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Press release – for immediate publication Hearing solutions for every need: Versáta and Certéna complete the CORE Collection from Phonak Leipzig, Germany, October 15, 2008 – At the EUHA Congress in Leipzig, Phonak introduces Certéna and Versáta, two new product families based on the proven CORE platform. Together with the already available hearing systems Exélia and Naída, these new product families form a unique product collection to meet every client need, accommodating all levels of hearing loss, personal preferences and lifestyle. The CORE Collection products provide user-friendly operation, a uniform fitting process for the hearing healthcare professional and unmatched sound performance. The innovative technology also enables all hearing system users to access the digital world of communication. CORE (Communication Optimized Real-Audio Engine) is the microelectronic heart of the new hearing system generation from Phonak. With six high-performance processors and eight million transistors, the platform provides the necessary computing power for numerous hightech functions for a greatly enhanced user experience. CORE Collection overview Certéna – Confidence in life Certéna is the entry point into the CORE Collection and offers numerous high-tech functions. WhistleBlock Technology makes feedback a thing of the past: The modern technology precisely and reliably identifies and eliminates feedback without affecting natural signals. Wireless connection options and cable-free fitting complete the range of functions. Versáta – Life in motion The mid-priced Versáta product family is particularly suitable for users with a dynamic lifestyle. The SoundFlow Advanced automatic system, comprehensive wireless connection options, and excellent performance ensure clear sound, improved audibility and optimum comfort in various hearing situations. The hearing system adapts to the sound environment in real time. With SoundFlow, Versáta provides optimum audibility for a life with an everchanging soundscape. Exélia – Full life experience Exélia, the first-class product of the CORE Collection, offers superior hearing performance, optimum hearing system control, and easy access to modern communication and entertainment technologies in stereo quality. ZoomControl allows users to individually adjust the hearing focus for the first time. This function facilitates communication in many daily situations, such as when driving a car. Exélia represents a quantum leap in hearing system technology – the acoustic performance and the interaction options of Exélia are unparalleled. Naída – The power to change life Naída brings new soundscapes to people with profound hearing loss. The innovative SoundRecover function of Naída restores high frequency audibility – even in the case of steeply sloping high frequency losses. This is essential for speech comprehension and for the perception of one’s own voice. Naída thus helps to significantly improve user hearing and speaking capability. The high-performance hearing system offers the additional advantages of a slim design and a water-and dirt-resistant housing. Naída provides maximum freedom, comfort, and quality of life to people with profound hearing loss. Wireless access to the digital world The CORE Hearing instrument Body Area Network (HiBAN) allows people with hearing loss to take full advantage of the modern communication world for the first time. All CORE hearing systems can be easily connected via the iCom communication interface to external audio sources and devices such as cell phones, MP3 players, Bluetooth devices, and analog FM systems. In addition, the CORE technology allows binaural signal processing so that audio data can now be exchanged between two hearing systems in real time. Cable-free fitting The CORE platform even makes the fitting process more comfortable. iCube allows cable-free fitting by allowing wireless transmission of the data to the hearing systems. While the hearing healthcare professional adjusts the settings in real time, users can even leave the fitting room to experience real-life sounds. The need to select the correct cable is also completely eliminated. The result: Quick and easy fitting. All CORE Collection products are compatible with a broad range of control options and accessories that can be assembled according to the user’s desires. The hearing system models range from the smallest CIC systems to high-performance BTE systems and come in a variety of colors. The new Certéna and Versáta product families are now available. About Phonak Headquartered near Zurich, Switzerland, Phonak has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for over 50 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life. Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With 2’500 employees worldwide, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance. For more information, please visit www.phonak.com or contact: Sylvia Meyer-Rothen Marketing Communication (for Europe) Tel: +41 (0)58 928 01 01 E-Mail: [email protected] Phonak AG Laubisrütistrasse 28 CH - 8712 Stäfa Tel: +41 (0)58 928 01 01 Fax: +41 (0)58 928 20 11 www.phonak.com Phonak – Life is on We are sensitive to the needs of everyone who depends on our knowledge, ideas and care. And by creatively challenging the limits of technology, we develop innovations that help people hear, understand and experience more of life’s rich soundscapes. Interact freely. Communicate with confidence. Live without limit. Life is on.