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GOLDFISH STUDIO DESIGN AND PROMOTION CASE STUDIES Selected examples of work from the years 2011-2013 made by the Goldfish Studio within the system 360° Design. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... 360° DESIGN is an innovation offered by Goldfish Studio. Product and brand are at the centre of our interest. Based on field-proven solutions, Goldfish Studio integrates all design activities in one coherent process - visual communication strategy, creation and implementation of advertising campaigns, packaging design, POS materials and sales support actions - are the basic areas of our operation. The 360° DESIGN is a n integrated system set up to create a successful product-market relationships. Good design is a message effectively connecting consumers’ needs with the products or services offered to them. Over 20 years of operation on the Polish and European market is our advantage. Good design is good business! More on: www.goldfish.com.pl GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... PRODUCT DESIGN/ PACKAGING BRANDING VISUAL COMMUNICATION POINT OF SALE MATERIALS GOLDFISH STUDIO GOLDFISH STUDIO ABOUT US VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I CASE STUDIES II PRODUCT DESIGN/ PACKAGING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I PRODUCT DESIGN/ PACKAGING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Rolmex SA ROLMEX is an international market player trading in goods with a special focus on meat exports. The company specialises in selling poultry meat, and especially meat products from poultry processing plants which belong to the INDYKPOL Group of companies. Basic product groups include turkey and goose meat, as well as (to a limited extent) chicken meat. The company’s partners in this line of business include customers from other EU Member States, Switzerland and China. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK PACKING DESIGN Rolmex SA is present on the German market for many years as an exporter of goose meat. To meet the culinary traditions of this country, Rolmex SA has decided to supplement its offer of ready meals based on the goose meat. Goldfish Studio was invited to cooperate in the creation of two exclusive packages for a festive dishes. The task included, in addition the packaging design, developing the concept of the brand, the logo and the implementation of the photo shoot. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... When it comes to tradition, the German market is very demanding. To create a brand name we invited German marketing agency. Yeah, just to be sure... Brand name. A clear and understandable. Brand recognition. The composition and arrangement of images highlights the festive nature of the dish. The attractiveness of the product. Highlighting the product’s functionality. Call to action. A clear and comprehensive information about the product. Reliability. The image of the chef emphasizes the uniqueness of the dish. Quality and aspiration. Packaging is a story, and the story it tells us, has to be captivating... 3D visualisation Structural design by Goldfish Studio using ESKO Studio Toolkits for Boxes 360° Design is a guarantee of the creation of high-quality implementation. Goldfish Studio participates in all phases of product and packaging design all the way through production, advertising campaigns and sales support activities. EFFECTS We must wait for the effects. The product is being prepared for release in the fall of 2013. Fingers crossed and ... Guten Appetit! GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES II PRODUCT DESIGN/ PACKAGING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Present Service Present-Service has been operating in Poland since 1992. We derive experience from an international partner group, Ullrich Present-Service, which prides itself on nearly fifty years of direct marketing experience. At present, the group consists of companies in Germany, Switzerland, Spain, Portugal, Turkey, Brazil and Poland. The specificity of our offer lies in the combination of classical, direct marketing methods with new communication technologies. The integrated approach to marketing methods gives our customers a free choice: they can choose the precise tool they need, or combine several tools and run an integrated, comprehensive campaign. Our customers include numerous renowned companies from different industries: cosmetics, pharmaceuticals, foodstuffs, child products, publishing houses, financial institutions, and so on. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK PROMOTIONAL PACKAGING DESIGN For many years Present-Service conducts direct marketing action under the “The baby” name. This program is directed at women who have given birth in the maternity hospital. Promotional Pack includes guides, sample product catalogs, etc. This task is to modernize the image of the package and give it a new features ... GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... Benefits • The KV perfectly communicates the destination of products as a set of samples for newborns • The brand is well-known on the market • The brand has many faithful suppliers of samples Cons • The design has not been updated for years - both business partners and we can receive the package as a little behind the times • The packaging is suspended between tradition and modernity and it is not in contact with any of these options • Leading colour is pink, so it may be associated with a parcel for girls only. Chances • In all categories of promotional packages for infants there is a lack of the discriminant: Premium package, the first price package, super big one ... This was the promotional package at the starting point. Everything starts from the analysis. The analysis leads to several solutions. Three were selected for further evaluation. 3D visualisation Restyling - minimum of changes, more opportunities! 3D visualisation Something for the baby, something for the mom, something Premium 3D visualisation Children’s stilling - that’s all for the baby The integrated design process extends Goldfish Studio’ offer for the possibility of a professional structural design - in this case the creation of a new packaging design EFFECTS The project was halted. We looking forward for the results and keeping our fingers crossed ... GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I CASE STUDIES II BRANDING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I BRANDING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Aller Petfood In 1979, the Aller Mølle Group branched out into pet foods - a result of decades of experience within the feed branch. In 2004 steady growth resulted in the establishment of a dedicated pet food division: Aller Petfood. Today Aller Petfood continues to expand with a strong presence across Eastern and Central Europe. 2004 saw the launch of Aller Petfood Russia. At Aller Petfood Denmark we focus on private label production of dog and cat food in premium and super premium quality. We also produce ‘standard’ options as well as our own brands for the Danish, German and Polish markets. Due to the market’s growing requirements for quality, the factory in Denmark was the first in Europe to be certified in relation to ISO 22000. At Aller Petfood Russia we focus on production of private label pet food in standard and premium qualities. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK All Cats and All Dogs brand redesign The brands “All Cats“and ”All Dogs“ were on the market for quite some time. Number of loyal customers was significant, but sales of insufficient. It was time to refresh the brand image in order to attract new customers, without losing the brand awareness among the existing consumers and maintaining the core values o f the brand - high quality at an affordable price. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... The situation before. The old logo and packaging fronts ... ... and this is how the brand looks like after. “Your cat will love it!” Lovemark. Shortening the name and use a modern typography. Recognition. Convincing image. Product definition. Vertical composition refers to an earlier version of the packing. Brand awareness Easy to read and visually appealing USP. Credibility Clearly presented features. Readability. The image of the pallets refers to the previous version of the package, but it has additional role. Emotionality. 3D visualisation Packaging is a story, and the story has to be captivating... ... from the each side... ... and no matter the size is. The good product is not enough. What it needs is a promotion ... A product catalogue - the salesman best friend... ... and it doesn’t has to be boring :) Based on the brand identity a new website was created, giving a new dimension to the brand experience. THE EFFECTS With its new image, designed by Goldfish, the brand All Cats and Dogs achieved significant success in European markets. The measure of our success is primarily a measurable benefit to the Client, because: Good design is good business! The following references are the most valuable prize for the project team: “...I just wanted to let you know that All Dogs and All Cats design has proven very popular – sales has increase in the current sales channels, and more retail chains have decided to introduce the products in their portfolios – the initial reaction, when the product is presented by our sales team, is always great excitement about the appearance of the product...” Henriette Bylling “HRM The Queen of Petfood”, Managing Director Aller Petfood, Fabriksvej 1 DK-7000 Fredericia, Denmark GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I BRANDING GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CLIENT CITY OF POZNAN - The Host City of EURO 2012 City of Poznan was one of four Polish cities chosen to host Euro 2012 Championships. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... TASK VISUAL COMMUNICATION SYSTEM In preparation process for the Championships in Poznan appeared a need for a system of visual communication associated with the Championships logo, but without the use of direct references to its style. The planned system meant to be used for creating all the promotional and information materials related to Euro 2012 in Poznan. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... As usual, everything starts from the analysis and search for the insights... The analysis shows the key insights, and these war the basis for creation of the initial concept ... Preliminary concept, during the creative validation process with all stakeholders, evolve into the final design... ... effectively reaching the stage in which the designs are implemented for execution. Visual communication system designed by Goldfish Studio has been applied in many areas for example, on City of Poznan online services. Based on the key visual design, many gadgets was produced, accompanying preparations for Euro 2012 Properly designed branding adapts to any circumstances giving integrate visual messages, whatever their nature or form. THE EFFECTS The integrated design process proposed by Goldfish Studio in the context of work on the visual communication system became the basis for the creation of a clear and consistent image of Poznan as the Host City Euro 2012. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I CASE STUDIES II CASE STUDIES III VISUAL COMMUNICATION GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I VISUAL COMMUNICATION GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Herbapol Poznan Poznańskie Zakłady Zielarskie Herbapol S.A. is among the oldest and most renowned herbal company in Poland. Its market position and recognition from patients is earned through the company’s quality policy, implementation of innovative solutions, research and development, and finally, by the people who make the company: dedicated and passionate specialists. Herbapol Poznań has been doing this for over 140 years. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK Promotion of Alax Herbapol Poznan is a leader among manufacturers of herbal medicines. Competition in this segment is very strong. The leading product on the market for many years, requires active support. In addition, strengthening brand awareness and refresh the image of the product. Goldfish Studio developed a concept pro-sales promotion campaign. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... Intriguing both the lead and the key visual, are the base of advertising campaign. Simple and strong. The campaign was carried out in both the BTL and ATL Promotional activities were complemented by online advertising and a dedicated mini-site. THE EFFECTS The result of Goldfish Studio’s integrated design process was the implementation of a broad-based media campaign including outdoor, press, radio spots and POS materials. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES II VISUAL COMMUNICATION GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Raben Group Raben Group is a logistics operator providing services to small, medium-sized and big companies which have decided to outsource comprehensive logistics services. For them, and together with them, the Group has developed and implemented modern solutions related to goods’ transport and warehousing. 80 years of experience and recognition won on the market during this period enable us to build and maintain long-term relations with our Customers in accordance with the motto: „your partner in logistics.” GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK Strengthening the brand awareness By using the creative mailing getting attention of potential customers from European markets to the Raben’s Group offer, its potential and continental reach of its logistics services. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... We don’t need to know each other yet, but we won’t you to forget about us... The forget-me-not flower is a very eloquent symbol of a memory. Mailing package contains, in addition to a cover letter, an envelope with the seeds. The customers interested in cooperation with Raben Group will receive a gardening mini set. THE EFFECTS The result of this action was a several hundred new business contacts, which is about its success. Since then Goldfish Studio has designed and implemented a few others creative mailings for Raben Group. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES III VISUAL COMMUNICATION GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Raben Group Raben Group is a logistics operator providing services to small, medium-sized and big companies which have decided to outsource comprehensive logistics services. For them, and together with them, the Group has developed and implemented modern solutions related to goods’ transport and warehousing. 80 years of experience and recognition won on the market during this period enable us to build and maintain long-term relations with our Customers in accordance with the motto: „your partner in logistics.” GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK Corporate brochure In 2012, Goldfish Studio received the commission for design the next edition of Raben Group corporate publication. The aim was to draw attention to the fact, that most valuable resource that Raben Group has to offer to their customers, are the people who are engage in a tasks execution. In addition, the publication was to be design as a functional tool for the Sales Department, enabling the promotion of individual product and services the Raben Gropu has to offer. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... Corporate folder was simultaneously carried out in the 9th languages, for all Raben Group’s European branches. The employees are creating the firm, and are it’s main asset - this is the main message of this publication. Photo sessions were implemented in all branches of Raben Group. The Goldfish Studio’s integrated design process is also a guarantee of cost optimization. In this case the publication is enriched with additional functionality... THE EFFECTS One of the main effects, beyond the direct impact on the value of sales, was to increased of employees involvement. By clearly drawn attention to the importance of their work, Raben Group has gained even greater involvement of its employees in the execution of their tasks. The integrated design process also enabled the optimization of production costs and, by increasing the longevity of the publication by its additional functionality, contributed to one of the Raben’s Group main CSR goals, which is to care for the environment. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I CASE STUDIES II POINT OF SALE MATERIALS GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES I POS MATERIALS GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Henkel Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf/Germany, has some 47,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK „Stop Moisture” display Methylate STOP Moisture AERO 360 ° is a revolutionary solution in the fight against moisture and odors. The task was to design and production of a displays dedicated to presenting the full range of brand assortment of Metylan Stop Moisture and Metylan Stop Moisture Aero 360° (the new version of the product, replacing the previous variant). GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... 3D visualisation Integrated design process and its tools gives Goldfish Studio competence for any kind of structural POS materials design. THE EFFECTS The result was an increase in sales for all assortment. A direct consequence of the presented implementation was an assignment for the next edition of a display, for the year 2012/2013, presenting a new version of the product. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... CASE STUDIES II POS MATERIALS GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE CLIENT Novartis Our mission is to care and cure. We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life. We also want to provide a shareholder return that reflects outstanding performance and to adequately reward those who invest their money, their time and their ideas in our company. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... THE TASK Excedrin promotion In collaboration with TBWA/Tequila/Saleslink Goldfish Studio has developed a set of sales support materials for a new drug for migraine called Excedrin. The campaign has been implemented throughout the country. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... 3D visualisation One of the leading elements of sales support was a display designed specilay to pharmacies. But not the only one... Goldfish Studio set up several types of sales support materials such as display stands, posters, shelf-liner’y, leaflets ... THE EFFECTS The result of an integrated design process was a successful introduction of a new product and the brand. Promotional activities undertaken support in the form of a set of advertising and promotional materials addressed to pharmacists and to patients. GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING... More on: www.goldfish.com.pl Thank you for your attention. Good design is good business! GOLDFISH STUDIO VISUAL COMMUNICATION | MARKETING STRATEGIES | PRODUCT/BRAND DESIGN & DEVELOPMENT | PACKAGE DESIGN | PROMOTIONAL MATERIALS | 3D DESIGN | DESIGN MANAGEMENT | ART DIRECTORING...
