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2 nd Media Contact: Maurisa Turner Potts Founder/CEO Spotted MP Marketing & Public Relations 703.501.6289 (cell) [email protected] www.spottedmp.com Chris4Life Colon Cancer Foundation Gets Baking for a Cure Annual “Cookies 4 Chris” – Luncheon & Vendor Show Takes Place April 15, 2012 March 19, 2012 (Pittsburgh, PA) – National non-profit the Chris4Life Colon Cancer Foundation, in partnership with the UPMC Cancer Centers to host the 2nd Annual “Cookies4Chris” luncheon and vendor show on Sunday, April 15, from 11-3PM at the South Hills Country Club in Pittsburgh. Chris4Life is hitting its sweet spot and creating innovative ways of fundraising for this rapidly growing foundation – sprinkling the community with unique activities that help bring people into the fight against colon cancer. The cookie table idea came from a long time tradition in Pittsburgh at Pittsburgh weddings of offering homemade cookies lovingly baked by family and friends to each guest as a personal thank you. The Foundation is named after Christine “Chris” Sapienza, a Pittsburgh native, loving wife, mother, musician and small business owner who touched many lives and lost her battle with colon cancer. Chris’ son, Michael Sapienza created the Foundation. Chris was well known for sharing her specialty treats to many such occasions. The principal mission of the Chris4Life Colon Cancer Foundation is to permanently eliminate the threat of colon cancer through discovery of a cure. Chris4Life is committed to significantly improving the treatment experience for patients and caregivers, and to dramatically raise awareness about colon cancer in general. Colorectal cancer is the second leading cause of cancer-related deaths in the country, with over 145,000 new cases diagnosed this year. The fun does not stop at the tasty treats. The luncheon and vendor show will be filled with unique local vendors, a dream vacation raffle, Chinese auction, live entertainment, door prizes and a world famous Pittsburgh Cookie Table. The Honorary Co-Chair and guest speaker for the event is Dr. Edward Chu, M.D., Chief of Hematology/Oncology with UPMC Cancer Centers. Tickets are on sale for only $35. Proceeds from the event will benefit the Chris4Life Colon Cancer Foundation’s research fund that Chris4Life has set up with UPCI/UPMC Cancer Centers as well as Patient Treatment & Care Programs. Sponsors of the event include Dean Honda, UPMC, Genentech, SuperCuts, Spitzer Acura and PNC Bank. Sponsorship opportunities are available for this event. For sponsorship information, please visit http://www.chris4life.org/events/details/19-cookies-4-chris. Follow us on Twitter and/or become a fan on Facebook. EVENT DETAILS What: 2nd Annual Cookies4Chris Luncheon and Vendor Show Presented by: Chris4Life Colon Cancer Foundation When: April 15, 2012 Where: South Hills Country Club, 4305 Brownsville Road, Pittsburgh, PA 15236 Time: 11-3PM, Lunch served at 12:30PM, Opening Remarks at 1:30PM Phone: 412-885-2374 Website: www.chris4life.org/cookies4chris About Chris4Life Colon Cancer Foundation The principal goal of Chris4Life Colon Cancer Foundation is to permanently eliminate the threat of colon cancer through discovery of a cure. As long as people are dying from this disease, we will be at the front lines of the fight. To this end, we will fund cutting edge research so that the brightest minds and best institutions are empowered to cure colon cancer for good. Until then, Chris4Life Colon Cancer Foundation is committed to significantly improving the treatment experience for patients and caregivers, and to dramatically raise awareness about colon cancer in general. Chris4Life will utilize health and wellness as a means of integrating the mind, body and spirit in our approach. Working together we will build a culture of care and foster relationships with research institutions, advocacy groups, the health care community, and the general public. Chris4Life four core values are Compassion, Empowerment, Perseverance, and Life. www.chris4life.org ####