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Retail Industry Solutions 01.13 eb 5885 Integrated Channel Intelligence for Omni-Channel Retailing with the Teradata Rapid Insights Platform Merging Your Digital and Traditional Worlds into One Consumers are people; they are individuals, not cookie IDs, phone numbers, nor email addresses. For too long, marketers have been forced to look at consumers through the prism of disparate channel identifiers, creating inconsistent experiences, reducing satisfaction, and creating inefficiencies in their business. Multiple sources, siloed data, and complex formats all pose difficult technological hurdles to solving real business issues, including the need to coordinate communications and promotions across channels, measuring the effectiveness of marketing spend across those channels, and fully understanding the multi-channel consumer experience. New Insights About Consumers, Brands, Products, and Conversions The evolution of the digital world has dramatically changed the interplay between businesses and consumers. Consumers now control where and how they engage with a business and its brand through a unique mix of digital channels and emerging media. To be successful in this new environment, organizations must bridge the gap between dynamically changing consumer behavior and enterprise decision making. Teradata enables you to capture detailed data from digital channels and merge it into your enterprise data which results in a powerful new marketing capability. Combining digital data with traditional data in an integrated view uncovers comprehensive insights into customer behavior. Those insights can increase the effectiveness and efficiency of your marketing spend across all channels. Teradata customers across a variety of industries have already transformed their businesses with Teradata, generating millions of dollars in additional revenue and realizing increased ROI from their marketing expenditures. Teradata’s Rapid Insight Platform provides a discovery platform to initiate test offers to your customers, in order to discover and assimilate insights about those customers and generate more revenue opportunities. Marketing Effectiveness & Optimization ~~Leverage new consumer insights from digital channels to drive automated-trigger messaging to consumers throughout their buying lifecycle. ~~Leverage traditional insight data to drive higher completion rates of digital sales and service transactions – reducing costs and increasing the revenue from digital channels. Cross-Channel Consumer Experience ~~Create multi-channel profiles of customers to ensure optimally-targeted communications. ~~Leverage digital channel data to feed value and loyalty modeling and scoring. ~~Use customer behavioral interaction events that drive automated activity through all channels specific to consumer activity and buying phases. ~~Increase conversion rates by integrating sales data from other channels to better understand and provide relevance to customers. Increase Return on Investment ~~Leverage existing investment in BI technologies, including web analytics, leading BI tools, and your integrated business warehouse, to increase the ROI of those technologies. ~~Grow revenue through increased sales, loyalty, and product engagement. Simple Solution Addresses Complex Needs Today, most interactive channel data whether online, email, or mobile are stove-piped and isolated in disparate systems. In contrast, Teradata provides an integrated solution offering centered on an integrated business warehouse and its unique unified data architecture that enables merging of digital and traditional data from every channel to provide a consolidated view of the effectiveness of all marketing activities. This is especially vital as the use of Web and other interactive contact points proliferate and customers expect seamless interaction wherever they choose to do business. By integrating channel intelligence, Teradata Retail Industry Solutions 01.13 provides companies with a more complete view of digital and traditional interactions to exploit customer acquisition and retention opportunities. Opportunities to Improve Marketing ROI Specifically, to drive quick-to-market insight, Teradata with its Rapid Insight Platform enables you to do the following: ~~Study patterns of behavior and break users into different segments for increased marketing relevancy 1. Integrate and understand: data across multiple commercial channels or touchpoints for a 360 degree view of your customer. ~~Optimize shopping experience by understanding a user’s click path on the website; better understand merchandise trends to drive margin and incremental sales 2.Analyze and discover: the value and meaning of data to learn the right lessons for more effective customer engagement strategies. ~~Predict consumer response to optimize demand forecasts and inventory at stores and distribution centers 3.Act (right-time decisions) and Optimize: to deliver messages and offers that leverage scoring and analytics in real-time to the customer on digital channels. ~~Increase sales by understanding conversion rates by product Regardless of your get-started approach, Teradata has more than 30 years of experience building more than 2,000 integrated business data warehouses. Teradata can combine industry-specific knowledge with deep technical expertise to ensure a successful implementation and realization of ROI. We offer you and your business an array of technology, tools, service and support, including: ~~Fully-loaded and growing logical and physical data models that support ever-expanding digital channel structures that store new data and drive integration with other data already in the integrated business warehouse. ~~Master data management solution that synchronizes disparate values and creates a tightly controlled, workflow-driven data stewardship environment. ~~Connectors and pre-built tool kits and methodologies that provide a process to source and load the digital data that you have already collected through your current web and mobile and social vendors, substantially reducing time-to-value and overall effort. ~~Advanced Analytics, Business Consulting and Rapid Insight services that help pre-sift through masses of new data, quickly identify those that will drive impact and quantify the overall benefits to your business. Such services offer quick test-and-learn capabilities and best practices insights, ensure successful implementation, and assist in leveraging the data once integrated. eb 5885 ~~Quickly identify product defections or non-relevant product content ~~Identify the real value of lost shopping carts when items have actually been purchased through another channel ~~Identify customer value, acquisition, growth and retention while enhancing your ROI Finally, the Teradata solution portfolio includes Aprimo marketing solutions and Teradata Aster big data analytics capabilities, to maximize the value of all your enterprise data. Teradata partnerships with companies, such as Lunexa, Celebrus, MicroStrategy®, Stratigent, WebTrends, and KXEN enhance the value of consulting services from Teradata. For More Information To find out more about how integrated channel intelligence with the Teradata Rapid Insights Platform can help you grow your business, contact your local Teradata representative or visit Teradata.com. 10000 Innovation Drive Dayton, OH 45342 teradata.com The Best Decision Possible is a trademark, and Aprimo, Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information. Lunexa is a trademark or registered trademark of Lunexa, LLC. MicroStrategy is either a trademark or registered trademark of MicroStrategy Incorporated in the United States and certain other countries. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. KXEN is a trademark or registered trademark of KXEN. Copyright © 2013 by Teradata Corporation All Rights Reserved. Produced in U.S.A.