Download CURRICULUM VITAE Name: Martine van Duijn Adress: Van

CURRICULUM VITAE
Name:
Adress:
Phone:
E-mail:
Website:
Date and place of birth:
Private:
Martine van Duijn
Van Noordtkade 5 e
1013 BZ Amsterdam
06 2502 65 69
[email protected]
www.martinevanduijn.nl
15 may 1971 (The Hague)
Cohabiting, two children
THIS IS ME
As an experienced online strategist and marketeer with vision and hands-on
approach, I help organizations in the cultural, commercial and non-profit sectors to
achieve their strategic marketing and sales objectives. My main focus lies on
acquisition and activation of potential leads, followed by upgrading and retention,
optimising the various touchpoints and funnels in the customer experience.
EXPERIENCE
Independent Online Marketing & Communication Professional, 2009 - present
Plan, Amsterdam
• Responsible for maximizing sales targets of all online channels by using e-mail,
SEA, SEO, display, retargeting, affiliates
• Development and implementation online shop and e-mailmarketing strategy
World Press Photo, Amsterdam
• Development customer contact strategy
• Development online fundraising plan
Mama Cash, Amsterdam
• Leading a team of 12 marketing and communications specialists
• Development fundraising strategy and optimization of customer funnels in CRM
Museum Association and card, Amsterdam
• Development and implementation social media strategy
• Training/workshop Google Analytics and social media
Dutch Symphony Orchestra, Arnhem
• Development online marketing strategy
Talpa Media, Laren
• Online projectmanager
Aidsfonds en STOP AIDS NOW!, Amsterdam
• Concept/strategy and projectmanagement new (mobile) corporate sites, various
online campaigns
• Development and implementation online fundraising strategy
Greenpeace, Amsterdam
• Strategic advice and coördination of online fundraising campaigns focusing on
acquisition, lead generation and retention
• Monitor conversion optimization
Other clients: WOMEN Inc, Audi, Hollandse Hoogte, Partos, Resto VanHarte,
Orange Babies, Sukha Amsterdam
Manager Online Marketing and Communication, 2006 - 2009
War Child, Amsterdam
• Development and implementation online strategy
• Concept and projectmanagement new corporate website, online campaigns,
online communities
Manager Online Marketing en Communication, 2002 - 2006
Médecins Sans Frontières/Doctors Without Borders, Amsterdam
• Development and professionalization of all online activities (corporate website,
campaigns, newsletters)
• Start-up and roll-out Google Grant programm (sponsored adwords campaigns
for NGO’s) in collaboration with MSF USA and Google
Digital Content Manager VrouwOnline , 2000-2002
Ilse Media BV, Amsterdam
• Leading various multidisciplinary project teams
• Advise publishers and editors regarding internet strategy
• Initiate, develop and coördinate commercial partnerships (including L'Oreal,
Nivea, Douwe Egberts )
Chief Editor, 1998-2000
VNU Media, Hoofddorp
Ÿ Leading team of editors
Ÿ Monitor budgets and deadlines
Ÿ Writing articles, columns
PR Manager, 1997-1998
Cachet Communications, Amsterdam
• Development press and media policy Cartier, Baume & Mercier and Piaget
Ÿ Organisation and coördination big PR Events (The European Art Fair,
Pan Amsterdam, Barclay Catwalk)
Ÿ Manage mediarelations
SKILLS
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EDUCATION
Leadership skills in managing crossmedia projects
Extensive experience with internetstrategy- and concept
Skilled in planning, manage and analyzing online marketing activities (including
e-mail marketing, search engine optimization, conversion optimization, social
advertising, retargeting, mobile marketing)
Up-to-date knowledge of Internet technologies and applications
Knowledge of Magento, Wordpress, Yoomla, Click Dimensions, Tripolis,
MailChimp, Copernica, Adobe Photoshop, Salesforce, Clang
English and French fluently spoken and written
University of Amsterdam, 1991-1996
Ÿ Master French language and litterature and Master Journalism
Sorbonne University, Parijs, 1995
• Erasmus Scholarship
Other training
• Nima Marketing-C, Google Adwords and Google Analytics Certified
Murmellius Gymnasium, Alkmaar, 1983-1990