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Transcript
2015 CONSUMER VIEWS OF EMAIL MARKETING 1,800 consumers reveal what they want from email marketing. Read on to learn what they have to say. Average number of email addresses per consumer: 2 34 % of respondents check email continuously throughout the day The device they use to check email varies depending on the time of day 44 % of respondents expressed a preference for weekly email Weekly frequency is the sweet spot 75 Nearly % of respondents expect personalization based on online purchases and self-reported interests in their profile 60 Almost % of consumers acknowledge that email marketing campaigns influence their purchase decisions 78% of consumers surveyed make a purchase at least once a month as a result of an email campaign Email campaigns drive more than a quarter of respondents to purchase multiple times a month 60 % of the survey respondents indicate they can be saved once they have made the decision to unsubscribe 41% by giving them control 50 % of respondents are more comfortable completing a transaction on a laptop or desktop computer versus their mobile device When emails do not display correctly on mobile 42 % will delete them 51% of respondents aged 55 to 64 will delete the email versus just 31% of 18 to 24 year olds 67 % of consumers own and use a mobile device to check email 64% use a desktop or laptop as the primary device to check email 18 to 24 year olds are more likely to check on a mobile device (54% use a smart phone as the primary device to check email) KEY TAKEAWAYS PERSONALIZED CONTENT AND FREQUENCY As consumers are becoming savvy, they expect personalized content and meaningful choices. They expect marketers to leverage preferences, browse behavior, and past purchases. EMAIL IS A WORKHORSE Email is an established channel that consistently affects consumer behavior — driving increased purchases and increasing spend. MOBILE FIRST Make sure all emails render properly and are actionable on any device. Ensure the customer experience is seamless and friction-free from the email all the way to conversion – and beyond. SEE EMAIL FROM THE CONSUMERS VIEW. DOWNLOAD THE COMPLETE REPORT. www.bluehornet.com | (866) 586-3755