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Amsterdam Las Vegas Melbourne Let’s Get Physical From Personalized Digital to Personalized Paper Kerry Bellerose – Sr. VP, Product Management Hylke Heidstra – Print Media Product Manager Amsterdam Las Vegas Melbourne Agenda • Why get physical? • Example scenario and demo – Visitor experience – JetStream – Designer experience – Adobe InDesign – Developer experience – Sitecore • Behind the scenes Amsterdam Las Vegas Melbourne Why get physical? • Isn’t online enough? • Print media is not dead, it’s evolving • New requirements – Must leverage multiple channels/media – Need consistent branding & great design – Leverage intelligence & quick response Amsterdam Las Vegas Melbourne Adaptive Print Studio • • • • • Connects Sitecore and Adobe InDesign Content and media available in InDesign Document layout and settings in Sitecore InDesign creates Sitecore items API allows developers to generate docs Amsterdam Las Vegas Melbourne Sitecore APS (Adaptive Print Studio) CRM Customer Internet booking • Sitecore CMS and DMS • • • • Web services Sitecore Adaptive Print Studio • • Internet Content and media hub Document layout and settings Automated responses InDesign Connector Sitecore Integrated Tools • • • APS CRM – customer intelligence Web service – business actions InDesign – design & generation Personalized brochure Amsterdam Las Vegas Melbourne Differences for Developers • The web: HTML and CSS • InDesign: XML and InDesign Styling • InDesign offers greater sophistication – InDesign Styling is much richer than CSS – Learn about what you change dynamically Amsterdam Las Vegas Melbourne Scenario - JetStream We need to automatically send a personalized brochure after each sale... Mark Jetstream Marketing Manager Amsterdam OK, Mark. I’ll create a branded design that shows our cool destinations... Junko Jetstream Creative Designer Las Vegas We’ll work together! I can easily create personalized controls using the same Sitecore features I used for our web site... Pierre Jetstream Web Developer Melbourne Personalization Ideas Let’s make use of the information we know about the customer and their destination... • About the destination – Show destination on a map – Show local partner hotels – Show fun things to do • About the customer Mark Jetstream Marketing Manager Amsterdam – Show travel time from home city – Points required to get their next free flight – Provide special offers just for this customer (bring them back to the web site) Las Vegas Melbourne Creating the visual design I’ll use InDesign and pull both content and images from Sitecore... Junko Jetstream Creative Designer Amsterdam Las Vegas Melbourne Adding business logic I prefer VisualStudio. I don‘t need to learn how to use the InDesign user interface... Pierre Jetstream Web Developer Amsterdam Las Vegas Melbourne Adding business logic First, I add the code that renders the dynamic content. I format it with InDesign XML and styling... Pierre Jetstream Web Developer Amsterdam Las Vegas Melbourne Adding business logic ...then I add the action that automatically generates the brochure. Done! Pierre Jetstream Web Developer Amsterdam Las Vegas Melbourne Demonstration LET’S SEE THE RESULTS Amsterdam Las Vegas Melbourne Feedback Appreciated! Please take a moment to provide session feedback via the mobile site. http://www.sitecore.net/SymNA Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne
