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EMBARGOED UNTIL XX XX, 00:01 ‘FOLLOW YOUR PASSION’ WITH EVA LONGORIA IN THE NEW SHEBA ADVERT SHEBA LAUNCHES ITS 2012 AD CAMPAIGN STARRING EVA LONGORIA Premium cat food brand, SHEBA, today launches a global TV advert, starring international film and TV star, Eva Longoria. The stylish ad, which playfully teases its audience throughout, is part of the new SHEBA global campaign ‘Follow Your Passion’ which will focus on celebrating and fuelling the many passions of cat lovers everywhere. The advert opens with a beautiful lady, looking effortlessly chic, returning from an evening out. Switching the stereo on, she removes her heels, and starts to unwind by passionately dancing to the music in the comfort of her stylish home. As the camera pans around the room, its focus sets on the lady preoccupied by her passion, it is not at first clear who is watching her. From a distance, we see the iconic grey SHEBA cat, its gaze playfully following its owner to welcome her. On noticing her feline friend, the lady kneels to meet the cat and is revealed as Hollywood A-lister, Eva Longoria. Eva lovingly prepares a bowl of SHEBA for her companion, creating the ad’s key moment of passion, followed by the two sharing an intimate moment on the sofa. The closing shot exposes a playful and unassuming side to Eva as she blissfully gulps a carton of milk, with the voiceover: ‘My Passion, My Cat, My Choice.’ ‘Eva Longoria. Cat Lover.’ Eva Longoria commented: “I was thrilled when I read the ‘Follow Your Passion’ script to learn the ad would incorporate one of my most liberating passions– dancing. The way that the commercial is shot is pretty mischievous as, at first, you don’t know the cat is watching me so I think viewers are in for a surprise! It’s a really sensual and free-spirited commercial, which, of course, are all characteristics of cats so it’s really fitting.” A Spokesperson from SHEBA UK, said: “We wanted to create something really vibrant and fun with our 2012 campaign which reflected the passionate lives of our consumers but still personified the symbiosis between owner and cat. The storyline merges the woman’s passion for life with her passion for her feline relationship. This was brilliantly brought to life by Eva, whose vibrant personality and incredible zest for life comes across in everything she does.” <Ends> For further information and images please contact Insert Local Market Contact Details EMBARGOED UNTIL XX XX, 00:01