Download perú country profile

Lima, April, 2011
PERÚ
COUNTRY PROFILE
DEMOGRAPHY:
ECONOMY:
GOVERNMENT AND
ADMINISTRATION:
Population (comparison to the world)
29,248,943. Country comparison to the world:
42
Population growth rate
1.029 %
GDP in total (comparison to the world)
$276.9 billion. Country comparison to the
world: 43.
GDP real growth rate
8.7%
Inflation rate
1.5%
Government Type
Constitucional republic
Chief of State
Alan García Pérez
Head of
Government
Alan García Pérez
Last election
results
April 2011. President elected by popular vote for a five-year term (eligible for nonconsecutive
reelection); presidential and congressional elections last held on 9 April 2006 with runoff election held
on 4 June 2006; next to be held in April 2011. Election results: Alan GARCIA Perez elected president
in runoff election; percent of vote - Alan GARCIA Perez 52.5%, Ollanta HUMALA Tasso 47.5%
Relevant public
authorities …
Pres.
Alan GARCIA Perez
First Vice Pres.
Luis GIAMPIETRI Rojas
Second Vice Pres.
Lourdes MENDOZA del Solar
Prime Min.
Jose Antonio CHANG Escobedo
Min. of Agriculture
Rafael QUEVEDO Flores
Min. of Commerce & Tourism
Eduardo FERREYROS Kuppers
Min. of Culture
Juan OSSIO Acuna
Min. of Defense
Jaime THORNE Leon
Min. of Economy & Finance
Ismael BENAVIDES Ferreyros
Min. of Education
Jose Antonio CHANG Escobedo
Min. of Energy & Mines
Pedro SANCHEZ Gamarra
Min. of Environment
Antonio BRACK Egg
Min. of Foreign Relations
Jose Antonio GARCIA BELAUNDE
Min. of Health
Oscar UGARTE Ubillus
Min. of Housing
Juan SARMIENTO Soto
Min. of Interior
Miguel HIDALGO Medina
Min. of Justice
Rosario FERNANDEZ Figueroa
Min. of Labor
Manuela GARCIA Cochagne
Min. of Production
Jorge VILLASANTE Aranibar
Min. of Transportation & Communications
Enrique CORNEJO Ramirez
Min. of Women & Social Development
Virginia BORRA Toledo
Pres., Central Reserve Bank
Julio VELARDE
Ambassador to the US
Luis VALDIVIESO Montano
Permanent Representative to the UN, New York Gonzalo GUTIERREZ Reinel
CULTURAL BACKGROUND
DEMOGRAPHY:
Basic Economy. Peru is traditionally portrayed
as a country with a developing economy
dependent upon the export of raw materials
and the import of manufactured goods. It is also
one of the leading fishing countries in the world
and ranks among the largest producers of
bismuth, silver, and copper. Traditionally, Peru
has also been an agricultural-based society
with almost a third of its workforce involved in
farm labor. Until the 1980s, Peru had been able
to be more or less self-sufficient in terms of
food; since then, however, the nation began the
large-level importation of wheat, corn, rice,
vegetable oils, dairy products, and meat to feed
its population. Since the 1980s there also has
been a concerted effort, with limited success, to
create nontraditional export industries (such as
fish meal, shrimp, minerals, and oil) and to
manufacture certain consumer goods rather
than importing them.
Five must-knows about modern life, cultural
and religious habits
Commercial Activities. Hernando De Soto's
book, The Other Path (1989), was quite
influential in making explicit the large place
occupied by the informal economy in Peru.
According to some, over half of Peru's
population is part of this informal economy as
noncontractual workers making a living off the
streets or in nonregulated small business
ventures in addition to street vendors who sell
anything from food to flowers, with some of the
most typical jobs in the informal sector include
car cleaning, windshield wiping, and working in
family-owned stores and businesses. But even
the other half of the workforce that labors under
signed legal contracts must also rely on
informal labor (such as selling jewelry, and
driving taxis) in their spare time to make
enough for themselves and their families to
survive.
Major Industries. Most of Peru's industries are
located within the greater radius of the capital,
Lima, even after concerted efforts from the
state to disperse their location. Traditionally
Peru had provided the labor force and minor
raw materials for its assembly industry.
However, the recent state tendency has been
to provide wider support for industries that meet
the national demand for consumer goods, as
well as in the laws that regulate the production
of cement, steel, fertilizers, processed food,
textiles, and petroleum. The support has come
in the form of tax relief and trade protection
policies that have allowed manufacturing to
become one of the fastest growing segments of
the economy. The demand for increased
manufacturing has been met to some degree,
although the fact that many of these incipient
industries still fall within the ranks of the
informal economy makes it quite difficult for the
state to regulate their growth and secure the
complete benefits.
Religious Beliefs. Peru prides itself on being a
Catholic country since the late 1500s. At
present, about 90 percent of the population are
Catholics while the other 10 percent belong to
Protestant faiths, the most important being
Evangelists,
Adventists,
and
Mormons.
Indigenous communities have also created a
symbiotic form of religion not really recognized
with any other name than a popular form of
Catholicism.
SAP IN THE COUNTRY
REGIONAL OVERVIEW:
Date operations started
1997
SAP sites in the country
1
Number of Employees
49
SAP Management Team in the
Country
Jorge Campos
Michel Steiert
Miguel Garibaldi
Q1 FY11 Revenue
SW Rev. Growth: 39%
SSRS Rev. Growth: 44%
LE SW Rev. Growth: 501%
LE Comprised about x% of our Rev.: 39 pp
BA&T Growth: 702%
Software Revenue and SSRS
(also any other
relevant #s like LE or SME or
BU increases)
SAP Market share and main
competitors
FY 2010
SW Rev. Growth: 50%
SSRS Rev. Growth: 32%
SME SW Rev. Growth: 106%
LE SW Rev. Growth: 7%
LE/SME Comprised about x% of our Rev.: 40% / 60%
Business User Growth: 101%
Field Services Core Rev. Growth: 11%
SAP Market Share
ERM SAP Market Share: 46,78%
CRM SAP Market Share: 32, 94% (#2)
BI SAP Market Share: 26,03%
Main competitors: Oracle y Totvs
SAP Ecosystem (Partner and
Channel #s)
Service Partners: 9
Channels: 16
Consultants: 150
List industries where SAP has
a strong
presence and growth rate from
previous quarter
or year
FY 2010
Fast Growing Industries: High Tech (+24691%), Life science (+1077%), Public
Sector (+519%), Automotive (+312%), Oil & Gas (+209%), Mill Produ (+200%)
R&D activities (volume and
sites in the country- if
applicable)
N/A
LOCAL MARKET KEY MESSAGES and talking
points (top 5)
-SAP is the world leader in enterprise application software with more market share in
the peruvian market
-SAP Peru has the highest level of satisfaction of their customers worldwide
-SAP is the world leader in enterprise application software beyond ERP.
From software management to a complete portfolio of Business Analytics or more than 25
industries.
INTERNAL CONTACT
Lautaro Spotorno, SSSA Communicator Manager
Los datos fueron obtenidos de Central Intelligence Agency (CIA) The Worldfactbook 2010.