Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Oi Innovation Ecosystem
Transcript
Oi Innovation Ecosystem Jose Rogerio Vargens Executive Consultant PhD on Economics Este documento é classificado como confidencial. Qualquer forma de reprodução, retransmissão, alteração, distribuição e/ou divulgação desta mensagem sem aprovação prévia, é estritamente proibida e poderá sujeitar o infrator às medidas judiciais aplicáveis. Johannesburg, South Africa October 5th 2011 ABOUT BRAZIL AND ABOUT OI OI INNOVATION ECOSYSTEM ABOUT BRAZIL AND ABOUT OI OI INNOVATION ECOSYSTEM BRAZIL SNAPSHOT Land Area Income Classes 8.5 Million Km2 (80% of the size of Europe) Population 191 Million inhabitants (5th largest) 57 Million households (84% urban) 2005 2010 Income* A/B 15% 22% R$ 2,983 C 34% 53% R$ 1,338 D/E 51% 25% R$ 809 7th largest economy in the world GDP: US$ 2.2 Trillion (2010) Currency – US$ 1.00 = R$ 1.66 (Dec/10) Strong expansion in GDP per capita plus record low unemployment rate have resulted in a significant shift in income classes. * Average income per household per month Source: PNAD, O Observador – OPSOS2010, IBGE BRAZILIAN TELECOM MARKET BRAZILIAN TELECOM MARKET IS RELEVANT GLOBALLY AND IS THE LARGEST IN LATIN AMERICA Fixed Lines in Service June/10 Mobile Users MILLION 4º March/11 5º Fixed Broadband Users 10º June/10 Source: ANATEL, IBGE, Teleco, ML Wireless, UNCTAD and Internet World Stats OI IN BRAZILIAN TELECOM MARKET Economic Group Oi (Brazil) Telefônica (Spain) Telmex (Mexico) TIM (Italy) GVT (France) Others Vehicle Service Clients mkt share Fixed 48% Mobile 20% Fixed Broadband 31% Telesp Fixed 27% Vivo Mobile 29% Telesp Fixed Broadband 23% Embratel Fixed 17% Claro Mobile 25% Net Fixed Broadband 25% ~ pure mobile Mobile 25% Fixed 6% Fixed Broadband 9% Fully Integrated ~ pure fixed Fixed 2% Mobile 1% Fixed Broadband 12% Revenue mkt share Oi telecom clients: 25% 41,5 million mobile access 28% 19,7 million fixed access 23% 4,4 million broadband access 12% 0,3 million pay-TV access 3% 9% 66 million access (25% of Brazilian access) OI AMONG MAJOR GLOBAL TELECOM GROUPS Oi is small among the world largest telecom groups, but big enough to worry about innovation We believe innovation is crucial to our survival ABOUT BRAZIL AND ABOUT OI OI INNOVATION ECOSYSTEM FOCUS OF INNOVATION Oi aims innovation in telecom and information services. Industry innovation Develop technologies to make products. ≠ Service innovation Use products and develop technologies of process to serve clients. Oi innovations main aims: High operational efficiency and low costs. Differentiation in products and offers. Improvement and sustainability in client relationship. COMPROMISE TO INVEST IN R&D In 2008, Oi assumed a compromise with Anatel to invest 0,5% of its revenue in R&D until 2025. In 2010: R&D compromise US$ 40 million R&D invested US$ 60 million Considering R$ 1,66/US$ in dec/2010 OI INNOVATION LAUNCHED IN 2009 • Acceleration and project foment • Organization and first projects • Creation of Innovation Management Unit inside Oi, to lead and operate the innovation program. • Partnership with researcher centers and other firms and institutions, to form the innovation ecosystem. • Start-up of the first programs and projects. 2009 - 2010 • Stimulation of new projects using new foment forms • Expansion of the innovation ecosystem. • Creation a Innovation and R&D investment fund. 2011 THE INNOVATION PROCESS Oi Oi Innovation Management Unit Lead and manage the process Other Oi Management Units Demands innovation Brazilian Research Center Development of innovation supervised by or in partnership with Oi. INNOVATION CALLING INSIDE OI Calling of innovation projects on the intranet. Prize for the best innovation projects. Prêmio inovação “simples assim” NEW RELATIONSHIP WITH TELEINDUSTRY Traditional relationship Oi used to buy telecom equipment and solutions calling suppliers and buying from whoever offered the best costbenefit relation. New relationship For some solutions, Oi calls a strategic technological or equipment supplier to develop a solution in parternship. These solutions are developed jointly with Oi and the partner, in order to better meet Oi necessities. After development, Oi calls all firms in the market to get the best offer. Oi only buys from the initial partner if it has the best commercial condition, but it has a previous advantage of having participated in the development process. ACTORS ENVOLVED IN THE ECOSYSTEM SOME OI INNOVATION VECTORS Convergence Chip Alone e-public school Client has an Oi, not only a mobile phone. Shared mobile and fixed local and large distance voice minutes. Micro recharge Solutions to public administration Oi Total Card “Over the air” micro recharge Unique card to main telecom services. On line presence Transport to school Mobile payment Food at school Curriculum THANK YOU Jose Rogerio Vargens [email protected]
