial protection for odor protection and dryness.
Available in eleven sizes and widths
3E to 6E, that can be easily transferred from shoe-to shoe and is easy
to fit. Product is supplied in full, color
Continued on page 181
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PODIATRIC MARKETPLACE
Zyantus OS Records System Helps
Meet Federal Requirements
Zyantus has officially launched its Zyantus OS Records system, a
cloud-based electronic health records (EHR) system. Zyantus OS
Records provides electronic storage of patient records and their secure
transmission among health care facilities, health information organizations and government agencies according to national standards.
Zyantus OS Records system has earned the federal government’s
Complete
EHR Certification,
which officially
deems the
EHR software capable of enabling providers to qualify for funding under the American Recovery
and Reinvestment Act (ARRA). The certification, provided by the
Drummond Group ONC-ATCB program, ensures EHRs meet the meaningful use criteria for eligible provider technology.
The Zyantus OS Records system was developed from the ground up
by medical personnel who understand office management and the importance of maintaining office productivity while transitioning to new
management systems. Zyantus OS Records was designed with Health
Information Exchange (HIE) parameters in mind from the beginning,
and will securely store and readily share health care information with
new HIE systems as they are built.
Health care providers must prove their medical records systems
achieve
meaningful
use in
order to
qualify
for government
reimbursement for their investment. The software features a simplified
meaningful use section to aid medical offices seeking attestation in
order to qualify for incentive payments. In addition, Zyantus OS
Records already meets a number of proposed stage 2 meaningful use
requirements.
As a cloud-based system, Zyantus OS Records provides a high level
of security and is easily implemented across multiple sites, including
Mac and PC platforms, smart phones and tablets. No additional hardware is needed to implement the system as it is hosted by the Amazon
EC2 HIPAA-compliant cloud with unlimited storage capacity. There are
no hidden or additional fees for support. Zyantus OS Records also features friendly, customer-service oriented personnel training and implementation and free e-Prescribe for patient medications.
For more information visit www.zyantus.com, call 888-576-0800, or
circle #171 on the reader service card.
informative packaging with complete
application instructions.
For more information visit
www.powersteps.com or circle #172
on the reader service card.
Patent Pending
Formulation Treats
Tinea in Days
FungiFoam® joins the Tetra family of antifungal products, which includes the highly popular Formula 3.
FungiFoam® is indicated for the treatment and prophylaxis of tinea pedis,
tinea cruris and tinea corporis.
FungiFoam® is the first oil-in-
water antifungal emulsion using
Tetra’s proprietary formulation of
oil-soluble tolnaftate in conjunction
with ingredients that are emollient
and keratolytic. Because of its
lipophilic delivery, FungiFoam®
treats tinea in DAYS, not weeks,
and pruritus is calmed in as little as
20 minutes.
FungiFoam® is applied twice
daily. This patent pending formulation allows tolnaftate to be quickly
absorbed into the affected area and
symptoms such as redness, itching,
and cracking are quickly relieved.
Once tinea has cleared, physicians
may recommend that patients continue to use FungiFoam® once daily for
prophylaxis. FungiFoam® is engineered for daily use and is FDA approved for prophylaxis.
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According to George A. Cioe, President/CEO for The Tetra Corporation,
“FungiFoam® is a product that will
provide patients with prompt in-office
relief of symptoms. Physicians who
have applied FungiFoam® to the feet
during an office visit often share that
patient’s express gratitude. Nothing
provides more value to a practice.”
Just like Formula 3, FungiFoam® is
available only through physician offices. It is not sold on the internet or
in consumer pharmacies. In addition,
it is backed by Tetra’s patient-direct,
money-back guarantee. There is no
return of product, no forms to fill out
or receipt required. Tetra products are
made in a USA, FDA registered laboratory.
For more information call 800826-0479 or circle #173 on the reader
service card.
Foot Miracle® Softens Rough
Areas and Restores Skin’s
Natural Moisture Balance
Recommended by leading podiatrists and touted by the American Podiatric Medical Association, Straight
GenesisFlex:
Radial Pulse Therapy for the Treatment
of Foot and Ankle Pain
Cutera, Inc., the manufacturer of GenesisPlus, a premium podiatric laser system, introduces GenesisFlex. GenesisFlex provides podiatrists with an efficient and easy way to manage foot and ankle pain in
their practice through radial pulse therapy.
Radial pulse therapy is an efficient transfer of energy affecting muscle tone while decreasing the physical demands of manual soft tissue
work. The GenesisFlex helps you by becoming an extension of your
hands delivering mechanical stimulation to the target tissue.
The specially designed handpiece contains a projectile that is accelerated through the electromagnetic transfer of kinetic energy. This kinetic
energy is then transformed into impact energy in the applicator head.
The impact energy delivered from the applicator head results in radial
pulses developed in the
target tissue. This can
also be described as a
wave effect in the tissue.
The unique ‘soft’
pulses created by GenesisFlex increase localized
blood circulation affect
muscle tone and treat
muscle aches and pains.
For more
information visit
www.cutera.com or
circle #170 on the
reader service card.
Arrow Products, Inc., a worldrenowned hair and skin care brand
with a 40 year history of providing effective and trusted personal care products, presents Foot Miracle—an affordable, professional strength, deep
penetrating formula that superbly softens callused, rough areas, while restoring and protecting your skin’s natural
moisture balance. “A pedicure in a
tube”, Foot Miracle not only hydrates
to rejuvenate the skin, but also helps
to fortify weak nails, while softening
the cuticles. Originally designed for the
feet, but not exclusively, Foot Miracle
may be applied anywhere on the body.
Dry skin areas, such as heels, elbows,
and knees immediately ‘drink-in’ the
hydrating benefits, essential oils and
vitamins of this therapeutic cream.
Never a greasy feel, this product replenishes without mineral oil or
petroleum, designed to leave skin feeling renewed, with a soft-as-velvet
look and feel. For more information:
please call 1-800-827-9815 or log onto
http://straightarrowtherapeutic.com/,
or circle #174 on the reader service
card.
LightPod Forte Laser
for Podiatry
The LightPod Forte®, Nd:YAG
1064nm laser by Aerolase, brings
new revenue streams and an excellent
potential return on investment to the
podiatrist. No costly service contract,
gels or consumables limit your cost of
ownership solely to the initial purchase. LightPod lasers represent a
new technology platform, which eliminates fiber-optic cables and watercooling subsystems, thus avoiding
system downtime and repair costs to
Continued on page 183
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PODIATRIC MARKETPLACE
keep your practice running smoothly and profitably.
With a much higher power output than some other podiatry lasers, the LightPod Forte® enables safe, quick, and
effective laser treatments. It delivers treatment times of
5—15 minutes to optimize your schedule and fit more patients into each day. Fluences of up to 318 j/cm2 ensure
superior efficacy rates for a highly satisfied patient base.
Truly portable at just 22 lbs., with only one handpiece,
the LightPod Forte® features more than 10 applications ,including coagulation of soft tissue, warts, spider veins, scars,
tattoos and many other medical and aesthetic treatments.
For more information call 914-345-8300, visit
www.aerolase.com/podiatry, or circle #175 on the reader
service card.
IMS Medical can also repair any podiatry equipment that
you can ship to them. Please call 480-489-2159 or go to
www.PodiatrySuperstore.Com, or circle #167 on the reader
service card.
STJ Provides Orthotics for
Olympic Athletes
STJ Orthotic Services, Inc. is pleased to announce its
contribution to the elite athletes of the 2012 Summer
Olympic Games in London. STJ provided custom foot orthotics to over 19 Olympic athletes, many of them serious
gold medal contenders, representing 5 different nations.
STJ is dedicated to the advancement of the podiatric
Apis’s Mt. Emey Offers
Wide Variety of Footwear Styles and Sizes
Mt. Emey’s Therapeutic footwear line’s slogan is “Accommodate, NEVER correct!” They offer off-the-shelf
shoes for Charcot, edema, hammertoes, Bunions and R.A
Continued on page 184
profession, your patients and our elite athletes. Under the
direction of Drs. James A. DeFrancisco and Steven Levitz,
STJ is a leading international orthotic laboratory with U.S.
locations in California and New York.
For more information call 800-642-4STJ (West) or 800321-4STJ (East), visit www.stjorthotic.com, or circle #176
on the reader service card.
IMS Medical
Sells X-Ray, Chair,
and Other Parts
Michael Schubyn, DPM, the owner of IMS Medical
Equipment, says that he has been inundated recently by
doctors calling and requesting parts for new equipment
and hard-to-find used parts. Dr. Schubyn listened to his
customers. IMS, which sells new and used equipment at
fair prices, has started to offer certain replacement parts
and cushions for podiatry chairs, x-ray units, and other
equipment. Parts being offered include refurbished X-Cel
X-Ray heads, consoles, swing arms, and orthoposers. Replacement Midmark cushions are offered from only $498.
Midmark replacement cylinders and motors are available
at a discounted price. IMS also has a few hard-to-find
parts for PDM chairs, processors, whirlpools and more.
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OCTOBER 2012 | PODIATRY MANAGEMENT | 183
PODIATRIC MARKETPLACE
foot. Do not squeeze the foot into the shoe while you can
get the shoes that fit properly for less, says Mt. Emey.
Apis also will include 3 pairs of heat moldable inserts
every time you order the premiere collection. Whether it
is for depths, widths, and sizes or even for Shape, select
from their variety of styles to fit your patient’s foot. Call
their friendly customer service at 1-888-937-2747 for more
information or free samples, or circle #177 on the reader
service card.
daniPro Nail Polish:
“Bringing Together the Arts of Beauty
and Science”
daniPro, the first and only nail polish infused with undecylenic acid, a proven topical antifungal for skin, can be
an important part of your patients’ nail maintenance regimens. The patent pending formula does NOT contain
formaldehyde, toluene or DBP and is never tested on ani-
mals—their
“4 Free Formulation.”
The rich, luxurious polish
is chip-resistant and available in fresh
designer colors. DaniPro’s
recently introduced Pure
Pink and True
Blue have
been their
spring and summer hits. Coca Cabernet is the newest edition to their expanding product line.
Now you can dispense daniPro directly to your patients. The daniPro counter top display offers easy selling
tips and product information. daniPro is available through
Henry Schein Medical, Moore Medical Supply,and Gill Podiatric Supply.
For more information visit www.daniProNails.com,
email [email protected], or circle #178 on the reader
service card.
Sport Orthotic Specialties
from Ortho-Dynamics
Ortho-Dynamics Custom Orthotics Labs is offering a
wide array of special sports-related custom devices. They
provide 2mm, 3mm, 4mm and 5mm shell thicknesses to
address a wide range of
patient weights and activity levels.
The lab produces
twelve (12) different
styles of sport orthotics,
engineered to address
the varied biomechanics
of a wide range of sport
activities.
They manufacture a
specialty all-purpose
“High Impact” sport orthotic called the “Super
Flex”.
The lab recently introduced the “Barefoot
Specialty Orthotic”, a
patented device used in
barefoot athletics such
as gymnastics.
For more information about their comprehensive orthotic line and
a copy of their new product catalog call 1-800-275-1842 or
circle #169 on the reader service card.
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