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CAPILLARY TECHNOLOGIES RAISES $14 MILLION SERIES B FUNDING LED BY SEQUOIA CAPITAL
AND NORWEST VENTURE PARTNERS
Cloud-Based Integrated Marketing Platform Leader Expands Presence and Partner Ecosystem to
Help Retailers Drive Sales through Capillary Intelligent Customer Engagement™ Suite
MOUNTAIN VIEW, CA, July 17, 2014 — Capillary Technologies, the market leader in cloudbased retail customer engagement management, today announced that it has closed a $14
million Series B round of venture financing. This new investment adds to the $17 million of
Series A funding received in 2012, providing a sizable balance to fund continued growth.
Sequoia Capital and Norwest Venture Partners (NVP) led this round. The funding will be used
to enhance Capillary’s cloud-based integrated marketing platform and grow its partnership
ecosystem, which already includes Blue Label Engage in South Africa and the American Express
US Global Merchants Services group.
“Continued funding by both Sequoia and NVP is a vote of confidence in our vision and
continued traction in the marketplace. By harnessing the power of Capillary’s Intelligent
Customer Engagement™ Suite, retailer marketers are forming successful and personalized
relationships with their customers based on insights from our customer analytics platform
across multiple channels,” said Aneesh Reddy, co-founder and CEO of Capillary Technologies.
“Retailers realize a 15% increase in Average Basket Value and 30% increase in their customer
retention rate by implementing our solutions, which is the reason we continue to grow so
rapidly around the world.”
Capillary’s insights-driven, integrated marketing platform helps retailers to quickly and easily
manage their customer data, gain insights and personalize engagement across multiple
channels, driving a significant increase in sales and loyalty. Capillary’s Intelligent Customer
Engagement™ (ICE) suite of software solutions incorporates everything that retail marketers
require to engage with their customers, weaving social and mobile experiences into any ecommerce platform or point-of-sale device from legacy terminals to the latest POS devices,
mobile tablets, and online shopping platforms.
With the announcement of funding also comes the announcement of a new partner, Agilysys.
Agilysys is a leading developer and marketer of proprietary enterprise software, services and
solutions to the hospitality industry and operates extensively throughout North America,
Europe and Asia. “We are excited to have them on board and our partnership will allow us to
bring innovative solutions to companies of all sizes in the hospitality industry,” said Anant
Choubey, Vice President of the APAC region at Capillary Technologies.
Notable new customers include Marks & Spencer, a leading apparel retailer with stores in
Europe, Middle East and Asia, KFC, the world's most popular chicken restaurant chain, Lacoste,
a leading French bridge-to-luxury brand, Keedo, a leading children’s clothing manufacturers in
South Africa, and Courts, one of the top electrical, IT and furniture retailers in Southeast Asia."
“We want to continue to provide innovative shopping experiences for our customers.
Capillary’s insights-driven approach has allowed us to more precisely target prospects in six
European countries who will be most receptive to our expanded product line,” said Zdenek
Hasek, Head of Marketing at Marks & Spencer for Czech Republic, Poland, Slovakia and Baltics.
As evidence of its continued success, Capillary and its Customer Engagement Management
platform has been honored with awards such as one of the 20 Most Promising Digital
Marketing Solutions by CIO Review Magazine, Always On Global 250 Top Private Companies,
Winner of Top 50 Startups by TiE Silicon Valley, Innovative 100 by Inc. Magazine’s India, and CIO
Asia’s 20 Most Promising Product Companies.
About Capillary Technologies
Capillary Technologies, Inc. is a leading provider of cloud-based software solutions that helps
retailers to quickly and easily manage their customer data, gain insights and personalize that
engagement across social media, mobile, e-mail, online, and in store channels, driving a
significant increase in sales and loyalty.
Capillary’s platform powers more than 150 major brands across 10,000 retail locations, bringing
instant shopper gratification to over 100 million consumers across the United States, United
Kingdom, Middle East, South Africa and the Asia-Pacific region.
Customers include globally loved brands such as Pizza Hut, Benetton, KFC and Puma. Capillary
has been named a Gartner 2013 Cool Vendor, Marketing Magazine's CRM & Loyalty Agency of
the Year 2013 and one of Mint/WSJ Bloomberg Businessweek’s Hottest Technology Businesses
2013. For more information, visit http://www.CapillaryTech.com. Follow Capillary on Twitter
@CapillaryTech
About Sequoia Capital
Sequoia Capital in India currently manages funds capitalized at close to USD 2 billion and invests
across venture, growth, and late stage opportunities. It takes a long-term view on investments
and plays the role of an active, value-added partner to entrepreneurs, business families and
management teams. Over the past 8 years, Sequoia Capital has invested in more than 75
companies in India including Capillary Technologies, Druva Software, Justdial, Micromax, Mu
Sigma, Pine Labs, Prizm Payments, Quick Heal and Zomato. Sequoia Capital operates out of
offices in Bangalore, Mumbai, and New Delhi.
Globally, Sequoia Capital has an unparalleled track record of partnering with entrepreneurs to
create global market leaders. Sequoia Capital has been an early investor in companies such as
Apple, Cisco, Dropbox, Google, LinkedIn, Oracle, Yahoo, YouTube and Zappos. Sequoia Capital
maintains dedicated teams in USA, China, India and Israel. For more information visit:
www.sequoiacap.com
About Norwest Venture Partners (NVP)
Norwest Venture Partners (NVP) is a global, multi-stage venture and growth equity investment
firm that has partnered with entrepreneurs to build great businesses for more than 50 years.
The firm manages approximately $5 billion in capital and has funded more than 550 companies
since inception. Headquartered in Palo Alto, Calif., NVP has subsidiaries in Mumbai and
Bengaluru, India, and Herzelia, Israel. NVP makes early to late-stage venture and growth equity
investments across a wide range of sectors including: technology, information services,
business services, financial services, consumer products/services and healthcare. For more
information visit: www.nvp.com.
Contact Capillary Technologies:
Janet A. Jaiswal
650-759-1339
[email protected]