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Create Your Business in 1 Day for Under $10 By: Vicki Hale http://www.homebusinessfromscratch.com 2 DISCLAIMER A business is not a business without customers. While this tutorial will show you how to choose your niche and products, and get your autoresponder account and web site up and running, you can’t expect to make money without promoting your business to attract customers to your list. This guide walks you through building a very basic infoproduct business web site. Promotion and list-building are essential if you want to make money, but they are broad and complicated topics beyond the scope of this short report. If you would like to learn more about how to improve your web site, and make money with your new business, be sure to subscribe to my email newsletter to receive free tips, new reports, lessons and updates on various products that will help you make your new business a success. Visit my web site to subscribe FREE: http://www.homebusinessfromscratch.com Congratulations! You now own the Master Resale and Free Giveaway Rights to this eBook. This means you may sell it and keep 100% of the profits, or you can give it away for free. You may NOT make any changes to this eBook. Read the license agreement on the next page. Any violation of this agreement will be subject to a revoking of this license. http://www.homebusinessfromscratch.com 3 LICENSE AGREEMENT You own FREE GIVEAWAY and MASTER RESALE RIGHTS to your copy of Create Your Business in 1 Day for Under $10. Please read carefully the terms of this agreement, below. Any violation of this agreement will be subject to a revoking of this license. [yes] [yes] [yes] [yes] [yes] [yes] [yes] [yes] Can be sold. Can be given away for free. Can be contributed to a giveaway event. Can be added to a free membership site. Can be sold with Master Resale Rights. Can be bundled with other products. Can be added to a paid membership site. Can be offered as a bonus. [no] [no] [no] Can put your own name on it as the author. Can claim copyright. Can brand or distribute branding rights to this document. http://www.homebusinessfromscratch.com 4 Welcome! If you are new to internet marketing, or even a newbie who has been involved for a while, you must have figured out by now how really hard it is to begin. You’ve probably purchased a lot of products, signed up for e-courses and memberships, and read many reports. Internet Marketing is a broad field and there are many possible business models and methods for making money with internet marketing. Nevertheless, you don’t need to be an expert on every area of marketing in order to just get started. In fact, you only need to know how to do a few simple tasks in order to create your first internet marketing business on the World Wide Web. In this report, I will show you exactly how you can build a complete internet marketing business in about a day, for just under $10 (you would eventually have to upgrade your free accounts as your business grows, but this is a good thing – it will mean you’re growing!). Once you’ve set up your first business using this tutorial, you can easily replicate the process several times over and create many businesses in several niches. As you learn more about internet marketing you might wish to extend your reach into other business models (blogging, membership sites, and so on). Today, though, I’m just going to show you how to get up and running with your first web site using a very simple and inexpensive business model I have developed with the newbie in mind. This internet marketing “mini site” report will show you how to identify a niche opportunity and get your business up and running as quickly as possible. I will offer you several options in each phase of this plan. I encourage you to research and test more than one web page builder, autoresponder and payment processor to find the ones that you are most comfortable using. For the purposes of this tutorial, however, I will be teaching you how to put together this program using Weebly for your web site, and GetResponse for your autoresponder service. Read on… http://www.homebusinessfromscratch.com 5 PHASE 1 -- You Need to Identify a Profitable Niche. Choosing a profitable niche doesn’t have to be overly complicated. Consider these steps: 1. Make a list of topics you know a little bit about (or a lot). 2. Make a list of topics you are also very passionate about. 3. Use the free keyword research tool on SEOBook and pick topics that have around 5,000 to 10,000 monthly searches on them. (You can add up totals for several keyword phrases; keep a list of the hot keywords you find – personally, I like to copy and paste the whole page of results into an MS Excel spreadsheet so I can sort my combined research in ascending or descending order if I wish). Here is URL for the SEObook tool: http://tools.seobook.com/keyword-tools/seobook/ 4. Now take some of your topic’s key words and phrases and type them into Google.com to see if other businesses are already paying for advertising, and notice what kinds of products they are selling. These are your competitors, and you will also get a good idea if other businesses think it is worthwhile to spend money on ads for this niche. If they do, it’s a good thing: it will always be easier to position your product or business in a niche that is in the path of where money is already being spent by consumers, rather than create a niche you have all to yourself, and then try to “create” demand (virtually impossible to do). Pick a niche and just get started. It doesn’t have to be the perfect niche – it can be somewhat flawed by too many competitors, not quite enough monthly searches, etc. Just pick one niche, and if it doesn’t work out, you’ll have lost (at most) $10. That’s not a big investment! You can try this method many times over until you find a niche that works. The risk is low, and the potential rewards are high. Your first step is to just pick a topic, so that you can move on to Phase 2… http://www.homebusinessfromscratch.com 6 PHASE 2 -- You need TWO products… Now you need products your niche market wants to buy. If your topic is rose gardening, you might create a tip sheet for picking the best fertilizers for roses, or pruning methods, or choosing the best rose varieties for different growing zones and so forth. This FIRST product will be a short report, tip sheet, checklist or FAQ that you will give away FREELY to anyone who signs up for your email list. Having an email list allows you to contact customers with your promotions and sales, and also helps you to learn about them by researching their needs and wants with short surveys, and even through your own forums and membership sites. This will enable you to continue creating desirable products you can earn money selling to your list. I won’t go into all the advantages of list-building, since it is beyond the scope of this report. However, I will emphasize here that if you aren’t building an email list of customers you might as well not even bother starting a business at all. Commit to list-building and you are committing to the future success of your business. Leave it out of your plan, and you will fail. Period. It’s that simple. Your first product doesn’t have to be written by you, although it’s best if you do write it yourself. It is more personal and you can make your report more relevant to your niche when you write and customize it yourself. On the other hand, if you aren’t a very enthusiastic writer, or you are not confident in your writing abilities, you can hire a ghostwriter on eLance to do it for you (for a price). A FREE alternative to writing your own report or paying someone else to write it, is to simply join a web site that gives away REBRANDABLE eBooks with Giveaway Rights. With giveaway rights you are free to give away (not sell) an eBook. Rebrandable eBooks are those eBooks that you can alter to include your own affiliate links inside them. An easy way to do this without having to download an entire software package is through a web site called ViralEBookExplosion.com You can join their program for free with this link: http://tinyurl.com/brandableebooks Your SECOND product is the premium product that you will upsell to your list subscribers after they have taken the bait and opted in to your email list to get your free report. Your second product’s sales letter will show up on the download page when the subscriber visits your link to get their copy of your free report. http://www.homebusinessfromscratch.com 7 You should pick a product that will tie in with the niche you have chosen, and is preferably something someone would want to buy, having requested your free report. With the first, free, report you create interest and curiosity, while supplying useful information. This will make the customer feel a bit more interested in reading the sales letter for your second product. In our rose gardening tips example, you might offer a tip sheet for fertilizers, and then upsell a complete rose gardening guide, bundled with a guide to raising award-winning roses and how to enter competitions. You could also package it with a landscape gardening software program, and some recipes for mulch. Try to think of some other logical “bonus” items you could include in your product bundle to tempt your customer to buy. Again, you could outsource the creation of your second product to a ghost writer or software designer on eLance.com, or you could simply purchase some lowticket products with Master Resell Rights (or unrestricted Private Label Rights) and package those together. This is the quickest way. Be sure to read the license agreements carefully to make sure each product’s license will allow you to resell it as part of your own customized bundle. A FREE alternative to buying or creating your own second product, is to upsell an affiliate product on your second page. This could be an affiliate program for a Rose Gardening membership site (to continue using our example), or a Rose Gardening book club membership, or a gardening tools site or something like that. Additionally, you should consider using public domain sources that might offer up a product you could repackage and resell. I recommend Tony Laidig’s site (http://publicdomainblog.com/) for further information on using public domain materials. To get our business done in a day, let’s write a quick tip sheet on the niche topic you chose. Make it interesting, and make it sound like something you would sign up to receive if you were your potential customer. Next, pick a logical second product or affiliate program to upsell on your download page. If you don’t mind spending more than the $10 it takes to get this program going, you can also glance over my $7 store, where I sell products in a variety of niches with resell rights included: http://eBookarea.com http://www.homebusinessfromscratch.com 8 PHASE 3 -- You need to sign up for an AUTORESPONDER account You will need to set up an account with an autoresponder service, to manage your customer list and email marketing campaigns. Although there are many free autoresponder services available, most include advertising for other businesses in your emails. This isn’t good, since you generally want to avoid having links to other businesses and promotions in your own emails. However, two premium services let you have a free starter account initially: iContact and GetResponse. Both are excellent services, known for professional presentation and deliverability. I personally use GetResponse. The most popular autoresponder service with most internet marketers is Aweber. They don’t have a free trial account so you can test it, but a starter account is $19 per month, for 0 to 500 subscribers. Most autoresponder services base their monthly pricing on how many subscribers you have. You can still get an idea of Aweber’s services by viewing their free video tutorials: http://www.aweber.com/videos.htm GetResponse allows you a free account for up to 200 subscribers. If you are starting out on a budget (as this report assumes), you can have a professional autoresponder service that supports up to 200 subscribers, and one email campaign with up to 5 messages, for free. This is a good way to try out their service and features, and see how you like them. http://tinyurl.com/FreeGetResponseAccount iContact also offers a 15 day free trial, for up to 250 subscribers, but keep in mind that after 15 days you have to pay to continue your service. You might wish to sign up with both GetResponse and iContact to explore their features and tutorials to learn a bit about how to use them, before deciding which one to use when you begin promoting your web site and gathering subscribers. http://www.homebusinessfromscratch.com 9 FreeAutobot is a completely free autoresponder some people use, if you absolutely must have a completely free service. I don’t recommend it, but I understand if $19 a month is an ongoing expense you can’t justify right now. Keep in mind that once you have a subscriber list of 200 people you should be able to make at least enough money to cover your autoresponder bill each month. If not, figure out what is going wrong with your email campaign and fix it! It may be difficult to migrate your list from one service to another if you decide to change later on, so it’s best to choose a service you can live with from the getgo, if you possibly can. http://www.freeautobot.com JV-Marketers also offers a free trial autoresponder account: http://tinyurl.com/JVAutoresponderFREE For the purposes of this tutorial, I will teach you how to integrate a free GetResponse account with a Weebly web site. http://www.homebusinessfromscratch.com 10 PHASE 4 -- You need 2 WEB PAGES and at least 1 DOMAIN NAME, & PAYMENT processing DOMAIN NAME: You need at least one domain name. This is absolutely the one area you DON’T want to cheap out on!! Having a domain name like: “mybiznez.scruffylookingfreewebpage.com” makes you look unprofessional (and probably spammy) to your potential customers and business contacts. If you don’t believe in yourself enough to believe you can make enough money to pay an annual fee of under $10 for your domain name, then you need to work on your self-confidence a bit more before you attempt to start a business online. You can buy a .com domain name cheaply from Creative Communications Online, for $8.79 per year (as of this writing): http://www.creativecommunicationsonline.com/ You can also sign up for a free account on GoDaddy.com and look for their newsletters in your email inbox. They frequently have sales on domain names, up to 25% off or more. Also, check out Tucows.com and Register.com for deals. HOSTING & A WEB SITE: Don’t sign up for hosting just yet. I found a free service that combines both your web design and hosting, for free, and you get 2 pages and 50MB of storage. Just starting out, that’s all you need right now. I found several good web design programs online you should investigate: Blinkweb.com has a wonderful drag-and-drop program that is designed specifically with internet marketers in mind, so it comes fully loaded with sales page templates you might not find in other web design programs. You can even save your design to your computer, and upload it to another web hosting service if you don’t wish to subscribe to Blinkweb’s hosting service: http://tinyurl.com/TryBlinkwebFREE http://www.homebusinessfromscratch.com 11 Synthasite.com and Weebly.com are similar drag-and-drop web design programs like Blinkweb. However, both Synthasite and Weebly offer a basic, free account you can use to create a simple web site. You can upgrade your account (for a monthly subscription fee) later on if you want to add more web sites or larger files to your site(s). For the purpose of this report, I will tell you how to set up your business using Weebly.com. Weebly’s free account allows you 50MB of storage and 2 web sites, which is all you need for this simple business model. Go to Weebly.com and sign up for a free account: http://www.weebly.com Log in to your account and click on the button to Create a Site. Scroll through the available templates and pick one you like. Unlike Blinkweb, none of the Weebly templates (at least for the free account) have a banner-free top, so pick a banner that enhances what you want to say about your free report, or at least won’t clash too badly. This site is going to be your lead capture page, also known as a landing page or squeeze page. On the lead capture page, you want to tell the potential customer a bit about your free report, so that they will want to sign up for your newsletter in order to get a free copy. My web site at http://www.homebusinessfromscratch.com is a lead capture page. Use a large (but not too large) font for your title. Drag and drop a title box from the toolbar onto your page and type in your headline. Use a headline such as “Who else wants to ____?”; or “Let a ______ show you how to ____”; or “What if you could_________?” The headline should create interest so the reader will continue to read on. Nevertheless, most people only look at a web site for about 7 seconds before moving on. To hedge your bets, make sure you put your opt-in form from your autoresponder account right below your headline. That way, it will appear on the page, complete, without the viewer having to scroll down to find it. If you plan to promote your business on JV Giveaway sites (which I highly recommend doing) keep in mind your squeeze page is one of many, and the viewer is in a hurry, so they don’t want to have to scroll and scroll and scroll to find your form. Most JV members will click onto your site, fill in the form, click http://www.homebusinessfromscratch.com 12 submit and go on to the next one -- fast. Don’t make it hard for them to do this quickly. After you put in your title, drag and drop a Custom HTML object to your page, just below your title. Now go back to your autoresponder account and get the HTML code for your opt-in form. I use GetResponse, so if you have a GetResponse account, just log in, then go to your Control Panel, click on the Edit Capture Form to the right of the Capture Subscribers heading, and then click Start Capturing to put in the information for your opt-in form. You’ll notice that the free account doesn’t let you put in any extra features so just select “No thanks. I won't use custom fields in my form” and then click Next Step. This takes you to a page with the heading HTML Form Wizard - STEP 1 / 2. In the box appears the HTML code you want to paste in your HTML object on Weebly. Highlight the code in the box (between <!-- GetResponse subscription form | start --> and <!-- GetResponse subscription form | end --> ) and click Copy, then go back to Weebly.com, to your web page that you’re editing. Click on your HTML box where it says “Click to set custom HTML”. A new tool bar appears called “Element Options”. Click on “Edit Custom HTML” and then paste the code you got from GetResponse in your HTML box. Wait a minute for it to refresh, and it will show the optin form with the button, the way it will appear on your web site. Cool! ☺ In order to save your changes to your web site click on the Publish button. It will pop up a box that has a link you can click on to preview what your site looks like now. Add a text box with a title to the left of your opt-in form and put in a short paragraph describing a few of the benefits of the information in your report. Click Publish after you make changes and view your page until it looks about the way you want it to look. Click “Close” (the red button in the top right area of the screen) to go back to your account and create another site. The second web site can be assigned another domain name, but it should be related to the topic of your first web site. Although Weebly lets you add subdomains to each site, it automatically creates a link to the home page for each subdomain. You don’t want to use this feature for your download page, because you don’t want the download to be accessible to anyone who didn’t sign up for your email service first. http://www.homebusinessfromscratch.com 13 On the second site, you can go ahead and use the weebly free domain name if you wish. Scramble the title a bit so it isn’t easily found by Google-searching. For example, if you have a main web site called “MakeMoneySnorkeling.com” then you could call your download page something like “snorkelmeistersstashofgold.weebly.com” or something like that. You want people to get the report by signing up for your newsletter, not by seaching with Google until they stumble across your download page by accident. Add a note at the top thanking your subscribers for joining up, and telling them to scroll down to get their download. Remind them that they need Adobe Acrobat to open the file, and give them the link to www.adobe.com so that they can download the free program if they need it. Remind them also that by signing up for your newsletter they may receive emails that are commercial in nature, but that they can unsubscribe at any time through the Unsubscribe link included in every email (GetResponse and iContact both include these; it is necessary to have this link in every email to be compliant with the CAN-SPAM Act, which you absolutely do NOT want to violate!!) Before you add your free report to this page, you want to add your sales letter for your premium product. If you purchased a product with Master Resale Rights, try to copy and paste the sales letter that came with your master resale rights eBook into a text box on Weebly. If this doesn’t work, try printing out the sales page and just type it in to a text box and format the font the way you wish. PAYMENT PROCESSING: Sign up for a free account with Paydotcom.com or Tradebit.com. Upload your master resale rights product to their site. Now return to the Weebly editor. At the end of your sales letter, type “Click Here To Purchase This Product,”or “Buy Now” – something like that. Highlight this text, and the tool bar with your font options should appear. Click on the icon with the chain link on it, and put in the URL (web address) of the page where your product appears on Tradebit, so the customer can continue with their purchase. If you are upselling an affiliate program, make sure you use your affiliate link to the web page where the product is sold. Use a FREE link cloaking service like Addme.com to protect your affiliate commissions: http://www.homebusinessfromscratch.com 14 http://www.addme.com/linkcloaker.htm Below the sales letter, add your free report. You can do this from Weebly’s menu on the top left corner, below the Weebly Editor logo. Pick Multimedia. Click and drag the File icon from the toolbar on the Multimedia menu bar and drag it down, placing it below your sales letter. A new toolbar appears, and you can click the link to upload your file from your computer to your Weebly page. When you’re done, an Adobe Acrobat symbol will appear on your page with a download link for your subscribers. Try to name your file something not easily located in a Google search. You can scramble the name a bit like this (continuing with our snorkeling example): 3322snork_mk_mony555.pdf That should be an adequate disguise. You don’t want your file name to be a hundred characters long, but you do want to make it hard to find by anyone who didn’t subscrib to your email list. Click Publish and view your web page. Go back and make any adjustments you need to make. If you have problems using the Weebly editor, then you might be on a public computer with a firewall, or you might have a firewall on your home computer that would have to be disabled before it will let you upload a file to your site. Just remember to re-enable it after you finish. I’m not a very techie person myself, but if you have problems doing this, click on the Help link at the top of your Weebly editor page, and you can submit a tech support request that way. That is what I always do. At this point, if you’re still struggling with Weebly, there are some free video tutorials located on the following blog, as of this writing: http://www.recognizedexpert.com/weebly/ If you’re struggling with your GetResponse account, review their video tutorial series here: http://www.getresponse.com/ModStatic/Tutorials/ http://www.homebusinessfromscratch.com 15 PHASE 5 -- You need to edit your 1st Email Campaign from your AUTORESPONDER account Once both your sites are finished, you will be ready to create your first email campaign. GetResponse’s free account service allows you one free campaign of up to 5 messages. Your first message will be a thank you note to your subscribers, that GetResponse will ask you if you want to customize. Just add a sentence thanking them for requesting your free report, and that as a bonus they will continue to receive your email notices, which they can unsubscribe at any time. There is a link in this first email that subscribers have to click on to be subscribed to your list. It is a verification system called “double opt-in” that guards against spammers signing people up for email subscriptions without their permission. Remember, we are permission-based marketers – not spammers! Your second email will contain the link to your download page (snorkelmeistersstashofgold.weebly.com or whatever you named your site) and thank your customers again for joining your list. In GetResponse, just go to your Control Panel, click on Manage Campaigns to create and edit your 1st email series. Make sure you use the testing services provided by your GetResponse account, so you can see what your emails will look like on the receiving end. Make sure they look professional and include links that work. Fix any problems with this BEFORE you start promoting your web site!! http://www.homebusinessfromscratch.com 16 CONCLUSION This tutorial has shown you how to set up a “bare bones” mini web site that you can use to make money with a simple infoproduct marketing system. If you use the following services, you can set up this entire business model for under $10 in about a day (*depending on how long it takes you to decide on your product offerings): FREE web site and hosting through Weebly.com FREE autoresponder service through GetResponse.com FREE re-brandable eBook with giveaway rights through ViralEBookExplosion.com FREE link cloaker through Addme.com … and if you decide to promote a product through an affiliate program instead of purchasing your own product with Master Resell Rights…. … then your only expense will be your DOMAIN NAME, and that is going to cost you just under $10 a year. For those of you who are still tempted to do it all for free and use the scruffylooking free domain name with Weebly: keep in mind that you are being noncommittal. If you want to commit to a business and make it a success, a small sacrifice of money on your part will help to propel you forward to make sure it succeeds. There’s nothing like knowing you’re paying for a service to make you more motivated to actually USE it (except, of course, in the well-known case of gym memberships, but let’s not go there…). Taking an action that shows you are serious about your business will psychologically give you the boost you need to move forward with your plan. It will also communicate to others that you are serious about your business. You will find it easier to connect with joint venture partners when you show you are as serious about your business as they are about theirs. You’ll have a greater sense of belonging to a community of entrepreneurs, which is a really big perk in this business (in addition to the income potential). Good luck with your first web site. I wish you JOY! Vicki Hale http://www.homebusinessfromscratch.com http://eBookarea.com http://www.homebusinessfromscratch.com