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SPECIAL REPORT
Introducing the ONLY Restaurant
Loyalty System That Does ALL The
“Work” For You...Single-Handedly
LAUNCHING Your Restaurant OUT Of
These Challenging Economic Times to
STUNNING SUCCESS...
Automatically!
Dear Restaurant Owner Battling These Challenging Economic Times,
The economic times restaurant owners are
facing aren’t letting up any time soon. It doesn’t
matter if you’re barely hanging on ... if sales have
merely flattened ... or if you’re doing OK but you
would like to do much better...the question remains
the same for everyone right now:
How do you boost your restaurant’s sales & profits in
this recession without wasting precious cash on
marketing that doesn’t work??? You can’t afford to
take chances. If you could before, you certainly can’t
now.
But putting your head in the sand and “doing nothing” is NOT an option, either. If you continue doing the
same things the same way, you could become a casualty of these changing times.
So what are you to do?
What If I Said There Was ONE THING
GUARANTEED to EXPLODE Your Sales During
These Turbulent Economic Times?
Ok – here goes ... here’s all you need to do …
Simply sign up your customers to Royalty Rewards®- the “Undisputed Heavyweight Champion”
of Restaurant Loyalty Programs. That’s it!
Now you’re probably wondering “who does this guy think he is”? Solving sagging customer counts couldn’t be
as easy as just signing my customers up for a Loyalty Program. He doesn’t understand how hard things really
are... why do I need a loyalty program?”
Look - I know you’re skeptical.
So first, let’s look at the STUNNING
STATISTICS regarding Loyalty
Programs in this recession...
A study conducted in April 2009 by
the world’s leading loyalty research
firm COLLOQUY shows:
“Despite the recession, overall
consumer participation in loyalty
programs has jumped 19 percent
in the U.S. since 2007. And
among females, the key
Restaurant decision makers, up a
whopping 29%!!”
“U.S. consumers continue to find value in rewards programs as a way to stretch household
budgets by earning rewards, gift certificates, fuel rebates and cash back on their purchases.”
“Despite the recession, overall consumer participation in loyalty programs has jumped 19 percent
in the U.S. since 2007.”
The verdict is in, the evidence is overwhelming – not only do loyalty programs WORK, but even better, the
recession actually INCREASED their effectiveness! But this doesn’t surprise me one bit, since...
“The Royalty Rewards® Loyalty Program
Has Made My Clients More Money With
LESS EFFORT
Than Anything Else They’ve EVER Done!”
As the World’s Leading Marketing Advisor to Restaurants for over 12 years,
over 5,843 restaurant owners have used my out-of-the-box marketing
techniques to explode their sales & profits.
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But after years of testing just about every marketing method there is, I can say without hesitation that a
Restaurant Loyalty Program is THE fastest and easiest way to EXPLODE your sales – even in a tough
economy.
So the question isn’t “IF” a Loyalty Program will work in your restaurant. The question should
be...WHICH Loyalty Program is:
PROVEN to return $35 in sales for every $1 invested in marketing
PROVEN to produce guests who visit 2.43 times more often and spend 4.69 times as much money
PROVEN to be a TRUE “One-Step” program – you simply sign up your customers, and everything
else is DONE FOR YOU, literally
There is only ONE answer to these questions – Royalty Rewards®. Nothing else even comes close.
Look - I know you’re thinking “it couldn’t be that easy”. I would be too. But stick with me. Because I’m going
to PROVE what I say is true, by using actual historical sales data from restaurants just like yours.
These are real results, straight from our online computer system that our clients have access to 24 hours a
day... 7 days a week ... 365 days a year.
This isn’t “sales talk” or “hype” – in fact...
I Don’t Want You To “Sell” You Anything...
Just Watch Our Next Live Webinar So I Can
Show You All The Details About the Program
I’m not going to ask you to pay a penny. As you read the rest of this information, and I explain how
Royalty Rewards® works, and WHY it’s so profitable, in the end I’m not going to ask you for money. I’m only
going to ask you to say “maybe” and give it a try for at my expense. I insist that you are THRILLED with
the results before you EVER pay me one red cent. Fair enough?
Ok, now you’re probably wondering...
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Who Is Rory Fatt And Why Should You Listen To Me?
My name is Rory Fatt, and for the last 12 years, I’ve been hunting down… testing… and
proving little-known ways to literally force any restaurant to explode with new profit and
more customers.
This has led me to become the leading marketing advisor for restaurants around the world,
with over 5,843 members using my unusual, yet incredibly effective marketing strategies to
double, triple, even quadruple their restaurant’s sales & profits faster than ever thought
possible.
In 2005, I partnered with Bill Glazer, the #1 most celebrated marketing advisor to the retail
industry.
Together, we have personally invested thousands of man-hours and $2.5 million dollars to
dissect and thoroughly analyze each element of the loyalty program process and create a
single “master strategy” that any restaurant owner can use to realistically generate a
six-figure income in the shortest amount of time...with the least amount of
risk...and for the lowest possible investment of time and energy.
You can feel great about giving Royalty Rewards® a try in your restaurant, because it’s...
“Not Based on ‘Theory’ But Actual Documented RESULTS”
Together, Bill and I have created a Loyalty Program based on 12 years of actual “hard” data – working
with restaurant owners around the world, mailing millions of direct mail pieces and emails ... testing &
tracking for response...
In most industries, a 3 percent response to direct mail is considered very good. Yet our
campaigns are PROVEN to get anywhere from 20% to 75% response or more - 6 to 25 TIMES
higher!
But it doesn’t stop there! From our extensive restaurant and retail experience, we know even the ‘best’
program won’t work for YOU if it’s too difficult to implement in your restaurant. That’s why they
created Royalty Rewards® from the ground-up as system that practically runs itself. Meaning there’s...
NO mailing ANYTHING on your own
NO emails to send on your own
NO database to manage
NO clever promotions to dream up yourself
NO confusing software to learn
Works In ANY Market ...For ANY Restaurant Concept
Right now, hundreds of restaurant owners all over the U.S. and Canada, from every concept, in markets as
large as New York to as small as Virginia City, Nevada (population 700) are using Royalty Rewards® to
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quietly add an extra $2,900.00 to $50,000.00 or more per month to their existing business without working
any additional hours and without a single headache.
With Royalty Rewards® you get a PROVEN, practically hands-free loyalty system guaranteed to Explode
Your Profits in Record Time!
Guests who visit 2.43 times more often and spend
4.69 times as much money
No extra time on your part required
100% measurable and held accountable for RESULTS!
Guests LOVE it and tell their friends about your restaurant
Gives you a HUGE Advantage over your competitors – even
the National Chains!
Proven to consistently and predictably produce an average
of $35 for every $1 invested in marketing your
restaurant
How could we get such great results? Here’s...
How Royalty Rewards® Solves the BIGGEST
Marketing Mistake Restaurant Owners Make...
MOST restaurants focus ALL of their marketing money and efforts on obtaining new customers. Yet it’s been
proven that every dollar invested on marketing to an existing customer will return up to 7 TIMES
more profit than the same dollar on new customers. That means it’s 5 to 7 times MORE expensive to
find a new customer than to retain an existing one!
Does this mean you should stop marketing to gain new customers? No - your existing customers will
eventually move away, die, or stop coming to your restaurant for reasons beyond your control - no matter
how great your marketing is. So there’s always a need to “replace” them with new customers. But it’s
important to ask yourself...
“Do Your Current Customers Really Believe You CARE About Whether
They Keep Coming Back If You Don’t Recognize Their Support?"
By spending ALL or even MOST of your marketing money on obtaining new customers and ignoring your
current customers, not only are you putting money into something much less profitable from a marketing
perspective, but you’re actually putting your relationship with your current customers in DANGER!
Why?
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Fortunately, the way to avoid this critical mistake is quite simple. All you have to do is have a system for
recognizing and acknowledging your current customers.
The Best Way To Do This Is With A Loyalty Program
However, there are many pitfalls to avoid when choosing the best Loyalty Program for your
restaurant. Making the right decision can mean the difference between success and failure of the entire
program...
LOYALTY PROGRAM PITFALL #1:
Loyalty Programs Created by Software Developers
With NO Marketing Expertise
A number of software companies have jumped on the loyalty program bandwagon, seizing the opportunity to
sell restaurant owners something that sounds good – at least on paper. They sell complicated systems that
integrate with your P.O.S. system, or fancy software you have to install on your own computer. Here’s where
they drop the ball...
Software, plastic cards and other technology won’t build a strong relationship with your customer. This can
only be done through proven, tested, professionally-produced MARKETING. Securing people’s attention and
getting them to take the desired action requires emotional direct response marketing expertise most software
companies don’t have.
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LOYALTY PROGRAM PITFALL #2:
Loyalty Programs That Require YOU To Manage Them
Running a restaurant is VERY hard, time-consuming work. Between all the employee drama, supplier screwups, government red tape, customer issues (and other problems too long to list), the last thing you want
to think about as a busy restaurant owner or manager is managing a loyalty program.
Unfortunately with a lot of loyalty programs being marketed to restaurants, that’s exactly what they expect
you to do; come up with, test, print, and send out complicated marketing pieces on timed intervals, that will
comply with ever changing postal regulations, mess around with spreadsheets, mailing lists and other
complicated mumbo-jumbo.
For the average restaurant owner, this is RIDICULOUS. When things get too complicated, MOST busy
restaurant owners will just give up. Don’t make that mistake. Your loyalty program and marketing must
be AUTOMATED, as hands-free as humanly possible for it to be successful...
That’s Why We Created Royalty Rewards® From the Ground-Up
As a “Turn-Key” Program...
Just Give Us Your Customer’s Contact Information
and We Take It From There!
How It Works:
The secret to Royalty Rewards® high response rates is emotional direct response marketing pieces (written
and designed by North America’s leading professional restaurant direct response copywriters with top graphic
artists at their side) sent in a timely manner AUTOMATICALLY, with the correct frequency. The direct mail
and email communications start from the moment your customers are enrolled.
Royalty Rewards® is made up of 3 Easy-To-Understand “Base” or Foundational Marketing Campaigns (plus
optional pieces, we’ll discuss in a moment). We call these our “base”, because they are the FOUNDATION of
the Royalty Rewards® System:
1.) Points Reminder Marketing: the point system rewards YOUR customers for spending money in YOUR
restaurant. The Royalty Rewards® Card isn’t credit card or gift card – it’s a “Thank You Card”. Your
members are given 1 point for every dollar they spend in your restaurant. The Royalty Rewards®
computer system automatically updates your customers point “score” AND reminds them through direct
mail, email and their own website “log in” area so they can know how close they are to reaching a pre-set goal
before receiving their reward.
2.) Special Occasion Marketing: it’s been proven your customers will better respond to your marketing
when there’s a clear reason WHY you’re sending them a promotion. It could be a welcome to the program,
their birthday, anniversary or other special occasion. With Royalty Rewards®, we’ve taken occasions proven to
get the best response – and put the marketing on auto-pilot for you! Now you don’t have to “remember”
your members’ birthdays or anniversaries – the system does it for you. Nobody slips through the cracks! Your
customers will be impressed that you took time to remember the special occasions in their lives – and they’ll
reward YOU by spending more money in your restaurant!
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3.) "Lost Customer” Marketing: it takes a lot of hard work and money to gain customers. Royalty
Rewards® makes sure you hold on to them! With our built-in survey feature, “Lost in Cyberspace” campaign,
and 3-step “Lost Customer” campaign, you’ll know exactly who’s missing, and why they’re not returning.
And most importantly, you’ll have a system working 24/7 on your behalf to get them back!
First, let’s take a look at...
How Royalty Rewards® Tracks Your Members’ Transactions
Every time a member returns to your restaurant, your wait staff simply scans their Royalty Rewards® Card,
StikTuit or marketing pieces using the Royalty Rewards Magic Wand® Barcode Scanner, and records the total
purchase into the system. The Royalty Rewards® Magic Wand makes it so there’s no need for
servers or cashiers to waste valuable time entering individual member ID numbers or keying
individual names into the system.
If the member is returning for a regular visit, simply use the Royalty Rewards Magic Wand® to scan the
barcode on the Royalty Reward Card. The barcode automatically identifies the member – and all the server or
cashier does next is type in the total purchase amount. If the customer is visiting as a result of a specific
promotion, when the barcode is scanned the system will record that information as well. That’s ...so easy!
Now let’s take a closer look at...
How Royalty Rewards® Uses the Point System We
Created For You That’s Virtually FREE To Get Your
Customers To Spend Money At Your Restaurant
More Often...Automatically
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Let’s face it – your customers are busy and distracted with their daily lives. Returning to your restaurant is
not their highest priority for most of your customers ... even those who say they LOVE your food
and your service!
That’s why it’s critical to REMIND your customers of their point totals and offer incentives to visit more often
so they can earn an award – bringing them BACK to your restaurant. With Royalty Rewards®, all of this
happens on auto-pilot.
Here’s how:
Awards Letter: The award letter rewards your members for being a frequent
visitor. They are automatically mailed to your members when they reach a
spending goal you set. Plus, you decide how much they are rewarded for
reaching the goal.
We’ll provide recommended amounts for your type of restaurant. Remember –
your Royalty Rewards® system is for your restaurant and is totally
customizable and you can change it at any time.
Extensive Royalty Rewards® historical data now shows that 68% 85% of your members will return after receiving our Award Letters,
yielding a Return-on-Investment of an average of $73.87 to $189.96
or more for every $1 you invest mailing these out!
As you can see, the point system we create for you at virtually no cost to you
on its own is very profitable, but when it’s combined with Special Occasion
Marketing the results are PHEOMENAL......
How Royalty Rewards® Uses the Special Occasion
Marketing To Blow Your Profits Through the ROOF!
There are LOTS of reasons to contact your members throughout the year, but the following occasions
represent the most tried-and-true, staggeringly successful promotions that will work for ANY restaurant.
These promotions are at the “core” of Royalty Rewards®. Why? Because they WORK - for ANY
restaurant in ANY market - period!
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Welcome Postcard: every new member immediately receives a Welcome Postcard with an offer to
encourage them to return quickly.
Birthday Card: 55% of all people site their birthday as their #1 Dining Out Occasion. Even better, the
party size is often larger, up to 4 to 7 people or more. There’s hardly a better way to increase loyalty and
sincere appreciation from your members and create a tidy profit for your restaurant than sending a birthday
cards to your customers.
Belated Birthday Card: this clever promotion helps you capitalize on birthdays - even a month late! Belated
birthday cards are sent automatically to new members if they sign up the month after their birthday. For
instance, say a member joins your Royalty Rewards® program in February, and they indicate their birthday
was in January. The system automatically sends them a belated birthday card. “Does it work?
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Anniversary Cards: most couples celebrate their anniversary by dining out. Plus, they’ll often “splurge” on
appetizers, mixed drinks, bottles of wine, high-priced entrees and dessert. Royalty Rewards® gives you the
awesome power to take advantage of this profitable opportunity by sending anniversary cards automatically.
How Royalty Rewards® Assures You HOLD ON
To Your Hard-Earned Customers
Remember – it’s 5-7 times MORE expensive to gain a new customer than to get an existing customer to come
back. However, in a busy restaurant with thousands of customers, it’s virtually impossible to have a cost
effective method to determine who’s stopped coming and why...until now! With Royalty Rewards®, you’ll
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know EXACTLY who’s stopped visiting your restaurant – and even better – it AUTOMATES the hard work of
getting them back! Here’s how it works:
Monthly Email Surveys: You can automatically send email surveys to your
members monthly, asking them to rate their dining experience with criteria you set.
If a member complains of a bad experience with a particular server, you’ll
know WHO it was, since every visit records the server ID.
This is even BETTER than “Secret Shopper” services, since the feedback you receive
is from REAL customers, not from people who have been paid to eat at your
restaurant. Many of our Royalty Rewards® clients say the FREE email survey
feature puts an iron cage around their best customers, protecting them from
competitors.
Since feedback is coming from your best guests, it also provides a steady stream of
ideas for new, highly profitable products and services. It’s like having a high priced
Market Research company working for you for FREE so you can become and
maintain your position as the Dominant Restaurant in Your Community.
“Lost In Cyberspace© sending emails to your members is FREE with Royalty
Rewards®!
Since emails dramatically increase the response to every Royalty Rewards®
promotion, keeping your email list clean is a HIGH priority.
When our system detects that a members’ email address is bouncing (not getting
through), the Lost In Cyberspace© card is automatically mailed to the member,
rewarding them for updating the system with a current email address.
Lost Customer 3-Step Campaign: if a member hasn’t returned to your restaurant in a while, it’s time to
send out the search party! The Lost Customer 3-Step Campaign automatically “chases down” those valuable
members who haven’t come back after a pre-set time period. Sending three postcards in a row may seem
“aggressive” – but it’s worth it. Wait until you see the results!
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Why Royalty Rewards® Gets Such
HIGH Return-On-Investment
As you can see, we’ve gone to great efforts to prove to you that Royalty Rewards® will provide you with
high return-on-investment. You may be wondering how it’s possible that our Automated Marketing is so highly
effective compared to our competitors. All of our postcards are:
Oversized Full Color Glossy 5 7/8”x11” Postcards with Your Restaurant Logo: these HUGE colorful
cards are impossible for your members to ignore PLUS they give your restaurant a professional image equal to
or BETTER than the chains! (sizes are slightly smaller in Canada due to Postal regulations)
Personalized with the Members’ Name on Both Sides: merging a person’s first name into direct mail has
been proven to increase response by 45%.
Using the Member’s Customized Data in the Mailings: when we mail Awards Letters to your members,
their personal points are merged into the letter. This “variable data printing” is proven to increase response
anywhere from 1-20 times!
Customized Offer Printed on Both Sides: combine all of the above with an offer customized to your
members, and response can increase up to 500%!
If they do any marketing at all, other loyalty programs use smaller, non-personalized, non-glossy, cheaper,
less-colorful postcards. Plus to make matters worse, they don’t follow proven direct response marketing
principles. The difference? Royalty Rewards® will give you an exponentially HIGHER Return-OnInvestment than ANY other loyalty program – GUARANTEED.
And you’ll ALWAYS know exactly how you’re doing since our...
Easy-to-Use REPORTS Show You Instantly How Much
Money You’re Making With Royalty Rewards®
At any given moment, you can log in to your Private Royalty Rewards® Website and easily generate reports
showing your Total Number of Members, Sign Ups by Month, Sales Year-to-Date, Sales by Month, Birthdays
Next Month, Lost Customers Next Month, Top Percentage of Customers by how much they spend, visiting
frequency and much, MUCH MORE.
Unlike “Brand or Image Advertising” that’s impossible to measure and cannot be held accountable for results you will ALWAYS know your Return-On-Investment with Royalty Rewards®. Every promotion is
100% tracked for response. Unlike other loyalty programs and “general” advertising methods, our system
tracks every dollar you spend and measures EXACTLY how much money you make in return.
The fun doesn’t stop there...
Here’s Even MORE Ways To Have
Royalty Rewards® Turn Your Restaurant Into a
Culinary Cash Machine!
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At Royalty Rewards®, we’re always coming up with new exciting promotions to get your members to come
back to your restaurant. The best part – sending any of these optional promotions to your members is as
easy as faxing in a simple order form. Every month, we’ll give you a few designs to choose from, and
then all you do is simply choose your offer, and how many you want to mail. We’ll make sure your members
get them in plenty of time. Here’s a sample of some of the optional promotions you can choose:
Turnkey SEASONAL Promotions (Optional): Every month we’ll send you new seasonal promotions. Here’s
just a sampling, along with REAL return-on-investment data:
I Love Mom's Month 34.7%
to 53% Redemption
ROI $32 to $53
I Love Dad's Month
Patriotic Month
Halloween
33% - 54% Redemption 28% to 32% Redemption 29% - 75% Redemption
ROI $22 - $45
ROI $24 - $35
ROI $37 - $51
MORE Special Occasion Promotions (Optional): these “Half” Birthdays, “Half” Anniversaries or Date
Night, and Kid’s Birthdays will be HUGE hits with your members. Take a look at the return-on-investment
data on these optional promotions already being reported by restaurants just like yours:
Half Birthdays (optional):
33% - 47% Redemption
ROI $26 - $54
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Half Anniversary
(optional, date night)
27% to 53% Redemption
ROI $31 - $37
Kid’s Birthdays
(optional)
How Royalty Rewards® Keeps Your Members LOYAL
With a Done-For-You Monthly Newsletter (Optional)
Continual contact with you best customers is the BEST way to keep them loyal
to your restaurant. And there’s no better way to keep up this continual contact
than with a monthly newsletter. So why don’t most restaurant owners do this?
Because most are TOO BUSY running their restaurants!
That’s why Royalty Rewards® now offers a completely Done-For-You
Restaurant Newsletter SystemTM. Just think – in less than 10 minutes a
month, you can have a professionally-written newsletter mailed to your
members, including articles specifically about your restaurant. We also
integrates the members’ name and their Royalty Rewards® points on the cover
to get them coming back to get their next award and for a personal touch that
will BLOW AWAY your members – keeping them loyal to your restaurant ...
and bragging to their friends about how wonderful you are!
Now here’s an even more advanced, proven money-making strategy...
How Royalty Rewards® Can Double Or Triple Your Sales By
Offering Your Best Guests The “Red Carpet” Treatment
(Optional)
With Royalty Rewards®, you’ll be amazed how FAST and EASY it is to build up a HUGE loyal
member database. In fact, restaurants that have been using Royalty Rewards® for a few years have
built databases of 1000 ... 5000 ... even 20,000+ loyal guests – many in remote areas!
Once you have a large enough list to get some meaningful data, you’ll have the power to really kick
your sales into high gear using Royalty Rewards List Segmentation®. Restaurant owners are often
amazed when the member-specific sales data Royalty Rewards® provides reveals that a small
percentage of their members are responsible for a high volume of sales.
However, this key information is EXTREMELY POWERFUL, since it allows you
to focus your marketing dollars with laser like precision and give “Red
Carpet Treatment” to your most responsive members. For this purpose,
Royalty Rewards® offers an optional “Gold Card” program. Gold Cards
include the customer’s name, as well as a slightly higher multiple of points
(i.e., 1.25, 1.5) when scanned into the Royalty Rewards® system. Plus, they
are easily spotted by your staff, so they instantly know who of your guests
receive the “Red Carpet” Treatment!
And that’s not all!
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How To EXPLODE Your Gift Card Sales
(Optional)
Most restaurant owners know that gift cards are a great way to boost cash flow – especially during the
holidays. Because unlike revenue generated by the sales of food & beverage – where 25% to 40% has already
been spent on product cost – gift card money is like a free cash loan! You get to pocket 100% of the cash
until the card is redeemed. And even better, industry standards show that 18% of all gift cards go
unredeemed - FREE money!
However, despite how profitable it can be for them, most restaurants STINK at promoting their
gift card program. Around the holidays, they might slap a sign on the front door or in the bathrooms...put
out some table tents...but nothing that really drives sales in a big way.
GOOD NEWS! Royalty Rewards® now offers a Turnkey Gift Card program! Sure, we will provide you with
attractive, professionally-produced gift cards with your restaurant name.
And that’s not all...
Now Royalty Rewards® Gets NEW Customers For You Too!
Royalty Rewards® is now fully integrated with New Customers Now™, a full service new customer
acquisition program. This program uses the same powerful direct response marketing techniques to attract
NEW customers to your restaurant, such as:
“Cold List” Birthday Cards: a birthday offer is sent to
names of people within proximity of your restaurant who
are NOT already on your list.
New Movers: people who have moved recently into your
area
“Cold List” Belated and Half Birthday Cards
"Prospect Birthday Cards": a birthday offer is sent to
names of people within proximity of your restaurant who
are NOT already your customers.
"New Movers": people who have moved recently into
your area
These new customer promotions are reported to receive as much as a 30% response ... generating as
many as 100 or more NEW guests for your restaurant every month on auto-pilot! And the best part –
since this program is fully integrated with Royalty Rewards®, you won’t be buying names already on your
customer list.
I hope you can see ...
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There Simply Is NO Easier Way to Make HUGE MONEY
In The Restaurant Business. Period.
By now it should be abundantly clear that Royalty Rewards® is THE PREMIER Loyalty Program for restaurants
– in fact, nothing else even comes close. But it’s not the bells and whistles that are important (although our
system certainly has MORE bells and whistles than our competitors). The ONLY thing that’s important is
your return-on-investment.
As you can see, we’ve gone to great lengths to provide you with extensive historical data proving to you that
restaurants just like yours are experiencing $35 in sales for every $1 invested with this program.
Every marketing component we’ve put into this program has been rigorously tested in the REAL WORLD. No
theory. No guesswork.
Royalty Rewards® is a bona-fide Culinary Cash Machine™ that WILL work like crazy for your restaurant. So...
You Now Have 3 Choices…
1) You Can Do This Yourself:
x Create and Test a Customer Database
x Design Marketing Pieces
x Take Them To The Printer
x Comply With Changing Postal Regulations and Purchase Stamps
x Address & Stamp The Postcards
x Hire Extra Staff With Direct Marketing Experience To Manage The Additional
Workload
x Hire Computer Programmer To Integrate Database Software With The Mailing
Software
Repeat the entire process for:
x
x
x
x
x
x
x
x
Birthdays
Awards
Anniversaries
Thank-You’s
Welcomes
Quarterly Statements
Email Reminders
Special Occasion Promotions
2) Don’t Do Anything - putting your restaurant at risk in these challenging economic times,
leaving yourself vulnerable to competition.
3) Try Royalty Rewards® FREE! Register to Watch Our Next Live Webinar.
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FAQ – Frequently Asked Questions:
Q: How Much Money Can I Expect To Make AFTER The Trial Period?
A: After your free trial, the average restaurant spending between $350 - $450 per month on mail produces
between $10,500 and $15,790 in additional sales per month.
Remember, this is what you can expect with the BASE program – this doesn’t include ANY of the other
optional mailings, newsletters, new customer and other promotions, which will bring in even MORE profits!
Q: “Can’t I Just Do This Myself?”
A: If you were to try to duplicate this program by creating your own in-house system, it would easily cost
you $25,000 to $50,000 or more to get off the ground. Not to mention all the TIME it would take to
manage your own database, create your own promotions, lick-and-stick stamps, mail out your own cards, etc.
Even if you DID do all that stuff (and I don’t know why you would) it STILL wouldn't be as effective or
have the proven success record of Royalty Rewards®! It’s taken us over 12 years and $2.5 million dollars
to put this program together. Bottom line, it just wouldn’t make any sense to do this on your own, especially
considering that you can try it FREE when you regsiter to watch our next webinar!
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Q: “I’ve tried direct mail and it didn’t work”
A: Sometimes restaurant owners try direct mail on their own, with poor results. Rory Fatt and Bill Glazer, the
creators of Royalty Rewards®, are world-renowned direct mail experts who have spent literally millions of
dollars marketing their own products and services through the mail. The Royalty Rewards Mailing System™ is
based on 12+ years of actual “hard” data – working with restaurant owners around the world, mailing
millions of direct mail pieces and follow-up emails ... testing & tracking for response... In most industries,
a 3 percent response to direct mail is considered very good. Yet our campaigns are PROVEN to
get anywhere from 20% to 75% response or more ... that’s 6 to 25 TIMES higher!
Q: “Can’t I Just Use an E-Mail or Electronic-Only Loyalty Program?”
A: There’s hardly anything in the world that provides a faster (or cheaper) way to communicate with LARGE
numbers of customers than email. So, email is often the preferred method for restaurants to reach their
customers in a Loyalty Program because it’s cheap and easy. For this reason, numerous companies have
come along selling “Email Loyalty Programs” to restaurants. Their pitch is irresistible ... “just capture your
customer’s name and email address, and everything happens on auto-pilot”. They may even have all sorts of
eye-catching email templates to choose from. And their prices may seem reasonable. Here’s what they’re
NOT telling you:
Opening rates on email are going down across the board. With every passing day, there are increased delivery
issues, increased spam complaints and constant rumors of increased government intervention. Building an
entire business based on one communication medium is extremely risky. First of all, generally only 30-40% of
your customers will give you their email address. Your email opening rate may be 10-15%, meaning 75-90%
of your customers, prospects and subscribers are not reading your emails...or they’re not getting them at all.
Why? Here’s the sad fact - it’s not that they don’t want to hear from you, they are just not getting your emails
in the first place. Spam filters, company firewalls and other constantly changing “rules” are
blocking your messages from getting through. Or, some of them are getting your emails and they do
want to hear from you, they just don’t have the time. They have 50 other emails sitting in their inbox they
have to read.
In short, email is ONE WAY to communicate with a portion of your customer list. However, if that is your ONLY
method your results will only be a tiny portion of what Royalty Rewards® delivers. If you want to become and
maintain the dominant restaurant in your community the multiple media approach Royalty Rewards® offers is
the most cost effective solution.
Q: "Can I get a copy of my list? How do I know my list is safe?”
A: Yes, absolutely. Your list is backed up daily and maintained on a secure server. At any given moment, you
can log in to your Royalty Rewards® account and easily export your contact addresses and emails. Even if you
decide to cancel Royalty Rewards®, we’ll give you ample time to export your customer’s names, addresses
and emails. We never Rent, Trade or Sell Your Information EVER!
Q: “Is there a long-term contract?”
A: NO. Even AFTER your Free Trial, if for any reason you want to discontinue Royalty Rewards®, there’s no
long-term contract. Just let us know, and we’ll cancel your account. No fuss.
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You Deserve MORE For All Your Hard Work
Let’s face it - there’s hardly anyone who works as hard as an independent restaurant owner. Unfortunately, far
too few ever earn the money they deserve. It’s time to STOP working too hard for too little...to put and end to
shelling out money to advertising salespeople for ineffective advertising - and FINALLY start earning the
money you deserve!
You’ll be getting solid returns every month. In fact, you’ll discover Royalty Rewards® is one of the wisest
investments you’ll ever make in your restaurant! Where else can you get $35 in sales for every $1
invested??? Even if we were in a “good” economy - stocks, bonds or mutual funds NEVER yield this kind of
HUGE RETURN!
The most significant asset you own is NOT your equipment, your location or your building - it’s your
CUSTOMER DATABASE. With Royalty Rewards® your customer database grows on auto-pilot AND you
make a huge return-on-investment at the same time!
Imagine – never again having to worry about “down times” ... if you’re going to pay your payroll ... or pay the
rent! Instead, imagine the thrill of pulling into a PACKED parking lot – with a restaurant full of happy
customers, and a staff proud to work at the Dominant Restaurant in your community!
You’ll finally join the ranks of the savvy Independent Restaurant Owners who now earn six-figure incomes
AND only “work” in their restaurants 35-45 hours a week. Imagine finally being able to enjoy the time
off you deserve – going on vacations with your family...spending time with friends...playing golf or just
“goofing off” because you can afford to pay for the help you need. This isn’t just a dream. The sooner you get
started with Royalty Rewards®, the sooner you will turn this dream into reality. Don’t delay. Register to get all
the details on our upcoming webinar. There’s nothing to lose.
I can’t wait to hear your success story!
Sincerely,
Rory Fatt
President, Royalty Rewards® Inc.
A Division of Firepower Marketing, Inc.
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