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Contents: • Promotion Details • Gift with Purchase Qualifications • Promotional Advertising “Endless Summer” Promotion Details August 12– Sept 23, 2013 (Entries must be postmarked by 10/23/12) Qualifications: – Buy four (4) qualifying General Tire Passenger or Light Truck Tires and get up to $70 cash back ($50 on select marketing lines) “Fuel Your Fun!” Promotion Details (cont’d) • $70 Marketing Lines – – – – – – GMAX AS-03 GRABBER GRABBER AT2 GRABBER HTS GRABBER UHP GRABBER STX • $50 Marketing Lines – – – – – – – – – – – ALTIMAX RT43 ALTIMAX HP ALTIMAX RT ALTIMAX ARCTIC AMERITRAC TR AMERIGS60 AMERITRAC EXCLAIM UHP GRABBER AW GRABBER HP GRABBER TR Promotional Advertising • Print: – Ads will run in top Automotive magazines • Internet: – Banner ads, pay per click, and search optimization • Store: – In Store Point of Purchase material will be distributed beginning August 1st along with Altimax RT43 launch material. • Dealer initiated Advertising (available July 5th) inside the Dealer Marketing Suite: – Go to www.contilink.com – Click on the Dealer Marketing Tools banner – Guidelines will be provided, and all material must be approved by CTA – Available items include – direct mail and customizable flyer, newspaper available upon request