Download bellaire dermatology

CASE STUDY
BELLAIRE DERMATOLOGY
A Look at How BrightBox Renovated the Bellaire Dermatology Brand
CLIENT TESTIMONIAL
When we started this process ourselves,
“
we were struggling with the various methods
of updating and rebranding our practice. We
simply didn’t have the right staff to undertake
the project. BrightBox was easy to work with
and conducted several key planning meetings
to learn about us, our goals, and our objectives.
The result has been a product that we
constantly brag about – and like our tagline
states – the results are all that matters!
”
- George Smaistria, Practice Administrator
THE RESULTS
• Complete brand refresh demonstrating Bellaire
Dermatology’s broad range of services and authority
in the market
• Revamped website with more robust SEO capabilities
and user experience functionality, including a text
location finder function
• Determined most effective course for Bellaire
Dermatology’s ongoing marketing efforts by
conducting a brand analysis using The Brand Map™
THE STRATEGY
BrightBox Brand Marketing positioned Bellaire
Dermatology to successfully expand their market.
• Refreshed Logo to show the depth of the practice’s
service line
• Built website to make finding all the services the
practice offered quick and easy
• Completed full refresh of all marketing materials folder, inserts, stickers, etc.
• Bolstered SEO for new website to expand web
presence
SERVICES USED
• Brand Analysis
• Market Research
• Marketing Strategy
• Graphic Design
• Web Development
THE CHALLENGE
Bellaire Dermatology is an advanced, authoritative leader
in its field. Their experts offer a full range of services
from cosmetic enhancements to medical and surgical
procedures. BrightBox had to make each service that
Bellaire Dermatology offered clear and easy to find for
varying audience members. As an added requirement,
BrightBox also had to ensure that Bellaire Dermatology
positioned well for beauty services without presenting
itself as a day spa, a common mistake for companies in the
medical skin care industry.
The old Bellaire Dermatology logo failed to capture the
spirit of the brand; it’s subdued color palette and logo
comprised of shapes with hard edges alluded in no way
to the company’s focus on beauty or medical complexity.
Not only did the design lack direction, but the website’s
limited information on certain topics and architectural
shortcomings also made it difficult for prospective patients
to fully understand the complete breadth of the company’s
services. Bellaire Dermatology also had previously failed
to consider the long term branding implications of some
of its more subtle brand decisions, such as adding “and
Associates” to the end of their name, which rather than
making them look more professional accomplished the
opposite.
By updating Bellaire Dermatology’s look, website, and name,
BrightBox assured that the Dermatology experts would be
more identifiable to more and more satisfied patients.
BRIGHTBOX, INC.
[email protected]
www.brightboxonline.com