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Amy Santee APPLIED ANTHROPOLOGIST / QUALITATIVE RESEARCHER amysantee.com EDUCATION The University of Memphis | Memphis, Tennessee Master of Arts, Applied Anthropology, May 2011 Concentration in Urban Anthropology Eckerd College | St. Petersburg, Florida Bachelor of Arts, Anthropology, 2008 summa cum laude Minor in Spanish PROFESSIONAL INTERESTS Consumerism and culture/identity, customer experience, urban environments, business, qualitative methods, ethnographic methods, participatory methods RELEVANT SKILLS & TRAINING Research Design and Project Scoping Project Management Ethnography/Participant Observation Focus Group/Discussion Moderating (RIVA-trained) Product & Program Design/Evaluation Basic Quantitative Research and Analysis Microsoft Office Suite Qualitative Research and Analysis Vendor Research Management In-depth Interviews, Dyads and Triads Online Community Research Report Writing Existing Research Reviews Digital Photography PROFESSIONAL EXPERIENCE Freelance Research Consultant, Portland, OR, November 2012 to present Qualitative research consulting for various Portland-based research firms and non-profits, including DHM Research, Ethnographic Research, Inc., Wild Alchemy, and others. Project tasks have included telephone interviews, stakeholder interviews, ethnographic/in-home research, and data analysis. Qualitative Research Analyst | State Farm Insurance Companies, Bloomington, IL August 2011 to October 2012 Qualitative consumer insights research, business consulting and project management for insurance and financial products and services. Provided expertise in qualitative methods, including research design, screener and moderator guides, interviews, dyads/triads, focus groups, and ethnographic/observational research. Managed research projects from start to finish (recruit, logistics, facilities, travel, budget, etc.) Assisted internal business and design teams with insights-based decision-making for new and existing products and services based on consumer and user research Project topics included market segmentation, customer experience, website and mobile usability, product naming and design, customer interaction, and research with insurance agents and call center staff (sales processes, customer interaction, paint points, and software systems) APPLIED ACADEMIC RESEARCH EXPERIENCE Graduate Student | Department of Anthropology, University of Memphis, 2009 – 2011 Conducted several research projects as lead or co-researcher using applied qualitative and ethnographic methods (observational research, in-depth interviews, focus groups, participatory photography, etc.) in community and non-profit contexts. Research topics included: Amy Santee TOMS Shoes: Ethical Consumption Practices, Consumer Identity, and Global Citizenship Independent study The Neighborhood Network Project | Master’s practicum project on the relationship between social capital, neighborhood resources, and health disparities for The Urban Child Institute, Memphis, TN Touch, Talk, Read, Play DVD | Lead evaluator for Master’s practicum evaluation of a health education/parenting DVD developed by The Urban Child Institute and community partners; made recommendations for best practices for future DVDs/projects based on user and stakeholder input Undergraduate student |Eckerd College, St. Petersburg, FL, 2004 – 2008 In Search of Eden: Pioneers, Prospects, and the Changing Image of Downtown St. Petersburg Senior thesis on senior citizens’ perceptions of and experiences with urban redevelopment SHORT-TERM PROJECT EXPERIENCE Spanish Survey Translator, Home Reading Practices and Kindergarten Readiness Survey, The Urban Child Institute, Memphis, TN, June 2012, June 2011 Lead Interviewer, Stories of Wage Theft in Memphis | Workers Interfaith Network, Summer 2011 Research Lead, Survey of Graduate Student and Faculty Perceptions of the M.A. Comprehensive Exam Process, University of Memphis, November 2011 Surveyor, Madison Avenue Sidewalk Survey (assessment of physical barriers to sidewalk mobility for the disabled), Memphis Center for Independent Living, November 2010 Co-researcher, Victorian Village Heritage Tourism Initiative| Victorian Village, Inc., Fall 2009 Researcher, Cross-Cultural Analysis of Ladino and Indigenous Culture, Quetzaltenango, Guatemala, January 2006 PUBLICATIONS AND AGENCY REPORTS Various internal research reports for Customer Experience Research and Monitoring team at State Farm Insurance Companies. August 2011 to October 2012. The Neighborhood Network: Using Integrated Social Networks to Improve Health and Well-being. Yearly report, The Urban Child Institute. Cynthia Sadler, Amy Santee and Stan Hyland. February, 2011. Touch, Talk, Read, Play DVD Evaluation Report. The Urban Child Institute. January, 2011. In Search of Eden: Pioneers, Prospects, and the Changing Image of Downtown St. Petersburg. Senior Thesis, Eckerd College, Spring 2008 Representation, “Ethics,” and Reflexivity in Sascha Baron Cohen’s Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Eckerd Scholar, Spring 2008 PROFESSIONAL PRESENTATIONS “Shoes for the Soul: TOMS Shoes, Conscious Consumption and Consumer Identity.” Society for Applied Anthropology, Seattle, Washington, March 2011. “Social Capital and Networks as Determinants of the Health of African American Women and Their Children.” Society for Applied Anthropology, Seattle, Washington, March 2011. Amy Santee “In Search of Eden: Pioneers, Prospects, and the Changing Image of Downtown St. Petersburg.” Society for Applied Anthropology, Memphis, Tennessee, March 2008. “Representation, “Ethics,” and Reflexivity in Sascha Baron Cohen’s Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.” Popular Culture Association of the South, Jacksonville, Florida, September 2007. “Hi. Will you fix my paper for me?” Deconstructing the Myth-Conceptions of Students and Professors about the Role of the Writing Center at Eckerd College.” 20th Annual Ford Apprentice Scholars Forum, Eckerd College, St. Petersburg, Florida, May 2007.” “Assisting Professors at the Writing Center : Challenges to Authority and Strategies for Success.” National Conference on Peer Tutoring in Writing, Ann Arbor, Michigan, November 2006. “Communication, Networking, and the Social Role of Facebook at Eckerd College.” Popular Culture Association of the South. Savannah, Georgia, October 2006. HONORS AND AWARDS Graduate Research Assistantship, University of Memphis, 2009-2011 The Victoria J. Baker Award for Excellence in Ethnography, Eckerd College, 2008 Ford Apprentice Scholar, Eckerd College, 2006 – 2008 Eckerd College Honors Scholarship, 2004-2008 PROFESSIONAL MEMBERSHIPS/ACTIVITIES Phi Beta Kappa The Qualitative Report, Editorial Board Apprentice Society for Applied Anthropology City Club of Portland