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The most clinically proven Rx toothpaste brand* • Clinically proven technology to significantly remineralize root caries by 38% in less than 3 months1 • Liquid gel formula enables faster fluoride dispersion than paste-form Rx toothpaste2 Liquid gel formula enables faster fluoride dispersion2 • One step fluoride treatment to help improve patient compliance ppm fluoride release 4500 • Ideal therapy for patients with high caries risk, crown & bridge work, and orthodontic decalcification • Mild cleaning system with low level abrasion • Helps reverse white spot lesions1 4000 +26% 3500 3000 2500 2000 PreviDent® 5000 Liquid Gel Dentifrice 1500 1000 • Reverses early root caries1 5000 ppm Toothpaste 500 • Strengthens teeth1 0 0 5 10 15 20 Time (Seconds) 25 30 For your patients with specific conditions: Prescription Prescription StrengthStrength Prescription Toothpaste Toothpaste Strength Toothpaste Prescription Prescription StrengthStrength Prescription Toothpaste Toothpaste Strength Toothpaste • Ideal therapy for patients with dentin hypersensitivity and/or root exposure •PreviDent® 5000 Sensitive contains clinically proven 5% potassium nitrate3 • Potassium nitrate penetrates tubules to soothe nerve endings4 Prescription Strength Prescription Toothpaste Strength Toothpaste • Ideal therapy for patients with enamel loss due to erosion • Fluoride strengthens enamel to make teeth more resistant to acid attacks • Maximum strength potassium nitrate for sensitivity relief3 • Ideal therapy for patients who require a gentle toothpaste formulation •PreviDent® 5000 Dry Mouth is formulated for Dry Mouth Sufferers • SLS-Free formulas are known to be less irritating and less likely to cause dryness5 Colgate® PreviDent® 5000 Booster (Rx only) Colgate® PreviDent® 5000 Enamel Protect (Rx only) Colgate® PreviDent® 5000 Sensitive (Rx only) Colgate® PreviDent® 5000 Dry Mouth (Rx only) 1.1% Sodium Fluoride Prescription Strength Toothpaste 1.1% Sodium Fluoride, 5% potassium nitrate Prescription Strength Toothpaste for Sensitive Teeth 1.1% Sodium Fluoride, 5% potassium nitrate Prescription Strength Toothpaste for Sensitive Teeth 1.1% Sodium Fluoride Prescription Strength Toothpaste 3.4 fl. oz. (100 mL) Spearmint.............. (543-6404-ZF) Fruitastic™.............. (543-7109-ZF) List Price............................. $7.49 3.4 fl. oz. (100 mL) Mint ..................... (543-0025-ZF) Price.................................... $7.49 3.4 fl. oz. (100 mL) Mild Mint............... (543-3243-ZF) Price.................................... $7.49 3.4 fl. oz. (100 mL) Soothing Mint........ (543-2898-ZF) Price.................................... $7.49 YOUR PARTNER IN ORAL HEALTH www.colgateprofessional.com Questions? Comments? Please call 1-800-962-2345 © 2012 Colgate Oral Pharmaceuticals, a subsidiary of Colgate-Palmolive Company, New York, NY 10022, USA *Among 5000ppm NaF toothpastes 1. Baysan A, et al. Reversal of primary root caries using dentifrices containing 5,000 and 1,100 ppm fluoride. Caries Res. 2001; 35: 41-46. 2. Joziak MT, et al. Comparison of enamel fluoride uptake and fluoride release from liquid and paste dentifrice. J Dent Res. 2003; 82 (Sp Issue). Abstract 1355. 3. Schiff, T et al. Efficacy of Dentifrice Containing Potassium Nitrate, Soluable Prophosphate, PVM/MA Copolymer, and Sodium Fluoride on Dentinal Hypersensitivity: A twelve-week clinical study. J. ClinDent (sp issue); 87-92, 1994. 4. Markowitz K, Kim S: Proc Finn Dent Soc 88 (Suppl 1): 39-54, 1992 5. Jensen J & Barkvoll P, Clinical Implication of the Dry Mouth: Oral Mucosal Diseases, Annals NY Acad Sci, Vol 842, 156-162, 1998.