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ALLIE X
In February 2014, a startling debut single “Catch” officially introduced an unidentifiable and singular
voice known as Allie X. Released as an intoxicating GIF of a mysterious female figure spinning in
rotation with a large syringe in her hand, the World of X was injected into public consciousness.
Fragments of a backstory began to appear shortly thereafter: born somewhere in Canada, studied as
a resident at the Canadian Film Centre under the Oscar-winning composer Mychael Danna, rumored to
be based in LA. But these scant details are secondary to the sound: dreamy pop melodies bringing
forth the sonic landscapes for a voice that is at once glossy and gloomy, radiant and dusky, a mirror of
the enigmatic figure behind the sound.
Circling around themes of delusional dreams, crippling anxieties, self-destruction, endless ambition,
addiction, medicine, and the ambiguity of human existence, Allie X offers music and art that become
chronicles of this self-inflected vortex. From the visual series which present a girl spinning in circles and
presumably going nowhere, a deeper understanding and perspective begins to sink in with the
audience, opening the door for a range of mixed feelings, #FeelingX. The musical compositions and
production bring together a gleaming and polished surface with more somber and shadowy edges- a
sonic showcase of the paradoxical nature of the project- highlighting a fresh palette of sounds and a
raw talent that is remarkably mature for a debuting artist. It’s electronic theatrical dream pop with high
ambitions and supreme execution.
From the delivery of the music, to the visuals, to the live experience, the World of X is intent on
delivering a cultural impact that will last beyond our time.
ALLIE X
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“C ATC H”
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March 6: Katy Perry tweets about “Catch” to fifty three million followers
“PRIME”
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SELECTED PRESS
“[‘Catch’] shines with a level of polish and craft that’s
remarkable given its lack of precedent . . . it glows on the strength of
its structure, attention to detail, and lyrics that’ll leave squeamish
listeners scrubbing goosebumps from their arms.”
MAGAZINE
- TIME
“This Allie X Song is definitely going to improve your
day.”
- BUZZFEED MUSIC
“We’re going to call it right now: Allie X is the most
promising new singer of 2014. Fact.” - REFINERY29
“[Allie X] has just dropped the best song of the year
so far.” - IDOL ATOR, RE: “C ATCH”
“The beauty of Allie’s work is that as much as there’s darkness
lurking, the melodies and rhythms are bright and catchy enough to
draw in those who want to take a pop song at face value. The themes
may be heavy but her music could easily slot next to Katy Perry’s
aspirational anthems.” - NOISEY / VICE
“A relentless and immediate sugar rush with a slight
metallic aftertaste, [“Catch” is] a glorious kiss-off . . . The
way Allie leans into the track’s weightless chorus . . .
pushes it into the stratosphere where it shimmers with
Technicolor warmth.”
- PITCHFORK MEDIA