Download 2010 Ecke Ranch Summer Poinsettia Catalog - Grimes

2010
by
design
TM
F R O M
T H E
P A U L
E C K E
R A N C H
F ROM
T H E PA U L E C K E
R ANCH
Poinsettias: Better by Design!
There was a time when all a poinsettia grower had to do
was focus on quality to ensure brisk sales each December.
Today, dynamics have changed. Increasing competition for
consumer dollars and pressure on margins from retailers
must be considered as growers develop strategies for success.
There remains, however, a demand for poinsettias during the
holiday sales period. The challenge becomes helping your
customer differentiate from the competition by providing more
than ‘just a poinsettia’, so the plants you ship to retail are the
ones that sell…and sell at the best price points.
Better
by
Design
As a poinsettia breeder, Ecke looks at how our
genetics help solve grower and retailer needs.
One aspect is how to produce this crop for
maximum success and profitability. Another
aspect is how genetics solve specific problems,
like stem breakage or poor post-production
shelf life.
Going one step further, we look at how our
plants can be presented for maximum value.
By following the latest trends in fashion,
color, design and retail packaging, our Design
Center team in Encinitas, CA, can enhance the
from your inspiration
to our
presentation and display of our genetics.
Value-added packaging is a relatively simple
way to present visibly distinct plants to the
market. Poinsettias are still being delivered
for bulk sales with nothing more than ‘speed
covers’ or even in the basic growing pots, but a
speed cover alone does not justify or stimulate
enhanced price points or impulse sales.
By creating finished poinsettias that are ready
to give as gifts, it is possible to support higher
price points and add new sales opportunities
for retailers.
Creating attractive value-added packaging is a
challenge that requires advance planning. Each
component must bring an enhanced color or
presentation value to the finished product.
Select components that visually compliment
the poinsettia while still being functional as to
how and where it will be used by consumers.
By incorporating current trends in style and
colors, it is possible to transform traditional
poinsettias into something fresh and relevant
to consumers.
consider these components:
Pots (decorative metals, plastics or ceramics) Decorative Accents (organza, paper or ribbon) Decorative Accessories (ornaments, etc.)
Combination Planters (featuring poinsettias)
On the Cover
When crop science meets
great design, poinsettias
become shining stars!
TM
ECKE RANCH
corporate
Paul Ecke III CEO/Owner
[email protected]
760.944.4026
Andy Higgins President
[email protected]
760.944.4020
Steve Rinehart Chief Operating Officer
[email protected]
760.944.4003
Pete MacDonald Chief Financial Officer
[email protected]
760.944.4052
sales
Tom Hennessey National Sales Director
[email protected]
760.944.4005
314.775.9600
Roger Kehoe Key Account Manager
[email protected]
760.944.4046
760.271.5106
Steve Flickinger Key Account Manager
[email protected]
760.944.4051
303.881.1214
Sam Kimling Key Account Manager
[email protected]
760.944.4014
734.474.8897
Jack Williams International/Key Account Manager
[email protected]
760.944.4075
Rebecca Siemonsma Technical Services Manager
[email protected]
760.944.4060
Erik Ralston Sales Analyst/Sales Support
[email protected]
760.944.4087
customer Service
Gina Mendoza Customer Service Manager
[email protected]
760.944.4010
traffic
Alejandro Chacon Global OPS & Traffic Manager
[email protected]
760.944.4089
I NSI DE
ARTICLES
1 BETTER BY DESIGN
Ecke’s design center helps growers and
retailers achieve better price points.
8 NEW COLD PRODUCTION
TECHNIQUES
Cold Hold, Fascination and Degree-Days
By Jim Faust/Clemson University
© 2008 PAUL ECKE RANCH
P.O. Box 230488 • Encinitas, CA 92023-0488
(760) 753-1134 • www.ecke.com
Catalog is printed with soy-based
inks and produced by wind power
through a Green-e certified program
using Renewable Energy Credits.
Cover paper is 84# Starwhite White
Flash, FSC Certified 100% Pure and
Green-e certified. Text pages are
printed on Flo FSC certified recycled
gloss paper.
4 N ewest STars
Ecke’s new varieties, bred for
performance as well as beauty.
5 Red Star — PRESTIGE ™
The world-renown red poinsettia,
maximizing productivity and profits.
6 White star — Polar Bear
12 IT’S EASY WITH ECKE
Excellent programs, more services
give growers distinct advantages.
20 CUTTING OPTIONS
Ecke offers more cutting choices than
any other supplier.
The Polar Bear poinsettia, dedicated to
helping both growers and polar bears.
10 COLD PRODUCTION VARIETIES
University-tested and proven to excel
in energy-efficient production.
22 PRODUCT OFFERING & FORMS
24 ECKE BRINGS INFO TO YOU
OnMedia and Webinars help
growers stay competitive.
™
VarIEties
13 VERY EARLY SEASON
14 EARLY SEASON
16 MID SEASON
18 LATE SEASON
marketing
Snow Maestas Marketing Manager
[email protected]
760.944.4031
Products
19 DELETIONS
CLASSICTM RED
(PER1090) USPP 18,203
A handy reference chart to help you
select varieties for your operation.
Three of the Ecke business principles are simple but substantial: Integrity –
Innovation – Grower Solutions. These are at the heart of what we do every day as
a breeder and supplier of cuttings that ultimately beautify and enhance our world.
Integrity: For three generations, my family has operated this company as a fair
and honest supplier. We have a responsibility to be a conscientious employer and
good stewards of the land we farm. We strive to do our part to conserve resources
for future generations, an idea that takes action through one of our newest
poinsettias: Polar Bear.
A
m e s s a g e
f r o m
PAUL
ECKE
Polar Bear is not only a great white poinsettia; it is also supporting a cause we
believe in strongly. For every cutting sold worldwide, Ecke Ranch will provide a
donation to Polar Bears International, supporting their efforts to help conserve
Polar Bear habitat. What do we get out of it? Simply the knowledge that we are
using our resources to support the survival of this magnificent bear!
Innovation: As a breeder, we continue to produce new varieties that answer
the needs of growers and the market. New for the sake of new is not enough!
Every introduction must bring something stronger, better and of greater value
than previous introductions, and you’ll see that on our newest stars ­– including
Solstice™ Red – on page 4.
We are looking at our breeding selections with an eye on trends in color, fashion
and lifestyles. By bringing these marketing concepts together with successful
genetics through our Design Center the value of poinsettias is enhanced for all.
Grower Solutions: Last season, the Ecke Poinsettia Bract Meter™ was introduced, the
first, easy-to-use tool for growers producing the crop with less energy. The response
was better than fantastic! Not only does this save resources, the resulting plants are
tougher and more able to hold up to the stress of transportation.
From these advancements come more questions. “What is the impact of
cold-growing on post-production longevity?” Dr. Jim Faust has helped us research
post-production performance and what growers should expect as a result.
The benefits continue to show why this approach to growing makes good sense
and good ‘cents’. (Read more on page 8.)
We look forward to our continuing relationship and the opportunity to supply
your needs with Ecke poinsettias.
SOLSTICETM RED
(PER1232) PPAF
POLAR BEAR
(OGLPNT14001)
ECKE: 2010 poinsettia
www.ecke.com
TapestryTM
(PER14606) PPAF
W
NE
OUR NEWEST STARS
Tapestry
TM
Red is the traditional color of poinsettias,
but Tapestry™ is anything but traditional.
Variegated leaves add a new dimension,
combining vibrant green leaves with creamy
yellow margins to set off the dark red bracts.
Transitional bracts bring in a touch of red,
creating a rich Tapestry of colors.
S olstice TM R ed
(PER1232) PPAF
W
NE
Solstice Red
TM
Solstice™ Red is our newest late season poinsettia, designed
to serve the market even better than Success Red. This new
poinsettia has elegance and style that is rivaled only by its
remarkable post-production longevity. As the days of the year
reach their shortest length, Solstice Red outshines all others.
PGS 4 & 5
O ur R ed S tar
PRESTIGE
TM
Your Total Solution for Profitability
With new Prestige™ Early Red, the versatile
Prestige family lets you keep production
simple and improve profitability. All three
(Early Red, Red and Maroon) feature
unmatched stem strength and long postproduction life with no late-season stretch.
Plus, you’ll save on production costs. Their
upright stem habit allows 10-15 percent
more plants per square foot, and Early Red
performs very well in cold growing conditions.
Every grower can profit from Prestige.
PRESTIGETM EARLY RED
(Eckanezka) USPP 19,192
PRESTIGETM RED
(Eckadire) USPP 12,846
ECKE: 2010 poinsettia
www.ecke.com
P o l a r
B e a r
C o n s e r vat i o n
De d icate d
to
an d
bears
polar
helping
O ur
W h y
G r o w ers
P o lar
O u r
i n
both
f u l l
b l o o m
growers
W h ite
L o ve
B ear :
w h i t e s t
w h i t e
a t
t h e
r i g h t
p r i c e
Polar Bear is our whitest poinsettia available while still featuring dark green leaves. The green
undertones of the bract creates a much brighter white as contrasted to the creamier, yellow
undertones of most other dark leaf white genetics in the market. This green comes out in the
veins of transition bracts, creating a striking contrast in the look of this plant.
Polar Bear also finishes in the early season, but unlike other whites, features longer post-production
durability, addressing the need for white poinsettias that hold up in the market. With Polar Bear’s
large cyathia and crisp white bracts, this poinsettia will quickly become a grower favorite.
Ecke launched Polar Bear in 2009 with a limited number of cuttings, but for 2010, availability
and price should be just right for the market. New, fresh genetics – all for a good cause.
POLAR BEAR
Point-of-sale
Tag/tag-elevator included
Bench cards, posters and designer pot covers optional
PGS 6 & 7
What does conservation in full bloom
look like? It’s in the face of a beautiful white
bear, whose existence is threatened in our
world today.
S tar
Polar Bears International is a non-profit
organization dedicated to the conservation of
Polar Bears and their habitat through research
and education projects sponsored by this
organization and their partners. For every
W h y
R etailers
Polar Bear poinsettia cutting purchased, Ecke
and
will make a donation to PBI to help with this
C o nsumers
L o ve
P o lar
E a r l y - B l oo m i n g
W h i t e
Po i n s e t t i a
a
w i t h
B ear :
C a u s e
important cause. One hundred percent of all
donations go directly to the projects. To learn
more about PBI and the good they are doing,
go to www.polarbearsinternational.org.
To help get this message out to consumers,
Ecke has teamed with The John Henry
Company to create an eye-catching
point-of-sale retail program to help boost sales
while delivering the Polar Bears International
message. For every cutting sold, Ecke will
include a designer tag and tag elevator.
POLAR BEAR
(OGLPNT 14001) PPAF
Clever, sustainable designer pot covers,
bench cards and posters are also available.
When consumers know that every purchase
helps protect this endangered species, it makes
them feel good about choosing the Polar Bear.
Retailers appreciate the extra incentive that
encourages sales and the attractive point-of-sale
support. Growers can’t go wrong with the
Polar Bear poinsettia.
Our bears thank you!
For details Or to order additional
POS items, please contact
The John Henry Company
at www.jhc.com
or 866.378.7535.
ECKE: 2010 poinsettia
www.ecke.com
Jim Faust, PhD, Associate Professor,
Clemson University
NEW
new research
produces
more efficient,
cost-effective
strategies
concepts
for Fuel-Efficient Poinsettia Production
by Jim Faust of
Clemson University
L
ast year, based on research
performed at Clemson University,
we introduced the Ecke Bract
Meter™ to assist growers who use
cold grow strategies.
Figure 1. Advent™ Red showed
exceptional cyathia retention for
12-20 days after cold hold.
Figure 2. After more than two
weeks in cold hold, small green
leaves develop at the base of
the cyathia on Polar Bear.
PGS 8 & 9
This year, we developed three additional
concepts to enhance fuel-efficient poinsettia
production. First, “Cold Hold” aims to grow
a crop at normal temperature, then hold it
at 50° F (10° C) until it is scheduled to be
shipped. Second, we examined the potential
of Fascination to overcome reduced bract
size and slower bract expansion. Third, we
created a degree-day model to track bract
development.
Cold Hold to Maintain Plants
Ready for Market
The cold hold strategy starts with a crop
grown at normal production temperatures
(65-70° F or 18-21° C) until it is ready for
market. Then the greenhouse is dropped to
a minimum holding temperature (50-55° F
or 10-13° C), at which point further bract
and cyathia development is minimal.
We placed plants in the cold hold
environment for one, two, three, or
four weeks, then transferred them to a
postharvest environment, a classroom
with no sunlight and fluorescent lamps
that provided approximately 50 foot
candles/525 lux, 24 hours a day.
Postharvest longevity was evaluated based
on overall display of cyathia and bract
color. On nine out of ten cultivars used in
the study, cyathia display lasted 9-12 days,
regardless of how long the plant spent in
cold hold. The exception was ‘Advent™
Red,’ which experienced outstanding
cyathia retention for 12-20 days (figure 1).
Bract display proved to be a limiting factor.
Small (1/2 to 1-inch/2-4 cm) green leaves
ECKE
BRact
Meter
Take control of your energy costs
™
AVERAGE DAILY
TEMPERATURE
DAYS TO MARKET
60˚ F /16˚ C
49
43
37
32
26
20
14
9
3
62˚ F / 17˚ C
41
36
32
27
22
17
13
8
3
64˚ F / 18˚ C
35
31
27
23
19
15
11
7
3
66˚ F / 19˚ C
31
28
24
21
17
14
10
7
3
68˚ F / 20˚ C
29
26
23
19
16
13
9
6
3
70˚ F / 21˚ C
29
26
22
19
16
12
9
5
2
15%
25%
35%
45%
55%
65%
75%
ADVENT™ RED
AUTUMN™ RED
FREEDOM™ EARLY RED
PRESTIGE™ EARLY RED
FREEDOM™ RED
5%
Total Bract Area (cm2 per stem)
BRACT CANOPY COLOR
450
400
350
300
250
200
150
100
50
0
85%
Download a PDF of our exclusive
Bract Meter at www.ecke.com.
Fascination to Offset Cold Finishing
Many growers apply Fascination to promote bract expansion late
in the production season. It can be especially useful following
excessive PGR application. We wanted to know if we could combine
cold grow production with Fascination to get the bract expansion of
a “warm” poinsettia.
60°F
60°F + Fascination
70°F
Prestige™ Early Red
Fascination applications improve bract size of poinsettias grown at
cooler temperatures.
developed below the youngest cyathia on plants that were in cold
hold more than two weeks (figure 2). Poinsettias held only one or
two weeks in cold hold did not have significant cyathia development
and produced no green leaves.
60°F, eight weeks
60°F + Fascination,
70°F, five weeks
Based on this first year of cold hold experiments, it appears that
eight weeks after FC
after FC
after FC
poinsettias can be successfully held in a cold greenhouse up to two
weeks without sacrificing postharvest performance. In-house trials
are recommended to verify these results in your climate.
The plants were grown under normal conditions until first color,
with an average daily temperature of 60° F or 16° C. Fascination
was applied as a 5 ppm spray (along with CapSil® as a wetting agent)
either three, four or five weeks after first color. This rate is higher
than those typically used for bract-expansion purposes, but we
thought cooler temperatures would reduce the efficacy.
The applications increased final bract area by about 15 percent,
which significantly improved final plant appearance. However,
the bracts still weren’t as large as those grown at 70° F or 21° C
(see graph). Fascination reduced time to flower by up to one week,
which was an improvement, but flowering was still relatively slow.
The experiment demonstrates that Fascination can be an
important tool for growers using the cold finish technique.
It improves bract presentation and makes crops marketable
ECKE: 2010 poinsettia
www.ecke.com
ShimmerTM surprise
ADVENTTM RED
JesTER MARBLE
JesTER PINK
red velveteenTM
TM
Tracking Degree-Days to Predict Bract Development
58
58
58
58
58
58
15-Oct
Degree-days is a measure of temperature accumulated over time,
or thermal time. It’s calculated by the number of degrees per day
above base temperature.
74
72
70
68
66
64
62
60
58
PGS 10 & 11
19-Nov
slightly earlier. Again, in-house experimentation is absolutely
necessary before making an application to a large number
of plants.
TM
12-Nov
FREEDOM EARLY PINK
JesTERTM JINGLE
5-Nov
FREEDOM EARLY MARBLE
TM
29-Oct
JesTERTM WHITE
TM
AutuMNTM RED
22-Oct
FREEDOMTM EARLY RED
SHIMMERTM pink
Average Daily
Temperature (F)
JesTERTM RED
Degree-Days (F)
Accumulated
FREEDOMTM EARLY WHITE
COLD GROW VARIETIES
FREEDOMTM JINGLE BELLS
FREEDOMTM Pink
EARLY JOY RED
EARLY JOY pink
FREEDOMTM RED
FREEDOMTM peppermint
FREEDOMTM MARBLE
PRESTIGETM EARLY red
FREEDOM salmon
GALA RED
FREEDOM WHITE
TM
TM
GALA WHITE
= COLD GROW
The base temperature is the minimum
temperature, below which no development
occurs. In poinsettias, that is estimated at
50° F. So, if the 24-hour average temperature
for a particular day is 67° F, then the
degree-day number is 17 (67-50=17). If the
temperature the following day is 65° F, that
day accumulates 15 degree-days. The sum of
the two days is 32 degree-days (17+15=32).
We estimate that poinsettia bract
development requires a grand total of
500 degree-days from first color to a
marketable stage. By tracking the number
of degree-days starting at first color, one
can estimate the time to market based on
projected temperatures.
One caveat: Our data suggests that average
daily temperatures above 68° F do not
result in any higher rate of development.
So temperatures 68° F and higher should
always be considered a degree-day of 18.
As a starting point, consider monitoring
average daily temperatures starting at
first color. The mathematics are simple
to perform. Then you can verify how
well the 500 degree-day target works for
your operation.
ECKE: 2010 poinsettia
www.ecke.com
It’s
Easy
With
Ecke
Ecke strives to be the most flexible and customer-friendly supplier
in our industry. We have many distinct advantages that can make
your experience completely productive, satisfying and beneficial.
o
Only independent poinsettia and geranium
breeder in North America
• Breed, select and test all genetics to assure grower success
• Follow consumer trends to maximize competitive advantage
o
Full Support from “Ecke Techies”
• Effective web-based support programs
~ ON BOARD™ interactive crop support program
~ ON HAND™ live inventory status and search features
~ ON MEDIA™ educational videos and recorded webinars
~ ON TARGET™ height-tracking system for poinsettias
~ ON TIME™ web-based freight tracking and logistics
• Informative and interactive web site
~ Crop production guidelines
~ Insect and disease management charts
Serving you
with integrity,
innovation
and grower
solutions
for three
generations
• Phone consultations and on-site visits from our technical support team
and field experts
o
Easy Ordering
• Low minimum order
• Low multiples per cultivar
• Flexible change dates
o
Maximizing Your Selling Power
• Grower and retailer programs including Viva!, Novalis®, Hort Couture, etc.
• Extensive rooting station network delivers regionally produced products
at lower freight costs
• Over 20 breeders worldwide creating breakthrough pot and bedding
products with high retail appeal
• Ecke Design Center develops product presentations that maximize value
of plants at retail
o
Fully Integrated Offshore Production
• Managed by Guatemala team of more than 700 employees
• Real-time computer, inventory and production management systems
maintain product integrity
• Advanced electronic tracking system enhances quality control
• Award Winning – recognized as a leader in productivity, efficiency and
best practices
o
Dedicated Domestic Managers
• Maintain Ecke’s quality assurance and clean stock systems
• Oversee customer service, freight and logistics management
• Provide in-the-field support by region with key account sales managers
PGS 12 & 13
VERY EARLY SEASON
ADVENTTM RED
DULCE ROSA
AutumnTM RED
FREEDOMTM EARLY PINK
FREEDOMTM EARLY MARBLE
6 Weeks — Dark Green Leaves
(PER2804) USPP 19,295
6 Weeks — Dark Green Leaves
(Eckcory) USPP 15,849
7.5 Weeks — Dark Green Leaves
(PER1902) USPP 16,952
7.5 Weeks — Dark Green Leaves
(PER6904) USPP 20,404
7.5 Weeks — Dark Green Leaves
(PER705) PPAF
EARLY JOY PINK
EARLY JOY RED
JESTERTM WHITE
JESTERTM RED
JESTERTM JINGLE
7.5 Weeks — Dark Green Leaves
USPP 13,776
7.5 Weeks — Dark Green Leaves
USPP 13,391
7.5-8 Weeks — Dark Green Leaves
(PER2204) USPP 18,202
7.5-8 Weeks — Dark Green Leaves
(Eckalverta) USPP 13,297
7.5-8 Weeks — Dark Green Leaves
(Eckadria) USPP 12,725
= COLD GROW
FREEDOMTM EARLY RED
7.5 Weeks — Dark Green Leaves
(PER11403) USPP 18,363
JESTERTM MARBLE
JESTERTM PINK
7.5-8 Weeks — Dark Green Leaves
(PER10101) USPP 16,776
7.5-8 Weeks — Dark Green Leaves
(Eckakmal) USPP 13,827
FREEDOMTM EARLY WHITE
7.5 Weeks — Dark Green Leaves
(PER10606) USPP 20,351
ECKE: 2010 poinsettia
www.ecke.com
EARLY SEASON
PRESTIGETM EARLY RED
FREEDOMTM RED
FREEDOMTM WHITE
FREEDOMTM PINK
FREEDOMTM MARBLE
8 Weeks — Dark Green Leaves
(Eckanezka) USPP 19,192
8 Weeks — Dark Green Leaves
(490) USPP 7,825
8 Weeks — Dark Green Leaves
(490 White) USPP 8,772
8 Weeks — Dark Green Leaves
(490 Pink) USPP 8,817
8 Weeks — Dark Green Leaves
(490 Marble) USPP 8,833
PEPPERMINT TWISTTM
EGGNOG
FREEDOMTM BRIGHT RED
FREEDOMTM SALMON
FREEDOMTM FIREWORKS
8-8.5 Weeks — Dark Green Leaves
(PER1124) USPP 19,282
8-8.5 Weeks — Dark Green Leaves
(PER1125) PPAF
8-8.5 Weeks — Dark Green Leaves
(Bright Red Freedom) USPP 10,572
8-8.5 Weeks — Dark Green Leaves
(Eckadrian) USPP 12,779
8-8.5 Weeks — Dark Green Leaves
(Eckaladdin) USPP 13,312
RED ANGEL
8 Weeks — Dark Green Leaves
USPP 12,719
SHIMMERTM PINK
8-8.5 Weeks — Dark Green Leaves
(PER6401) USPP 16,237
= COLD GROW
PGS 14 & 15
STRAWBERRIES N’ CREAMTM
8-8.5 Weeks — Dark Green Leaves
(Eckaloha) USPP 13,341
FREEDOMTM JINGLE BELLS
FREEDOMTM PEPPERMINT
WINTER ROSETM EARLY RED
WINTER ROSETM EARLY MARBLE
WINTER ROSETM EARLY PINK
8 Weeks — Dark Green Leaves
(490 Jingle Bells) USPP 8,771
8 Weeks — Dark Green Leaves
(PER16806) PPAF
8 Weeks — Dark Green Leaves
(PER1072) USPP 15,883
8 Weeks — Dark Green Leaves
(PER2004) USPP 18,232
8 Weeks — Dark Green Leaves
(PER1904) USPP 18,204
ENDURINGTM RED
ENDURINGTM WHITE
ENDURINGTM PINK
ENDURINGTM MARBLE
SHIMMERTM SURPRISE!
8-8.5 Weeks — Medium Green Leaves
(Eckabud) USPP 11,870
8-8.5 Weeks — Medium Green Leaves
(PER101) USPP 17,884
8-8.5 Weeks — Medium Green Leaves
(Eckalbert)
8-8.5 Weeks — Medium Green Leaves
(PER10603) USPP 18,199
8-8.5 Weeks — Dark Green Leaves
(PER5499) USPP 15,917
POLAR BEAR
8 Weeks — Dark Green Leaves
(OGLPNT14001) PPAF
ICE PUNCH
8 Weeks — Dark Green Leaves
USPP 19,504
ECKE: 2010 poinsettia
www.ecke.com
MID SEASON
RED VELVETEENTM
GALA WHITE
GALA RED
INDEPENDENCETM RED
PETERSTAR RED
8.5 Weeks — Dark Green Leaves
(Eckalveen) USPP 13,335
8.5 Weeks — Dark Green Leaves
USPP 17,979
8.5 Weeks — Dark Green Leaves
USPP 14,994
8.5 Weeks — Dark Green Leaves
(PER1056) USPP 16,881
8.5 Weeks — Medium Green Leaves
USPP 8,259
W
NE
SNOWCAP
MARENTM
PRESTIGETM RED
PRESTIGETM MAROON
TapestryTM
8.5 Weeks — Medium Green Leaves
USPP 11,100
8.5 Weeks — Medium Green Leaves
(Beckmanns Alt-Rosa) USPP 9,336
8.5 Weeks — Dark Green Leaves
(Eckadire) USPP 12,846
8.5-9 Weeks — Dark Green Leaves
(PER4703) USPP 18,200
8.5-9 Weeks — Variegated Leaves
(PER14606) PPAF
= COLD GROW
‘‘
One of the strengths of our breeding program is regional selection,
so we introduce plants that are right for each market. Ecke is the first
breeder to set a high standard for regional selection.
CLASSICTM RED
8.5-9 Weeks — Dark Green Leaves
(PER1090) USPP 18,203
’’
—Paul Ecke III
VISIONS OF GRANDEURTM
8.5-9 Weeks — Medium Green Leaves
(PER975) USPP 16,882
PGS 16 & 17
PETERSTAR WHITE
PETERSTAR MARBLE
PETERSTAR PINK
MARBLESTAR
SALMONSTAR
8.5 Weeks — Medium Green Leaves
USPP 9,878
8.5 Weeks — Medium Green Leaves
USPP 9,877
8.5 Weeks — Medium Green Leaves
USPP 9,879
8.5 Weeks — Medium Green Leaves
USPP 9,685
8.5 Weeks — Medium Green Leaves
USPP 10,765
MAX RED
CLASSICTM WHITE
CLASSICTM PINK
CLASSICTM MARBLE
8.5-9 Weeks — Dark Green Leaves
(Eckadin) USPP 12,849
8.5-9 Weeks — Dark Green Leaves
(PER5506) USPP 20,354
8-8.5 Weeks — Dark Green Leaves
(PER6406) USPP 20,388
8-8.5 Weeks — Dark Green Leaves
(PER306) USPP 20,398
WINTER BLUSHTM
8.5 Weeks — Dark Green Leaves
(PER11406) USPP 20,397
POLLY’S PINK TM
8.5-9 Weeks — Dark Green Leaves
(PER1120) USPP 19,281
ECKE: 2010 poinsettia
www.ecke.com
LATE SEASON
NUTCRACKER RED
NUTCRACKER WHITE
NUTCRACKER PINK
CHIANTITM
9 Weeks — Medium Green Leaves
(H-327) USPP 9,177
9 Weeks — Medium Green Leaves
USPP 9,570
9 Weeks — Medium Green Leaves
USPP 9,565
9 Weeks — Dark Green Leaves
(Eckalcott) USPP 13,828
MONET TWILIGHTTM
WINTER ROSETM DARK RED
WINTER ROSETM WHITE
JINGLE BELLS 3
9 Weeks — Medium Green Leaves
(3-91) USPP 9,602
9.5 Weeks — Dark Green Leaves
(Windark) USPP 12,546
9.5 Weeks — Dark Green Leaves
(Wincrea) USPP 15,836
9.5 Weeks — Dark Green Leaves
(127) USPP 7,308
SOLSTICE™ RED
9-9.5 Weeks
Dark Green Leaves
(PER1232) PPAF
PGS 18 & 19
W
NE
DELETIONS
Time and time again, we at Ecke
review our poinsettia collection and
select cultivars to suit the changing
needs of our growers.
Use this chart to find a suitable
replacement cultivar for ones that
have been discontinued.
2010 discontinueD Varieties
1st choice
2nd choice
Festival Red
Freedom™ Red OR Freedom™ Early Red
Enduring™ Red
Festival White
Freedom™ White OR Freedom™ Early White
Enduring™ White
Festival Pink
Freedom Pink OR Freedom Early Pink
Enduring™ Pink
Festival Rose
Polly's Pink™
Winter Blush™
Holly Point
™
™
Tapestry
™
No Substitute
™
2011 discontinueD Varieties
1st choice
2nd choice
Jingle Bells 3
NEW INTRO IN 2011
Shimmer™ Surprise!
Jester Jingle
Jester Red
Freedom™ Jingle Bells
Jester Marble
Jester White
Freedom™ Marble
Jester™ Pink
Jester™ White
Freedom™ Pink
Freedom Salmon
Salmonstar
Maren™
Nutcracker Red
Classic™ Red
Peterstar Red
Nutcracker White
Classic™ White
Peterstar White
Nutcracker Pink
Classic Pink
Peterstar Pink
™
™
™
™
™
™
Combination planters designed with
poinsettias are a great way to create market
interest and enhance profitability!
Materials:
1 Use decorative pots or ceramic containers large
enough to hold a minimum of 4-5 blooming plants
grown in 3-4" pots.
2 Transplant high contrasting colors to create a
mixture that is attractive and unique. Our example
pairs: Tapestry with Polar Bear to highlight the
foliage and bract colors.
3 Add other components, such as the white flower
Euphorbia shown here, or foliage such as Hedera
(Ivy) to bring interesting texture and form to the
container.
Other ideas include using complementary colors: shades of pinks,
marbles, and whites together OR Ice Punch together with whites
and reds. Accessories can be added to the combination to add value:
decorative organza, paper, ribbon or ornaments, etc.
ECKE: 2010 poinsettia
www.ecke.com
With Ecke, it’s all
about choices!
Poinsettia cutting product forms,
use and sizing
W
e know poinsettias are not
a ‘one size fits all’ market
or crop, so as your cutting
supplier why would we expect
customers to accept a choice of only one? The
answer is, we don’t!
Based on what growers have told us, we have
designed our cutting products to satisfy the
requirements of many businesses.
Unrooted Cuttings
In our line of unrooted cuttings (URCs), we
provide three different sizes.
• Ecke Standard (ES) is our most popular cutting.
These URCs are 2" in length with three
mature leaves and a stem diameter of 4 mm.
If no cutting specification is provided at time
of order, this is the cutting shipped.
• Ecke Euro (Euro 1.5) is our most versatile
cutting ideal for direct stick 4" pots and
high density rooting. The Ecke Euro is just
as mature as standard cuttings (ES), but has
been developed specially for smaller leaves
and shorter stems (1.5") to better utilize space
PGS 20 & 21
1
2
in propagation. They also have two mature
leaves to minimize crowding in propagation.
The Ecke Euro size is quickly becoming the
cutting of choice because of how well they
work in rooting and finished production.
Some growers start production one week
earlier to provide extra time between transplant
and pinch, building a larger finished plant. For
those choosing to propagate in a substrates
and transplant, the Euro cutting is a great
performing form.
• Ecke Direct Stick (DS 3.0) is our largest
poinsettia cutting: 3" in stem length and 5 mm
diameter with three mature leaves. Growers
opting for this cutting direct-stick in pot sizes
of 5" or larger.
Callused Cuttings
Higher pack counts per box mean lower
freight costs. For producers who do not have
extensive mist house facilities, callused cuttings
allow them to take advantage of this benefit.
Cuttings are 3-4" in length and already have
14+ days in propagation to develop callus.
3
4
All callused cuttings are produced in Guatemala
and shipped to growers to complete the rooting
process.
Rooted Cuttings
We use an Oasis rooting media developed
exclusively for Ecke Ranch for rooted cuttings
that are 3-4" in height and ready to transplant.
Product is shipped from our regional rooting
stations (CA, FL, GA, PA, TX and CAN) to
ensure freshness and to manage freight costs.
These cuttings make it easy for the grower to
transplant and go each and every season!
Prefinished
For growers who want to take that summer
vacation or who have other crops occupying
greenhouse space in August before they can get
started with poinsettias, prefinished pots are an
ideal way to get a quick start into production.
Prefinished pots are available in some of our
most popular varieties and a range of pot sizes
from 4.5" up to 10". Plants are delivered weeks
39 & 40 for orders placed by April 1. This is an
ideal option for busy growers.
5
6
CUTTING OPTIONS AND FORMS
UNROOTED CUTTINGS
STEM
LENGTH
NUMBER
OF LEAVES
STEM
DIAMETER
2"
3 mature leaves
4 mm
1.5"
2 mature leaves
3 mm
3"
3 mature leaves
5 mm
Ecke Standard (ES)*
Our most versatile unrooted cutting
Ecke Euro (Euro 1.5)
Unrooted cuttings used for direct stick
4" product and higher density production
Ecke Direct Stick (DS 3.0)
Unrooted cutting used for direct stick
*Ecke Standard (ES) unrooted is the default when no
specification is made at the time the order is placed.
Callused/Rooted cuttings
Deadline for ordering unrooted cuttings with 1.5" or 3" specification is Friday, February 5, 2010. Orders received after this date
with this specification will be filled based on availability. When requested sizes are not available, we will substitute with the Ecke
Standard 2" cuttings. Not all cultivars are sold in our Euro or Direct Stick sizes. Please refer to the official order form for details.
SIZE
Callused Cuttings
3-4"
Length
FEATURES/BENEFITS
• Guatemalan produced
• Improved shipping
• Faster rooting in direct stick containers
• Reduces grower risk
Rooted Cuttings
3-4"
Height
• Regional delivery from CA, FL, GA, PA,
TX and CAN to ensure freshness
• Uniformly rooted
• Competitive freight rates
• Quality-assured production
Prefinished Poinsettias - Weeks 39 & 40, 2010
Size availability
6.5"
7"
8"
10"
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Monet Twilight™
x
x
x
x
x
x
Polly’s Pink™
x
x
x
x
x
x
Prestige Early Red
x
x
x
x
x
Prestige Red
x
x
x
x
x
x
x
x
x
x
x
Classic™
4.5"
6"
Red / White / Pink / Marble
Enduring
™
Red / White / Pink
x
Enduring Marble
™
Freedom
™
Red / White / Pink /
Peppermint / Jingle Bells
™
™
Shimmer™ Suprise!
Snowcap
Winter Rose™ Early
Red / Pink / Marble
Ice Punch
x
x
x
• No need to source pots, soil and other supplies
• Place orders by April 1
• Reduce energy and labor costs
• September delivery
• Reduce over-count or plant losses
x
x
ECKE: 2010 poinsettia
www.ecke.com
Product offering and FORMs
VARIETY SERIES
Advent™ Red
Dulce Rosa
RESPONSE/SEASON
FOLIAGE
Bract Color(s)
HEIGHT
energy
efficient
space
efficient
6 Weeks / Early
Dark
Red
Tall
Yes
Yes
6 Weeks / Early
Dark
Pink
Medium
Yes
Yes
Freedom™ Early
7.5 Weeks / Early
Dark
Red / White / Pink / Marble
Medium
Yes
No
Autumn Red
7.5 Weeks / Early
Dark
Red
Medium
Yes
No
Early Joy™
7.5 Weeks / Early
Dark
Red / Pink
Medium
Yes
No
7.5-8 Weeks / Early
Dark
Red / White / Pink / Marble / Jingle
Compact
Yes
Yes
™
Jester™
Winter Rose™ Early
8 Weeks / Early
Dark
Red / Pink / Marble
Compact
No
Yes
ICE PUNCH
8 Weeks / Early
Dark Green
Red w/ White Center
Medium
Yes
Yes
Prestige Early Red
8 Weeks / Early
Dark
Red
Medium
Yes
Yes
POLAR BEAR
8 Weeks / Early
Dark Green
White
Medium
TBD
No
Freedom™
8 Weeks / Early
Dark
Red / White / Pink / Marble /
Jingle Bells / Peppermint
Medium
Yes
No
Red Angel
8 Weeks / Early
Dark
Red
Compact
Yes
Yes
Freedom™
8-8.5 Weeks / Early
Dark
Bright Red / Salmon / Fireworks
Medium
Yes
Yes
Enduring
8-8.5 Weeks / Early
Medium
Red / White / Pink / Marble
Compact
Yes
No
peppermint twist™
8-8.5 Weeks / Early
Dark
Peppermint
Compact
No
Yes
eggnog
8-8.5 Weeks / Early
Dark
Cream
Compact
No
Yes
Shimmer™
8-8.5 Weeks / Early
Dark
Red w/ White / Pink w/ White
Medium
No
No
Strawberries N’ Cream™
8-8.5 Weeks / Early
Dark
Pink w/ White
Compact
No
Yes
™
™
Red Velveteen™
8.5 Weeks / Mid
Dark
Red
Medium
Yes
No
WINTER BLUSH™
8.5 Weeks / Mid
Dark
Marble
Tall
No
No
Gala™
8.5 Weeks / Mid
Dark
Red / White
Medium
Yes
No
Independence™ Red
8.5 Weeks / Mid
Dark
Red
Tall
No
Yes
Peterstar
8.5 Weeks / Mid
Medium
Red / White / Pink / Marble
Medium
No
No
Maren™
8.5 Weeks / Mid
Medium
Pink
Medium
No
No
Marblestar
8.5 Weeks / Mid
Medium
Marble
Medium
No
No
Salmonstar
8.5 Weeks / Mid
Medium
Salmon Pink
Medium
No
No
Snowcap
8.5 Weeks / Mid
Medium
White
Tall
No
No
Prestige™
8.5 Weeks / Mid
Dark
Red
Medium
No
Yes
8.5-9 Weeks / Mid
Dark
Dark Red
Medium
No
No
8.5 Weeks / Mid
Variegated
Red
Medium
No
No
Max Red
8.5-9 Weeks / Mid
Dark
Red
Compact
No
No
Polly’s Pink™
8.5-9 Weeks / Mid
Dark
Hot Pink
Tall
No
No
Visions of Grandeur™
8.5-9 Weeks / Mid
Medium
Soft Peachy Pink
Tall
No
No
Classic
Prestige™ Maroon
Tapestry™
8.5-9 Weeks / Mid
Dark
Red / White / Pink / Marble
Tall
No
No
Orange Spice™
9 Weeks / Late
Dark
Orange
Compact
No
Yes
Nutcracker
9 Weeks / Late
Medium
Red / White / Pink
Tall
No
No
Chianti™
9 Weeks / Late
Dark
Red
Compact
No
Yes
™
Monet Twilight™
9 Weeks / Late
Medium
Cream w/ Red Flecks
Tall
No
No
Red Velvet™
9-9.5 Weeks / Late
Dark
Red
Tall
No
No
Solstice™ Red
9-9.5 Weeks / Late
Dark
Red
Medium
No
No
Winter Rose™
9.5 Weeks / Late
Dark
Dark Red / White
Compact
No
Yes
Jingle Bells 3
9.5 Weeks / Late
Medium
Red w/ Pink
Tall
No
No
PGS 22 & 23
2.5” mini
2.5-3” mini
pinched
x
x
x
x
x
4” pixie
pinched
5-5.5”
6-6.5”
pinched
8” multi
pinched
10”
multi
x
x
x
x
x
x
x
x
x
x
x
x
Mini Tree
Tree
HANGING
BASKET
x
x
x
x
x
x
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ECKE: 2010 poinsettia
www.ecke.com
Online, On Media :
Ecke brings
information to you
™
K
nowledge is the key to success!
At Ecke Ranch, we have always been proponents of ongoing
learning. When growers stay informed, they can take advantage of
advancements in growing protocols developed through research projects
and practical demonstrations of our poinsettias.
Attending trade shows and seminars has been one of the most common
ways growers meet and gather information, but cost and time required
for travel are frequently limiting factors. So how do you stay on top of
the latest information and remain competitive in an evolving market?
Ecke Webinars!
So how do
you stay
on top of
the latest
information
and remain
competitive
in an evolving
market?
Ecke has
your solution!
Webinars are the newest evolution of online presentations that can be
viewed at the convenience of your own computer. Participants sit in
their offices, homes, or anywhere they need to be, provided there is an
internet connection.
Ecke Ranch has been hosting Webinars for over a year now on various
topics. We have hosted multiple poinsettia Webinars as well as programs
on Regal Geraniums, SunPatiens®, New Guinea Impatiens and our Ultra
Solutions programs for producers of our spring annuals.
Speakers include our own technical staff as well as university researchers
such as Dr. James Faust of Clemson University. The Webinar format allows
the growers to interact with the presenters, so you get answers to all your
pressing questions. One of the best features of these Webinars, beyond the
great information shared, is there’s no fee to participate or travel required!
We record Ecke-hosted Webinars, so if you miss a session as it is presented
or if you want to review the information again, you can view the recorded
version at www.Ecke.com at On Media™. On Media is Ecke’s own library
of streaming videos that offer you the latest technical information from the
professionals at Ecke Ranch.
Webinars and On Media are two more examples of the technical support
programs Ecke offers you. We know our industry is more competitive than
ever before and everything that helps growers reduce risk and be more
successful could make the difference.
Your lives are busy enough. It’s our mission to provide you all the information
and technical support in the most convenient format possible, so you can
stay competitive in a changing market.
PGS 24 & 25
TM
Stay on track with Ecke
Web-based product support programs
Industry’s first freight and
logistics web tracking system
Integrates all aspects of
orders and freight/logistics
Track shipments, view
order history, download
packing lists, send e-mail
delivery confirmation
and more
Live, real-time status
Ecke Tech Help Bulletin Board
Largest online grower support
community in the industry
Fast, accurate information
1,000 registered users
Contributors include
Ecke experts, respected
industry leaders, university
professionals and growers
Accurate and timely,
no matter what shipping
method is used
Live web inventory status
and search feature
Search for specific company,
sales group or product
forms availability for any
given week
Filter search by category
for focused results
Quick page scrolling and
automatic page refreshing
for speedy results
Easily export information
to spreadsheet
PAUL ECKE RANCH
P.O. Box 230488, Encinitas, CA 92023-0488
www.ecke.com
Free height-tracking program
helps Ecke customers meet
sales windows
Easy to use
Store charts for year-to-year
comparisons
Download data for
off-line use
Online interaction with
Ecke support staff for fast,
dynamic service
INTEGRITY
INNOVATION
GROWER
SOLUTIONS
TM
WHEREVER YOU GROW
Paul Ecke Ranch
P.O. Box 230488, Encinitas, CA 92023-0488
www.ecke.com