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CURRICULUM VITAE Name: Adress: Phone: E-mail: Website: Date and place of birth: Private: Martine van Duijn Van Noordtkade 5 e 1013 BZ Amsterdam 06 2502 65 69 [email protected] www.martinevanduijn.nl 15 may 1971 (The Hague) Cohabiting, two children THIS IS ME As an experienced online strategist and marketeer with vision and hands-on approach, I help organizations in the cultural, commercial and non-profit sectors to achieve their strategic marketing and sales objectives. My main focus lies on acquisition and activation of potential leads, followed by upgrading and retention, optimising the various touchpoints and funnels in the customer experience. EXPERIENCE Independent Online Marketing & Communication Professional, 2009 - present Plan, Amsterdam • Responsible for maximizing sales targets of all online channels by using e-mail, SEA, SEO, display, retargeting, affiliates • Development and implementation online shop and e-mailmarketing strategy World Press Photo, Amsterdam • Development customer contact strategy • Development online fundraising plan Mama Cash, Amsterdam • Leading a team of 12 marketing and communications specialists • Development fundraising strategy and optimization of customer funnels in CRM Museum Association and card, Amsterdam • Development and implementation social media strategy • Training/workshop Google Analytics and social media Dutch Symphony Orchestra, Arnhem • Development online marketing strategy Talpa Media, Laren • Online projectmanager Aidsfonds en STOP AIDS NOW!, Amsterdam • Concept/strategy and projectmanagement new (mobile) corporate sites, various online campaigns • Development and implementation online fundraising strategy Greenpeace, Amsterdam • Strategic advice and coördination of online fundraising campaigns focusing on acquisition, lead generation and retention • Monitor conversion optimization Other clients: WOMEN Inc, Audi, Hollandse Hoogte, Partos, Resto VanHarte, Orange Babies, Sukha Amsterdam Manager Online Marketing and Communication, 2006 - 2009 War Child, Amsterdam • Development and implementation online strategy • Concept and projectmanagement new corporate website, online campaigns, online communities Manager Online Marketing en Communication, 2002 - 2006 Médecins Sans Frontières/Doctors Without Borders, Amsterdam • Development and professionalization of all online activities (corporate website, campaigns, newsletters) • Start-up and roll-out Google Grant programm (sponsored adwords campaigns for NGO’s) in collaboration with MSF USA and Google Digital Content Manager VrouwOnline , 2000-2002 Ilse Media BV, Amsterdam • Leading various multidisciplinary project teams • Advise publishers and editors regarding internet strategy • Initiate, develop and coördinate commercial partnerships (including L'Oreal, Nivea, Douwe Egberts ) Chief Editor, 1998-2000 VNU Media, Hoofddorp Leading team of editors Monitor budgets and deadlines Writing articles, columns PR Manager, 1997-1998 Cachet Communications, Amsterdam • Development press and media policy Cartier, Baume & Mercier and Piaget Organisation and coördination big PR Events (The European Art Fair, Pan Amsterdam, Barclay Catwalk) Manage mediarelations SKILLS • • • • • EDUCATION Leadership skills in managing crossmedia projects Extensive experience with internetstrategy- and concept Skilled in planning, manage and analyzing online marketing activities (including e-mail marketing, search engine optimization, conversion optimization, social advertising, retargeting, mobile marketing) Up-to-date knowledge of Internet technologies and applications Knowledge of Magento, Wordpress, Yoomla, Click Dimensions, Tripolis, MailChimp, Copernica, Adobe Photoshop, Salesforce, Clang English and French fluently spoken and written University of Amsterdam, 1991-1996 Master French language and litterature and Master Journalism Sorbonne University, Parijs, 1995 • Erasmus Scholarship Other training • Nima Marketing-C, Google Adwords and Google Analytics Certified Murmellius Gymnasium, Alkmaar, 1983-1990