Download FMMM Course_Catalogue_2015_03032015

FM & MM Course Catalogue
I YEAR
Course code: EAM101
Level: I cycle
Status: Core
1. AIM OF THE COURSE
Course title: PRINCIPLES OF ECONOMICS
Year: I
Semester: I
ECTS credits: 5
Number of hours per week: 3 + 2
Total number of hours: 75
Interpretation of basic concepts and instruments of economic analysis,
p r i n c i p l e s of microeconomics, principles of macroeconomics in a closed
economy, principles of open economy macroeconomics, and economic growth.
1.1. Basic thematic units
1. Economics as a science: Its basic concepts, principles and tools of analysis
2. Introduction to demand, consumer behaviour, and supply
3. The firm and entrepreneurship
4. The market and market structures
5. Costs in the short and long run
6. Factor markets
7. Market imperfections and the economic role of government
8. National income accounting and the circular flow of production and income
9. Output and aggregate demand in the model with fixed prices
10. Money and banking
11. Monetary and fiscal policy and the IS-LM model (closed economy)
12. Aggregate demand and aggregate supply in the model with flexible prices
13. Inflation, expectations, unemployment, and economic growth
14.Open economy macroeconomics – International trade, international payments,
exchange rate policy and the IS-LM-BP model
1.2. Learning outcomes
Upon completion of this course students will be able to understand and implement
basic concepts and principles of economic analysis, develop the skills to assess
economic issues that would affect their lives as employees, consumers and
citizens, develop the competence to contribute to discussions on current economic
issues and decisions that should be made to shape and strengthen national,
regional and international institutions, and develop the ability to analyse economic
decisions of economic policy makers and enterpreneurs.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 8 0%
2. Discussions
2. 2 0%
Weights (%)
1. Mid-term exam
1. November/December 2x40%
2. Quiz
2. 2 x 10%
3. Oral exam
3. For grades higher than 6
Core reading:
1.Fikret Čaušević, Principles of Economics - Volume I: Principles of
Microeconomics; Volume II: Principles of Macroeconomics, School of Economics
and Business, University of Sarajevo, 2015.
Further reading:
2.David Begg, Stanley Fischer, Rudiger Dornubusch, Economics, 9h Edition,
McGraw-Hill, 2010.
Course code: EAM102
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BUSINESS ECONOMICS
Year: I
Semester: I
ECTS credits: 5
Number of hours per week: 3 + 2
Total number of hours: 75
Business economics is a field of economics that studies how individual firm
operate in contemporary business environment (with furthermore, it aims to
explore the influence of different factors on business performance measures
such as efficiency, effectiveness and profitability). The purpose of this subject is
to give students a thorough understanding of main economic categories that
apply to business process, and to develop the economic mind-set necessary
to make business decisions based on optimal choice between investments
and outcomes.
1. Business economics as a science
2. Economic system of the firm and business system
3. Principles of business economics and factors-potentials
4. Theoretic aspects of production; production and costs
5. Appropriation of funds and circulation of value in production
6. Firm assets, human resources, (company resources, personnel, sources)
the economics of resources
7. Costs, cost classification and modern approach
8. Costs in the function of establishing and using the capacities
9. Cost behaviour, production areas and capacity using
10. Break-even-point
11. Cost calculation methods
12. Production performance, profit and loss, operational risk
13. Economic principles
 To understand the process and principles of a business
 To understand the process of appropriation of assets
 To identify costs and determine the unit cost using different methods of
cost calculation
 To measure business performances.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. Discussions
2. 20%
3. Student presentations
3. 10%
4. Case study
4. 10%
Weights (%)
1. Mid-term exam (8th week)
1. 40%
th
2. Final exam (16 week)
2. 40%
3. Active participation in tutorials
3. 10%
(quizzes, case studies etc.)
4. Assignment
4. 10%
Business Economics - Theory and Application/Neil Harris, ButterworthHeinemann, Oxford, 2001.
Course code: EAM103
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical technologies
Weights (%)
2.2. Assessment methods
3. TEXTBOOK
Course title: MATHEMATICS FOR ECONOMISTS
Year: I
Semester: I
ECTS credits: 6
Number of hours per week: 6
Total number of hours: 90
The aim of the course is to introduce mathematical concepts necessary for
understanding basic microeconomic and macroeconomic models. The course
should help students to improve their analytic skills and to acquire certain
systematism when identifying problems and seeking for solutions.
1. Matrices and operations with matrices. Determinant of a matrix. Inverse
matrix. Matrix equations.
2. Linear dependence an independence of n-dimensional vectors. The rank of a
matrix.
3. Systems of linear equations. Equilibrium as a solution of systems of
equations. Homogeneous and nonhomogeneous systems of equations.
4. Methods for solving systems of equations.
5. The concept of function of one real variable. Features of a function:
monotonicity, continuity, inverse function. Elementary functions.
6. The concept of a derivative and dynamic analysis. Local extremes of the
function of one real variable. Elasticity coefficient.
7. Asymptotes and a graph of a function of a single real variable. Convexity
and concavity. Relation with indifference curve.
8. Differential calculus of functions of two and more variables. The concept of
partial derivative and its application in economics. Dynamic analysis of the
process with two variables (for example, production).
9. Local extremes of a function of two and three real variables. Extremes of
function of two variables subject to a constraint and applications. (e.g.
Cobb-Douglas's production function).
10.Indefinite integral. Basic integration methods.
11.Definite integral. Relation between definite and indefinite integrals.
Application on processes in continuous time.
12.The concept of differential equation. Dynamics of economic processes and
definition of the appropriate equation for the presupposed dynamics.
Examples of models of economic growth.
13.Basic types of differential equations of the first order.
Knowledge: students will gain knowledge in basics of linear algebra, differential
and integral calculus that are necessary for applications in economics, as well as
for understanding various economic models.
Skills: students will improve their analytical and thinking skills
1. Lecturing
2. Tutorials
3. Discussions
1. 60%
2. 30%
3. 10%
1. Mid-term exam
1. 45%
2. Final exam
2. 45%
3. In-class quizzes
3. 10%
Fundamental Methods of Mathematical Economics/Alpha C. Chiang, Kevin
Wainwright, McGraw Hill, 4th edition, 2005.
Course code: EAM104
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BUSINESS INFORMATICS
Year: I
Semester: I
ECTS credits: 5
Number of hours per week: 5
Total number of hours:75
Understanding the fundamentals of information technology and its role in
business.
1. Introduction to IT and IS
2. Systems theory, systems approach, I-P-O model
3. Types of information systems
4. Computer configurations, computer hardware
5. System software
6. Application software
7. Data organization and introduction to databases
8. Text processing and presentation software (Word, PP)
9. Spreadsheet tools (Excel)
10. Desktop DBMS (Access)
11. Application software for modern business
12. Communication technology and computer networks
13. Information systems in modern business
14. Introduction to IS design and development
15. IT issues
After passing the exam, students will master the following set of knowledge
and skills:
a) Knowledge:
Basic aspects of theory of systems and systemic approach, features of modern
computer configurations and operating systems; application software in business
computing; computer networks; business information system development.
b) Skills:
Working with modern desktop and server operating systems, using Office
applications in modern business: text processing, spreadsheets, making
presentations, desktop databases, creating web sites; using communication and
network software.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOKS
Activity description (%)
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturer
3. 10%
4. Lab sessions - Tutorials
4. 40%
Weights (%)
1. Midterm exam
1. 20%
2. Active participation in tutorials
2. 25%
3. Presentation
3. 10%
4. Final exam
4. 45%
1. Rainer, R.K., Cegielski, C.G., Introduction to Information Systems:
Enabling and Transforming Business, 3rd Edition, International Student
Version, Wiley, 2010
2. Turban, E, Volonino, L., Information Technology for Management:
Transforming Organizations in the Digital Economy, International Student
Version, 7th Edition, 2010
Course code: EAM105
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BUSINESS LAW
Year: I
Semester: I
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Studying the basics of business law includes knowledge of: basic law of
obligations, company law, bankruptcy law, contracts, securities and competition law.
The aim of studying of this subject is to introduce future economists with basic
principles of law which they will encounter in their future work. This is a
consequence of the fact that, no matter of sector in which they will work,
economists encounters a number of legal institutes and instruments. This is a
reason why this discipline that we call business law has become unavoidable in
education of economists
1. Basic terms about state and law
2. Law of obligations
3. Company law
4. Bankruptcy and liquidation
5. Sale contracts
6. Contract of Agency
7. Service contracts
8. Other contracts of (construction, licence, insurance contract)
9. Securities
10. Competition law
 Knowledge (acquiring basic knowledge of law of obligations, company,
bankruptcy, contract, securities and competition law)
 Thinking skills (ability to identify the applicable sources of law and
solve practical case study problems in the field of business law)
 IT skills (ability to prepare and deliver a presentation using adequate
computer programmes)
 Communication skills (ability to work individually and in a team in
solving business law case studies, ability to develop a professional
presentation and deliver it within a group, ability to communicate
effectively and express their opinion clearly)
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 35%
4. Guest lecturers
4. 5%
Weights (%)
1. Case study/written assignment
1. 20%
2. Team work, Activity, Presentation, Quiz
2. 10%
3. Mid-term exam
3. 40%
4. Final exam
4. 30%
Applied Business Law/Trivun, V., Silajdžić S., Mahmutćehajić F., Mrgud M.,
School of Economics and Business Sarajevo, 2009
Course code: EAM195/1
BUS195/1
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
2. TEACHING METHODS
Course title: ENGLISH LANGUAGE - ELEMENTARY
Year: I
Semester: I
ECTS credits: 2
Number of hours per week:
Total number of hours:
Students are supposed to master the basic terms and structures used in business English
1. Introduce yourself
2. Routines
3. Telephoning
4. Places
5. Food
6. Products
7. Companies
8. How It All Started
9. People (personalities)
10. Future
Students will be able to communicate in English in basic situations
Activity description (%)
2.1. Pedagogical
technologies
1. in class
2. DL
1. 30 %
2. 70 %
Weights (%)
2.2. Assessment methods
3.TEXTBOOK
1. in-class participation
2. mini-quizzes(in-class)
3. online activities
4. final test
1. Market Leader Elementary
2. Powerbase
3. Business Venture 1 & 2
1. 10 %
2. 20 %
3. 20%
4. 50%
Course code: EAM106
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MACROECONOMICS
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to get students acquainted with the way of functioning
of national economy, the instruments that economic policymakers have at their
disposal when making economic decisions, as well as the effects of economic
relations with the rest of the world.
1. Basics of macroeconomics – terms and aims
- System of national accounting
- Instruments of macroeconomic policy
2. Macroeconomic analysis
- Macroeconomics of short-run fluctuations
- Macroeconomics of medium-run fluctuations
- Macroeconomics of long-run fluctuations
3. Open economy macroeconomics
- Trade and specialization
- Balance of payments and exchange rate
- Architecture of the world trade and financial system
- Economic competition and economic growth
4. Advanced macroeconomics
5. Macroeconomics of the European Union
Students master basic macroeconomic terms, differentiate determinants of
national economy functioning in short, medium and long run and understand
principles of international presence of national economies on the world
economic scene.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 80%
2. Guest lecturers
2. 20%
Weights (%)
1. Mid-term exam
1. Test 1 = 50%
2. Final exam
2. Test 2 = 50%
Economics, Samuelson, P.A. and Nordhaus, W.D. New York: McGraw-Hill, Inc
2009, 19th edition
Course code: EAM107
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MICROECONOMICS
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Introducing basic goal functions and the way in which main participants of
market economy – consumers, producers and state agencies – make their
decisions and implement them on the market. With clear distinction of single
market conditions – perfect competition, oligopoly, monopolistic competition
and monopoly – the student gets an insight in the way in which a company
realizes maximum profit in different conditions of doing business. Special focus
is on modern theories that explain strategic interaction of the participants,
primary, different models of cooperative and uncooperative behaviour of the
company on the market with limited competition. The aim is to explain both the
way and the methods that are employed by the state in regulating natural
monopolies, and the role of the state in realizing the measures of
environmental protection through the analysis of external effects on different
market structures. The aim is to get the students acquainted with types of
economic efficiency and the possibility of stating them as static or dynamic
efficiencies on the levels of a company, a branch or society as a whole.
1. Theories of consumer choice and their practical use
2. Theory of production – production function
3. Optimization of expenses in short terms and long terms
4. Profit maximization on the market of perfect competition and practical use of
competitive model
5. Monopoly – profit maximization and price discrimination
6. Oligopoly – classic models and game theory
7. Monopolistic competition
8. Production factor market
9. External effects – market conditions analysis
10. State regulation of natural monopoly
11. Asymmetric information
12. Economic efficiency – types and analysis according to market structures
After completing the lectures, students will be able to:
- show deeper understanding of the relation between basic
microeconomic principles and business result of the company;
- employ economic tools and techniques in analysis of market
structures;
- understand state regulation and its impact on a company's business;
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Discussions
3. Written assignment and presentations
4. Guest lecturers
Weights (%)
1. Mid-term exam
2. Final exam
3. Written Assignments/Problem Sets
4.Quizzes
Microeconomics: Global edition, Michael
Education, 2010.
1. 60%
2. 15%
3. 15%
4. 10%
1. 40%
2. 40%
3. 15%
4. 5%
Parkin, 9th edition, Pearson
Course code: EAM108
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: STATISTICS IN ECONOMICS AND MANAGEMENT
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Mastering basic statistical methods and models and their use in economics
and management.
1. Statistics and statistical research
2. Program support for statistical data and model analysis
3. Empirical frequency distribution analysis
4. Measures of central tendency and dispersion
5. Measures of shape and concentration for frequency distribution
6. Regression and correlation analysis (simple linear regression, simple
curvilinear regression, multiple regressions, measures of model
representation, least square method, ANOVA).
7. Indices and evolution measuring (absolute and relative changes,
individual indices, aggregated indices)
8. Time series (moving average method, trend models, additive and
multiplicative methods)
9. Probability and theoretic distributions of probability (definitions and
probability types, continuous and discrete probability distributions)
10. Basic sampling methods
11. Defining confidence interval (arithmetic mean, variance and proportion)
12. Hypotheses testing (arithmetic mean, variance, proportion, regression
model parameters)
Knowledge: Upon passing the exam, the students will be able to employ
statistical methods for data analysis, and to present and interpret results they had
gained by using statistical methods and models through appropriate reports
so that decision makers choose the best strategies on the basis of those reports.
By employing probability theory and inferential statics, students will be able to
include stochastic component which is always present in economic phenomena
and processes in the analysis of the problem and to valuate population
parameters on the basis of sampling marks.
Skills: Students will improve analytical skills
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. Case studies with the use of statistical software
2. 20%
3. Presentations
3. 10%
4. Discussions
4. 5%
5. Guest lecturers
5. 5%
Weights (%)
1. On line quizzes
1. 10%
2. Test I
2. 20%
3. Test II
3. 20%
4. Final exam
4. 50%
Statistics in economics and management, Resić Emina, Delalić Adela, Merima
Balavac, Ademir Abdić, School of Economics and Business Sarajevo, 2010
Course code: EAM109
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: PRINCIPLES OF MANAGEMENT
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
 Understanding management as a complete business process
 Understanding the scope of basic managerial functions
 Mastering basic principles of management and creating the foundations for
deeper studying of specific managerial functions depending on the affinity of
the students
1. Introduction to Management
2. Management theory development
3. Organization environment
4. Creating vision and mission of the organization
5. Strategic management and planning
6. Decision making
7. Organizing – structuring the organization
8. Human resource management – HRM
9. Motivation
10. Leadership
11. Communication
12. Control
1. Understanding the management as a complete business process and
solving simple managerial problems
2. Ability to understand and manage basic organizational systems
3. Active knowledge of basic managerial concepts that can be applied in
every organization
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturers
3. 10%
4. Tutorials
4. 40%
Weights (%)
1. Mid-term exam
1. 25%
2. Coursework (group)
2. 20%
3. Coursework (individual)
3. 5%
4. Final exam
4. 50%
Principles of management, Kreitner, Robert, 11th ed. International student ed.
– Boston (etc.): South Western, 2009.
Course code: EAM110
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Specific course objectives are: 1) acquaint students with role and function of marketing in
company, 2) indicate ignificance of marketing opportunities identification for company
through comprehension of environmental influences, consumer behavior, market
importance analysis and company’s market share, 3) acquaint students with strategic
decisions in segmentation, target markets selections and positioning, 4) acquaint students
with marketing mix elements – product, price, distribution and promotion and strengthen
their capability to understand and examine specific situations in which marketing decisions
are carried out and finally, 5) through study case analysis enable them to develop,
present, discuss and defend their opinion and suggestions about marketing activities as
well as to question and in constructive way criticize their peers proposals.
1. Marketing – Creating value and satisfaction for consumer.
2. Strategic planning and marketing process.
3. Marketing environment.
4. Marketing research and information systems.
5. Consumer and business clients purchasing behavior.
6. Market segmentation, target market selection and positioning.
7. Production management and new products development.
8. Price formulation and strategy.
9. Marketing channels and management of distribution chain.
10. Management of integrated marketing communication.
11. Creation of competitive advantages.
12. Global marketing.
13. Marketing ethics and corporate social responsibility
14. Customer relationship management
Upon completing the course the students should be able to understand basic
concepts of marketing and its role within modern business environment and to develop
and implement marketing programs.
2. TEACHING METHODS
Activities description (%)
2.1. Pedagogical
technologies
1. Ex cathedra
2. Course discussions
3. Presentations
4. Study case analysis
5. Group work
1. 40%
2. 10%
3. 15%
4. 20%
5. 15%
Weights (%)
2.2. Assessment methods
3. TEXTBOOK
1. Mid-term test
1. 35%
2. Final test
2. 35%
3. Quiz
3. 10%
4. Activity level – tutorials
4. 12%
5. Group work - lectures
5. 8%
Basic literature:
Blythe, J., Essentials of Marketing, 3rd edition, Prentice Hall, 2005
Lamb, C.W., Hair, J.F., McDaniel, C., MKTG 4, 4th edition,
SouthWestern College Pub, 2010
Additional literature:
Kotler, P., Armstrong, G., Principles of Marketing, Pearson Prentice Hall, 2012.
Course code: EiM-111; BUS 111
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2.Learning outcomes
Course title: ACCOUNTING
Year: I
Semester: II
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The objective of the “Accounting” course “is fro students to acquire knowledge about
the main financial statements, that is, financial reporting, in context of International
Accounting Standards (IAS). This aim is of crucial importance for vast majority of
students in the world, who are engaged in studying business operations of a
company. Our approach has the following main objectives, to:
1. Provide global perspective, relevance and authoritativeness of use of the IAS.
2. To provide the students with basic, but, complete introductory information from
the accounting field in a written form, with the emphasis on the role of the
accounting data in the decision making processes.
3. Emphasise both, theoretical and practical content, which reflects real situations.
4. Provide pedagogical approach with strong emphasis on self-learning method
application, through the framework of the topic units integrated in the text of the
textbooks as per objectives, through the material for practice exercise.
5. To develop extensive and flexible materials for exercising and resolving tasks.
1. Framework of Accounting
2. Subject of accounting coverage
3. Accounting principles and standards, as a framework of real financial reporting
4. Content of main financial statements (balance sheet and income statement).
5. Characteristics, content and phases of accounting process
6. Accounting coverage of typical events of accounting process:
• Accounting of non-current assets
• Accounting coverage of current assets
• Accounting coverage of equity
• Accounting coverage of liabilities and
7. Cost Accounting
8. Accounting coverage of revenues, expenses and determining operating results
After passing accounting course, students will be able to :
1. Describe many characteristics that should provide global perspective, relevance
and authoritativeness of use of IAS .
2. Demonstrate foundations of accounting and compiling of main financial
statements, and their application in real business environment in accordance with
IAS and effective regulation. 3. Become intelligent users of accounting information in
making business decisions, as internal users, but also of management.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lectures
1. 80%
2. Discussions
2. 10%
3. vVsiting lecturers
3. 10%
Weights (%)
1. First partial exam
1. 20 %
2. Second partial exam
2. 20 %
3. Final exam
3. 50 %
4. Quizz
4. 5 %
5. Presentation
5.
5%
1. Jadranka Kapic, Ph.D.: Accounting II Revised and Updated edition, Economics
Faculty, Sarajevo, 2011.
2. Sidney J. Gray,Belverd E.Needles ,Jr.:Financial Accounting A global approach,
Houghton Mifflin Company, Boston ,New York,1999.
II YEAR
Course code: MAN201
Level: I cycle
Status: Core
1. AIM OF THE COURSE
Course title: FINANCIAL ACCOUNTING
Year: II
Semester: III
ECTS credits: 6
Number of hours per week: 6
Total number of hours: 90
The aim of Financial Accounting course is to provide the students with detailed
understanding of the implementation of the Accounting Principles Conduct and
accounting standards in order to make them competent to use charts of accounts
with the relevant legislation. It is an assumption that through this course the
students will acquire knowledge of records and monitoring of business changes with
a possibility of financial reporting in accordance with the requirements of
International Accounting Standard 1 and the relevant legislation. Financial
Accounting should provide adequate levels of gaining knowledge for managing
financial operations based on accurate set of accounting information as a result of
proper application of International Accounting Standards and International Financial
Reporting Standards and the existing regulations.
1.1. Basic thematic units
1. Introduction to financial accounting
2. Accounting Principles Conduct and accounting standards
3. The chart of accounts for business companies
4. Accounting for initial capital and subscribed capital unpaid
5. Accounting for fixed assets
6. Accounting for inventories
7. Accounting for trading enterprises
8. Cash, short-term receivables and investments
9. Accounting of costs
10. Accounting for capital and reserves
11. Liabilities
12. Revenues and expenses
13. Profit and loss
14. Internal accounting and off balance accounts
15. Preparation and making financial reports and related information and their
Upon passing the Financial Accounting exam, the students will be able to:
1. Describe and valuate the application of key concepts from the field of financial
accounting
2. Use the knowledge and skills necessary for record keeping of business
events in accounting
3. Use the knowledge and skills for the requirements of preparation and
presentation of financial reports
1.2. Learning outcomes
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. 80%
1. Lecturing
2. 10%
2. Discussions
3. 10%
3. Guest lecturers
Weights (%)
1. 20%
1. Mid-term exam 1
2. 20% (
2. Mid-term exam 2
3. 50%
3. Final exam
4. 5%
4. Quiz
5. 5%
5. Presentation
1. FINANCIAL ACCOUNTING, Professor Mehmed Jahic, Ph.D. , Second
Revised and Updated Edition, Sarajevo 2009, Printing: “Printing House Fojnica”
Fojnica with mandatory compliance with IFRS (International Financial Reporting
Standard), IAS (International Accounting Standards) and local legislation.
Course code: ECO201
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: INTERNATIONAL ECONOMICS
Year: II
Semester: III
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to get the students acquainted with basic terms,
theoretical concepts and policies within the area of international trade and finance,
and to explain the importance of mastering the above mentioned in the times of
growing economic interdependences of the countries and vivid dynamics of
the world economic trends. Adopting basic knowledge in modern international
economics is a prerequisite for seeing the wider picture and understanding the
processes, phenomena and mechanisms that are integral parts of international
economic environment and that affect positions of countries in the world
economy.
1. Theory of international trade
2. Foreign trade policy
3. Theory and practice of economic integration
4. Multilateral trading system
5. Theory and policy of Balance of Payments
6. Terms, determination and systems of exchange rates
7. Financial markets
8. Foreign direct investment and TNC
9. International monetary system
10. The role of international financial institutions
11. Contemporary processes in global economy
12. Economic relations of BiH with foreign countries
The students will be able to:
- Perceive, explain and compare different motives and ways of including countries
in international economic relations bringing them into relation with appropriate
theoretical concepts;
- Analyze and explain causes, legalities and determinants of modern economic
processes and flows;
- Perceive the roles of different subjects of the global economy – their activities
and mutual relations and influences, etc.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Students’ presentations
2. 30%
3. Guest lecturers
3. 10%
4. Tutorials
4. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Written assignment
2. 20%
3. Presentation
3. 15%
4. Final exam
4. 30%
5. Other activities, in-class and on-line
5. 5%
International Economics: Theory and Policy / Paul Krugman & Maurice Obstfeld,
Addison-Wesley, Pearson Higher Education (8. or 9. eds), 7. eds 2005
Course code: ECO202
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: QUANTITATIVE METHODS IN ECONOMICS & MANAGEMENT
Year: II
Semester: III
ECTS credits: 6
Number of hours per week: 6
Total number of hours: 90
Mastering quantitative modelling and programming of measurable economic
phenomena and processes
1. Place and role of quantitative models and methods in economics and
management
2. Basic econometric functions
 Introduction to basic econometric functions
 Econometric functions of: demand, income, cost, profit, supply, and the
equilibrium
 Production function
 Econometric evaluation and function analysis with the use of
appropriate software
3. Project Management
 Structure analysis
 Time analysis
 Cost analysis
4. Linear programming
 Primary models of Linear programming
 Dual models of Linear programming
 Problem of „transportation“ and “assignment”
5. Input-Output analysis
 Input-Output table
 Complex economic system structure analysis
Knowledge: Upon passing the exam the students will master the chosen groups
of quantitative methods and their application in economics and management. They
will also master econometric evaluation and analysis of the most important
econometric functions, the use of network planning techniques in project
realization, optimization of economic problems using the linear programming
models and applying the input-output analysis method in complex economic
system research.
Skills: Students will be able to define a consistent research plan and conduct a
simple quantitative research on specific issue
2. TEACHING METHODS
Activity description
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
1. Lecturing
1. 65%
2. Case studies with the use of computer programs
2. 20%
3. Presentations
3. 10%
4. Discussions
4. 5%
Weights (%)
1. Quizzes
1. 10%
2. Test 1
2. 20%
3. Test 2
3. 20%
4. Final exam
4. 50%
Quantitative Analysis for Management/Barry Render, Ralph M. Stair Jr., Michael
E.Hanna, International Edition, Prentice Hall, Software CD included, 2003
Course code: ECO 206
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MONETARY AND PUBLIC FINANCE
Year: II
Semester: III
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Introduce students to the basic principles of Monetary and Public finance, as well as
Monetary and Fiscal policy management as the two pillars of macroeconomic policy
of a country. Understand the role and scope of monetary and fiscal policies in
historical and contemporary conditions.
I part (Monetary finance)
• The role of the central bank in monetary management
• policy
• Multiplication of deposits and credit expansion
• Monetary aggregates
• Monetary policy management after the establishment
• of EMU
• Monetary system of B&H
II part (Public finance)
• Fiscal policy
• Public expenditure
• Public revenues
• Budgetary policy
• Public debt policy
• Public finance in B&H
Students aquire comperhension of the volution of the economic thought with a
special emphasis on monetary and fiscal policies, and critically evaluates their
application in a contemporary environment of developed economies and economies
in transition.
2. TEACHING METHODS
2.1. Pedagogical technologies
1.
2.
3.
4.
2.2. Assessment methods
1.
2.
1.
2.
3. TEXTBOOK
3.
Activity description (%)
Lecture
60%
Additional Lecture
20%
Discussion
10%
Guest Lecture
10%
Weights (%)
Test I – Monetary Finance
50 %
Test II – Public finance
50 %
W. A. McEeachern, Macroeconomics 2, Students edition, 2010-2011
Mishkin, S. Frederick, The Economic of Money, Banking and Financial
Markets, 7th edition, The Addison-Wesley series in economics 2004, ISBN 0321-12235-6
Hyman D.,Public Finance: A Contemporary Application of Theory to Policy,
10th International Edition, South –Western Cengage Learning 2010,2011;
Code: MAN204
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: CORPORATE FINANCE
Year: II
Semester: III
ECTS credits: 4
Number of hours per week:4
Total number of hours: 60
The aim of subject is introducing students with fundamental instruments (techniques)
of corporate finance and presentation of financial function as the profitable activity of
any company.
1. Active Approach to Finance
2. Time Value of Money
3. Financial Function
4. Instruments of Money Market
5. Instruments of the Capital Market
6. Risk and Uncertainty
7. Financial Planning
8. Investments
9. Financial Analysis
10. Source of Financing
11. Rules of Financing
12. Making Financial Decisions
After this course students will:
1. Be in positions to use contemporary financial instruments and techniques in
the company,
2. Accept active approach to financial management
3. Understand and treated financial functions of the firm as a profitable unit
2. TEACHING METHODS
2.1.Pedagogical technologies
2.2. Assessment methods
4. TEXTBOOK
Activity description (%)
1. ex cathedra
1. 50%
2. discussions
2. 10%
3. presentations
3. 30 %
4. guest lecturers
4. 10 %
Weights (%)
1. Quizzes
1. 5 %
2. Team work
2. 20 %
3. Midterm test
3. 25 %
4. Final exam
4. 50 %
Basic literature:
1. Troy, A. A. (2006). Corporate finance demystified. Chicago: McGraw-Hill
Companies, Inc.
2. Ross, S. A., Westerfield, R. W. and Jaffe, J. (2010). Corporate finance. IX
edition. New York: McGraw-Hill Companies, Inc.
Extended literature:
1. Brealey, R. A., Myers, S. C. and Marcus, A. J. (2003). Fundamentals of
Corporate Finance. VII izdanje. New York: McGraw-Hill Companies, Inc.
Course code: EAM 295/1
BUS 295/1
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: ENGLISH LANGUAGE
Year: II
Semester: III
ECTS credits: 1
Number of hours per week:
Total number of hours:
Students should master vocabulary and structures needed for the konwledge of English at
the intermediate level
1. International manager
2. Business plans and arrangements
3. Corporate culture
4. The stock market
5. Brands
6. Business and environment
7. Corporate performance
8. International trade
9. Corporate alliances
10. Business media
Students will be able to use and understand the main points of clear standard input on
familiar matters regularly encountered in work, experiences and events, dreams, hopes &
ambitions and briefly give reasons and explanations for opinions and plans.
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical
technologies
2.2. Assessment methods
3.TEXTBOOK
1. in class
2. DL
Weights (%)
1. in-class participation
2. mini-quizzes(in-class)
3. online activities
4. final test
1. Market Leader Intermediate
2. Intelligent Learning
3. New Insights into Business
4. Business English Grammar
1. 30 %
2. 70 %
1. 10 %
2. 20 %
3. 20%
4. 50%
Course code: MAN205
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.2. Basic thematic units
Course title: INDUSTRIAL SOCIOLOGY
Year: II
Semester: III
ECTS credits: 3
Number of hours per week: 3
Total number of hours: 45
Get students acquainted with changes caused by industry development and
basic terms and theories of industrial sociology.
1. Introduction to industrial sociology
2. Society – term, types and importance of work.
3. Typology of global societies – Basic features of industrial and postindustrial society
4. Social structure – Interactive relations of economic and superstructure of
society
5. Social groups
6. Social stratification and class differentiation in modern society
7. The role and significance of human potential in industrial organization
8. Formal and informal organizations
9. Management: humanization of bureaucracy and different trends of
organization
10. Scientific-technological progress and society.
11. Virtual organizations as virtual teams
12. Ownership and industrial democracy
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. Discussions
2. 20%
3. Presentations
3. 20%
Weights (%)
1. Attendance and activities
1. 5%
2. Presentations
2. 5%
3. Written assignments
3. 5%
4. Homework
4. 5%
5. Quizzes (2 quizzes)
5. 10%
4. Mid-term and final exam
6. 70%
1. Watson, Tony J. Sociology, Work and Industry. Routledge, London, 2003.
2. Eldridge, John et al. Industrial Sociology and Economic Crisis. Pearson
Higher Education, 1991.
Course code: MAN203
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: DIGITAL ECONOMY
Year: II
Semester: III
ECTS credits: 3
Number of hours per week: 3
Total number of hours: 45
The aim of the course is to introduce the students with principles of the socalled Digital Economics.
1.Digital economy – new economy (network economics, Internet economics,
Web economics)
2. Running business in digital economy (new economy versus old economy)
3. Business models in digital economy
4. Virtual business, virtual companies, virtual production
5. Creating a virtual company
6. IT architectures for virtual business and network economiy
7. Network computing, network business
8. Mobile, Wireless, Pervasive computing
9. Outsourcing, SaaS, Utility computing
10. The impact of IT on the organization, work, society, life
11. Macroeconomic perspective of digital economiy
12. Market structures in digital economy
13. SME and digital economy
14. Employment and labour force
15. IT economics
The students will master a set of knowledge containing different aspects of the
so-called digital economy („new“ economy or I-economy) This primarily refers to
new business models, virtual business, network and networked business,
outsourcing, etc., as well as various macro and micro aspects and
perspectives of the „new“ economy in various economic areas, such as:
market structures, employment, small and medium enterprises, management
aspects, etc.
2. TEACHING METHOODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 20%
4. Presentations
4. 20%
Weights (%)
1. Midterm exam
1. 20%
2. Final exam
2. 40%
3. Term paper
3. 20%
4. Presentation
4. 20%
1. Harbhajan, K., Varinder, P.S. (eds), Digital Economy: Impacts, Influences
and Challenges, IDEA Group, 2005
2. Brynjolfsson, E., Kahin, B. (eds), Understanding the Digital Economy, The
MIT Press, 2000
3. Turban, Volonino, Information Technology For Management, Wiley, 2010
(selected chapters)
Course code: ECO205
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BUSINESS ENVIRONMENT
Year: II
Semester: III
ECTS credits: 3
Number of hours per week: 3
Total number of hours: 45
 Introduce students to the aspects of business environment
 Explain the tie between companies, state and wider institutional
environment in resolving development issues
 Develop the ability of systematic perception of the business environment
as the basis for decision making
1. Economy, society and business
2. Major economic systems and transition
3. Evaluation of economic performance
4. Market, state and policies
5. State and institutions
6. Anti-trust policies
7. Regulations and the role of the state in other areas (consumer protection,
product security, patents)
8. Technological environment of a company
9. Environment protection
10. Company and employees
After passing the exam, the students are expected to:
 Show understanding of the basic concepts and types of analyses that are
relevant for business environment.
 Understand major influences and strengths that initiate international
business
 Understand environment challenges that businesses are facing
 Critically perceive globalization influence on the environment in which
companies operate
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1.
2. Presentations
2.
3. Guest lecturers
3.
4. Tutorials
4.
Weights (%)
1. Mid-term exam
1.
2. Written assignment
2.
3. Presentation
3.
4. Final exam
4.
5. Project
5.
Business and Its Environment, 6/E, David
Prentice Hall, 2009
40%
15%
15%
30%
20%
20%
10%
40%
10%
P. Baron, Stanford University,
Course code: ECO203
Level: I cycle
Status:Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: ECONOMIC OF DEVELOPMENT
Year: II
Semester: III
ECTS credits: 4
Number of hours per week: 4
Total number of hours: 60
Basic aim of the course is advancing the students' abilities to understand
modern economic problems of developing, developed and countries in
transition. The aim of the course is to make the students competent to make
impartial decisions based on facts, and conclusions on policies in relation to
their potential solving. The course deals with economic development in the context
of problems and policies.
1. Concept of development
2. Convergence
3. Poverty
4. Inequality
5. Population
6. Migrations
7. Urbanization
8. Human capital
9. Creation of development policies
10. Development institutions
11. Development financing
 Self management (ability to clear up one's own values and goals)
 Learning skills (ability to learn both individually and in a team, to use library
and to find relevant information on economic development)
 Communication (ability to use appropriate language and form when writing
and speaking about development)
 Teamwork (ability to take over responsibility, take over initiative and
leadership in preparation of materials-projects-papers about development)
 Problem solving (ability to investigate, and ability to laterally analyze
development problems)
 IT (ability to use IT as a tool for communication and studying, ability to use
IT for accessing and managing development information)
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment method
3. TEXTBOOK
Activity description (%)
Lecturing
1. 20
Presentations
2. 20
Guest lecturers
3. 20
Tutorials
4. 20
Discussions, problem solving
5. 20
Weights (%)
1. Mid-term exam
1. 30
2. Written assignment
2. 10
3. Project-problem-task
3. 10
4. Presentations
4. 10
5. Final exam
5. 30
6. Quiz
6. 10
Economic Development – Todaro, P.M. & Smith, C.S. (2011). Economic
Development (11th Edition), 10th edition
1.
2.
3.
4.
5.
Course code; MAN206
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The objective of the course is to introduce students to the process of marketing
decision making in an organization and to teach them to think as marketers, as
well as to understand the effects and consequences that business choices have in
marketing.
1. Marketing management process
2. Objectives of participants in interchange
3. Marketing environment
4. MIS and market research in marketing management
5. Competition analysis
6. Decision making analysis on customer and organizational market
7. Marketing strategies
8. Products and production lines decisions
9. Services and marketing mix decisions
10.Quality of the supply from marketing perspective
11.Price management as the element of marketing mix
12.Distribution channels management
13.Marketing communication management
14.Organization models and marketing audit
Upon completing the course the students should be able to understand
strategic role of marketing and develop analytical abilities for marketing problems
that managers face and to understand analytical concepts and techniques that are
used in marketing management.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Workshops
Weights of certain elements depend on
2. Discussions
thematic unit. Lectures are organized in a
way that offers maximum student
3. Presentation
participation in every way.
4. Guest lecturers
Weights (%)
1. Attendance and activities
1. 5%
2. Presentations and written assignments
2. 10%
3. Case study
3. 10%
4. Mid-term
4. 35%
5. Final exam
5. 40%
Managing Marketing in the 21st Century, Noel Capon, European Edition, 2009
Code: MAN207
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FINANCIAL MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the subject is to introduce the students with basic financial principles,
techniques and possibilities of financial management.
1. Financial system as the frame for financial management,
2. Financial market instruments,
3. Risk and return,
4. Accounts receivable and inventory management,
5. Cash and marketable securities management
6. Financing costs,
7. Capital budgeting,
8. Financial leverage,
9. Capital structure,
10. Dividend policy
Students will be able to analyze financial system of a country and its containing
elements, financial markets, institutions and instruments, and to price securities
and manage a simple security portfolio. They will master principles and techniques
of cash, receivable, inventory, and other forms of current assists management.
Students will be competent to valuate investment in real assets, calculate the cost
of capital, and analyze effects of operating and financial leverage. They will
adopt basic theories of capital structure and dividend policies.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
Weights (%)
1. Exams
2. Case studies and presentations
3. Attendance and activities
1. 60%
2. 10%
3. 20%
4. 10%
1. 80%
2. 10%
3. 10%
Intermediate Financial Management, Brigham & Daves, 10th Ed, South-Western
College PubI. ISBN 978-0-324-59471-3 (student ed.)
Course code: MAN208
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MANAGEMENT INFORMATION SYSTEMS
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 3+2
Total number of hours: 75
Understanding the role of information technology (IT) in business environment
and the importance of business IT in strengthening competitive position of a
company.
1. Introduction to business decision making and computer based
information techniques
2. e-Business and e-Commerce
3. Web 2.0 Environment, Social Networks and Commerce
4. Systems (ERP, CRM, SCM, etc.)
5. Inter-organizational, Large-Scale, and Global IS
6. Business Intelligence and DSS
7. Information Technology Economics
8. IT Strategy and Planning
9. Managing IT Projects, Process Improvement and Organizational
Change
10. Impact of IT on Enterprises
11. Acquiring and Developing Business Applications and
Infrastructure
Upon completing the course, the student will have a complete overview of the
relation between modern information technology and management and will
understand the role and advantages of using business information systems and
information technology in doing business in general. Further on, the student will
acquire all the necessary knowledge about the impact of information technology
on the company's competitiveness, basic understanding of e-business and
challenges related to information system security.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Presentations
2. 20%
3. Guest lecturers
3. 10%
4. Lab tutorials
4. 20%
5. Problem solving
5. 10%
Weights (%)
1. Mid-term exam
1. 25%
2. Written assignment/Tutorials
2. 20%
3. Project/Seminar paper
3. 10%
4. Presentation
4. 10%
5. Final exam
5. 25%
6. Attendance and activities/Quiz
6. 10%
Information Technology for management: transforming organizations in the Digital
Economy, Eifraim Turban & Linda Volonino, – Student ed. –
Boston: Course Technology, Cengage Learning, 2011
Course code: MAN209
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: STRATEGIC MANAGEMENT
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Conceptual framework of the course Strategic Managment is based on
conception that profitability is mainly determined by strategic direction of a
company. Thereby, it is necessary to outline how selection of an adequate
strategy is equally important to both profitable, successful organizations and
also organizations dealing with profitability issues.
Strategic management is a deep and complex process, which includes
formulation and implementation of business decisions in dynamic
environment. Therefore, the concept of Strategic Management course relies
on the idea that organizational strategy should be properly defined,
comprehensible and targeted activity, which primarily relies on strategic and
pragmatic thinking.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Introduction to Strategic Management
Strategic planning
The Adizes decision making methodology
Stakeholders and company's mission
External environment analysis
Internal factor analysis
Building competitiveness through functional strategy
Strategies on the level of a strategic business unit
Strategies on the level of a multidivisional company
Concept of portfolio management
Strategy implementation
Designing organizational structure as a function of strategy
implementation
13.end
Strategic
By the
of this control
course,system
students will be able to:
• critically observe and question the importance of strategic orientation
of a company;
• analyze and critically think on concepts of building blocks of
competitiveness and sources of competitiveness;
• comprehend and interpret the relationships between building blocks
of competitiveness, business unit (generic) strategies and corporate
strategies;
• comprehend and analyze the interaction between implementation of
strategic commitment and organizational structure.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 35%
2. Presentations
2. 25%
3. Guest lecturers
3. 10%
4. Tutorials
4. 30%
Weights (%)
1. Mid-term exam
1. 3 5 %
2. Literature review
2. 1 5 %
3. Final exam
3. 5 0 %
Gareth R. Jones; Charles W. L. Hill: Theory of Strategic Management with
Cases, International Edition, 9th Edition
Course code: ECO213
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: QUANTITATIVE MODELS IN FINANCE
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to make the students master theoretical and practical
knowledge in quantitative models in finance based on applied mathematics, such
as equivalence principle and compound interest in deterministic and
stochastic processes. The purpose of the course is to perceive the overall picture
and parts of quantitative models and methods in finance, science and everyday
business and social practice; their wide practical use not only in financial
activities, but also in other activities.
a) Quantitative models based on deterministic processes
1. Simple and compound interest
2. One capital calculus
3. Calculus of deposits and annuities (periodic deposits and periodic
withdrawals)
4. Loan amortization
5. Loans distributed into bonds
6. Lottery loans
7. Conversion of loan
b) Quantitative models based on stochastic processes
1. Basic elements: theory of probability, law of large numbers, mortality
and actuarial tables
2. Life insurance models based on a single-premium payment: rent
insurance and capital insurance
3. Models of life insurance based on multiple- premium payment: rent
insurance and capital insurance
4. Gross premiums: single and multiple
5. Mathematical (premium) reserve
Upon passing the exam, the students will be competent to solve problems,
both in theory and practice, based on deterministic and stochastic processes in
finance, and in all other parts of economics where problems of deterministic and
stochastic nature occur.
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOKS
1.
2.
3.
4.
5.
Lecturing
Presentations
Guest lecturers
Tutorials
Discussions
1.
2.
3.
4.
5.
1.
2.
Mid-term exam
1.35%
Quiz
2.10%
Final exam
3. 35%
Research paper
4. 10%
Presentation
5. 10%
Theory of Interest, Stephen Kellison, McGraw-Hill/Irwin; 3rd edition, 2008
Fundamentals of Actuarial Mathematics, S. David Promislow, Wiley; 2nd
edition 2011
2.
Weights (%)
1. 50%
2. 10%
3. 10%
4. 20%
5. 10%
Course code: ECO214
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: OPERATIONS RESEARCH
Year: II
Semester: IV
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to teach students how to use mathematical and
statistical methods and models in quantitative modelling and programming of
different economic problems for the purpose of efficient business decision
making and business system management.
1. Operations research course and its aim
2. Game theory (Matrix games)
2.1. „Zero sum“ matrix games
2.1.1. Pure „zero sum“' matrix games
2.1.2. Mixed „zero sum“' matrix games'
2.2. Linear programming of matrix games
3. Models of supply management
3.1.Deterministic models
3.2. Stochastic model
3.3. Case of „stimulating prices“
4. Dynamic programming
4.1. Dynamic programming of production
4.2. Dynamic programming of stocks
4.3. Dynamic programming of buying and selling
4.4. Dynamic programming of resource distribution
5. Queuing theory
5.1. Probability of an event occurring in a Service system
5.2. Models of a Service system
6. Models of equipment replacement
6.1. Interval models of equipment replacement
6.2 Continuous models of equipment replacement
7. Simulations
Upon passing the exam the students will be able to provide the optimal solutions
for given economic problems by using systematic approach and continuous
quantitative research.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Case studies: application of statistical
and econometric software
3. Presentations
4. Discussions
5. Guest lecturers
Weights (%)
1. On line quizzes
2. Test I
3. Test II
4. Presentation
4. Final exam
1. 60%
2. 20%
3. 10%
4. 5%
5. 5%
1. 10%
2. 15%
3. 15%
4. 10%
4. 50%
OM 2, David Alan Collier, James R. Evans, South Western, 2nd edition, 2010
Course code: ECO 341
Level: I Cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
III YEAR
FINACIAL MANAGEMENT
Course title: MONETARY AND FISCAL SYSTEMS OF EU
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Introduce students to the basic principles of Monetary and Fiscal systems and
policies in the context of the economic integration in the case of theEuropean Union.
Understand the role and scope of monetary and fiscal policies as the two pillars of
macroeconomic policy in historical and contemporary conditions.
I Part (Monetary System of EU)
1. Optimum Currency Areas
2. Monetary Integration: History and Principles
3. The European Monetary Union
4. European Central Bank
5. Monetary Policy of EMU
II dio (Fiscal System of EU)
6. Institutional framework for fiscal policy of EU
7. Budget
8. Fiscal policy in the currency area
9. Fiscal Harmonization in the EU
10. Tax System in the EU
11. Stability pact
12. Government Debt Crisis in the EU
Students aquire comperhension of the funcioning of monetary and fiscal policy
mechanism on the supranational level, and harmonization of national economic
policies. Students develop critical way of thinking about advantages and
disadvantages of integration processes, and ways of overcoming obstacles on the
way to EU integration.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
5.
6.
7.
8.
3.
4.
1.
2.
3.
Activity description (%)
Lecture
Additional Lecture
Discussion
Guest Lecture
60%
20%
10%
10%
Weights (%)
Test I – Monetary System of EU
50 %
Test II – Fiscal Systen of EU
50 %
Baldwin, Richard and Wyplosz, Charles: The Economics of European
Integration”, The McGraw-Hill, 2nd ed, 2006
European Central Bank Publications: The Monetary Policy of The ECB, ECB
2004
De Grauwe, Paul: „Economics of Monetary Union“, Oxford press, eight edition
2009.
Course code: MAN302
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: INTERNATIONAL FINANCIAL MANAGEMENT
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
International financial management studies basic principles of international
financial system functioning, as well as basic relations of finance management in
a global framework, from the point of view of national economies and from
multinational and global companies’ perspectives.
1. International finance (considering Balance of Payments and Purchasing
Power Parity), economic and political environment and referring to
comparative advantages of the country and BiH Competitiveness Report
2. International financial flows (focus on foreign direct investment) and
institutions
3. Stock markets
4. Financial structure of global financing (focus on financial structure and
multinational corporations)
5. Internationally diversified portfolio
6. Foreign exchange market (its importance and functioning and taking into
concern government's influence on the exchange rate) and risk
management (exchange rate risk and interest rate risk)
7. International project evaluation – adjusted present value approach
8. Funding of exchange
9. Money transfer as the basis for international payment
10. Cash management in international relations
11. Money laundering – techniques of conducting and possibilities of stopping
the process
Students will be able to understand the relations in international finance
management, that is, multinational corporation finance management. They will
master the basics of functioning of international financial markets, that is, financial
instruments that are used in the process. They will also be acquainted with the
basics of investment project evaluation, costs of capital, and portfolio management
in international financial environment.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 35%
2. Final exam
2. 35%
3. Written assignment and presentation
3. 20%
4. Group discussions and debates
4. 5%
5. Attendance and activities
5. 5%
International Corporate finance, Madura, Jeff, South-Western, Div of Thomson
Learning last edition
Course code: MAN303
Level: I cycle
Status: Core
1. AIM OF THE COURSE
Course title: BANKING
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Getting acquainted with establishment, development, role and importance
which bank has, as most significant financial intermediator in today's modern
economics and in domestic financial system; Getting acquainted with banking
system of Bosnia and Herzegovina, that is, banking sectors in FBiH and RS;
Studying central banking, and within that, studying the instruments of
monetary policy; Studying The Central Bank of BiH as a significant subject which
supports the stability and development of the domestic banking sector; Studying
basic principles and aspects of banking business, bank deposit and non-deposit
sources and bank equity in particular. In this course, the students will study wide
range of traditional and modern banking businesses. In the process of the course
study, there will be presented a number of practical cases, and it will be given the
opportunity for exchange opinions within discussions, debates and presentations.
1.1. Basic thematic units
1. Establishment and development of banks
2. Banks on the financial market
3. Commercial banking
4. Central banking systems
5. The Central Bank of BiH
6. Basic principles of banking
7. Banking sources and banks' equity
8. Loan Business of the banks
9. Banking system of BiH
10. Other banking businesses
11. Bank guarantee
12. Loans and lending activities
13. Banking products that banks in BiH offer
Students will acquire knowledge about establishment and development of banks
and their position within the developed but also domestic financial
system. They will be able to differentiate between certain instruments of
monetary policy of central banks and their practical use. They will be acquainted
with basic principles of banking business and parts of structure of
banking sources and assets. They will be aware with the significance of banks'
deposit and equity, and they will learn how to calculate capital adequacy ratio.
They will understand the lending process and learn how to differentiate between
certain banking activities, products and services.
1.2. Learning outcomes
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. On-line presentations and discussions
2. 20%
3. Presentations
3. 20%
Weights (%)
1. Quizzes (in-class)
1. 10%
2. Presentation
2. 10%
3. Mid-term exam
3. 30%
4. Final exam
4. 50%
Introduction to banking, Casu B, Claudia Girardone Philip Molyneux, Prentice
Hall, 2006
Course code: ECO332
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FINANCIAL MARKETS AND INSTITUTIONS
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours:75
Familiarize students with the basic outlines of the monetary policy management
as one of the most important macroeconomic policies in a country
1.
2.
3.
4.
Fundamentals of the Financial Markets
Fundamentals of Financial Institutions
Central Banking and the Conduct of the Monetary Policy
Financial Markets
• The Money Market
• The Bond Market
• The Stock Market
• The Mortgage Markets
• The Foreign Exchange Market
5. The International Financial Market
6. The Financial Institutions Industry
7. The Management of the Financial Institutions
Upon completing the course the student will be able to understand basic
principles of financial markets functioning. Students will also have the opportunity
to use in practice the acquired knowledge that refers to characteristics of
securities and knowledge about the way of trading on money market and capital
market. Upon finishing with the course's lectures, the students will have better
understanding of financial institutions. Special meaning of this course is seen in
the fact that it has sublimed previously acquired knowledge about
macroeconomic and microeconomic disciplines, which offers possibility for the
student to better understand economic reality.
2. TEACHING METHODS
2.1. Pedagogical technologies
Activity description (%)
1. Ex-cathedra
2. Presentations
3. Visiting professors/guest lecturers
4. Tutorials
1. 40%
2. 30%
3. 10%
4. 20%
Weights (%)
2.2. Assessment methods
3. TEXTBOOK
1. Test I
1. 30%
2. S t u d e n t s ' presentation & research paper 2. 25%
3. Discussion & critique
3. 15%
3. Test II (final)
4. 30%
1. Mishkin F.S. & Eakins S. G., „Financial Markets and Institutions“, 7th
Edition, Pearson
2. Kreso S, „Svjetska kapitalistčka privreda i svjetska inflacija“, 1. Izdanje,
Ekonomski fakultet Sarajevo 2012.
3. Kreso S, „Globalizacija i promjena fokusa makroekonomskog upravljanja“,
1. Izdanje, Ekonomski fakultet Sarajevo 2012.
Course code: MAN 305
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BANK MANAGEMENT
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4
Total number of hours: 60
Introducing basic trends and organizational structures in modern banking; The
aspect of loan business of the banks will be dealt with in particular, along with
modern procedures and techniques of lending business and consumer, mortgage
and non performing loans management. Students will be introduced with
functioning of basic instruments of payment in domestic and international
payments systems. They will study models, instruments and mechanisms of
assets and liabilities management of banks for the purpose of defining and
valuating interest rates with special emphasis on security and off balance sheet
financing; Introducing the ways of risk management in banking (credit risk in
particular); Studying control, supervision, mergers and acquisitions processes of
banks. Studying ways of deposit services management, non deposit investment
products, equity and other non deposit liabilities of banks. Studying basic features
of micro credit financing. During the process of studying of this course, there will
be presented practical cases, and given the opportunity for exchange opinions in
discussions, debates, presentations and conversations with guest lecturers.
1. Lending to business entities (corporative and development)
2. Lending to households entities (consumer credits and mortgage loans)
3. International and domestic payment systems
4. Assets and liabilities management - ALM
5. Bank risk management
6. New agreement on banks' capital – Basel II
7. Electronic banking
8. Control and supervision of banks
9. Investment banking
10. Mergers and acquisitions in banking
11. Islamic banking
12. Micro credit financing
13. International banking
The students will acquire knowledge about management of certain segments of
banking. They will learn the process of lending to households and to companies;
the way of local and international payment system implementation with their basic
instruments; the way of managing assets and liabilities of banks. They will have
the opportunity to identify certain banking risks, and choose methods and models
of bank risk management. They will be aware of the significance of control and
supervision of banking and of new standards in banks' capital management. They
will gain knowledge about special aspects of banking such as: electronic, Islamic,
investment, international banking and micro credit financing.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2.Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40 %
2. On-line
2. 20 %
3. Presentations
3. 20 %
4. Guest lecturers
4. 20%
Weights (%)
1. Discussions - attendance
1. 5 %
2. Recitation-bank game
2. 20%
3. Mid-term exam
3. 25 %
4. Final exam
4. 50 %
1. Rose Peter, Hudgins Sylvia, Bank Management and Financial Services +
Standard & Poor's Educational Version of Market Insight + Ethics in Finance
Power web, , McGraw-Hill/Irwin; 9 edition, 2013.
2. Teaching notes
Code: MAN308
Level: I Cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FINANCIAL RISKS MANAGEMENT
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4
Total number of hours: 60
The aim of subject is introducing students with derivative securities and techniques of
risk management (hedging).
1. Active approach to risk management
2. Systematic and Unsystematic Risks
3. Contemporary Methods of Measuring Risk
4. Stochastic Process
5. Portfolio Risk Management
6. Exchange Rate Risk
7. Interest Rate Risk
8. Country Risk
9. Simulation
10. Derivative securities
11. Valuing Derivative Securities
12. Hedging transactions
13. Diversifications
14. Real options
15. Repurchase agreements, factoring
After this course students will:
1. Learn techniques and methods of valuing risks
2. Learn methods and techniques of hedging transactions
3. Accept active approach to risk management
2. TEACHING METHODS
2.1.Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. ex cathedra
1. 50 %
2. discussions
2. 10 %
3. presentations
3. 30 %
4. guest lecturers
4. 10 %
Weights (%)
5. Quizzes
4. 10 %
6. Group work (presentation)
5. 15 %
7. Midterm test
6. 25 %
8. Final exam
4. 50 %
Basic literature:
1. Horcher, K. A. (2005). Essentials of Financial Risk Management. Hoboken:
John Wiley & Sons, Inc.
2. Chisholm, A. (2004). Derivatives Demystified. Chichester: John Wiley & Sons,
Inc.
Extended literature:
1. Saunders, A. and Cornett, M. M. (2008). Financial institutions management: a
risk management approach. 6. Edition New York: McGraw-Hill.
Course code: MAN304
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: ECONOMICS OF INSURANCE
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4
Total number of hours: 60
The aim of the course is to provoke the students mastering basic theoretical and
practical knowledge in insurance and insurance economics. The purpose of the
course perceives this subject matter as a whole. Activities and features of
insurance should be considered as well, from scientific, theoretical and practical
points of view, and regarding legal preconditions and professional
performances; Correlation with environment and interactive processes, as well
as BiH and modern trends will be studied.
1. Introduction into insurance; establishment and development of insurance
2. Purpose of insurance: purpose of protection, financial and mobilisation purpose
and social purpose
3. Economic principles of insurance: insurance fund, insurance and
amortization
4. Elements of insurance: risk, premium and compensation from insurance
5. Types of insurance: obligatory and non-obligatory, personal insurance,
social insurance, life and health insurance, pensions, property and liability
insurance, transport insurance, credit insurance
6. Legislation of insurance: proposal, policy, contracts, insurance business
legislative
7. Reinsurance, retrocession, and coinsurance: principles and types
8. Technical organization of insurance: tasks and elements
9. Insurance tariffs
10. Financial management in insurance
11. Insurance companies at financial market
12. Insurance in the future: economic and social aspects
Upon passing the exam the students will be able to understand and apply
legalities of risk dispersion through all the forms of insurance industries with
clear financial, economic and social characteristics. Also, they will be able to
consistently govern the processes of insurance mission and vision as components
of existing and protection of private and legal entities.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Presentations
2. 10%
3. Guest lecturers
3. 15%
4. Tutorials
4. 20%
5. Discussions
5. 15%
Weights (%)
1. Mid-term exam
1. 30%
2. Quiz
2. 10%
3. Final exam
3. 40%
4. Research paper
4. 10%
5. Presentation
5. 10%
Principles of Risk Management and Insurance, George E. Rejda, Prentice Hall;
11 edition, 2010
Course code: EAM 395/2
BUS 395/2
Level: I cycle
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2 Learning outcomes
Course title: BUSINESS ENGLISH CERTIFICATE - VANTAGE
Year: III
Semester: VI
ECTS credits: 1
Students should satisfy requirements for passing the test for obtaining Business English
Certificate - Vantage
1. Communication
2. Workplace
3. Customer service
4. Business eductaion and training
5. Managament issues
6. Mock-up test
Students will be able to use language flexibly and effectively for social, academic and
professional purposes, produce clear, well-structured, detailed text on complex subjects,
showing controlled use of organisational patterns, connectors and cohesive devices.
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical
technologies
2.2. Assessment methods
3.TEXTBOOK
1. in class
2. DL
1. 30 %
2. 70 %
Weights (%)
1. in-class participation
1. 10 %
2. mini-quizzes(in-class)
2. 20 %
3. online activities
3. 20%
4. final test
4. 50%
1. Market Leader Upper-Intermediate
2. The Business
3. Business English Certificate Vantage Preparation Practice
4. Business English Grammar
Code: MAN320
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
ELECTIVE
Course title: PORTFOLIO MANAGEMENT
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
To introduce the students with review of basic concepts and techniques used for
creation of portfolio of securities and for their analysis, measuring, management
and control.
1. Securities as portfolio components
2. Portfolio creation and rebalancing
3. Portfolio risk
4. Estimation risk and return
5. Capital Asset Pricing Model
6. Markowitz’s portfolio theory
7. Strategies of portfolio management
8. International portfolio management
9. Institutional investors and portfolio management
10. Evaluation of portfolio performance
Students will master basic concepts and techniques used for creation of portfolio
of securities and will be competent to measure and manage their risks. They will
be able to understand and interpret basic return models and and they will be
able to implement various types of active and/or passive strategies of
investment.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 60%
2. Discussions
2. 20%
3. Presentations
3. 10%
4. Guest lecturers
4. 10%
Weights (%)
1. Exams
1. 40%
2. Portfolio Project
2. 10%
3. Stock Market Game
3. 25%
4. Beta Calulation
4. 25%
Modern Portfolio Theory and Investment Analysis, Elton E., Gruber M., Brown
S., Goetzmann W., John Wiley & Sons, Inc., eight ed., 2010
Course code:
MAN313
Level: I cycle
Status: Elective
1. AIM OF THE
COURSE
Course title: INVESTMENTS
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Primary aim of this course is to introduce students with analysis of real investment and basic
methods of both traditional and modern approaches to analysis of real investment. Several teaching
units will be studied within the framework of this course, and they will introduce the students to:
analysis of real investment in general, process of planning and development of investment projects,
analysis and valuation of investors' development potentials, process of analysis of market aspects of
real investment, process and basic assumptions of technical and technological analysis, local and
ecological aspects of investments, basic assumptions and concept of economic and financial
analysis of investment, analyses of financial reports and analysis of investors' cash flow, basic
methods of investment analysis, methodological approaches to choosing the optimal project, basic
and most common risks in analyses, and implementation of investment project. Students will have at
their disposal basic methodological instruments used in valuation of investors and investment
project funding by local and international commercial and development banks.
1.1. Basic
1. Analysis of investment – Introduction,
thematic units
2. Planning and development of investment projects,
3. Analysis of investors' development potentials,
4. Analysis of market aspects of the investment,
5. Technical and technological analysis,
6. Analysis of location and ecological aspects of the investment,
7. Economic and financial analysis,
8. Cash flow analysis,
9. Valuation methods of investment projects,
10. Cost-Benefit analysis of infrastructure projects,
11. Choosing the optimal project,
12. Risks in analysis and investment project implementation
13. Investment project valuation
14. Investment project funding
1.2. Learning
Upon completing the course, the students will comprehend the process of analysis of real
outcomes
investment (from generating the idea to its implementation). They will be able to analyze the investor
from the aspect of perceiving development and financial potentials, and make market analysis and
technical and technological aspects of the investment. They will be acquainted with the approach of
creation and valuation of other relevant elements of investment projects from the aspect of banking
methods of the valuation. They will be able to properly analyze basic financial reports of the investor,
to use basic valuation methods of investment projects and choose the optimal project, as well as to
monitor and analyze basic risks in analysis and investment project implementation. They will be
competent to properly mark the acceptability and profitability of a certain investment project, and
define the optimal concept of real investment funding.
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical
1. Lecturing
1. 30%
technologies
2. On-line
2. 20%
3. Presentations
3. 40%
4. Guest lecturers
4. 10%
Weights (%)
2.2.Assessment 1. Attendance
1. 15%
methods
2. Case study
2. 15%
3. Assignment
3. 20%
4. Final exam
4. 50%
3. TEXTBOOK
1. McKeever, Mike, P., How to write a business plan, 8th ed., Nolo, USA, 2007
2. Guide to COST-BENEFIT ANALYSIS of Investment projects, European Commission,
Directorate General Regional Policy, 2008
3. Timothy, Berry, The plan-as-you-go business plan, Enterpreneut Media Inc., 2008
Course code: MAN321
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FINANCIAL INSTITUTIONS ACCOUNTING
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to get the students acquainted with types of financial
institutions, their actions, recording of business changes related to different
financial institutions, as well as with the process of making financial statement
and its proper presentation.
1. Introduction to Accounting for financial institutions
2. Legislative which regulates accounting of financial institutions
3. Basis of bank accounting
4. Basis of micro credit organizations accounting
5. Basis of insurance accounting
6. Basis of funds accounting
7. Basis of leasing companies accounting o
8. Basis of financial instruments accounting
9. Basis of securities accounting
10. Financial reporting of financial institutions
The aim of all the above listed themes is to provide the students with the basis
of this kind of accounting so that they could, upon passing the exam, be easily
introduced to more detailed entries and reports through potentially separate
courses: bank accounting, insurance, funds, and other financial institutions
accounting within the framework of undergraduate or postgraduate studies. Upon
passing the exam, the students will be able to:
1. Describe and valuate the application of key concepts from the domain of
Accounting for financial institutions
2. Use the knowledge and skills for the business events recording in financial
institutions accounting
3. Use the knowledge and skills for the making and presenting financial
statements in financial institutions
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2.Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 70%
2. Discussions
2. 20%
3. Presentations
3. 10%
Weights (%)
1. Mid-term exam 1
1. 20% (20 points)
2. Mid-term exam 2
2. 20% (20 points)
3. Final exam
3. 50% (50 points)
4. Quiz
4. 5% (5 points)
5. Presentation
5. 5% (5 points)
Paul J. Sanchez, "Accounting Basics for Community Financial Institutions" 2nd
edition, Financial Mangers Society, 2009, ISBN-10: 0979907799
Course code: MAN309
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FINANCIAL REPORTING
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the Financial Reporting course is to make students better
understands the accounting principles, accounting cycle and financial report as
the main output of the accounting function.
1. Framework for the presentation of financial statements
2. Law on Accounting and Auditing in BiH and FBiH
3. Business entities division and their financial reporting obligations
4. IV, VII and VIII EU Directives
5. Accounting policies
6. Final entries and prerequisites for real financial statements
7. Financial statements (aim, subject, users, taxpayers, ...)
8. Management bodies in business society and their role in relation to
financial statement adopting
9. Connection between financial statements and annual report
10. Financial statements as the basis for proper planning, control, and
business analysis
Upon passing the exam, students will be able to:
1. Describe and valuate the application of key concepts from Financial
reporting domain
2. Use the knowledge and skills for making and presenting financial
statements
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 70%
2. Discussions
2. 20%
3. Presentations
3. 10%
Weights (%)
1. Mid-term exam 1
1. 20% (20 points)
2. Mid-term exam 2
2. 20% (20 points)
3. Final exam
3. 50% (50 points)
4. Quiz
4. 5% (5 points)
5. Presentation
5. 5% (5 points)
Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt,
"Financial Reporting and Analysis", 4th edition, McGraw-Hill/Irwin, 2008, ISBN10: 0073527092, ISBN-13: 978-0073527093
Course code: MAN311
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: ISLAMIC BANKING AND FINANCE
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of this course is to make students master basic theoretical and
practical knowledge in the domain of Islamic economics, banking and finance.
Within the framework of the course will be presented basis of Islamic economic
philosophy, together with the critics of interest throughout history, starting with
monotheistic religions and antique philosophers all the way to classical,
neoclassical and current economic theorists. Special attention will be paid to
the Islamic perspective towards interest and its prohibition. We will focus to the
development of Islamic finance, Islamic economic system, and on explanation of
certain Islamic financial instruments and financing models. Also, students will be
introduced to the perspectives of development of Islamic banking and
Islamic finance, and to the obstacles of their development in BiH. During the
studying of this course, there will be presented practical cases, and will be
given the opportunity to exchange opinions during discussions, debates and
presentations, and to compare conventional and Islamic banking.
1. Theoretical basis of Islamic banking
2. Attitude towards interest
3. Sources of funding
4. Islamic financing system and market
5. Establishment and development of Islamic banking
6. Ways of collecting deposits
7. Financing models based on of sale
8. Financing models based on partnership
9. Financing models based on leasing
10. Islamic development banking
11. Perspectives of development of Islamic banking
12. Obstacles for development of Islamic banking
13. Implementation of Islamic banking in BiH
Students will acquire knowledge in Islamic economics, banking and finance,
and methodology of research applied in this domain. They will be able to
differentiate between financing models used in business practice of Islamic banks
and other Islamic financial institutions. They will be introduced to the perspectives
and obstacles of Islamic banking and finance development in the
world and in our country, and to the implementation of certain models of Islamic
banking in business practice of the domestic Islamic bank.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
Weights (%)
1. Attendance and activities
2. Presentation
3. Mid-term exam
4. Final exam
An Introduction to Islamic Finance-Theory and
Abbas M., 2007
1. 40%
2. 10%
3. 40%
4. 10%
1. 10%
2. 20%
3. 30%
4. 40%
Practice, JW&S, Iqbal Z. and
Course code: MAN305
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: CAPITAL MARKET INSTRUMENTS
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
To acquire practical experiences on the capital market by trading of securities.
Structured portfolio management and making portfolio decisions.
1. Financial markets
2. Capital market
3. Institutions of capital market
– Securities and exchange commission
– Register of securities
– Professional intermediation
– Stock exchange
– Investors
4. Capital market instruments
5. Issuing securities
6. Financial statement analysis for the needs of company valuation
7. Fundamental and technical analysis
8. Portfolio management
9. Capital market reporting
10. Securities trading
Students will acquire practical experience in field of securities analysis and
securities investment. They will master the technology of stock market trading.
They will create and manage securities portfolio of securities form capital
market in BiH and wider area, keep track news on local and world stock markets,
and use available information in managing their own portfolios. They will be
competent to use and analyze financial statements and stock market reports.
They will apply fundamental and technical analyses when investing.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 20%
2. Presentations
2. 10%
3. Guest lecturers
3. 20%
4. Practical work (tutorials)
4. 50%
Weights (%)
1. Portfolio management
1. 20%
2. Company analysis
2. 20%
3. Mid-term exam
3. 15%
4. Final exam
4. 15%
5. Creation of stock market indices
5. 10%
6. Beta calculation
6. 10%
7. Quiz
7. 5%
8. Presentations
8. 5%
Essentials of Investments, Bodie Z., Kane A., Marcus A., McGraw-Hill, 5th ed.,
2004
Course code: MAN306
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: COMPANY VALUATION
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Introduce students to basic methods of company valuation (company's
assets), and make a detailed account of each of them. Show the way of
defining company's value through practical examples.
1. Basic and specific value concepts
2. Methods of company valuation
3. Methods of company valuation based on assets
4. Methods of company valuation based on its profit power
5. Method of present value of future cash flows
6. Combined methods of company valuation
7. Example of complex company value
8. Testing of established values
9. Testing of justifiability of buying
10. Report of company valuation
Results of studying are reflected in making the students competent to know
when to use which of the methods in company valuation, considering the fact
that choosing the right method is of crucial importance in the process of
valuation, so that they could apply each of the presented methods properly
and on their own accord, as well as make a proper report on company valuation.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Discussions
3. Presentations
4. Guest lecturers
Weights (%)
1. Written assignment
2. Mid-term exam
3. Final exam
4. Presentation/verbal exam
Andrew Heslop (2008) How to Value & Sell
Limited
1. 50%
2. 20%
3. 20%
4. 10%
1. 10%
2. 40%
3. 40%
4. 10%
your Business, Kogan Page
Course code: MAN312
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BANKING AND INSURANCE LAW
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of this course is for the students to acquire basic knowledge of banking sector
and insurance sector organization in legal system of BiH. Apart from this, the aim of the
course is to point to not only domestic but also to comparative legal solutions, so that
apart from organizational aspects, knowledge of basic instruments used in business
banks and insurance sector could be acquired. Apart from this, students are introduced to
the most common contracts in these two sectors, along with system of securities.
1. Terms (term; subject; method, sources)
2. Banking and insurance entities (term and importance of banks and insurance
companies; types of banks and insurance companies; banking agency, insurance
supervisory agency, deposit insurance agency)
3. Banking (banking in general; features (characteristics) of banking jobs; bank
secrecy and bank responsibility)
4. Active banking operations (credit agreement; types of credit; lombard; relombard;
discount; rediscout)
5. Passive banking operations (emission; issuance of bonds and mortgage bonds;
current account; savings contract)
6. Neutral banking (deposit; safe deposit box contract; credentials; bank guarantee)
7. Legislative in insurance and general insurance principles (basic terms (elements)
of insurance); entities in insurance; responsibility in insurance)
8. Property insurance (term and features of property insurance; types of property
insurance; property insurance agreement)
9. Personal insurance (term and features of personal insurance; types of personal
insurance; personal insurance agreement)
10. Reinsurance (term and features of reinsurance, types of reinsurance; reinsurance
agreement)
 Knowledge (acquiring basic knowledge of banking and insurance sector
organization in the legal system of B&H, basic instruments used in the sector,
most common contracts and securities law)
 Thinking skills (ability to identify the applicable sources of law and solve practical
case study problems in the field of banking and insurance law)
 IT skills (ability to prepare and deliver a presentation using adequate computer
programmes)
 Communication skills (ability to work individually and in a team in solving
business law case studies, ability to develop a professional presentation and
deliver it within a group, ability to communicate effectively and express their
opinion clearly)
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 20%
3. Case studies
3. 35%
4. Guest lecturers
4. 5%
Weights (%)
1. Case study/presentation
1. 20%
2. Team work, Activity, Quiz
2. 10%
3. Mid-term exam
3. 40%
4. Final exam
4. 30%
1. E.P. Ellinger, E. Lomnicka, R.J.A. Hooley (2006) „Ellinger's Modern Banking
Law“, Fourth Edition, Oxford University Press
2. Lowry, J. and Rawlings, P. (2005) Insurance Law: Doctrines and Principles
(Second Edition) Paperback, Hart Publishing
Course code: MAN340
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
III YEAR
MARKETNIG MANAGEMENT
Course title: MARKETING RESEARCH
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 3 + 2
Total number of hours: 75
Main objective of the course is to acquire necessary knowledge and skills in
analytic approach to marketing. Unlike other activities done within the scope of
marketing, results of marketing researchers are exclusively information that serve
as a support to managers in decision-making process. For information to be
relevant, students have to master methodology of research and specific methods
used in marketing. Theoretical part of the education is complemented with
examples from marketing research practice in certain business environments.
Guest lecturers from the field of marketing research are also planned within the
course.
1. Marketing research as support to managers in decision making
2. Scientific method as a basis of marketing research
3. Marketing research planning
4. Secondary data collection
5. Primary data collection – methods of testing and monitoring
6. Measuring methods in marketing research
7. Sampling methods and organization of primary data collection
8. Collected data analysis – preparation, descriptive analysis, hypothesis
definition
9. Collected data analysis – analysis of one, two or more variables,
interpretations and report writing
10. Marketing Information System - MIS
11. Sales forecasting and pre-investment research
12. International marketing research
13. Impact of new economies and new technologies on marketing
Upon completion of this course, students will be able to fully understand the
concept and stages of marketing research, to discuss, analyze and explain key
aspects of market analysis and acquire knowledge and skills required for
participation in specific projects of tourist market research. Also, they will be
given the opportunity to use the acquired knowledge in reporting, interpreting and
analyzing specific data, as well as writing final reports to solve certain marketing
problems.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 50%
2. Case studies
2. 20%
3. Presentations and discussions
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 30%
3. Presentation
3. 20%
4. Research project
4. 20%
Marketing Research – online research applications, Alvin C. Burns, Ronald F.
Bush, 4th edition, Prentice Hall, 2003
Course code: MAN341
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING COMMUNICATIONS
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The objective of Marketing Communications course is to introduce students to
basic phases of the marketing communications planning, to explain the
importance of creativity in marketing, to introduce major communication means
and media that are used by companies to promote their products and services.
Understanding the need for marketing communication integration is especially
emphasized – strategies of marketing message coordination and combination in
order to accomplish maximum impact.
1. Introduction to Marketing Communications (MC).
2. Integrated Marketing Communications (IMC); MC strategy and planning.
3. Marketing Communications organization and the role of MC agencies.
4. Consumer behaviour analysis and modelling target audience behaviour.
5. Process and models in marketing communications.
6. Defining marketing communications goals and budget.
7. Planning and creating marketing communications message.
8. Marketing communications media and media planning.
9. Advertising.
10. Sales promotion, public relations and publicity.
11. Personal sales.
12. Direct and database marketing; Online marketing;
13. Control and evaluation of marketing communications.
Upon completing the course, students will be able to:
1. Identify and understand key roles and significance of marketing
communications,
2. Explain basic characteristics of marketing communications.
3. Describe, analyze and evaluate different components of marketing
communications mix.
4. Prepare a plan of marketing communications campaign.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
5. Case studies
5. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 40%
3. Presentation
3. 20%
4. Case study
4. 10%
Marketing Communications: A European Perspective, Patrick De Pelsmacker,
Maggie Geuens, Joeri Van Den Bergh, 4th edition, Financial Times Press,
2010
Course code: MAN342
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: SERVICES MARKETING
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The course is organized in a way that gives students the opportunity to
perceive and understand supply from the perspective of services, and
applications of marketing concepts in service companies and production
companies. Primary objective of the course is to help students become
successful in potential role of service suppliers, whether it will be electronic
service supplier or service supplier in direct interaction. Another objective is to
support students in accepting constructive and critical position as users of
different types of services and thereby accept active role in the process of
serving which modern service consumers have.
1. Understanding service – service and service encounter
2. Services characteristics
3. Types of service
4. Marketing strategies in service
5. Growth strategies
6. Internal, external and interactive marketing
7. Research, segmenting and positioning of service companies
8. Marketing mix of service companies – proactive service
9. Forming of prices in service companies
10. Service promotion and distribution
11. People, processes and forms as elements of marketing mix of services
12. Organization of marketing function in service companies
13. Control of service process
Upon completing the course, students will be able to apply specifics of
marketing concept and marketing strategy implementation relevant for the
service companies. They will also have the opportunity to decide on applying
„exceptions“ in the process, depending on particular type of service.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Workshops
2. Discussions
3. Presentations
4. Guest lecturer
Weights (%)
1. Attendance and activities
2. Case study analysis
3. Quizzes
4. Mid-term
5. Final exam
Inclusion of certain elements depends on
thematic unit. Lectures are organized in a
way that offers maximum participation of
the students and their activity in every way
1. 10%
2. 15%
3. 5%
4. 35%
5. 35%
Marketing Services: Concept, Strategy and Implementation, Babić-Hodović, V.
(translation) 2011
Course code: MAN343
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: CONSUMER BEHAVIOUR
Year: III
Semester: V
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Primary objective of this interdisciplinary course is to provide students with
insight into managerial understanding of consumer behaviour. Consumers are
monitored and analyzed as individuals (their drives, perception, personality,
attitudes, etc.) and as group members (family, social class, culture and other
reference groups). Upon finishing the course, students will improve their
understanding of consumers' buying behaviour, their needs and their
satisfaction, the way to approach consumers and to adapt marketing mix to the
chosen target group.
1. Consumer behaviour and marketing
2. Drives and motivation
3. Perception
4. Personality as a factor of consumer behaviour
5. Process of studying
6. Attitudes
7. Family
8. Social classes
9. Culture and subcultures
10. Buying and post buying behaviour
11. Communication and consumer behaviour
12. Process of purchase decision making
This course helps students to understand consumer needs and their
satisfaction. Upon finishing the course, students will understand what affects
consumer's decision, the way the consumer makes or changes the decision and
effects of that. Students will understand the complexity of consumer behaviour
and significance of monitoring and adapting to their needs and requirements.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Workshops
3. Discussions
4. Presentations
5. Guest lecturers
Weights (%)
1. Mid-term exam
2. Final exam
3. Major team project
4. Small team project
5. Individual project
1.
2.
3.
4.
5.
30%
20%
20%
20%
10%
1.
2.
3.
4.
5.
30%
30%
20%
10%
10%
Consumer behavior (translation), Čičić, M., Husić, M. i Kukić, S.
Course code: MAN344
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING CHANNELS
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4 (3+1)
Total number of hours: 60
Introduction to distribution channels in marketing and understanding the
process of commercial marketing entity. Acquiring basic knowledge about
management and implementation of distribution channels in marketing.
1. Trade, trading functions and trading institutions
2. Trading business processes
3. Planning process in a trading company
4. Marketing mix
5. Directions of development of trading management
6. Marketing research in trade
7. Location
8. Range of goods and service
9. Prices and calculation methods
10. Promotional activities in trade
11. Sales methods, size of the store and preliminary plan (Layout)
12. Trading business units, trading companies and forms of cooperation
13. Models and institutions of electronic trade
14. Institutions of direct marketing
15. Future of trade (Trading revolution and intensive evolution of marketing
channels)
16. Internationalization of retail trade in marketing channels
17. Management of product category in marketing channels
In Marketing Channels course students will acquire basic marketing knowledge
related to the domain of trade, as well as specific theoretical and practical
knowledge. Students are introduced to the significance of trade in industrial
structure and acquire the knowledge required for understanding current
processes, which take place in trading structures in countries with developed
trading economies. The course provides adoption of specific knowledge about
the impact of different factors on building and organization of trade.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods:
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
5. Case studies
5. 20%
Weights (%)
1. Mid-term
35%
2. Final exam
35%
3. Presentations
15%
4. Case studies
15%
1. Levy, M. & Weitz B.A. (2012). Retailing Management, 8th edition. McGraw-Hill
Education.
2. Berman, B., Evans J.(2006), Retail Management: A Strategic Approach.
Prentice Hall.
Supplemental
1. Resenbloom, B.(1999), Marketing Channels: A Management View, 6th edition,
Dryden Press.
2. Coughlan, A.T, E. Anderson, E, Stern, L.W., & El-Ansary, A.I. (2014). Marketing
channels. Pearson Education Limited.
Course code: MAN345
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: GLOBAL MARKETING
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 4
Total number of hours: 60
Acquiring knowledge about ways of creating and implementing the concept of
international marketing in global trade environment.
1. Global trade and international marketing
2. Research for the needs of international marketing
3. Economic environment of international marketing
4. Cultural environment of international marketing
5. Political and legal environment of international marketing
6. Strategies of entering international market through export
7. Strategies of entering international market by outsourcing production abroad
8. Strategies of entering international market through direct investment
9. Marketing mix planning for international market
10. Process of planning and making international marketing plan
Results of studying this course include knowledge about ways of conducting
marketing in global trade conditions and convergence of consumer needs and
specific qualities of global, regional and export marketing in relation to
domestic marketing concept. Students will be able to prepare plans for
international marketing for regional and export international markets.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Presentations
2. 20%
3. Guest lecturers
3. 20%
4. Project preparation
4. 20%
Weights (%)
1. Written exam
1. 50%
2. Tests
2. 20%
3. Presentation of studies
3. 20%
4. Discussions
4. 10%
Global marketing 6th ed, Keegan, Warren J., Green, M., Prentice Hall, 2011
Course code: MAN346
Level: I cycle
Status: Core
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: PRICE MANAGEMENT
Year: III
Semester: VI
ECTS credits: 4
Number of hours per week: 3+1
Total number of hours: 60
The course deals with problems of pricing management of products and/or
services for the purpose of achieving business goals. Fundamental objective of
the course is to acquire basic analytical skills and abilities from the domain of
pricing policy management.
1. Significance and role of price in business decision making
2. Factors that influence price decisions making
3. Research for the purpose of defining prices
4. Price elasticity and price optimization
5. Basic methods of price definition
6. Price definition according to consumers' perception of value
7. Price and other elements of marketing mix
8. Basic pricing strategies and tactics
9. Price wars
10. Techniques of adapting the price and price negotiation
11. Special domains related to problems of price definition
Understanding principles and framework of price management for the purpose
of making right decisions in business practice. The ability to perceive strategic
and tactic aspects of pricing decisions when creating marketing program.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Workshops
3. Case studies
Weights (%)
1. Mid-term exam
2. Final exam
3. Presentation on lectures
4. Case study
5 Activities on tutorials
1. 40%
2. 20%
3. 40%
1. 30%
2. 30%
3. 10%
4. 20%
5. 10%
Tim J. Smith, "Pricing Strategy: Setting Price Levels, Managing Price
Discounts and Establishing Price Structures", South-Western College Pub; 1
edition, 2011
Course code: EAM 395/2
BUS 395/2
Level: I cycle
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2 Learning outcomes
Course title: BUSINESS ENGLISH CERTIFICATE - VANTAGE
Year: III
Semester: VI
ECTS credits: 1
Students should satisfy requirements for passing the test for obtaining Business English
Certificate - Vantage
1. Communication
2. Workplace
3. Customer service
4. Business eductaion and training
5. Managament issues
6. Mock-up test
Students will be able to use language flexibly and effectively for social, academic and
professional purposes, produce clear, well-structured, detailed text on complex subjects,
showing controlled use of organisational patterns, connectors and cohesive devices.
2. TEACHING METHODS
Activity description (%)
2.1. Pedagogical
technologies
2.2. Assessment methods
3.TEXTBOOK
1. in class
2. DL
1. 30 %
2. 70 %
Weights (%)
1. in-class participation
1. 10 %
2. mini-quizzes(in-class)
2. 20 %
3. online activities
3. 20%
4. final test
4. 50%
1. Market Leader Upper-Intermediate
2. The Business
3. Business English Certificate Vantage Preparation Practice
4. Business English Grammar
Course code: MAN347
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
Course title: E-MARKETING
Year: III
Semester: VI
Number of hours per week: 5 (3+2)
1.1. Basic thematic units
1.
2.
3.
4.
5.
6.
7.
Introduction: E-marketing context
E-marketing strategy
E-marketing plan
E-marketing environment (global markets and ethical and legal questions)
Marketing research
Consumer behaviour (e-buyers)
Strategies of segmentation and targeting and strategies of differentiation
and positioning
8. E-marketing mix (product, price, channels of distribution, communication in emarketing)
9. Management of relation with buyers
10. Practical aspects of e-marketing
1.2. Learning outcomes
Upon finishing the course, students will be able to:
1. Explain and apply concepts and tools (Internet technologies in particular) needed for
planning and implementation of effective e-business in companies,
2. Explain and critically review phases in planning and implementation of emarketing strategies (e-marketing mix, e-CRM, e-buyers, marketing research, emetrics, etc.),
3. Valuate opportunities and challenges of electronic media (especially the Internet)
as a means of marketing communication and marketing research, and
4. Apply and develop practical skills related to making marketing decisions.
ECTS credits: 5
Total number of hours: 75
E-marketing is traditional marketing in which information and communication
technologies are used. Technology affects traditional marketing because it increases the
efficiency of marketing functions. Technology also transforms marketing strategies in
companies. Apart from that, technologies altered consumer behaviour by removing
power from companies to buyers. Marketing transformation today leads to new
business models that create additional value for consumers, build relationship with them
and increase company's profitability. Basic objective of the course is to acquire the
necessary knowledge and skills in e-marketing domain, that is, applying technology
in marketing. Theoretical part of the education is complemented with relevant examples
from practice and students' practical work.
2. TEACHING METHODS
Activity description (%)
Lecturing
Case study
Presentation
Projects
Guest lecturer
Weights (%)
Mid-term test
Final test
Project (lectures)
Attendance and activities (tutorials)
2.1. Pedagogical technologies
1.
2.
3.
4.
5.
1. 30%
2. 30%
3. 10%
4. 20%
5. 10%
2.2. Assessment methods
1.
2.
3.
4.
3. TEXTBOOK
Strauss, J., Frost, R., "E-marketing", Prentice Hall, 6th edition, 2011
1. 25%
2. 25%
3. 30%
4. 20%
Course code: MAN348
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING OF NON-PROFIT ORGANIZATIONS
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5 (3 + 2)
Total number of hours: 75
The aim of the course is acquiring specific theoretical and hands on knowledge
about the whole marketing process in the domain of non-profit activities and
non-profit organizations.
1. Non-profit organizations and society.
2. Non-profit marketing planning; Specific qualities and methodology.
3. Marketing-information system in non-profit marketing.
4. Marketing-information system. Marketing research
5. Market segmentation in non-profit marketing: Specific qualities. Segmentation
criteria.
6. Marketing strategy and instruments of non-profit marketing; Selection of
target markets. Marketing mix definition: product, price, promotion, and
distribution.
7. Organization and control of non-profit marketing.
8. Adapting and applying marketing strategy in non-profit activities. Charities,
religious institutions, educational institutions, state / public institutions,
political organizations, associations and movements, health organizations,
institutions of culture and art, ideas and persons.
Upon completing the course, students will be able to:
1. Take part in determining the elements of non-profit organization management
2. Create marketing plan for a non-profit organization
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 50%
2. Discussions
2. 10%
3. Presentations
3. 20%
4. Guest lecturers
4. 10%
5. Case study
5. 10%
Weights (%)
1. Mid-term exam
1. 35%
2. Final exam
2. 35%
3. Quizzes
3. 10%
4. Attendance and activities (tutorials)
4. 20%
Strategic Marketing for Non-Profit Organizations (7th Edition), Alan R.
Andreasen, Philip Kotler, Prentice Hall, 2007, ISBN-10: 013175372X, ISBN-13:
978-0131753723
Course code: MAN349
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: MARKETING STRATEGIES - MARKSTRAT
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The objective of the course is to apply computer based program of marketing
strategy in practice – MarkStrat. It is a program used in most MBA studies and it
implies practical use and simulation of what students study in marketing courses,
microeconomics and management. Upon finishing the course, students should be
able to understand what consequences the decisions they make will have on their
market position and what effects they will have on profit.
1. Introduction to MarkStrat
2. Game simulation
3. Making business decisions in a company
4. Making decisions on introduction of new products
5. Decisions on branding, price strategies of new products, distribution and
promotion
6. Monitoring market conditions changes
7. Report writing
Upon passing the exam, students will get a sense of competition on a
simulated virtual market and consequences of the game. Despite all the
limitations of this simulation program, it enables participants to keep track of their
competitors' reactions to the decisions they make. Students are in a position of
marketing managers, not executives of the orders that have come from above. In
this way, they are in a position to go through all the phases of the decision
making process and to face problems of lack of information and consequences
which their decisions have on market position and on stock prices on Stock
Exchange.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Interactive activities and group work
2. Discussions
3. Decision making from cycle to cycle, upload of the
decisions that have been made
4. Feedback and results
Weights (%)
1. MarkStrat Test
2. Results of the decision that have been made
3. Report on results of the decisions that have been
made and critical review on group decisions
Markstrat Online Student Handbook and Doyle, P. and
Marketing management and strategy, Prentice Hall
1. 50%
2. 20%
3. 10%
4. 20%
1. 10%
2. 45%
3. 45%
Stern, P. (2006).
Course code: MAN350
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: NON-VERBAL COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The objective of studying this interdisciplinary course is understanding and
interpretation of non-verbal clues, and better communication and overall impact
we have on our environment. Knowledge and skills mastered in this course can
be applied in everyday life as well as in business negotiations and presentations and
simpler business activities in intercultural environment.
1. Differences between verbal and non-verbal communication
2. Physical appearance
3. Gestures
4. Facial and eye expressions
5. Voice
6. Space and time
7. Touch
8. Gender differences
9. Communicating emotions
10. Business presentations
11. Appearance in front of cameras
12. Non-verbal behaviour in international environment
Upon completing the course, students will acquire knowledge about non-verbal
communication and behaviour, differences and causes of certain behaviour. After
finishing the course, students will acquire a number of skills related to the analysis of
their own non-verbal communication and behaviour of their interlocutor.
Communication skills will be highly improved upon completing the course.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Workshops
1. 20%
2. Discussions
2. 50%
3. Presentation
3. 20%
4. Guest lecturers
4. 10%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 30%
3. Major project
3. 20%
4. Small project
4. 10%
5. Case study
5. 10%
Richmond, V.P. & McCroskey, J.C. (2004). Nonverbal behavior in interpersonal
relations. (5th Ed.). New York, NY: Pearson.
Course code: MAN351
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
Public Relations and Corporate Communication course aims to create an
understanding of the purpose of public relations and corporate communication and
show their relation with top management of a company and the way the company
uses communication in implementation of its business strategy and in forming
relations with different interest groups.
1. Introduction to corporate communication and public relations.
2. Corporate communication and public relations strategy and planning.
3. Creation of the company's identity, image and reputation
4. Corporate (institutional) advertising
5. Relations with media
6. Communication with employees
7. Investor relations and financial public relations
8. Community relations
9. Corporate social responsibility
10. Crisis communications management
Upon completing the course, students will be able to:
1. Identify and understand key roles and significance of public relations and
corporate communication,
2. Explain basic features of public relations and corporate communication.
3. Describe, analyze and valuate different components of communication mix.
4. Individually prepare a plan for public relations and corporate communication
campaign.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 40%
2. Discussions
2. 10%
3. Presentation
3. 20%
4. Guest lecturers
4. 10%
5. Case study
5. 20%
Weights (%)
1. Mid-term exam
1. 30%
2. Final exam
2. 40%
3. Presentation
3. 20%
4. Case study
4. 10%
„Exploring Public Relations“, 2/E, Ralph Tench, Leeds Metropolitan University,
Liz Yeomans, Leeds Metropolitan University, Publisher: Financial Times Press,
2009, ISBN-10: 0273715941,
Course code: MAN352
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: BUSINESS COMMUNICATION
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5 (3+2)
Total number of hours: 75
Objectives of this course are to:
1. Explain concepts of communication process and ways of efficient
communication in an organization
2. Develop communication skills in the context of modern business environment
3. Provide students with the possibility to demonstrate communication skills that
modern organization need
4. Develop interpersonal and team skills necessary for students' personal and
professional growth
1. Introduction to effective business communication
2. Team communication and non-verbal communication
3. Application of technology for improving company's business
communication
4. Communication in the era of globalization
5. Planning, creating and completing business messages
6. Writing positive and negative messages and persuasive messages
7. Planning and writing reports and suggestions
8. Creation and performance of oral and on-line presentations
9. Improvement of presentations with slides and other visual means
10. Curriculum vitae (CV) writing, employment application forms and job
interview
Through this course students will:
1. Acquire necessary knowledge about significance and ways of successful
communication in organization
2. Develop and improve communication skills
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 30%
2. Individual presentations and tasks
2. 30%
3. Group presentations
3. 20%
4. Projects and reports
4. 20%
Weights (%)
1. Mid-term exam
1. 25%
2. Final exam
2. 25%
3. Individual activities
3. 20%
4. Group presentations
4. 15%
5. Projects
5. 15%
Thill, J., Bovee, C., "Excellence in Business Communication", Prentice Hall,
9th edition, 2010, ISBN-13: 978-0136103769
Course code: MAN353
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: RELATIONSHIP MARKETING AND (E)CRM
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
The aim of the course is to introduce students to specific aspects of
relationship marketing, that is ever more present in modern practice, and to help
them with customer relationship management. It is necessary to make certain
changes in marketing strategy creation and marketing concept application to
apply this concept, and to develop information basis for CRM
concept development.
1. Marketing relations
2. Economic relations
3. Transactional marketing vs. Relationship marketing
4. Key elements of relationship development
5. Partnership with customers
6. Internal partnership and partnership with suppliers
8. External partnership
9. Information technology as a foundation for partnership development
10. Customer Relationship Management
11. Information technology for customer relationship management
12. Relationship marketing in service
13. Relationship marketing for customer market
14. Information technology: its role in building, keeping and strengthening the
relationship
15. Organization elements and CRM
Upon passing the exam, students will be able to develop and implement
marketing strategies aimed at winning and keeping service users and to create a
concept that will enable them to keep track of the effects of the relationships
established between a firm and service consumer. Based on profitability of those
relationships and data from database, it will be possible to create
foundation for customer relationship management.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Workshops
2. Discussions
3. Presentations
Inclusion of certain elements depends
on thematic unit. Lectures are
organized in a way that offers
maximum student participation in
every way.
Weights (%)
1. Attendance and activities
1. 10%
2. Project
2. 20%
3. Case study
3. 20%
4. Mid-term and final exam or integral exam
4. 50%
Egan, J., Relationship Marketing Prentice Hall 2004 and Buttle, F., Customer
Relationship Management, Elsevier 2009
Course code: MAN354
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: FOREIGN MARKETS ENTRY STRATEGIES
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5 (3+2)
Total number of hours: 75
Basic objective of the course is to acquire necessary knowledge and skills that
will help students create strategies for entering foreign markets. One of the key
success factors is selection of international marketing strategies for entering
foreign markets. The way a company enters targeted foreign markets is a
strategically important question because it is a decision related to contingency
approach along with continuous dynamics of internal and external
environment, and requires a long-term resource commitment.
1. Theoretical basis for creating strategies for entering foreign markets
2. Classification of strategies for entering
3. Factors that have impact on the choice of strategies for entering
4. Dynamics of decision making on strategies for entering
5. Decision making process for penetration strategy
6. Strategic dimensions of international marketing
7. Concepts of international marketing
8. Significance of companies' internationalization
9. Strategies for penetrating foreign markets
10. Export strategies for penetrating foreign markets
11. Contract strategies for foreign markets penetration
12. Global strategic unions and alliances
13. Direct investment in foreign markets as a strategy
Upon passing the exam, students will be able to understand the role and
significance of creating strategies for entering foreign markets, factors that
have impact on modelling strategies for entering foreign markets and
implications to basic performances of company's business and thereby the
success of national economics.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
2. Discussions
3. Presentation
4. Guest lecturers
5. Case studies
Weights (%)
1. Mid-term
2. Final exam
3. Presentations
4. Case studies
5. Quizzes
Hollensen, Svend (2004), Global Marketing,
third edition, Prentice Hall, Financial Times
1. 40%
2. 10%
3. 20%
4. 10%
5. 20%
1. 35%
2. 35%
3. 10%
4. 10%
5. 10%
a decision-oriented approach,
Course code: MAN355
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
1.1. Basic thematic units
1.2. Learning outcomes
Course title: STRATEGIC BRAND MANAGEMENT
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
1. Students will understand the role of a brand in company's strategic
marketing management
2. Students will acquire knowledge about brand elements, ways of their
creation and brand value measurement for the purpose of achieving
competitive advantage and company's value growth
1. Brand concept
2. Brand significance
3. Brand elements
4. Brand identity
5. Private brands
6. Legal protection of a brand
7. Strategic brand management
8. Brand positioning
9. Brand support in marketing mix elements
10. Brand value measurement
Upon passing the exam, students will be able to understand the significance
and role of brand in creating company's competitive advantages. They will
know what basic strategic decisions are important for successful brand
management and the way brand value is built and measured.
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description
Lecturing
Presentations
Guest lecturers
Project
Weights (%)
1. Mid-term and final exam
2. Presentation
3. Project
1.
2.
3.
4.
1.
2.
3.
4.
40%
20%
20%
20%
1. 40%
2. 20%
3. 40%
Kevin Lane Keller, Tony Aperia, Mats Georgson, Strategic Brand Management: A
European Perspective, Financial Times Press, 2011-2012 or 2008
Course code: MAN356
Level: I cycle
Status: Elective
1. AIM OF THE COURSE
Course title: INTERNATIONAL BUSINESS
Year: III
Semester: VI
ECTS credits: 5
Number of hours per week: 5
Total number of hours: 75
 The course provides a background for understanding the international
business environment and its contemporary management at a company
level. It gives insights to global business trends and companies''
internationalisation. Major part of the course focuses on providing knowledge
about organization, export practice and management techniques, as well as
ways of financing foreign trade transactions.
 The aim of the course is to get students familiarized with basic concepts and
tools of international business through presentations of practical examples,
constructions of international trade engagements and their financing.
1.1. Basic thematic units
1.
1.2. Learning outcomes
Term, role and significance of international business for national
economics
2. Enterprise issues in international business
3. Market entry modes and ways of doing business
4. Intermediaries in international trade
5. Performance of production companies in international business
6. Role of stock market
7. Processing international business operations
8. Terms of delivery
9. Incoterms
10. Export management and techniques
11. Import management and techniques
12. Bank guarantees
13. Leasing, factoring i forfeiting
14. Terms and forms of payment
15. Specific ways of financing international trade transactions
- Acquire knowledge about the role of international business on global market
- Define business risks in international environment
- Provide knowledge about export/import practice and management techniques
- Efficiently do various types of business with foreign partners
- Choose appropriate techniques of financing international trade transactions
2. TEACHING METHODS
2.1. Pedagogical technologies
2.2. Assessment methods
3. TEXTBOOK
Activity description (%)
1. Lecturing
1. 25%
2. Discussions
2. 25%
3. Presentations
3. 25%
4. Guest lecturers
4. 5%
5. Case study
5. 20%
Weights (%)
1. Mid-term and final exam
2. 70%
3. Written assignment
3. 10%
4. Presentation
4. 5%
5. Case study
5. 15%
Tamer Cavusgil, Gary Knight, and John Riesenberger (2008). International
Business: Strategy, Management, and the New Realities. Prentice Hall