Download NATHALIA URIBE MEJÍA - Mg

NATHALIA URIBE MEJÍA - Mg
Address: Cra. 20 No 107 - 62, apt 302
Cell: 321 - 493 2429
E- mail: [email protected], [email protected]
PROFESSIONAL OBJECTIVE
To achieve a Management position in the areas of Customer Experience, Customer/Corporate Communications, or
Marketing in a Colombian or multinational company, to direct the internal and external customer service strategy, comprising
the influence and mobilization on the company’s culture to achieve sustainable transformations, in a company where the
service strategy is central to the key business results.
PROFESSIONAL PROFILE
Extensive experience in media, such as radio and television, event logistics, communications diagnostics and strategy,
corporate communications, design and implementation of customer communication strategies, web pages and intranet
information management. Experience as a training director in the cosmetics industry, as well as in areas of customer
experience to ensure an outstanding service in the different points of customer contact: sales, operations, call center and
support areas. In addition, I have an academic background in Marketing in areas such as Marketing Communications, Brand
Management, Consumer Behavior and Customer Journey.
I have the background and the experience to create and sustain effective communicational relations within an organization,
in order to enhance an enjoyable working environment, people’s empowerment and mobilization, and business processes
efficiency. I have experience working with global teams comprised of senior executives of multinational companies. I am a
professional with leadership skills, results oriented, responsible and proactive, and able to work effectively and lead
multidisciplinary teams.
WORK EXPERIENCE
DIRECTV Colombia - Bogotá, Colombia
Customer Engagement Manager
March 2013 – February 2016
Achievements:
 Create and consolidate the team of DIRECTV Customer Engagement Colombia, achieving the alignment of the
service strategy of the Company.
 Design and implement a corporate customer-centric work culture strategy, “COOLTURA”, in Colombia, focused on
building the service experience from company employees to customers, mobilizing over 4,000 employees
nationwide.
 Developed high-impact strategies to generate a differentiated service experience at different points of customer
contact: sales, operations, call center and support areas.
 Design and implement the strategy of service recognition, with the aim of rewarding employees who exceed their
customer oriented business indicators. We recognized over 2,000 people, and sponsored more than 20 employees who
represented Colombia at the Latin American annual awards event in New York and Argentina .
 Participate in the design and implementation of in-service training program, mobilizing more than 2,500 employees,
and improving customer satisfaction indicators.
 Led the design of post-paid customer loyalty strategy, defining a financial and profit model for each configuration of
programming, to increase the company's EBITDA.
 Develop and implement regional initiatives tailored to local business, related to customer satisfaction.
Kimberly-Clark - Latin American Operations - Bogotá, Colombia
Latin America Communications Coordinator
February 2010 – March 2013
Achievements:
 Design and implement regional Intranet as part of the internal communications strategy for the entire region,
targeting over 18,000 employees in Latin America.
 Led and position the communication strategy of the President of Latin America and his executive team, achieving
the alignment of the same message in the four sub-regions (Andean, Central America, Austral and Brazil).
 Represent the region on special Communications and Human Resources projects with global reach, mobilizing
more than 18,000 employees in the region.
CNN en Español – Atlanta, USA
Affiliates Producer / Editor-Producer-Interactive Media/ Field Producer
June 2009 – December 2009
Duties:
 Cover, pre-select and edit the news of affiliated networks in Latin America.
 Negotiate and decide, with the producer of each newscast, what news had greatest impact and was to be cast by the
channel.

News coverage such as: Mercedes Sosa death, 8th Anniversary of September 11, the H1N1 flu virus in the world,
wiretapping telephone / DAS Colombia, election headquarters of the 2016 Olympics, the 2nd Africa South America
Summit (ASA Venezuela), coup in Honduras June 28 2009 and trajectory, the ONU General Assembly 2009, Gesta
CXCVIII anniversary of Independence of Mexico, UNASUR Summit 2009, death of Michael Jackson and Senator
Ted Kennedy.
Presinve Ltda. (Cosmetics Sans Soucis) - Bogotá, Colombia
Training Director – Department of Marketing
Duties:
 Plan, design and execute the manual and training company focused on product.
 Launch new products with VIP customers.
 Select team staff beauticians.
 Relationship with Company customers.
October 2007– May 2008
EMGESA S.A. E.S.P (Energy Generation Company) - Bogotá, Colombia
Corporate Communication Intern
January 2007 – July 2007
Duties:
 Obtain information from Managers to write articles for the network of billboards.
 News tracking and analysis of media presence; design of promotional material and communication pieces;
corporate events: support for the implementation, logistics, assembly, coordination and support to the event’s image
activities and development of publicity materials.
EPM – Bogota Telecomunications - Bogotá, Colombia
Corporate Communication Intern
July 2006 – January 2007
Duties:
 Manage the company intranet; design of internal communication pieces for campaigns; training and organizational
activities; corporate events; news tracking.
City T.V - Bogotá, Colombia
TV commercial announcer
March 2006 – July 2006
Duties:
 On-air and pre-recorded commercial presenter for output during the channel's programming grid.
EDUCATION
Graduate Degree:
Master’s Degree in Marketing
Los Andes University, Bogota, Colombia – October 2012
Bachelor’s Degree:
BS in Journalism and Social Communication
Pontificia Bolivariana University, Bucaramanga, Colombia – September 2007
- Academic Exchange, Pontificia Javeriana University, Colombia, 2005
- Academic Exchange, Externado de Colombia University, Colombia, 2006
DISTINCTIONS
Distinguished Student award. Social Communication and Journalism School, Pontificia Bolivariana University, Fall 2004.
LANGUAGES
Spanish and English.