Download August 2016 Olympics Insights

Effective Measure
OLYMPICS INSIGHT REPORT
AUGUST 2016
Website
UBs
While the weather is still warming up,
Soccerladuma.co.za
1,509,353
the sports scene is already sizzling hot.
Sport24
1,396,716
The 2016 Olympic Games are in full
Supersport.com - Sports
1,096,068
swing and at Effective Measure, we are
Kick Off South Africa
980,081
eager to demonstrate how harnessing
GOAL.com
916,356
data correctly can enrich advertising
Timeslive.co.za - Sport
459,636
campaigns. This month, we show off
BBC.com - Sport
455,339
our sports-focused data.
Sowetanlive.co.za - Sport
397,548
iol.co.za - Sport
369,946
Soccerway.com
267,791
RTS
SPO
RY
EGO
CAT
10
TOP
S
SITE
WEB
These tables are based on men and women between the ages of 20
The data has been ranked in order of Page View match as well as
and 50 who have indicated an interest in online sports apparel
Audience percentage match - both functionalities easily
purchases, with an LSM marked from 8 to 10. This gives us great
manipulated on the EM Dashboard. Together with some basic
insight into the online SA Olympic-focused audience.
strategy, we have formulated a list for sports-focused brands to
cherry- pick a best-suited platform, demonstrating how easy it is to
access customised data.
Website
PV Matching
Website
% Audience
Kick Off South Africa
1,952,081
cosmopolitan.co.za - Fashion & Beauty
37.18%
supersport.com - Sports
2,062,772
marklives.com - Business
36.36%
News24 Mobile
2,162,118
beautybulletin.com - Health & Fitness
34.16%
webmail.co.za - Portals
2,255,226
gumtree.co.za - Fashion - Accessories
33.88%
timeslive.co.za
2,607,781
cosmopolitan.co.za - Entertainment
33.86%
gumtree.co.za - Automotive - Cars & Bakkies
2,755,725
womenonwheels.co.za - Entertainment
33.32%
d6 school communicator
3,067,018
comrades.runnersworld.co.za
31.55%
iol.co.za
3,278,302
Runner’s World
31.55%
soccerladuma.co.za
4,054,511
graziadaily.co.za - Health & Fitness
31.53%
gumtree.co.za - Automotive & Vehicles
4,071,697
graziadaily.co.za - Arts & Entertainment
31.53%
Cars.co.za - Automotive
4,913,080
cosmopolitain.co.za - Health & Fitness
30.17%
msn.com
6,847,854
entw.co.za - Travel
30.02%
news24.com
7,054,846
beautysouthafrica.com - Health & Fitness
29.49%
autotrader.co.za
7,798,296
bikehub.co.za - Sports
29.22%
gumtree.co.za
13,638,172
bikehub.co.za - Health & Fitness
29.22%
OST PV M
R A N K E D BY M
ATC H I N G
RA
N K E D BY %
AUDIENCE
M ATC H I N G
The following demographic information is based on the South African Sports category, with a sample size of 75,309.
79%
GENDER
AGE
34%
30%
19%
21%
10%
5%
Male
Female
15-24
25-34
35-44
45-54
3%
55-64
65+
FIELD OF EMPLOYMENT
15%
12%
6%
6%
8%
Professional and Technical
Administrative and Managerial
Clerical and Sales
Transport and Communications
Service
3%
6%
5%
16%
24%
Agriculture
Artisans Related
Prouction and Mining
Not Active
Other
GROSS MONTHLY INCOME
SIMILARITY TO THE TECH-SAVVY
R1 - R2,999
18%
R3,000 - R5,999
8%
Not at all
15%
R6,000 - R11,999
16%
11%
Not too similar
R12,000 - R19,999
9%
R20,000 - R29,999
31%
Quite similar
6%
R30,000 - R49,999
6%
45%
R50,000 - R69,999
3%
R70,000+
Very similar
4%
Dependent, no
income, or don’t work
16%
Prefer not to say
12%
ITEMS OWNED IN HOUSEHOLD
85%
62%
59%
49%
52%
45%
38%
22%
21%
3%
TV
DVD player
Motor vehicle
Hi-fi music
centre
Electric stove
Home security
service
Personal
computer or
laptop
Mnet/DStv
Home telephone
None of these
For more information about this report or South Africa, please contact
Nicolle Harding on [email protected].