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Discover a complexion free from “dark spots” that cloud the clarity of perfect skin… Discover a skin that is as luminous and pure as it can be – whatever your coloring! Discover how Anne Semonin takes the anti-ageing approach to Brightening and makes your Skin Radiance a reality! Discover Anne Semonin White Star Collection : a new attitude for purer, clearer, healthier skin: Luxurious CLARITY Visible BRIGHTENING Intense LUMINOSITY Environmentally PROTECTIVE ANNE SEMONIN WHITE STAR : THE ULTIMATE SOLUTION TO WHITEN, FADE THE BROWN SPOTS, PREVENT THEIR FORMATION, OFFERING A MORE UNIFORM-APPEARING SKIN AND ENHANCING THE RADIANCE OF THE COMPLEXION. The Anne Semonin Brightening Complex is a blend of an advanced Vitamin C derivative that inhibits the production of melanin, lightening the skin and two marine extracts : a sea flower and a brown algae which help reduce pigmentation for a fairer, more even complexion. Vitamin C Derivative (Tetrahexyldecyl ascorbate): inhibits the production of melanin. Anti-oxidant action and stimulates the collagen synthesis. Lights up the complexion and reduces the formation of pigmentation spots. Pancratium maritimum extract (Sea Lily flower): reduces the size and pigmentation of brown spots due to aging or over exposure to the sun. Dictyopteris membranacea extract (brown algae): acts on the melanosomes during their maturation and migration towards the top of the epidermis. reduces the skin's pigmentation, leaving it more radiant and translucent. The additional UV filtering system (anti UVA/UVB sun filters - Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Benzophenone-3, Octocrylene offer effective protection against UV damages), anti-oxidant (vitamin E) and antipollution (Ergothioenine) prevent the formation of new brown spots by neutralising the potentially dangerous free radicals induced by UV light and the pollution. The moisturising agents and other additives protect the epidermis from the dehydration, keeping the skin smooth, plump, radiant. THE EFFICIENCY TESTS Evaluation under dermatological control of the in vivo efficacy of the Brightening Cream SPF 15 and Brightening Serum on healthy asian female subjects (20 Asian female aged 40-60 years old, presenting hyper-pigmented spots on the face) using cross-polarized digital photography and self-assessment questionnaires. Application of the Brightening Serum on the face twice daily (in the morning and in the evening), every day, over a 42 day- period. Application of the Brightening Cream SPF 15 on the face once daily (in the morning), every day, over a 42 day- period. Significant results - Brightening/ Spot Correction Efficacy : More than 90% of the consumers confirm the improvment : 91.7% of the consumers found that their complexion is more luminous and their existing pigmentation has been reduced. 95.8% of the consulers found that their skin regained its transparency. www.annesemonin.com For further press information on Anne Sémonin products and spas please contact: John Prothero, JRPPR at [email protected] or on 07776 375659 BRIGHTENING CREAM SPF 15 A luscious, rapidly absorbed cream that moisturises, reduces the appearance of dark spots, while protecting the skin from the environmental damages. With regular use, skin glows lighter, brighter and looks more radiant. Directions for use : Apply in the morning on face and décolleté after cleansing skin with Botanical Milk and toning with Botanical Toner or Marine Toner. Can be used on its own or after the Brightening Serum for a more intensive brightening action. Contains oxybenzone. In case of sun exposure, use a sun protection product adapted to your skin type. Presentation : Airless dispenser bottle of 50 ml, with silver cap. RRP : BRIGHTENING SERUM An ultra-light serum which visibly lights up the complexion and reduces the appearance of blemishes. Can be used as a localised treatment as well as an overall treatment that lightens sun spots, age spots to unveil a more even skin tone. This advanced lightweight serum provides a jump start to brighter smoother skin. Directions for use : At night, after cleansing skin with Botanical Milk and toning with Botanical Toner or Marine Toner, dab the quick absorbing microfluidised emulsion on problem areas or all over the face. In the morning, for a more intensive brightening action, apply the Brightening Serum before your Brightening Cream SPF 15. Presentation Airless dispenser bottle of 30 ml, with silver cap. RRP: Anne Sémonin Skincare is available to purchase at www.annesemonin.com, at all Anne Sémonin spas and selected online retailers and at Liberty, London.