Download HÖGSKOLAN I HALMSTAD KURSPLAN Marknadsföring 7,5 hp

HÖGSKOLAN I HALMSTAD
KURSPLAN
Telefon 035•16 71 00 • www.hh.se
Sektionen för ekonomi och teknik
Sida 1 (2)
Kurskod: FÖ2020 / 1.1
Marknadsföring 7,5 hp
Marketing 7.5 credits
Grundnivå
Progression: 1•30
Huvudområde: Företagsekonomi, grundnivå, har endast gymnasiala förkunskapskrav (G1N)
Kursplanen är fastställd av styrelsen för Sektionen för ekonomi och teknik (2006•10•11) och gäller studenter antagna höstterminen 2007.
Kursens inplacering i utbildningssystemet
The course is included in the European Business Programme,
180 credits, and as a single subject course.
Behörighetskrav
The requirement for Swedish language is waived for students
who otherwise ful ll eligibility requirements by virtue of pre•
vious studies outside Sweden.
Kursens mål
The purpose of the course is to, mainly on a tactical level,
provide basic and general knowledge in marketing. The ob•
jective is that the student will be able to understand the basic
and general marketing issues relevant for a marketer and will
also be able to know the opportunities and constraints,
which macro and micro factors present for a marketer.
The following learning outcomes are striven after:
Knowledge and understanding
• Understand some basic concepts and models and their
relevance for marketing
• Have some basic and general knowledge of why and
how a marketer considers and implement marketing
decisions.
Skills and ability
• Demonstrate an ability to be able to apply basic con•
cepts and models to analyze marketing cases
• Try to, through critical and systematic thinking, use the
acquired theoretical knowledge in marketing to sug•
gest alternative solutions to simple marketing issues at
various situations
• Share the knowledge acquired in marketing, systema•
tically and comprehensibly, with others
.
Valuation ability and attitude
• Argue convincingly for one's standpoint at all times, but
take constructive criticisms and modify one's stand•
point when need be
• Respect and learn from others, as one interacts with
other actors with different opinions and backgrounds.
Kursens huvudsakliga innehåll
The primary content is to enable a student to have un•
derstanding for the basic concepts and models in marketing,
which will help a marketer to understand his/her markets
and how to win and retain customers vis•à•vis competitors'
actions. Armed with the basic concepts and models, stu•
dents will work with cases that have practical relevance for
their learning. The course also serves to prepare students
for further studies in marketing.
Undervisning
Learning and teaching consist in lectures and semi•
nars/exercises. Seminars are compulsory. Teaching is con•
ducted normally in English. But, the course is also provided
in Swedish for different student groups.
Examination
Som betyg för hel kurs används något av uttrycken Under•
känd, Godkänd eller Väl godkänd.
There will be a written examination, which will be gra•
ded. In addition to that, individual or group assignments will
also be graded.
The overall grades of fail, pass and pass with distinction will
be awarded for the course.
Upon completion of a course, the students has the right
to sit an examination up to a maximum of four times.
Kursvärdering
I kursen ingår kursvärdering. Denna ska vara vägledande
för utveckling och planering av kursen. Kursvärderingen ska
dokumenteras och redovisas för studenterna.
Sida 2 (2)
FÖ2020 / 1.1
Kurslitteratur
Armstrong, G., Kotler, P., Saunders, J., and Wong, V: Principle of Marketing, 4th edition
Pearson Prentice Hall, London, 2005. ISBN 0273 68456 6