Download Integrated Channel Intelligence for Omni-Channel

Retail
Industry
Solutions
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Integrated Channel Intelligence
for Omni-Channel Retailing
with the Teradata Rapid Insights Platform
Merging Your Digital and
Traditional Worlds into One
Consumers are people; they are individuals, not cookie IDs,
phone numbers, nor email addresses. For too long, marketers have been forced to look at consumers through the
prism of disparate channel identifiers, creating inconsistent
experiences, reducing satisfaction, and creating inefficiencies in their business.
Multiple sources, siloed data, and complex formats all pose
difficult technological hurdles to solving real business
issues, including the need to coordinate communications
and promotions across channels, measuring the effectiveness of marketing spend across those channels, and fully
understanding the multi-channel consumer experience.
New Insights About
Consumers, Brands, Products,
and Conversions
The evolution of the digital world has dramatically
changed the interplay between businesses and consumers. Consumers now control where and how they engage
with a business and its brand through a unique mix of
digital channels and emerging media. To be successful in
this new environment, organizations must bridge the gap
between dynamically changing consumer behavior and
enterprise decision making.
Teradata enables you to capture detailed data from
digital channels and merge it into your enterprise data
which results in a powerful new marketing capability.
Combining digital data with traditional data in an integrated view uncovers comprehensive insights into
customer behavior. Those insights can increase the
effectiveness and efficiency of your marketing spend
across all channels. Teradata customers across a variety
of industries have already transformed their businesses
with Teradata, generating millions of dollars in additional
revenue and realizing increased ROI from their marketing
expenditures.
Teradata’s Rapid Insight Platform provides a discovery
platform to initiate test offers to your customers, in order
to discover and assimilate insights about those customers
and generate more revenue opportunities.
Marketing Effectiveness & Optimization
~~Leverage new consumer insights from digital channels
to drive automated-trigger messaging to consumers
throughout their buying lifecycle.
~~Leverage traditional insight data to drive higher
completion rates of digital sales and service
transactions – reducing costs and increasing the
revenue from digital channels.
Cross-Channel Consumer Experience
~~Create multi-channel profiles of customers to ensure
optimally-targeted communications.
~~Leverage digital channel data to feed value and loyalty
modeling and scoring.
~~Use customer behavioral interaction events that drive
automated activity through all channels specific to
consumer activity and buying phases.
~~Increase conversion rates by integrating sales data
from other channels to better understand and provide
relevance to customers.
Increase Return on Investment
~~Leverage existing investment in BI technologies,
including web analytics, leading BI tools, and your
integrated business warehouse, to increase the ROI of
those technologies.
~~Grow revenue through increased sales, loyalty, and
product engagement.
Simple Solution Addresses
Complex Needs
Today, most interactive channel data whether online,
email, or mobile are stove-piped and isolated in disparate
systems. In contrast, Teradata provides an integrated
solution offering centered on an integrated business
warehouse and its unique unified data architecture that
enables merging of digital and traditional data from
every channel to provide a consolidated view of the
effectiveness of all marketing activities.
This is especially vital as the use of Web and other
interactive contact points proliferate and customers
expect seamless interaction wherever they choose to do
business. By integrating channel intelligence, Teradata
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provides companies with a more complete view of digital
and traditional interactions to exploit customer acquisition and retention opportunities.
Opportunities to Improve
Marketing ROI
Specifically, to drive quick-to-market insight, Teradata
with its Rapid Insight Platform enables you to do the
following:
~~Study patterns of behavior and break users
into different segments for increased
marketing relevancy
1. Integrate and understand: data across multiple
commercial channels or touchpoints for a 360 degree
view of your customer.
~~Optimize shopping experience by understanding
a user’s click path on the website; better
understand merchandise trends to drive
margin and incremental sales
2.Analyze and discover: the value and meaning of data
to learn the right lessons for more effective customer
engagement strategies.
~~Predict consumer response to optimize
demand forecasts and inventory at stores
and distribution centers
3.Act (right-time decisions) and Optimize: to deliver
messages and offers that leverage scoring and analytics
in real-time to the customer on digital channels.
~~Increase sales by understanding conversion
rates by product
Regardless of your get-started approach, Teradata has
more than 30 years of experience building more than
2,000 integrated business data warehouses. Teradata
can combine industry-specific knowledge with deep
technical expertise to ensure a successful implementation and realization of ROI. We offer you and your
business an array of technology, tools, service and support, including:
~~Fully-loaded and growing logical and physical data
models that support ever-expanding digital channel
structures that store new data and drive integration
with other data already in the integrated business
warehouse.
~~Master data management solution that synchronizes
disparate values and creates a tightly controlled,
workflow-driven data stewardship environment.
~~Connectors and pre-built tool kits and methodologies
that provide a process to source and load the
digital data that you have already collected through
your current web and mobile and social vendors,
substantially reducing time-to-value and overall effort.
~~Advanced Analytics, Business Consulting and Rapid
Insight services that help pre-sift through masses of
new data, quickly identify those that will drive impact
and quantify the overall benefits to your business. Such
services offer quick test-and-learn capabilities and best
practices insights, ensure successful implementation,
and assist in leveraging the data once integrated.
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~~Quickly identify product defections or
non-relevant product content
~~Identify the real value of lost shopping carts
when items have actually been purchased
through another channel
~~Identify customer value, acquisition, growth
and retention while enhancing your ROI
Finally, the Teradata solution portfolio includes Aprimo
marketing solutions and Teradata Aster big data
analytics capabilities, to maximize the value of all
your enterprise data. Teradata partnerships with companies, such as Lunexa, Celebrus, MicroStrategy®,
Stratigent, WebTrends, and KXEN enhance the value of
consulting services from Teradata.
For More Information
To find out more about how integrated channel intelligence with the Teradata Rapid Insights Platform can
help you grow your business, contact your local Teradata
representative or visit Teradata.com.
10000 Innovation Drive Dayton, OH 45342
teradata.com
The Best Decision Possible is a trademark, and Aprimo, Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All
features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information. Lunexa
is a trademark or registered trademark of Lunexa, LLC. MicroStrategy is either a trademark or registered trademark of MicroStrategy Incorporated in the United States and certain other
countries. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. KXEN is a trademark or registered trademark of KXEN.
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