Download Promotion Details

Contents:
• Promotion Details
• Gift with Purchase
Qualifications
• Promotional
Advertising
“Endless Summer”
Promotion Details
August 12– Sept 23, 2013
(Entries must be postmarked by
10/23/12)
Qualifications:
– Buy four (4) qualifying
General Tire Passenger
or Light Truck Tires and
get up to $70 cash
back ($50 on select
marketing lines)
“Fuel Your Fun!”
Promotion Details (cont’d)
• $70 Marketing Lines
–
–
–
–
–
–
GMAX AS-03
GRABBER
GRABBER AT2
GRABBER HTS
GRABBER UHP
GRABBER STX
• $50 Marketing Lines
–
–
–
–
–
–
–
–
–
–
–
ALTIMAX RT43
ALTIMAX HP
ALTIMAX RT
ALTIMAX ARCTIC
AMERITRAC TR
AMERIGS60
AMERITRAC
EXCLAIM UHP
GRABBER AW
GRABBER HP
GRABBER TR
Promotional Advertising
•
Print:
– Ads will run in top Automotive
magazines
•
Internet:
– Banner ads, pay per click, and
search optimization
•
Store:
– In Store Point of Purchase
material will be distributed
beginning August 1st along with
Altimax RT43 launch material.
•
Dealer initiated Advertising (available
July 5th) inside the Dealer Marketing
Suite:
– Go to www.contilink.com
– Click on the Dealer Marketing
Tools banner
– Guidelines will be provided, and
all material must be approved by
CTA
– Available items include – direct
mail and customizable flyer,
newspaper available upon
request