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Media Contacts:
Aaron Estrada
Seed Media Group
212.715.1568
[email protected]
Dave Blumenthal
The Weather Channel
770.226.2611
[email protected]
Lauren Shankman
The Weather Channel Interactive
407.214.0722
[email protected]
Seed Media Group and The Weather Channel Interactive®
Expand Online Conversation About Climate Change
NEW YORK, October 1, 2007 – Seed Media Group and The Weather Channel Interactive today
announced a partnership between Seed Media Group’s ScienceBlogs (http://scienceblogs.com/)
and Forecast Earth (www.weather.com/forecastearth), a broadband site created by The Weather
Channel dedicated to the discussion of climate change. As a result of this partnership,
ScienceBlogs will syndicate environmental and climate related blog content to Forecast Earth,
offering additional scientific debate and dialogue to an ever increasing problem our planet faces.
ScienceBlogs is the largest online community dedicated to science, with more than 60 blogs
across 10 content channels. Forecast Earth is a daily online source for news, science and debate
from The Weather Channel relating directly to global climate change and is a counterpart to the
broadcast program “Forecast Earth” – TV’s first ever weekly half-hour show devoted to climate
change and environmental issues hosted by climate expert Dr. Heidi Cullen.
“We are excited to be joining forces with The Weather Channel Interactive to provide their
audience with an additional scientific perspective on climate change,” said Adam Bly, Seed Media
Group’s Founder and CEO.
“Adding content from ScienceBlogs to Forecast Earth brings another dimension of expertise to the
site,” said Tim Liotta, managing editor, Forecast Earth Online. “Seed Media Group shares our
vision that a scientific discussion surrounding climate change is necessary to finding a solution to
this critical issue.”
About Seed Media Group
Seed Media Group (www.seedmediagroup.com) is a leading science media company, with a
portfolio spanning magazines, online and social media. What ties our products and services
together is our passion for science and our advocacy of science literacy around the world. Seed
Media Group is headquartered in New York City, and our team collaborates from bureaus in Los
Angeles, Washington, DC, London, Munich, and Shanghai.
About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather
products including weather.com, Desktop Weather by The Weather Channel, and The Weather
Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of
weather on the Web helping users plan their lives by delivering timely current conditions, expert
forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more
than 35 million unique users each month, is the most popular source of online weather, news and
information and is the most trusted source of online weather information according to
Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and
customizable products such as Desktop Weather and a full lineup of mobile services including
downloads, messaging, mobile Web, and mobile video. Other TWCi sites include
forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of
climate change, and a series of international sites, including www.weather.co.uk,
www.meteo123.com, www.wetter123.com, www.canaldotempo.com and
www.weather.com/espanol.
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