Download `follow your passion` with eva longoria in the new sheba advert

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‘FOLLOW YOUR PASSION’ WITH EVA LONGORIA IN THE NEW SHEBA ADVERT
SHEBA LAUNCHES ITS 2012 AD CAMPAIGN STARRING EVA LONGORIA
Premium cat food brand, SHEBA, today launches a global TV advert, starring international film and
TV star, Eva Longoria. The stylish ad, which playfully teases its audience throughout, is part of the
new SHEBA global campaign ‘Follow Your Passion’ which will focus on celebrating and fuelling the
many passions of cat lovers everywhere.
The advert opens with a beautiful lady, looking effortlessly chic, returning from an evening out.
Switching the stereo on, she removes her heels, and starts to unwind by passionately dancing to the
music in the comfort of her stylish home. As the camera pans around the room, its focus sets on the
lady preoccupied by her passion, it is not at first clear who is watching her. From a distance, we see
the iconic grey SHEBA cat, its gaze playfully following its owner to welcome her.
On noticing her feline friend, the lady kneels to meet the cat and is revealed as Hollywood A-lister,
Eva Longoria. Eva lovingly prepares a bowl of SHEBA for her companion, creating the ad’s key
moment of passion, followed by the two sharing an intimate moment on the sofa. The closing shot
exposes a playful and unassuming side to Eva as she blissfully gulps a carton of milk, with the
voiceover: ‘My Passion, My Cat, My Choice.’ ‘Eva Longoria. Cat Lover.’
Eva Longoria commented: “I was thrilled when I read the ‘Follow Your Passion’ script to learn the ad
would incorporate one of my most liberating passions– dancing. The way that the commercial is shot
is pretty mischievous as, at first, you don’t know the cat is watching me so I think viewers are in for a
surprise! It’s a really sensual and free-spirited commercial, which, of course, are all characteristics of
cats so it’s really fitting.”
A Spokesperson from SHEBA UK, said: “We wanted to create something really vibrant and fun with
our 2012 campaign which reflected the passionate lives of our consumers but still personified the
symbiosis between owner and cat. The storyline merges the woman’s passion for life with her
passion for her feline relationship. This was brilliantly brought to life by Eva, whose vibrant
personality and incredible zest for life comes across in everything she does.”
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