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CASE STUDY
Rewards Network
Rewards Network® is a results-driven, measurable marketing program that helps restaurants fill
more tables and build a loyal customer base. Rewards Network provides access to over 3.2 million
passionate diners, driving new and repeat visits by offering rewards such as airline miles, hotel points,
charitable contributions, and more. The company promotes more than 10,000 restaurants to diners
via the Web, email, social media, and mobile marketing, and also provides valuable customer
feedback and performance tracking to help restaurants improve service and increase profits.
iDine®, Rewards Network’s proprietary dining rewards program offers members rewards at
participating restaurants, resulting in a high volume of consumer internet traffic. The iDine.com
website includes a variety of features perfect for both the avid restaurant goer and occasional diner.
Users can search using various filtering options, in addition to viewing detailed restaurant descriptions
featuring menus, hours, reviews, photos and geo-location services. Members who login to access their
personal account also have the ability to view their annual benefits summary, which includes each
restaurant visited and the corresponding reward amount received.
OPPORTUNITY
The iDine.com website was receiving the majority of hits from mobile and tablet
devices. However, the website was not optimized for these devices, which
contributed to a higher-than-expected abandonment rate for some visitors. To
meet the needs of their multi-device consumers and reduce loss of website traffic,
Rewards Network determined it was time to optimize the cross-platform
iDine.com experience. Additionally, Rewards Network was looking for a solution
that could be provided to third parties in a white-label format for use in other
dining program mobile websites.
STRATEGY
Rewards Network understood that providing an optimized experience to the
growing mobile segment was imperative to capturing new users, retaining current
members and growing its overall loyalty program network and business.
Consequently, Rewards Network required a mobile site designed and optimized for
its on-the-go user base, with specific focus on tablet- and smartphone-carrying
members.
With PCI compliance and related security audits also being of utmost importance,
Rewards Network needed a solution that could sit behind its firewall and take
advantage of its existing back-end architecture, including established APIs.
HIGHLIGHTS
Multi-Device user experience
Designed for the “mobile first” use case
Unified Architecture
PCI Compliant
Geo-location nearby restaurants
Share via Facebook and Twitter
Bookmark favorite restaurants
Access member information
Member Sign Up
SOLUTION
Rewards Network partnered with Trilibis to develop an
enhanced iDine.com mobile website and mobile application,
based on Trilibis’ leading multi-device web technology and
over ten years of Web design and development experience.
is independent of the backend integration layer, SNOW was
able take advantage of the existing unified architecture and
associated APIs, drastically decreasing the overall time to
market.
Trilibis proposed a holistic strategy for both the mobile and
tablet web experiences, leveraging its multi-device web
development framework SNOW, (Software eNabling One Web).
Using SNOW, Trilibis was able to deliver a high performing site,
specifically tailored to Rewards Network’s requirements.
With iDine’s on-the-go users in mind, the mobile and tablet
websites were designed for easy access to high-impact items,
including restaurant menus, maps and the ‘Join Now’ option
to capture and increase enrollment. SNOW’s server-side
approach and enhanced device-detection provided the ability
to implement all of the optimized code and layout at the
server level, delivering a high-performing site where only
device specific assets are sent to the accessing smartphone
or tablet. Since SNOW is architected for a server side
approach to multi-device web development, source code is
post processed allowing for only the appropriate images and
content to be sent to the accessing device, resulting in faster
load time. Additionally, leveraging SNOW’s server-side post
processing, Rewards Network’s security and integration
requirements were easily met. Furthermore, since SNOW
resides at the presentation (or webserver) layer and
HTML5-compliant, server-side software that simplifies One Web
development, improves site performance from a single codebase.
RESULTS
Shortly after the newly optimized site launched, the abandonment rate for iDine.com was
significantly reduced and mobile enrollment exceeded 200 percent over goal. “The launch of SNOW
has had a substantial impact on visitor engagement,” said Kara Walsh, chief marketing officer at
Rewards Network. “We quickly saw our bounce rate drop by more than 50 percent, and a resulting
uplift in member enrollment.” Additionally, security compliance requirements were met, and time to
market exceeded expectations. iDine’s mobile market base is clearly thrilled with the performance
and optimization of the new SNOW enabled site, as mobile visits have increased by 66 percent and
page views per visit have increased by 68 percent.
Trilibis Mobile is a leading provider of mobile technology and development solutions to online brands, media companies,
consumer brands and enterprises. To simplify multi-device development, Trilibis created SNOW, the first HTML5compliant server-side software that supports One Web development and enables designers and developers to create
device-aware websites. Websites developed with SNOW are based on a single code-base, use the same URL, seamlessly
adjust their layout and user experience to different devices, and load fast on smartphones and tablets. For more
information, visit www.trilibis.com.
CONFIDENTIAL. Do not distribute without explicit permission. © Trilibis Mobile